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Can this trendy ingredient in Erewhon's drink aisle really boost your mood or help your anxiety?

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Can this trendy ingredient in Erewhon's drink aisle really boost your mood or help your anxiety?

Licorice root, reishi mushrooms and vitamin B-6 are often among the ingredients listed in various adaptogenic drinks.

(Rebecca Peloquin / For The Times)

It’s not enough for a drink just to taste good anymore. Most specialty grocery or liquor stores now offer colorful cans and bottles that advertise so-called adaptogens, ingredients that beverage companies claim can help you manage stress, enhance creativity and sharpen focus. With packaging printed with bright colors and trendy fonts, these drinks are designed to pop on the shelves and on your social media feed — a subtle health flex for the aesthetically conscious and sober-inclined.

You can find them in trendy superettes around the city. Silver Lake’s Soft Spirits’ adaptogenic section includes a Spritz Italiano from L.A.-based De Soi (founded by Katy Perry and Morgan McLachlan), a concoction containing Reishi mushroom, which the company claims is “a stress soothing, brain boosting botanical often referred to as ‘the herb of immortality.’” At Bristol Farms across the city, you can pick up Bonbuz, a blood red tonic that promises to “heighten your senses and transport you to a deeper mind-body experience” with ingredients like pyridoxine-HCL (a vitamin-b6), ginger root and rhodiola rosea. Or you can grab a hemp-infused chili margarita by Aplos at the Dream Hotel in Hollywood that says it can “elevate mood, stimulate brain function and boost energy.” In Erewhon, you can’t throw a gluten-free turmeric chicken tender without hitting a canned beverage touting its adaptogenic qualities.

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Bonbuz Bittersweet Citron, a non-alcoholic spirit with citrus, ginger and gentian.

Bonbuz Bittersweet Citron, a non-alcoholic spirit with citrus, ginger and gentian.

(Rebecca Peloquin / For The Times)

But the appeal for consumers goes beyond smart marketing and playful design. The adaptogenic drink market is booming, as research shows that young people are less and less interested in alcohol and seek healthy alternatives. (Gen-Z drink 20% less than millennials, which is perhaps why Anheuser-Busch InBev projects one-fifth of their sales to be from non- and low-alcohol beers by 2025). The global market for these beverages is set to reach $1.2282 billion by 2024, with the projected valuation increasing to $2.4168 billion in 10 years.

A TikTok video from last fall that highlights different types of adaptogenic drinks has been viewed over 1.2 million times. In the comments, viewers ask where they can buy them and share their experiences.

“I love these drinks,” one user writes. “I have horrible anxiety and some of them calm me and make me feel warm and fuzzy lol.”

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Though adaptogenic drinks are relatively new to Western consumers, the term “adaptogen” has been around since 1947, when it was coined by the Soviet scientist Nikolai Lazarev who was searching for stimulating substances during the Cold War.

“Adaptogens are made from herbs, roots, and other plant materials that may help our bodies deal with and manage stress or restore homeostasis after stressful situations,” said Dana Ellis Hunnes, a senior clinical dietitian at UCLA Medical Center and assistant professor at UCLA Fielding School of Public Health, in an email. “Some of these stressors can be physical (a small burn), physiological (burnout from work and the toll that takes on our bodies) or psychological (emotional stress).”

Examples of common adaptogens are ingredients like rhodiola (a root promoted to increase stamina), ashwagandha (a shrub promoted to reduce stress and fatigue), licorice and reishi mushrooms, which have been used as traditional Chinese and Ayurvedic medicines for centuries.

Today, those same ingredients are showing up in adaptogenic supplements and beverages, but their medical value is debated. In the Food and Drug Administration’s book, adaptogens are categorized as supplements and thus not regulated the same way drugs are. For that reason, it’s hard for medical experts to make blanket statements about their efficiency or even their safety.

Licorice root, reishi mushrooms and vitamin B-6 are often among the ingredients listed in various adaptogenic drinks.

Licorice root, reishi mushrooms and vitamin B-6 are often among the ingredients listed in various adaptogenic drinks.

(Rebecca Peloquin / For The Times)

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“It’s unknown whether the dose that most people can buy of adaptogens on the market are high enough to produce a medicinal effect,” Ellis said. ”So, what you think you’re buying, may not actually contain as much [or may sometimes contain more] than you think.”

Depending on the person, some adaptogens may even cause nausea and stomach problems. (Those who are taking specific medications, pregnant or breastfeeding should first seek guidance from their healthcare provider before consuming them.) Clarity about adaptogens’ efficacy is further muddled due to the fact that most research on these ingredients comes from animal or in-vitro studies that Nicholas B. Tiller, a senior researcher at the Institute of Respiratory Medicine & Exercise Physiology, noted in an email “are not necessarily applicable to the real world.”

“The few human studies [on adaptogens] are largely disappointing,” he said. “It’s going to require a lot more high-quality evidence before these herbs and other natural products are extensively incorporated into medical practice.”

But do most adaptogenic drink consumers see their consumption of these beverages as explicitly medicinal, or are they simply weighing their options and picking something less altering than a beer and more novel than a seltzer?

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“When we initially opened our doors [in 2021], a lot of customers asked ‘what’s the point?’ and had a difficult time wrapping their heads around why anyone would want a cocktail without alcohol,” said Jillian Barkley, Soft Spirits Founder & CEO, in an email. She found these beverages — although harder to acquire back then — hugely helpful when she stopped drinking five years ago.

Aplos Arise, a non-alcoholic spirit infused with adaptogens.
De Soi, a non-alcoholic aperitif made with natural adaptogens. De Soi is a company co-founded by Katy Perry and Morgan McLachlan.

Aplos Arise, a non-alcoholic spirit infused with adaptogens. De Soi, a non-alcoholic aperitif made with natural adaptogens. De Soi is a company co-founded by Katy Perry and Morgan McLachlan. (Rebecca Peloquin/For The Times)

“Shopping at Erewhon and buying Kin makes you a part of a certain in-crowd, and people are seeking belonging.”

— Nikita Walia, brand strategist

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“For those folks, the possibility of a physical effect tends to be enticing,” she said. “‘So you’re telling me I can drink this nightcap and it will help me feel relaxed, but I won’t be intoxicated?’ Yep!”

Nikita Walia, brand strategist and founder and CEO of BLANK, thinks the popularity of adaptogenic beverages will only gain more steam with consumers as our culture puts a higher premium on health and wellness.

“Having a beverage that is a social tonic, well-branded and aesthetically pleasing as a stand-in for alcohol is a perfect substitute,” Walia said in an email. She adds that many of these drinks are expensive and seen as luxury items only adds to their appeal.

“Shopping at Erewhon and buying Kin makes you a part of a certain in-crowd, and people are seeking belonging.”

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In other words, whether adaptogenic drinks can actually elevate your mood might not matter — as long as they can elevate your social status.

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Video: Prada Peels Back the Layers at Milan Fashion Week

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Video: Prada Peels Back the Layers at Milan Fashion Week

new video loaded: Prada Peels Back the Layers at Milan Fashion Week

At Milan Fashion Week, Prada showcased a collection built on layering. For the models, it was like shedding a skin each of the four times they strutted down the runway, revealing a new look with each cycle.

By Chevaz Clarke and Daniel Fetherston

February 27, 2026

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Bill Cosby Rape Accuser Donna Motsinger Says He Won’t Testify At Trial

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Bill Cosby Rape Accuser Donna Motsinger Says He Won’t Testify At Trial

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Baz Luhrmann will make you fall in love with Elvis Presley

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Baz Luhrmann will make you fall in love with Elvis Presley

Elvis Presley in Las Vegas in Aug. 1970.

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“You are my favorite customer,” Baz Luhrmann tells me on a recent Zoom call from the sunny Chateau Marmont in Hollywood. The director is on a worldwide blitz to promote his new film, EPiC: Elvis Presley in Concert — which opens wide this week — and he says this, not to flatter me, but because I’ve just called his film a miracle.

See, I’ve never cared a lick about Elvis Presley, who would have turned 91 in January, had he not died in 1977 at the age of 42. Never had an inkling to listen to his music, never seen any of his films, never been interested in researching his life or work. For this millennial, Presley was a fossilized, mummified relic from prehistory — like a woolly mammoth stuck in the La Brea Tar Pits — and I was mostly indifferent about seeing 1970s concert footage when I sat down for an early IMAX screening of EPiC.

By the end of its rollicking, exhilarating 90 minutes, I turned to my wife and said, “I think I’m in love with Elvis Presley.”

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“I’m not trying to sell Elvis,” Luhrmann clarifies. “But I do think that the most gratifying thing is when someone like you has the experience you’ve had.”

Elvis made much more of an imprint on a young Luhrmann; he watched the King’s movies while growing up in New South Wales, Australia in the 1960s, and he stepped to 1972’s “Burning Love” as a young ballroom dancer. But then, like so many others, he left Elvis behind. As a teenager, “I was more Bowie and, you know, new wave and Elton and all those kinds of musical icons,” he says. “I became a big opera buff.”

Luhrmann only returned to the King when he decided to make a movie that would take a sweeping look at America in the 1950s, ’60s, and ’70s — which became his 2022 dramatized feature, Elvis, starring Austin Butler. That film, told in the bedazzled, kaleidoscopic style that Luhrmann is famous for, cast Presley as a tragic figure; it was framed and narrated by Presley’s notorious manager, Colonel Tom Parker, portrayed by a conniving and heavily made-up Tom Hanks. The dark clouds of business exploitation, the perils of fame, and an early demise hang over the singer’s heady rise and fall.

It was a divisive movie. Some praised Butler’s transformative performance and the director’s ravishing style; others experienced it as a nauseating 2.5-hour trailer. Reviewing it for Fresh Air, Justin Chang said that “Luhrmann’s flair for spectacle tends to overwhelm his basic story sense,” and found the framing device around Col. Parker (and Hanks’ “uncharacteristically grating” acting) to be a fatal flaw.

Personally, I thought it was the greatest thing Luhrmann had ever made, a perfect match between subject and filmmaker. It reminded me of Oliver Stone’s breathless, Shakespearean tragedy about Richard Nixon (1995’s Nixon), itself an underrated masterpiece. Yet somehow, even for me, it failed to light a fire of interest in Presley himself — and by design, I now realize after seeing EPiC, it omitted at least one major aspect of Elvis’ appeal: the man was charmingly, endearingly funny.

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As seen in Luhrmann’s new documentary, on stage, in the midst of a serious song, Elvis will pull a face, or ad lib a line about his suit being too tight to get on his knees, or sing for a while with a bra (which has been flung from the audience) draped over his head. He’s constantly laughing and ribbing and keeping his musicians, and himself, entertained. If Elvis was a tragedy, EPiC is a romantic comedy — and Presley’s seduction of us, the audience, is utterly irresistible.

Unearthing old concert footage 

It was in the process of making Elvis that Luhrmann discovered dozens of long-rumored concert footage tapes in a Kansas salt mine, where Warner Bros. stores some of their film archives. Working with Peter Jackson’s team at the post-production facility Park Road Post, who did the miraculous restoration of Beatles rehearsal footage for Jackson’s 2021 Disney+ series, Get Back, they burnished 50-plus hours of 55-year-old celluloid into an eye-popping sheen with enough visual fidelity to fill an IMAX screen. In doing so, they resurrected a woolly mammoth. The film — which is a creative amalgamation of takes from rehearsals and concerts that span from 1970 to 1972 — places the viewer so close to the action that we can viscerally feel the thumping of the bass and almost sense that we’ll get flecked with the sweat dripping off Presley’s face.

This footage was originally shot for the 1970 concert film Elvis: That’s The Way It Is, and its 1972 sequel, Elvis on Tour, which explains why these concerts were shot like a Hollywood feature: wide shots on anamorphic 35mm and with giant, ultra-bright Klieg lights — which, Luhrmann explains, “are really disturbing. So [Elvis] was very apologetic to the audience, because the audience felt a bit more self conscious than they would have been at a normal show. They were actually making a movie, they weren’t just shooting a concert.”

Luhrmann chose to leave in many shots where camera operators can be seen running around with their 16mm cameras for close-ups, “like they’re in the Vietnam War trying to get the best angles,” because we live in an era where we’re used to seeing cameras everywhere and Luhrmann felt none of the original directors’ concern about breaking the illusion. Those extreme close-ups, which were achieved by operators doing math and manually pulling focus, allow us to see even the pores on Presley’s skin — now projected onto a screen the size of two buildings.

The sweat that comes out of those pores is practically a character in the film. Luhrmann marvels at how much Presley gave in every single rehearsal and every single concert performance. Beyond the fact that “he must have superhuman strength,” Luhrmann says, “He becomes the music. He doesn’t mark stuff. He just becomes the music, and then no one knows what he’s going to do. The band do not know what he’s going to do, so they have to keep their eyes on him all the time. They don’t know how many rounds he’s going to do in ‘Suspicious Minds.’ You know, he conducts them with his entire being — and that’s what makes him unique.”

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Elvis Presley in Las Vegas in Aug. 1970.

Elvis Presley in Las Vegas in Aug. 1970.

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It’s not the only thing. The revivified concerts in EPiC are a potent argument that Elvis wasn’t just a superior live performer to the Beatles (who supplanted him as the kings of pop culture in the 1960s), but possibly the greatest live performer of all time. His sensual, magmatic charisma on stage, the way he conducts the large band and choir, the control he has over that godlike gospel voice, and the sorcerer’s power he has to hold an entire audience in the palm of his hands (and often to kiss many of its women on the lips) all come across with stunning, electrifying urgency.

Shaking off the rust and building a “dreamscape” 

The fact that, on top of it all, he is effortlessly funny and goofy is, in Luhrmann’s mind, essential to the magic of Elvis. While researching for Elvis, he came to appreciate how insecure Presley was as a kid — growing up as the only white boy in a poor Black neighborhood, and seeing his father thrown into jail for passing a bad check. “Inside, he felt very less-than,” says Luhrmann, “but he grows up into a physical Greek god. I mean, we’ve forgotten how beautiful he was. You see it in the movie; he is a beautiful looking human being. And then he moves. And he doesn’t learn dance steps — he just manifests that movement. And then he’s got the voice of Orpheus, and he can take a song like ‘Bridge Over Troubled Water’ and make it into a gospel power ballad.

“So he’s like a spiritual being. And I think he’s imposing. So the goofiness, the humor is about disarming people, making them get past the image — like he says — and see the man. That’s my own theory.”

Elvis has often been second-classed in the annals of American music because he didn’t write his own songs, but Luhrmann insists that interpretation is its own invaluable art form. “Orpheus interpreted the music as well,” the director says.

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In this way — as in their shared maximalist, cape-and-rhinestones style — Luhrmann and Elvis are a match made in Graceland. Whether he’s remixing Shakespeare as a ’90s punk music video in Romeo + Juliet or adding hip-hop beats to The Great Gatsby, Luhrmann is an artist who loves to take what was vibrantly, shockingly new in another century and make it so again.

Elvis Presley in Las Vegas in Aug. 1970.

Elvis Presley in Las Vegas in Aug. 1970.

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Luhrmann says he likes to take classic work and “shake off the rust and go, Well, when it was written, it wasn’t classical. When it was created, it was pop, it was modern, it was in the moment. That’s what I try and do.”

To that end, he conceived EPiC as “an imagined concert,” liberally building sequences from various nights, sometimes inserting rehearsal takes into a stage performance (ecstatically so in the song “Polk Salad Annie”), and adding new musical layers to some of the songs. Working with his music producer, Jamieson Shaw, he backed the King’s vocals on “Oh Happy Day” with a new recording of a Black gospel choir in Nashville. “So that’s an imaginative leap,” says Luhrmann. “It’s kind of a dreamscape.”

On some tracks, like “Burning Love,” new string arrangements give the live performances extra verve and cinematic depth. Luhrmann and his music team also radically remixed multiple Elvis songs into a new number, “A Change of Reality,” which has the King repeatedly asking “Do you miss me?” over a buzzing bass line and a syncopated beat.

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I didn’t miss Elvis before I saw EPiC — but after seeing the film twice now, I truly do.

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