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AI-generated spam is starting to fill social media. Here's why

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AI-generated spam is starting to fill social media. Here's why


Casey Morris, an attorney in Northern Virginia, recently started checking Facebook again after a long break. Among posts from friends and family, she noticed a strange trend.

“The caption will say, ‘Close your eyes 70% and see magic.’ And without squinting at all, it’s very obviously sort of an image of Jesus, but it will be made up of, like, vegetables and a tractor and a little girl that are sort of distorted,” she said.

That wasn’t the only oddity in Morris’ feed. Similar pictures with identical captions recurred. So did different, more emotionally exploitative posts depicting disabled mothers and children in the mud or smiling amputees, with captions asking for a birthday wish.

“It has made Facebook a very bizarre, very creepy place for me,” Morris said.

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Between their subject matter, stylistic clues and odd errors, it quickly became obvious to Morris that these images were fake — the products of artificial intelligence.

They’re not being posted by people she knows or follows. Instead, Facebook is suggesting she might be interested in them — and they seem to be really popular.

“They’re getting thousands of reactions and thousands of comments [from] people who seem to think they’re real, so wishing them a happy birthday or saying something religious in the comments,” she said.

“These weren’t sporadic images here or there that only a few people were interacting with. They were really getting a ton of traction,” said Josh Goldstein, a research fellow at Georgetown University.

Morris isn’t the only Facebook user whose feed has started to fill up with AI-generated spam. Reporters at the tech website 404 Media tracked a surge in apparently AI-generated posts on Facebook, which is owned by Meta, in recent months. AI-generated images like these are starting to show up on other social media sites too, including Threads, which is also owned by Meta, and LinkedIn.

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Spam and scams

On Facebook, in many cases, it appears that the platform’s own algorithm is boosting AI posts.

When researchers at Georgetown and Stanford universities investigated more than 100 Facebook pages that routinely post AI content — sometimes dozens of times a day — they found that many are engaging in scams and spam.

“We saw AI-generated images of everything you can imagine, from log cabins to grandmas with birthday cakes to children with masterful paintings that just simply couldn’t be real,” said Josh Goldstein, a research fellow at Georgetown University and co-author of the preprint study, which hasn’t yet undergone peer review.

Goldstein and his co-author also found that Facebook is actively recommending some of this AI content into users’ feeds — potentially creating a cycle where the posts get more engagement, so they get recommended to even more users. Some individual posts from the pages they analyzed have accumulated hundreds of thousands and even millions of interactions.

“These weren’t sporadic images here or there that only a few people were interacting with. They were really getting a ton of traction,” Goldstein said.

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Their analysis found that some of these pages are classic spam, posting links to websites where they can collect ad revenue. Others are scammers, advertising AI-generated products that don’t appear to actually exist.

But many of the pages don’t have a clear financial motivation, Goldstein said. They seem to simply be accumulating an audience for unknown purposes.

“It could be that these were nefarious pages that were trying to build an audience and would later pivot to trying to sell goods or link to ad-laden websites or maybe even change their topics to something political altogether,” Goldstein said. “But I suspect more likely, many of these pages were simply creators who realized it was a useful tactic for getting audience engagement.”

Clickbait has always been on social media. But in the past few years, Facebook has doubled the amount of posts it recommends to users, as it seeks to keep up with changes in social media pioneered by TikTok. On a recent earnings call, Meta CEO Mark Zuckerberg told analysts that recommended posts now account for about 30% of users’ feeds.

A shift from reality-based images to the uncanny

At the same time, AI-generated content is now easier than ever for anyone to make. Together, these dynamics are creating a recipe for weird renderings of Jesus, disturbing birthday posts and impossible architecture and handicrafts to go viral.

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“It’s mimicking, like, all of the elements of what made something go viral. But they’re putting in the most bizarre images I’ve ever seen,” said Brian Penny, a freelance writer who has been tracking AI on Facebook for nearly two years. He’s part of a group dedicated to sharing and debunking AI images.

Penny has seen a shift from pictures that have some grounding in reality — like the AI-generated depiction of Pope Francis in a puffy coat that went viral last year — to something far more uncanny.

“We work to reduce the spread of content that is spammy or sensational because we want users to have a good experience, which is why we offer them controls to what they see in their feed,” a spokesperson for Meta told NPR in a statement.

Facebook says it will soon begin labeling some content created by AI tools.

Facebook says it will soon begin labeling some content created by AI tools.

The company plans to begin labeling AI-generated content created with some industry-leading tools soon. Last week, TikTok started applying similar labels to some AI-generated posts on its platform.

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In the meantime, the surge in AI spam is turning off many people.

Katrina McVay, who lives in Grand Rapids, Mich., says she has had to discourage her mom from buying woodwork and other home decor she sees on Facebook — that are clearly fake.

“She’d be like, ‘Wouldn’t this be so cool for your daughter?’” McVay said. “And I’m like, ‘That’s not real, though.’”

Some Facebook users are considering leaving the platform entirely because of their frustrations with being recommended spammy AI images.

“Am I supposed to sift through all this to see that my cousin’s just been to the Sahara desert?” asked Borys Rzonca, a Los Angeles furniture designer. “It’s no longer worth it for me.”

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Beyond finding AI spam on Facebook annoying, many people NPR spoke with say they’re worried about the larger stakes of artificial images showing up everywhere.

“It just sort of reinforces people’s disbelief and … makes it harder to see what is real,” said Hobey Ford, a puppeteer in North Carolina who has seen AI images pop up in Facebook groups dedicated to science, claiming to depict new discoveries.

“And I think that’s dangerous in our world right now,” he said.

Copyright 2024 NPR

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South Carolina Lottery Powerball, Pick 3 results for Dec. 15, 2025

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South Carolina Lottery Powerball, Pick 3 results for Dec. 15, 2025


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The South Carolina Education Lottery offers several draw games for those aiming to win big. Here’s a look at Dec. 15, 2025, results for each game:

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Winning Powerball numbers from Dec. 15 drawing

23-35-59-63-68, Powerball: 02, Power Play: 4

Check Powerball payouts and previous drawings here.

Winning Pick 3 Plus FIREBALL numbers from Dec. 15 drawing

Midday: 5-9-2, FB: 6

Evening: 1-3-7, FB: 2

Check Pick 3 Plus FIREBALL payouts and previous drawings here.

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Winning Pick 4 Plus FIREBALL numbers from Dec. 15 drawing

Midday: 0-2-2-8, FB: 6

Evening: 7-5-9-6, FB: 2

Check Pick 4 Plus FIREBALL payouts and previous drawings here.

Winning Cash Pop numbers from Dec. 15 drawing

Midday: 10

Evening: 15

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Check Cash Pop payouts and previous drawings here.

Winning Palmetto Cash 5 numbers from Dec. 15 drawing

04-07-16-25-35

Check Palmetto Cash 5 payouts and previous drawings here.

Feeling lucky? Explore the latest lottery news & results

Are you a winner? Here’s how to claim your lottery prize

The South Carolina Education Lottery provides multiple ways to claim prizes, depending on the amount won:

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For prizes up to $500, you can redeem your winnings directly at any authorized South Carolina Education Lottery retailer. Simply present your signed winning ticket at the retailer for an immediate payout.

Winnings $501 to $100,000, may be redeemed by mailing your signed winning ticket along with a completed claim form and a copy of a government-issued photo ID to the South Carolina Education Lottery Claims Center. For security, keep copies of your documents and use registered mail to ensure the safe arrival of your ticket.

SC Education Lottery

P.O. Box 11039

Columbia, SC 29211-1039

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For large winnings above $100,000, claims must be made in person at the South Carolina Education Lottery Headquarters in Columbia. To claim, bring your signed winning ticket, a completed claim form, a government-issued photo ID, and your Social Security card for identity verification. Winners of large prizes may also set up an Electronic Funds Transfer (EFT) for convenient direct deposit of winnings.

Columbia Claims Center

1303 Assembly Street

Columbia, SC 29201

Claim Deadline: All prizes must be claimed within 180 days of the draw date for draw games.

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For more details and to access the claim form, visit the South Carolina Lottery claim page.

When are the South Carolina Lottery drawings held?

  • Powerball: 10:59 p.m. ET on Monday, Wednesday, and Saturday.
  • Mega Millions: 11 p.m. ET on Tuesday and Friday.
  • Pick 3: Daily at 12:59 p.m. (Midday) and 6:59 p.m. (Evening).
  • Pick 4: Daily at 12:59 p.m. (Midday) and 6:59 p.m. (Evening).
  • Cash Pop: Daily at 12:59 p.m. (Midday) and 6:59 p.m. (Evening).
  • Palmetto Cash 5: 6:59 p.m. ET daily.

This results page was generated automatically using information from TinBu and a template written and reviewed by a South Carolina editor. You can send feedback using this form.



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South Carolina Football: Gamecocks Tight End Plans to Return for Sixth Season

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South Carolina Football: Gamecocks Tight End Plans to Return for Sixth Season


After losing one tight end to the transfer portal and another from eligibility requirements South Carolina was thin coming into the 2026 offseason in that room. Now it appears they will at least get a veteran back as Brady Hunt plans to return to the Gamecocks for his sixth season of college football.

An ankle injury that required Hunt to miss all of 2023, has given him new life in 2026 as he will play his final season with the Garnet and Black next fall. The 6-foot-5 and 248 pound tight end from Muncie, Indiana, transferred to South Carolina in 2024 for his redshirt junior season. Hunt caught 23 passes for 190 yards while adding two rushing touchdowns in 22 games for the Gamecocks in his two seasons.

Over the weekend, Hunt took to Instagram to announce his decision. He posted a photo of himself before a game with the caption “One more go around.” On3 Sports’ first reported the news after getting confirmation that he will get his an extra season of eligibility.

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Tight End Depth

Oct 12, 2024; Tuscaloosa, Alabama, USA; South Carolina Gamecocks tight end Brady Hunt (87) during the second half at Bryant-Denny Stadium. Mandatory Credit: Butch Dill-Imagn Images | Butch Dill-Imagn Images
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With Hunt’s return to the Gamecocks, he is the leader in the room that is now without Michael Smith (transfer) and Jordan Dingle (eligibility). Mike Tyler, Maurice Brown II, Lukas Vozeh, and Reno Roehm make up the rest of the tight end room behind Hunt so far for next season. Hunt is the only one in the group that has seen significant snaps in a Gamecocks uniform.

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This is one area the Gamecocks’ coaching staff will have to hit hard in the transfer portal once it opens on Jan. 2. The tight end spot has been a nice safety valve for quarterback LaNorris Sellers in his time as a starter, so getting a proven veteran to join the team will be near the top of the list during this transfer cycle.

Outside of tight end, Shane Beamer and company will look to fill holes at the wide receiver, running back, offensive line, defensive line, and secondary spots this offseason.

Join the community:

  • Follow Alex Joyce on Twitter: @AlexJoyceSI
  • Follow Joey Walraven on Twitter: @thejoeywalraven

You can follow us for future coverage by clicking “Follow” on the top right-hand corner of the page. Also, be sure to follow us on X at @GamecocksDigest and on Facebook!

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Everything Dawn Staley said after South Carolina’s win over Penn State

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Everything Dawn Staley said after South Carolina’s win over Penn State


South Carolina head coach Dawn Staley spoke to local media following a 95-55 victory over Penn State.

Here is everything she said.

NEW! Message board for South Carolina Women’s Basketball! 🏀

Dawn, you knew Madina Okot was gonna be out. What was the plan to try to limit Gracie Merkle in the paint?

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“I mean, we wanted to just make sure that she didn’t get any direct passes in her direction. And in order for you to do that, you always have to have your feet higher than hers, you always have to be in front when you are one pass away. Feet above, two passes away. And then when the ball goes in the air, we don’t just go for the ball, we actually just maintain contact with her and crowding her space. So I think Maryam [Dauda] and Ahdel [Tac] didn’t perfect that until today.”

Joyce Edwards had three different career highs today. I know you expect this kind of play from her, but just how crucial was it to play the way she did without Madina?

“You know, Joyce is gonna play that way with Madina, without Madina, with anybody. If it’s a game with a ball that’s being played, she’s gonna play to the best of her ability. I mean, she’s just playing really loose and just finding a way to impact the game through an entire stat line. Do we want the rebounding to be a little bit better? Yes, we do. But the other stuff, the five assists and no turnovers, you know, the six steals, four blocks, like, you know, that is who she is. And I do think we are working with her to just kind of be more than a scorer, because she is one thing that can pretty much fill a stat sheet. It wasn’t at times where she did that. Now she’s aware of it now. And she’s executed.”

Obviously, you don’t want to force any offense from anyone, but just your overall thoughts on the offensive bench production so far, nearing SEC play?

“Just improving. We want to just improve. What that looks like for us is taking good shots, okay? I mean, and that’s basically it. It’s not, you know, if we’re gonna get comfortable, I don’t think all of them are comfortable, and that’s okay to me. They don’t have to be comfortable. When you’re comfortable, you probably lend yourself to doing stuff that you’re not supposed to do. So there’s a little bit of fear of not doing the right thing, which keeps us a little more disciplined. But, you know, I like what we’re bringing to the table. I don’t think, you know, I think Maddy [McDaniel is] starting to get back into the swing of things. Ayla [McDowell] is holding her. I think we can get a little bit more out of Ahdel and Maryam, so we just continue to work with that. And I think it’s good that Madina didn’t play, you know, and they can build some confidence. Definitely defensively, offensively will get the go a little bit.”

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Coach, huge discrepancy in the turnover margin, 26 to 5. What did you see and what did you like from your team in terms of taking care of the ball?

“I like the fact that we took care of the ball and we had great ball movement at times, like really good ball movement. We thought they were going to press us a little bit more, and they didn’t. So we just executed. We moved the ball; we had 20 assists on 37 field goals. I mean, we’re moving in the right direction. So I like the fact that we have single-digit turnovers.”

I know it’s been a tough season just with injuries and illnesses and things, but what are the positives for the healthy players, having to adjust, you know, maybe being a bit uncomfortable? What are the positives for them in those situations?

I mean, I think the positive is mentally they’re going to the games, that they’re gonna play a whole lot of minutes, and they haven’t conserved. Like, they haven’t conserved defensively. They surely aren’t going to conserve offensively. But I just like their mentality, which is the next woman of, like, whether we have eight to practice with, we’re just going to keep moving forward. If we can add another player to the mix in a day or two, the next game, be great. But I want us to always feel like we got a chance, we got enough in the room to win, no matter what the stakes are.”

What’s the prognosis for Madina and Agot [Makeer] to make the Florida trip?

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“I mean this day to day. I mean, we’re not going to force them to make things worse. I think we’re very conscious. I think we’re super conservative. And I don’t have a say in it. I get a report every day, and the report is that we’re going to continue, but they’re not there yet. They do some things in practice, and they’re not there yet. So we’ll just, you know, adhere to what they’re telling us, and if we get them back, it’s going to help us. If we don’t, we just got to keep moving forward.”

The first nine points of the third quarter were all fast-break points. Was that a focus going into the second half to get out and transition before they could set their zone?

“Well, I would say it was probably a product of our defense and rebounding, like, I mean, we didn’t. We gave up 22 offensive rebounds. So, you know, a lot of times they were just getting their own rebound and making us playable a little bit longer. So I think we’ve got rebounds and we pushed, and we saw people up the floor.”

I guess it was the second game, Ta’Niya Latson got herself going in the second half. How do you kind of channel that to get it throughout the game?

“I don’t know, I mean, she’s getting looks. So, I mean, it is, you know, I think Ta’Niya does best when she gets off to a good start. I thought she got off to a good start because she got a lot of assists as well. Like, and you know, when I look at the stat sheet, and she’s got four assists, no field goals of like. You know, got to give her some touches. So we may try to manufacture some touches to where she’s in a comfort zone. Sometimes she makes it, sometimes she does it, but I don’t want her to get rattled because for someone that can score a lot of points in bunches, you know, as long as a lot of time is left in the game, there’s a lot of opportunity for her to just, you know, create some opportunities for the sport.”

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When you got back from Vegas, you mentioned that free throws were kind of a takeaway that you had. I’m just curious, like, is that as simple as practice and kind of routine? What do you see there?

“I will say we practice every day. Every single day, there is not a day that goes by. It’s becoming a little mental now and we can’t just say, ‘Oh, it’s going to fix this stuff. We got to still do something. You can practice a little bit more over here to help us in this gym. But probably a little mental. I hope it turns to where it’s not even, it’s just routine at this point.”



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