Phison is one of the leading makers of controller chips for SSDs and other flash memory devices — and CEO Pua Khein-Seng has now become a leading voice for just how bad the RAM shortage might get.

Companies may need to cut back their product lines in the second half of 2026, and some companies will even die if they can’t get the components they need, he agreed, in a televised interview with Ningguan Chen of Taiwanese broadcaster Next TV.

While the interview’s entirely in Chinese, friends of The Verge stepped forward to confirm parts of a machine-translated summary that’s been making headlines. They also note, importantly, that it’s the interviewer asking whether companies might shut down or product lines might discontinue. Khein-Seng largely just agreed and clarified that it’ll happen if these companies cannot secure enough RAM.

He also adds that he expects people will start fixing products more often when they break, instead of throwing them in the trash, over the next couple years.

It’s genuinely possible that some companies won’t be able to secure enough RAM. AI data centers are gobbling up the vast majority of the world’s memory supply as part of a global buildout, creating an unprecedented imbalance in supply and demand that’s seen RAM prices triple, quadruple, or even sextuple over the past handful of months. Even Nvidia might skip shipping a gaming GPU for the first time in 30 years. Even Apple may have trouble securing enough RAM now, not to mention memory chips for SSDs, and other vital components.

The RAM shortage may affect everything that computing touches over the next several years, as only three companies control 93 percent of the entire DRAM market, and while those three companies are building more facilities, they don’t want to build too fast. All three have decided to prioritize profits instead of risking overproduction that could lose them money later.

Tomorrow, February 19th, I’ll have a report on The Verge about how “RAMageddon” will affect you, even if you’d never think to buy a stick of memory yourself.

If your social media feed feels noisier, stranger or more manipulated than it used to, you’re not alone. The internet runs on its own language now, and those buzzwords quietly shape what you see, what you don’t see and how companies target you. From viral “slop” content to shadowbans and targeted ads, these terms influence how information spreads and how platforms treat your account.

Let’s break down five key phrases so you can understand what’s really happening behind your screen and stay in control of your digital life.

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CLEAN UP YOUR SOCIAL MEDIA FEED AND CUT THE NOISE

1) Slop

The flood of low-quality content that is taking over your social media feed

“Slop” refers to mass-produced, low-effort digital content, often generated quickly by AI or churned out purely for clicks and engagement. This includes spammy articles, recycled videos, misleading thumbnails and content created without real value.

While slop may seem harmless, it can crowd out reliable information, spread misinformation and overwhelm your feed with noise instead of useful content. Platforms often struggle to control it because slop is designed to game algorithms.

Why this matters:

• Low-quality content can drown out trustworthy sources
• Slop is often designed to manipulate clicks and attention
• AI-generated misinformation can spread faster than ever
• Curating your feed helps reduce exposure to low-value content

The good news is you can take back control by curating your feed and cutting the noise. 

2) Burner account

The hidden identity behind anonymous profiles

A burner account is a secondary or anonymous social media account used to hide a person’s real identity. Some people use burner accounts for privacy, while others use them for trolling, harassment, spying or secretly viewing content.

Because burner accounts are difficult to trace, they are often linked to online harassment, fake engagement or manipulation of public conversations. Platforms attempt to detect suspicious behavior, but many burner accounts still slip through the cracks.

Why this matters:

• Anonymous accounts can spread misinformation or harassment
• Burners are often used to manipulate comments and engagement
• They make it harder to verify who is behind the content

Being cautious with unknown accounts protects your safety.

3) Shadowban

When platforms quietly decide what you don’t see

A shadowban doesn’t only affect creators; it can affect what you see as a user. Platforms sometimes limit the visibility of certain accounts, topics, or types of content without telling you. This means posts may be hidden, pushed lower in your feed or never shown to you at all, even if you follow the account.

This type of filtering is often driven by algorithms designed to reduce spam, harmful content or policy violations, but it can also shape what information reaches you without you realizing it. Over time, this can subtly influence your perception of what’s popular, trending or widely discussed.

Why this matters:

• You may not see all content from accounts you follow
• Algorithms quietly filter what appears in your feed
• Your view of trends and conversations can be shaped
• Platform controls influence what information reaches you

YOUR PHONE SHARES DATA AT NIGHT: HERE’S HOW TO STOP IT

4) Clickbait

Headlines designed to make you click, not inform you

Clickbait uses exaggerated, misleading or emotionally charged headlines to attract attention and drive clicks. While some clickbait is harmless, it often leads to low-quality or misleading content that doesn’t deliver on its promise.

Clickbait works because it exploits curiosity, fear or surprise, powerful emotional triggers that drive engagement. It’s a core tactic used by low-quality publishers and viral content farms.

Why this matters

• Clickbait can spread misinformation or distort facts
• It’s designed to manipulate attention rather than inform
• Recognizing it helps you avoid low-value content
• Trustworthy sources focus on clarity, not shock value

5) Targeted ads

Why the internet seems to know what you want

Targeted ads use data about your behavior, searches, location and interests to deliver personalized advertisements. This is why you might see ads related to something you recently searched, clicked or even talked about near your phone.

Advertisers build detailed profiles based on browsing activity, app usage and online behavior to predict what you are most likely to buy or engage with.

What this does:

• Shows ads based on your interests and behavior
• Uses browsing history, location and app activity
• Builds advertising profiles over time
• Drives highly personalized marketing

One more thing to know: Targeted advertising relies heavily on data collection. Adjusting privacy settings, limiting ad tracking and regularly reviewing app permissions can reduce how much data advertisers use to profile you.

Pro Tip: Control the data that fuels the system

If targeted ads feel a little too accurate, it’s because data brokers are constantly collecting and selling your information. Beyond adjusting privacy settings, consider removing your personal data from broker sites to shrink the profile advertisers build around you.

Check out my top picks for data removal services and get a free scan to find out if your personal information is already out on the web by visiting Cyberguy.com.

Get a free scan to find out if your personal information is already out on the web: Cyberguy.com.

Stay tuned for more in this series as we decode the internet’s most talked-about terms and answer the top questions we hear from readers like you.

Take my quiz: How safe is your online security?

Think your devices and data are truly protected? Take this quick quiz to see where your digital habits stand. From passwords to Wi-Fi settings, you’ll get a personalized breakdown of what you’re doing right and what needs improvement. Take my Quiz here: Cyberguy.com.

SUPER BOWL SCAMS SURGE IN FEBRUARY AND TARGET YOUR DATA

Kurt’s key takeaways

The modern internet runs on more than just technology; it runs on attention, algorithms and influence. Understanding terms like slop, shadowban and targeted ads helps you recognize how platforms shape your experience and how companies compete for your clicks. The more you understand these trends, the easier it becomes to filter noise, protect your privacy and stay in control of what you see online.

Confused by a trending internet term or want something explained? Let us know by writing to us at Cyberguy.com.

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