Business
TikTok to crack down on content that promotes disordered eating and dangerous weight-loss habits
Saying it does not want to promote negative body comparisons, TikTok is cracking down on posts about disordered eating, dangerous weight loss habits and potentially harmful weight management products.
The wildly popular social media app updated its community guidelines last week, introducing a slate of rules that it hopes will make the platform a safer place for its roughly 1 billion users worldwide.
The initiative comes at a time when TikTok, which is owned by Beijing technology firm ByteDance, is facing increased scrutiny over its operations and content as it fights a potential ban in the U.S.
Weight loss videos make up a huge category on TikTok, with influencers extensively detailing and demonstrating how they slimmed down. Such videos have proliferated in the last few years with the rise of injectable prescription drugs such as Ozempic, Wegovy and Mounjaro, which many people are using to shed weight quickly.
Critics say the skyrocketing demand for the drugs has exposed the cracks in the body positivity movement, showing that there is still immense pressure to look thin at whatever cost. They say TikTok and Instagram, anti-aging filters, selfie culture and relentless celebrity and influencer self-promotion have all contributed to the problem.
TikTok already had policies around body image and disordered eating, but the updated guidelines explicitly break down such content into four categories: allowed; not allowed; restricted to users 18 and older; and ineligible for the “For You Feed,” TikTok’s personalized recommendation algorithm. They go into effect May 17.
The guidelines are intended to “improve understanding and bring greater transparency about our rules and how we enforce them,” Adam Presser, TikTok’s head of operations as well as the company’s trust and safety unit, said in a statement.
In the past, TikTok creators said they would sometimes see posts restricted or removed without understanding why they were flagged.
TikTok now clearly states that it bans videos “showing, describing, promoting, or offering or requesting coaching for disordered eating or dangerous weight-loss behaviors.”
The company defines those behaviors as extreme low-calorie diets, binging and intentional vomiting, misusing medication or supplements for weight loss and exercising through serious injuries or illness.
TikTok specifically called out content that shows or promotes unhealthy body measurements and “body checking” trends, such as comparing the size of body parts to household objects, as not allowed. Facilitating the trade or marketing of weight loss or muscle gain products is also on its way out.
Content that will be restricted to users 18 and older — and which will also be ineligible for the For You Feed — includes showing or promoting “potentially harmful weight-management behaviors” such as restrictive low-calorie diets; using medication or supplements for weight loss or muscle gain; and exercises designed for rapid and significant weight loss, such as “cardio routines that promise to help you lose a waist size in a week,” the company said.
TikTok also said it would restrict before-and-after transformation photos promoting weight loss and muscle gain products, as well as videos that promote body types as “ideal or perfect” when associated with potentially harmful weight management behaviors.
“We want TikTok to be a place that encourages self-esteem,” the company said.
Creators who have documented their weight loss journeys using the new class of trendy medications said they were disappointed by the crackdown. TikTok, they said, has become an important resource and close-knit community for people who have struggled for years to shed pounds and get healthy.
You’re just shutting down and secluding a group of people that is already so used to being shamed and put in a corner.
— Kelsey Martinez, 32, a content creator who has chronicled her weight-loss journey on TikTok
“I think countless amounts of lives have been saved by the ability to communicate about these medications,” said Kelsey Martinez, 32, who began posting about using Mounjaro, a medication intended to treat Type 2 diabetes, to lose weight in September 2022. She weighed 232 pounds when she started using the weekly injectable; by last fall, she was down to 153.
“It’s giving people who are obese access and that’s something we don’t always have,” said Martinez, who lives in Los Angeles and has 296,000 TikTok followers. “So I think it’s going to be very harmful. You’re just shutting down and secluding a group of people that is already so used to being shamed and put in a corner.”
A spokesperson for TikTok said content about medically necessary health interventions under the guidance of a medical or health professional is allowed, including discussions about glucagon-like peptide 1 medications, which includes the diabetes drug Ozempic. The spokesperson added that content about using GLP-1 medications for weight loss could still be discovered in other ways, such as through search tools or by following an account, even if it is ineligible for the For You Feed.
Showing or describing competitive eating contests; fitness routines, sports and nutrition that are not primarily focused on extreme weight loss, marathon training or bodybuilding competitions; and religious diet behavior and fasting will still be allowed.
TikTok users will be permitted to condemn disordered eating, dangerous weight loss behaviors or potentially harmful weight management “as long as it does not show or describe a diet or behavior,” the company said.
Michelle York, a full-time content creator from Moorpark, said she understood that the app is in a “really tough spot” right now as it faces a divest-or-ban bill in the U.S., where it has 170 million users.
“TikTok is under a big microscope, and they need to go out of their way to make sure it’s a safe space,” York, 40, said. But “I think they’re overcompensating by making these new guidelines.”
Even though she believes her content is beneficial and far from promoting “get-thin-quick supplements,” and despite her follower base of 203,000 people imploring her to keep the weight loss content coming, she has already turned some of her old Mounjaro videos private and will focus even more on lifestyle and beauty content going forward.
“It’s really disheartening to be told I can’t share that here anymore, and now it’s at risk of my platform, which I worked so hard to build,” York said. “The problem is, this is now my job — I rely on this as my income and I can’t post things to jeopardize that.”
TikTok’s latest community guidelines also include new and updated definitions on the company’s policies around hate speech and health misinformation.
In announcing the updated rules, TikTok said it would introduce a “warning strike” when a creator violates the platform’s community guidelines for the first time.
“The warning strike does not count toward an account’s strike tally, but any future violations will,” Presser said. “We notify creators about which rule they’ve broken and how they can appeal if they believe a mistake has been made. Zero-tolerance policies (for example, incitement to violence) aren’t eligible for these reminders; accounts will immediately be banned.”
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Business
Civil case against Alec Baldwin, ‘Rust’ movie producers advances toward a trial
Nearly two years after actor Alec Baldwin was cleared of criminal charges in the “Rust” movie shooting death, a long simmering civil negligence case is inching toward a trial this fall.
On Friday, a Los Angeles Superior Court judge denied a summary judgment motion requested by the film producers Rust Movie Productions LLC, as well as actor-producer Baldwin and his firm El Dorado Pictures to dismiss the case.
During a hearing, Superior Court Judge Maurice Leiter set an Oct. 12 trial date.
The negligence suit was brought more than four years ago by Serge Svetnoy, who served as the chief lighting technician on the problem-plagued western film. Svetnoy was close friends with cinematographer Halyna Hutchins and held her in his arms as she lay dying on the floor of the New Mexico movie set. Baldwin’s firearm had discharged, launching a .45 caliber bullet, which struck and killed her.
The Bonanza Creek Ranch in Santa Fe, N.M. in 2021.
(Jae C. Hong / Associated Press)
Svetnoy was the first crew member of the ill-fated western to bring a lawsuit against the producers, alleging they were negligent in Hutchins’ October 2021 death. He maintains he has suffered trauma in the years since. In addition to negligence, his lawsuit also accuses the producers of intentional infliction of emotional distress.
Prosecutors dropped criminal charges against Baldwin, who has long maintained he was not responsible for Hutchins’ death.
“We are pleased with the Court’s decision denying the motions for summary judgment filed by Rust Movie Productions and Mr. Baldwin,” lawyers Gary Dordick and John Upton, who represent Svetnoy, said in a statement following the hearing. “He looks forward to finally having his day in court on this long-pending matter.”
The judge denied the defendants’ request to dismiss the negligence, emotional distress and punitive damages claims. One count directed at Baldwin, alleging assault, was dropped.
Svetnoy has said the bullet whizzed past his head and “narrowly missed him,” according to the gaffer’s suit.
Attorneys representing Baldwin and the producers were not immediately available for comment.
Svetnoy and Hutchins had been friends for more than five years and worked together on nine film productions. Both were immigrants from Ukraine, and they spent holidays together with their families.
On Oct. 21, 2021, he was helping prepare for an afternoon of filming in a wooden church on Bonanza Creek Ranch. Hutchins was conversing with Baldwin to set up a camera angle that Hutchins wanted to depict: a close-up image of the barrel of Baldwin’s revolver.
The day had been chaotic because Hutchins’ union camera crew had walked off the set to protest the lack of nearby housing and previous alleged safety violations with the firearms on the set.
Instead of postponing filming to resolve the labor dispute, producers pushed forward, crew members alleged.
New Mexico prosecutors prevailed in a criminal case against the armorer, Hannah Gutierrez, in March 2024. She served more than a year in a state women’s prison for her involuntary manslaughter conviction before being released last year.
Baldwin faced a similar charge, but the case against him unraveled spectacularly.
On the second day of his July 2024 trial, his criminal defense attorneys — Luke Nikas and Alex Spiro — presented evidence that prosecutors and sheriff’s deputies withheld evidence that may have helped his defense . The judge was furious, setting Baldwin free.
Variety first reported on Friday’s court action.
Business
California’s gas prices push Uber and Lyft drivers off the road
The highest gas prices in the country are making it tougher for some gig drivers to make a living.
Gas prices have shot up amid the war in the Middle East. On average, California gas prices are the most expensive in the United States, according to data from the American Automobile Assn. The average price of regular gas in California is almost $6. The national average is a little above $4.
While Uber and Lyft drivers have concocted clever ways to cut gas consumption, they say that without some relief they will be forced to leave the ride-hailing business.
John Mejia was already struggling to make money as a part-time Lyft driver when soaring gas prices made his side hustle even harder.
“Unfortunately, it’s the economics of paying less to drivers and gas prices,” he said. “It actually is pulling people out of the business.”
Guests at The Westin St. Francis hotel get into an Uber.
(Jess Lynn Goss / For The Times)
Gig work offers drivers the freedom to work for themselves and more flexibility, but being independent contractors also means they must shoulder unexpected costs.
Ride-sharing companies say they’re trying to help, but drivers say the gas relief comes with caveats. For now, drivers say they’re being pickier about what rides they accept, cutting hours and are looking at other ways to make money.
Mejia, who started driving for Lyft more than a decade ago, said in his early days, he would sometimes make $400 in three hours. Now it takes 12 hours to rake in $200.
The San Francisco Bay Area consultant is an active member of the California Gig Workers Union, so he knows he isn’t alone. California has more than 800,000 gig rideshare drivers, according to the group, which is affiliated with the Service Employees International Union.
On social media sites such as Reddit and Facebook, gig workers have posted about how the higher gas prices are eating into their earnings. Among the tricks they are suggesting: reducing the number of times the ignition is turned on or off, avoiding traffic, working in specific neighborhoods and at times with high demand and switching to electric vehicles.
Gig drivers usually have only seconds to decide whether to accept a ride on the app, but they have become more strategic about which rides and deliveries they accept.
That means they are more likely to sit back in their cars and wait for higher fares for quick pick-up and drop-off.
“I highly recommend the ‘decline and recline’ strategy, rejecting unprofitable rides until a better one appears,” wrote Sergio Avedian, a driver, in the popular blog the Rideshare Guy.
Pedestrians cross the street in front of a Lyft and Uber driver on Wednesday. High gas prices have made it hard for gig drivers to make a living, cutting into their profits.
(Jess Lynn Goss / For The Times)
Uber, Lyft and other companies have unveiled several ways to help drivers save on gas.
Uber said drivers can get up to 15% cash back through May 26 with the Uber Pro card, a business debit Mastercard for drivers and couriers. Based on a worker’s tier, they can get up to $1 off per gallon of gas through Upside — an app that offers cash rewards — and up to 21 cents off per gallon of gas with Shell Fuel Rewards. The company also offers incentives for drivers who want to switch to electric vehicles.
“We know the price of gas is top of mind for many rideshare and delivery drivers across the country right now,” Uber said in a blog post about its gas savings efforts.
Lyft also said it’s expanding gas relief through May 26 because the company knows that the extra cost “hits hardest for drivers who depend on driving for their income.”
The company is offering more cash back, depending on the driver’s tier, for drivers who use a Lyft Direct business debit card to pay for gas at eligible gas stations. They can get an additional 14 cents per gallon off through Upside.
Drivers say the fine print on the offers dictates which card they use and where they fill up gas, making it difficult for them to save money.
“If I do the math, it’s ridiculous,” Mejia said. “They’re offering us nothing.”
Uber declined to comment, but pointed to its blog post about the gas relief efforts. Lyft also referenced the blog post and said “the gas savings were structured through rewards to maximize stackable opportunities.”
Guests at The Westin St. Francis hotel get into an Uber.
(Jess Lynn Goss / For The Times)
Gig workers have struggled with rising gas prices in the past.
In 2022, Lyft and Uber temporarily added a surcharge to their fares amid record-high gas prices following Russia’s invasion of Ukraine. This year, Uber is adding a fuel charge to its fares in Australia for roughly two months to offset the high cost of gas for drivers. Lyft said it hasn’t added a fuel charge in the U.S. or elsewhere.
Margarita Penalosa, who drives full time for Uber and Lyft in Los Angeles, started as a rideshare driver in 2017. Back then, gas was cheaper. She would easily hit her goal of making $300 in eight hours. Now she’s making just $250 after working as much as 14 hours.
Gas prices, she said, used to be less than $3 per gallon. Now some gas stations are charging more than $8 per gallon.
“Take out the gas. Take out the mileage from my car and maintenance. How much [do] I really make? Probably I get $11 for an hour,” she said.
Jonathan Tipton Meyers wants to spend fewer hours as a rideshare driver.
He already juggles multiple gigs even while driving for Uber and Lyft in Los Angeles. He’s a mobile notary and loan signing agent, a writer and performer.
Driving is “a very challenging, full-time job,” he said. “It’s very taxing and, of course, wages were just continually decreasing.”
John Mejia, a longtime Lyft and Uber driver, poses for a portrait before attending a meeting about unionizing gig drivers.
(Jess Lynn Goss / For The Times)
Even if oil continues to flow through the Strait of Hormuz, which Iran reopened Friday, it could take a while for gas prices to come down to earth, said Mark Zandi, the chief economist at Moody’s Analytics.
“There’s an old adage that prices rise like a rocket and fall like a feather,” he said. “I think that’ll apply.”
In the meantime, it will be survival of the fittest drivers. If enough of them decide to leave the apps, the ride-hailing companies could be forced to raise fares further to attract some back.
“Those who approach rideshare driving strategically, tracking expenses, choosing trips carefully, and optimizing efficiency are far more likely to weather periods of high gas prices,” wrote Avedian in the Rideshare Guy blog. “For everyone else, a spike at the pump can quickly turn rideshare driving from a side hustle into a money-losing venture.”
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