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Why is TikTok looking for a man in finance? We explain how the earworm from Megan Boni became a real song

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Why is TikTok looking for a man in finance? We explain how the earworm from Megan Boni became a real song

A man in finance. 6-foot-5. Trust fund. Blue eyes.

That either sounds like a bland Tinder bio or a description of Succession’s Cousin Greg, depending on whom you ask. In reality, the list comprises the hook of a very real contender for song of the summer that began as a viral joke uploaded to TikTok by a self-proclaimed “Philly girl.”

Megan Boni — who goes by Girl on Couch on TikTok — posted a video on April 30 of herself repeating that she was “looking for” a man with those exact character traits.

“Can someone make this into an actual song please,” Boni wrote in the caption, “just for funzies.”

Over 41 million views, a miniature record deal, and countless copycat memes later, Boni’s earworm has been transformed into not just a real single, but also a remix by prolific EDM DJ David Guetta that came out Friday.

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How did Boni go from part-time content creator to recording artist and finance bro champion? Here’s what you need to know:

Megan Boni, 27, is a New York City-based content creator who makes skits about the mundane reality of a 20-something woman.

In an interview with People magazine, Boni said her social media moniker refers to her “post-work butt-on-couch, TikTok-scrolling unwind routine” and that her brand is about embracing laziness. (Talk about a woman of the people).

Boni graduated from Pennsylvania State University in 2019 with a communications degree, according to her LinkedIn, and recently earned an MBA from Temple University. Boni worked in sales for sports apparel manufacturer Outerstuff until mid-May, when she quit her job to ride the wave of her viral video.

“They were like, ‘We get it! You do you,’” Boni said of her former employer.

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Boni has also referred to herself as a “Philly girl” after followers clocked her for posting where she danced around in an Eagles sweatshirt. (Boni responded “Fly Eagles Fly, baby,” after someone asked if she was from here in the comments.)

One of Boni’s first brushes with minor internet fame? A video praying on the downfall of Travis Kelce and singing the Birds’ fight song.

Boni said the video is a joke, not an earnest plea for a suitor.

“I was trying to make fun of those girls who say that they’re not high maintenance or that they want a boyfriend, but then they have a long-a — list of needs that are insane,” Boni told the Today show.

Boni’s catchy chorus also plays on tropes in NYC’s heterosexual dating scene, which some lament has been overrun with — well — 6-foot-5 men in finance who don’t want to settle down. The city was ranked 169 of out of 182 cities when it came to dating friendliness, according to a survey from WalletHub, but some are still coveting the stereotype.

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“Please add generational wealth somehow,” commented one TikTok user under Boni’s video. “If it was wrong it wouldn’t be so catchy,” wrote another.

Boni, meanwhile, has a list of more nebulous dating must-haves: Someone who can “handle her,” Boni told the Daily Beast, while balancing out her high energy.

How did the hook become popular — and turn into a real song?

Since Boni posted her hook, more than 39,000 TikToks have used it to create their own wish lists, hype up their partners, and — yes — advertise.

DJs ranging from Nicky Romero and Nicki Minaj collaborator Malibu Babie also created unofficial remixes of Boni’s vocals, capitalizing on the way TikTok has sped up the trend cycle for new music.

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Some TikTokers have used Boni’s list to announce their own (half-serious) dating desires.

“Looking for a man in freelance, 5′6, tattoos, Bushwick,” deadpanned a woman in one viral TikTok, conjuring up a picture of a man who would realistically lose to Boni’s creation in a fight. Others have posted in search of men in therapy, men in coffins (because inheritance), or simply men who listen.

The most popular uses of Boni’s vocals, meanwhile, have come from brands glomming onto the trend to promote their products.

Fast-casual chain Just Salad posted a TikTok of suited-up men heading into their Hudson Yards location set to Boni’s song that received over 1.3 million views, seemingly dubbing themselves the official lunch choice of finance bros everywhere. Other standout marketing ploys: the Celestial Seasonings Sleepytime bear (for those looking for sleep), Jimmy Fallon (for those seeking late-night television hosts), the NFL (for those dreaming of dating Joe Burrow).

Despite posting consistently on social media since 2021, Boni told advertising publication AdAge this was the first time she’s been approached by brands, who have been sending her gifts in exchange for posts.

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Among Boni’s wares: Magic Eraser sponges from Mr. Clean and free Crocs.

Is it true she landed a record deal?

Technically.

Boni said she had upward of 20 DJs reach out to her after the TikTok went viral, leading her to sign a one-off licensing and distribution deal with Capitol Records. They will work with Boni to sell her vocals to a handful of artists hoping to make official remixes.

The first of those was a version produced by EDM duo Billen Ted that was released last month. Capitol Records executive Zach Elgort called Boni’s song a “marketing dream,” because it worked in the opposite direction of the TikTok teaser, or when artists incessantly promote a snippet of a forthcoming single to gauge interest, often to the point of turning off potential listeners.

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In other words, Elgort explained, they didn’t need to spend time testing if Boni’s “Man in Finance” would be a hit because her views already proved it would be.

Still, Boni said “she has no plans of becoming a pop star” and will only produce more music if it’s purely comedic. She hopes to parlay the fame generated from the song into a YouTube channel, she told the Daily Beast, and eventually, an acting career.

This intrepid reporter is currently not on the market. But if she were, her Philadelphia man wish list might look a little something like this:

I’m looking for a man in a union. 5-foot-9. Eagles season tix. And a Shore house.

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Finance

German finance minister wants to scrap spousal tax splitting

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German finance minister wants to scrap spousal tax splitting

Last weekend, several thousand people took to the streets in Munich to demonstrate against abortion and assisted suicide. One speaker made an extremely dramatic plea against what he called the “culture of death” that has allegedly taken hold in Germany. One sign of this, the speaker argued, was that the government is planning to abolish a regulation known as “spousal tax splitting.”

Is tax law really relevant to deep philosophical debates on the sanctity of life? It is even a matter of life and death at all? Surely we needn’t go that far? In any case, the intense political uproar surrounding the new debate on whether to abolish spousal tax splitting is notable, even by today’s standards of populist outrage.

An advantage for couples with widely divergent incomes

The row was sparked by Germany’s vice chancellor and finance minister, Lars Klingbeil, of the center-left Social Democratic Party (SPD), who said he wanted to abolish and replace the joint taxation of spouses’ income, a system that has been in place since 1958.

How exactly does spousal tax splitting work? In Germany, married couples (and since 2013, couples in civil partnerships), can choose to have their income assessed jointly by the tax authorities.

It means that the taxable income for both spouses together is halved – as if both partners had each earned an equal half of the income. Their tax liability is then determined by simply doubling the income tax due on one half.

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As people who earn more pay higher taxes in Germany, this system benefits couples where one partner (and often this is still the man) earns significantly more than the other (in practice often the woman).

Lars Klingbeil
Lars Klingbeil thinks spousal splitting is outdated and costs the state too muchImage: Bernd von Jutrczenka/dpa/picture alliance

Costs of up to €25 billion per year

If for example one partner earns €60,000 ($70,512) a year and the other partner earns nothing, the couple will be taxed as if they earned €30,000 each. In this example, the couple would save nearly €5,800 in taxes per year compared to the amount they would owe if both partners filed their taxes separately. According to the Finance Ministry, spousal tax splitting costs the government a total of up to €25 billion annually.

Some critics have long viewed splitting as a tool to keep women out of the labor market, because the more a woman earns, the larger her tax burden becomes. Klingbeil seems to agree, arguing on ARD television in late March that the system was “out of step with the times.” The spousal splitting system reflects “a view of women and families that is completely at odds with my own,” he said.

Chancellor Merz said to be in favor of splitting

On Monday of this week, Klingbeil got some surprising support on this from Johannes Winkel, head of the youth wing of the conservative Christian Democratic Union (CDU).

“Given the demographic reality, the government should create incentives to ensure that both partners in a relationship are employed,” Winkel told the Funke Media Group. “In the future, tax relief should primarily be granted to married couples when they are facing hardships related to raising children.”

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But the chancellor is a vocal skeptic of the proposal. “I am not convinced by the claim that joint filing for married couples discourages women from working,” Friedrich Merz said at a conference organized by the Frankfurter Allgemeine Zeitung newspaper. “Marriage is a relationship based on shared income and mutual support. And in a marriage, income must be treated as a joint income for tax purposes, not separately.”

Berlin under pressure to fix pensions, health care and taxes

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Klingbeil’s alternative plan

At around 74%, the labor force participation rate for women in Germany is one of the highest in Europe, but half of them work part-time.

Klingbeil’s idea is to replace the existing system with a more flexible approach: Both partners would be able to distribute tax-free income among themselves in such a way that it minimizes their tax liability. This would allow the couple to continue enjoying a tax advantage, albeit not to the same extent as before. And whether one partner earns more than the other would become less important.

However, it remains to be seen whether Klingbeil will be able to push through his proposal. Aside from Germany, similar regulations offering tax benefits to couples exist in Poland, Luxembourg, Portugal and France.

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This article was originally written in German.

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Finance

Departing inspector general targets Council Office of Financial Analysis

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Departing inspector general targets Council Office of Financial Analysis

The $537,000-a-year office created in 2014 to advise the City Council on financial issues and avoid a repeat of the parking meter fiasco has failed to deliver on that mission, the city’s chief watchdog said Tuesday.

Days before concluding her four-year term, Inspector General Deborah Witzburg said a shortage of both adequate staff and financial information closely held by the mayor’s office prevents the Council’s Office of Financial Analysis from helping the Council be the the “co-equal branch of government” it aspires to be.

In a budget rebellion not seen since “Council Wars” in the 1980s, a majority of alderpersons led by conservative and moderate Democrats rejected Mayor Brandon Johnson’s corporate head tax and approved an alternative budget, including several revenue-generating items the mayor’s office adamantly opposed.

But Witzburg said the renegades would have been in an even better position to challenge Johnson if only their financial analysis office had been “equipped and positioned to do what it’s supposed to do” — provide the Council with “objective, independent financial analysis.”

“We are entering new territory where the City Council is asserting new, independent authority over the budget process. It can’t do that in a meaningful way without its own access to financial analysis,” Witzburg told the Chicago Sun-Times.

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Chicago Inspector General Deborah Witzburg’s latest report focuses on the Chicago City Council’s Office of Financial Analysis.

Jim Vondruska/Jim Vondruska/For the Sun-Times

But the Council’s financial analysis office, she added, “has never been equipped or positioned to do what it needs to do. It needs better and more independent access to data, and it needs enough staff to do its job. It has a small number of employees and comparatively limited access to data.”

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The inspector general’s farewell audit examined the period from 2015 through 2023. During that time, the financial analysis office budget authorized “either three or four” full-time employees. It now has a staff of five .

Witzburg is recommending a staffing analysis to identify how many people the financial office really needs — and also recommending that the office “get data directly” from other city departments, “ rather than having it go through the mayor’s office.”

The audit further recommends that the office develop “better procedures to meet their reporting requirements” in a timely manner. As it stands now, reports are delivered “sometimes late, sometimes not at all,” the inspector general said.

“We find that those reports have been both not timely and not complete in terms of what they are required to report on and that those reports therefore have provided limited assistance to the City Council in its responsibility to make decisions about the city’s budget,” she said.

The Council Office of Financial Analysis responded to the audit by saying it hopes to add at least three full-time staffers in the short term and has made “some progress” over the last three years in improving their access to data, but not enough.

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The office was created in 2014 to provide Council members with expert advice on fiscal issues.

For nearly two years the reform was stuck in the mud over whether former 46th Ward Ald. Helen Shiller had the independence and policy expertise to lead the office.

Shiller ultimately withdrew her name, but the office was a bust nevertheless. In an attempt to breathe new life into it, sponsors pushed through a series of changes.

Instead of allowing the Budget chair alone to request a financial analysis on a proposal impacting the city budget, any alderperson was allowed to make that request.

The office was further required to produce activity reports quarterly, not just annually.

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Now former-Budget Chair Pat Dowell (3rd) then chose Kenneth Williams Sr., a former analyst for the office, as director and gave him the “autonomy” the ordinance demanded.

Two years ago, a bizarre standoff developed in the office.

Budget Committee Chair Jason Ervin (28th) was empowered to dump Williams after Williams refused to leave to make way for a director of Ervin’s own choosing.

The standoff began when Williams said he was summoned to Ervin’s office and told the newly appointed Budget chair was “going in a different direction, and I’m putting you on administrative leave” with pay.

“He took all my credentials and access away. I would love to come to work. I wasn’t allowed to come to work,” Williams said then.

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Williams collected a paycheck for doing nothing while serving out the final days remainder of a four-year term.

Ervin’s resolution stated the director “may be removed at any time with or without cause by a two-thirds” vote or 34 alderpersons. He chose Janice Oda-Gray, who remains chief administrator.

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Finance

Reilly Barnes Returns to Little League® as Purchasing/Finance Assistant

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Reilly Barnes Returns to Little League® as Purchasing/Finance Assistant

Little League® International has announced that Reilly Barnes accepted a new role as Purchasing/Finance Assistant, effective April 6, 2026. Barnes transitions from a temporary Purchasing Assistant to this full-time position to assist in the year-round demands of purchasing for the organization, as well as the region and Little League Baseball and Softball World Series tournaments. 

“We are thrilled to welcome back Reilly to our team as a full-time Purchasing/Finance Assistant. Reilly’s prior experience, time management, and attention to detail make him an invaluable asset to the purchasing team,” said Nancy Grove, Little League Materials Management Director. “We look forward to the positive contributions he will have on our organization.” 

In this role, Barnes will be responsible for processing purchase requisitions, coordinating souvenir products, and tracking order fulfillment. He will also assist with evaluating suppliers, reviewing product quality, and negotiating contracts for effective operations.  

After most recently working as a Logistician Analyst at Precision Air in Charleston, South Carolina, Barnes, a Williamsport native, returns after honing his skills in the fast-paced environment. Prior to his time at Precision Air, Barnes served as a Procurement Specialist at The Medical University of South Carolina, where his expertise and knowledge were instrumental in supporting both education and healthcare needs.  

“I am thrilled to return to Little League in this full-time role,” said Barnes. “Coming back to my hometown and having the opportunity to work for an organization that has played such a special part of my upbringing means a lot. I can’t wait begin this new opportunity.” 

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Barnes graduated from the University of Pittsburgh in 2022 with a B.A. in Supply Chain Management, Finance, and Business Analytics.  

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