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The Met Gala has fueled backlash against stars who are silent about the Gaza conflict

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The Met Gala has fueled backlash against stars who are silent about the Gaza conflict

Zendaya at the 2024 Met Gala in New York City. The actress is one of many celebrities whose name has appeared this week on social media “block” lists for not speaking out publicly about the conflict in Gaza.

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Zendaya at the 2024 Met Gala in New York City. The actress is one of many celebrities whose name has appeared this week on social media “block” lists for not speaking out publicly about the conflict in Gaza.

Jamie McCarthy/Getty Images

A collective effort on TikTok and other social media platforms to push celebrities to speak publicly about the conflict in Gaza went into overdrive this week after The Met Gala.

Creators on TikTok have earned millions of views for videos they’ve made linked to hashtags like #celebrityblocklist, #letthemeatcake and #blockout.

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Many of these posts list the names of actors, musicians and other high-profile figures whom the video creators say had not yet spoken out against Israel’s attacks on the region — or hadn’t spoken out sufficiently — and therefore should be blocked.

And there’s been a special push in recent days to name those who attended the opulent, star-studded annual Met Gala on Monday.

“I made a Google Doc of every celebrity that attended the Met Gala, and now I’m going through and writing if they’ve been silent, or if they’ve been using their platform to speak up about the genocide in Gaza,” said one TikTok user in a video displaying a long list of celebrity names against a black background with the word “SILENT” in red next to to some, including Zendaya, Nicki Minaj, Keith Urban and Andrew Scott. “Some of these celebrities have not been completely silent,” the Tiktoker continued. “Zendaya did make a post back in October on her story supporting Palestine, but has been silent since. So I went ahead and put ‘silent.’”

The Met Gala fans the flames

Calls on social media to boycott celebrity silences have been on a slow burn for months.

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But the fact the New York event, with its unchecked display of privilege and wealth, took place at around the same time as thousands of Palestinians were being forced to flee Rafah at less than 24 hours notice as Israeli troops took control of the Gaza territory’s border crossing with Egypt, fanned the glowing embers into full-on flames.

“The Met Gala was a bit of a hyperbolic moment that got a lot of people’s attention,” said Marcus Collins, an assistant professor of marketing at the University of Michigan. “The celebrity boycotts had existed, but they weren’t really at the top of the social zeitgeist. But then you have a moment like the Met Gala that wasn’t really related to the conflict, but the pieces were all at play. When the attacks [in Gaza] were happening the same day, the juxtaposition just got people talking and moving.”

Even relatively minor celebrities like social media influencer Hayley Baylee — who wasn’t even a guest at the event, but had been hired as a pre-gala host to interview those invited as they headed to the party — were caught up in the backlash on TikTok.

Many creators posted negative reactions to a video Baylee posted of herself that night (which has since been taken down), saying, “Let them eat cake!” It was a nod, as she later admitted in a video apologizing for her actions, to a current trend on social media for looks inspired by Marie Antoinette, and a line from the 2006 film starring Kirsten Dunst, about the ill-fated French queen.

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“The world is just not peaceful or stable enough for the average person to accept and enjoy celebrities flaunting their wealth on social media,” said one user on TikTok in response both to Baylee’s faux-pas and the overall flaunting of wealth in New York that night. “Flexing on the peasants only works when the peasants aren’t watching other peasants be wiped off the face of the planet.”

The impact of blocking celebrities on the people of Gaza

The rationale behind the calls on social media to block celebrities, thereby negatively impacting their advertising revenue, is to put pressure on them to use their massive influence to try to stop the violence in Gaza.

“The hope is that it will either bring more visibility to the cause and shift the balance in getting political forces like the U.S. government to do something to mitigate the violence that’s happening in the Middle East,” said Collins. “But as rational as that logic may seem, I don’t think there are very many examples where this has actually worked.”

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Collins cited the example of George Clooney’s efforts, albeit in an era before the rise of social media, to end the war in Sudan. A 2014 article in The Guardian by the Sudan-based journalist Maeve Shearlaw assessed the impact of the celebrity’s dedicated efforts over the years to bring about change: “I don’t see that it has halted, or even reduced, the genocide. The killing, displacement, sexual assaults and rape never stopped.”

On the other hand, pressure on social media has occasionally impacted the ways celebrities speak out about world events. For example, the backlash against Oprah Winfrey and Dwayne “The Rock” Johnson for asking the public to donate to a Maui wildfire recovery fund last fall caused the pair to put more of their own significant resources into the effort. However, the amount they contributed was not disclosed.

The impact on everyone else

It remains to be seen whether the latest celebrity-blocking social media campaign will bring about positive change for the people of Gaza.

But some experts say the fact that it doesn’t directly target the issue, but rather focuses on which celebrities are remaining silent, obscures the desired goal.

“That’s not what we’re debating on and trending about and talking about and arguing about,” said Chris Morse, a communications professor at Bryant University. “It’s the fact that Celebrity A won’t tell us their stance. Isn’t that weird that they won’t do that? Let’s boycott them until they do do that.”

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Indeed, some stars have seen a fall-off in followers over the past week. For example, Taylor Swift, who’s at the top of many of the block lists, lost around 300,000 followers on TikTok over the past week, according to a comparison between her current TikTok follower number and the number obtained from last week via Wayback Machine, and around 50,000 on Instagram. But that’s nothing for a star of Swift’s magnitude.

“A large celebrity has their touring, has multiple large social channels, is featured on television, is featured in the press,” said Eric Dahan, CEO of the social media marketing company Mighty Joy. “If you have north of 100 million followers and you lose three or five million, it sucks. But is that the end of the world for you? No.”

Dahan added that blocking celebrities doesn’t prevent them from appearing in targeted social media ad campaigns.

“Blocking an account doesn’t prevent you from receiving an ad, because the ad is not run through the celebrity’s account per se,” said Dahan. “And so, for example, you can block Kim Kardashian, but Hulu could run an ad targeting the Kardashians at you.”

Meanwhile, controversies involving celebrities very often bring attention to social media platforms.

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“TikTok definitely benefits, right? Because the trend is happening on their format,” said Bryant University’s Morse. “We are constantly mentioning TikTok in all of the stories, and that makes people curious in order to see the trend and see what people are doing. So you got to go to TikTok, and you really got to become a member because you can’t really see too many things without actually engaging with the platform.”

TikTok did not immediately respond to NPR’s request for comment.

And even if the many, much-viewed videos aimed at canceling celebrities don’t help to bring about a change for the people of Gaza, there’s at least an emotional reward for those doing the canceling.

“It does provide some sense of agency,” said the University of Michigan’s Collins. “A sense that I’ve done something to influence other people to do something that perhaps maybe might make a difference. Because in the minds of those folks, it’s better than doing nothing.”

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Mundane, magic, maybe both — a new book explores ‘The Writer’s Room’

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Mundane, magic, maybe both — a new book explores ‘The Writer’s Room’

There’s a three-story house in Baltimore that looks a bit imposing. You walk up the stone steps before even getting up to the porch, and then you enter the door and you’re greeted with a glass case of literary awards. It’s The Clifton House, formerly home of Lucille Clifton.

The National Book Award-winning poet lived there with her husband, Fred, starting in 1967 until the bank foreclosed on the house in 1980. Clifton’s daughter, Sidney Clifton, has since revived the house and turned it into a cultural hub, hosting artists, readings, workshops and more. But even during a February visit, in the mid-afternoon with no organized events on, the house feels full.

The corner of Lucille Clifton's bedroom, where she would wake up and write in the mornings

The corner of Lucille Clifton’s bedroom, where she would wake up and write in the mornings

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“There’s a presence here,” Clifton House Executive Director Joël Díaz told me. “There’s a presence here that sits at attention.”

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Sometimes, rooms where famous writers worked can be places of ineffable magic. Other times, they can just be rooms.

The Writer’s Room: The Hidden Worlds That Shape the Books We Love

Princeton University Press

Katie da Cunha Lewin is the author of the new book, The Writer’s Room: The Hidden Worlds That Shape the Books We Love, which explores the appeal of these rooms. Lewin is a big Virginia Woolf fan, and the very first place Lewin visited working on the book was Monk’s House — Woolf’s summer home in Sussex, England. On the way there, there were dreams of seeing Woolf’s desk, of retracing Woolf’s steps and imagining what her creative process would feel like. It turned out to be a bit of a disappointment for Lewin — everything interesting was behind glass, she said. Still, in the book Lewin writes about how she took a picture of the room and saved it on her phone, going back to check it and re-check it, “in the hope it would allow me some of its magic.”

Let’s be real, writing is a little boring. Unlike a band on fire in the recording studio, or a painter possessed in their studio, the visual image of a writer sitting at a desk click-clacking away at a keyboard or scribbling on a piece of paper isn’t particularly exciting. And yet, the myth of the writer’s room continues to enrapture us. You can head to Massachusetts to see where Louisa May Alcott wrote Little Women. Or go down to Florida to visit the home of Zora Neale Hurston. Or book a stay at the Scott & Zelda Fitzgerald Museum in Alabama, where the famous couple lived for a time. But what, exactly, is the draw?

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Lewin said in an interview that whenever she was at a book event or an author reading, an audience question about the writer’s writing space came up. And yes, some of this is basic fan-driven curiosity. But also “it started to occur to me that it was a central mystery about writing, as if writing is a magic thing that just happens rather than actually labor,” she said.

In a lot of ways, the book is a debunking of the myths we’re presented about writers in their rooms. She writes about the types of writers who couldn’t lock themselves in an office for hours on end, and instead had to find moments in-between to work on their art. She covers the writers who make a big show of their rooms, as a way to seem more writerly. She writes about writers who have had their homes and rooms preserved, versus the ones whose rooms have been lost to time and new real estate developments. The central argument of the book is that there is no magic formula to writing — that there is no daily to-do list to follow, no just-right office chair to buy in order to become a writer. You just have to write.

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Bruce Johnston Retiring From The Beach Boys After 61 Years

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Bruce Johnston Retiring From The Beach Boys After 61 Years

Bruce Johnston
I’m Riding My Last Wave With The Beach Boys

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On the brink of death, a woman is saved by a stranger and his family

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On the brink of death, a woman is saved by a stranger and his family

In 1982, Jean Muenchrath was injured in a mountaineering accident and on the brink of death when a stranger and his family went out of their way to save her life.

Jean Muenchrath


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Jean Muenchrath

In early May 1982, Jean Muenchrath and her boyfriend set out on a mountaineering trip in the Sierra Nevada, a mountain range in California. They had done many backcountry trips in the area before, so the terrain was somewhat familiar to both of them. But after they reached one of the summits, a violent storm swept in. It began to snow heavily, and soon the pair was engulfed in a blizzard, with thunder and lightning reverberating around them.

“Getting struck and killed by lightning was a real possibility since we were the highest thing around for miles and lightning was striking all around us,” Muenchrath said.

To reach safer ground, they decided to abandon their plan of taking a trail back. Instead, using their ice axes, they climbed down the face of the mountain through steep and icy snow chutes.

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They were both skilled at this type of descent, but at one particularly difficult part of the route, Muenchrath slipped and tumbled over 100 feet down the rocky mountain face. She barely survived the fall and suffered life-threatening injuries.

This was before cellular or satellite phones, so calling for help wasn’t an option. The couple was forced to hike through deep snow back to the trailhead. Once they arrived, Muenchrath collapsed in the parking lot. It had been five days since she’d fallen.

 ”My clothes were bloody. I had multiple fractures in my spine and pelvis, a head injury and gangrene from a deep wound,” Muenchrath said.

Not long after they reached the trailhead parking lot, a car pulled in. A man was driving, with his wife in the passenger seat and their baby in the back. As soon as the man saw Muenchrath’s condition, he ran over to help.

 ”He gently stroked my head, and he held my face [and] reassured me by saying something like, ‘You’re going to be OK now. I’ll be right back to get you,’” Muenchrath remembered.

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For the first time in days, her panic began to lift.

“My unsung hero gave me hope that I’d reach a hospital and I’d survive. He took away my fears.”

Within a few minutes, the man had unpacked his car. His wife agreed to stay back in the parking lot with their baby in order to make room for Muenchrath, her boyfriend and their backpacks.

The man drove them to a nearby town so that the couple could get medical treatment.

“I remember looking into the eyes of my unsung hero as he carried me into the emergency room in Lone Pine, California. I was so weak, I couldn’t find the words to express the gratitude I felt in my heart.”

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The gratitude she felt that day only grew. Now, nearly 45 years later, she still thinks about the man and his family.

 ”He gave me the gift of allowing me to live my life and my dreams,” Muenchrath said.

At some point along the way, the man gave Muenchrath his contact information. But in the chaos of the day, she lost it and has never been able to find him.

 ”If I knew where my unsung hero was today, I would fly across the country to meet him again. I’d hug him, buy him a meal and tell him how much he continues to mean to me by saving my life. Wherever you are, I say thank you from the depths of my being.”

My Unsung Hero is also a podcast — new episodes are released every Tuesday. To share the story of your unsung hero with the Hidden Brain team, record a voice memo on your phone and send it to myunsunghero@hiddenbrain.org.

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