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Column: What's behind those 'Shame on you' billboards in the Coachella Valley

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Column: What's behind those 'Shame on you' billboards in the Coachella Valley

There are so many billboards on each side of the 10 Freeway through the Coachella Valley that they bleed into one another like a deck of cards being shuffled. They come at you so fast that you begin to think the headliner this weekend at the Coachella festival is attorney Jacob Emrani.

Even in this cluttered landscape, two billboards featuring Desert Community College District Board trustee Bea Gonzalez stand out.

They’re at opposite ends of the valley — one near Fantasy Spring Resort Casino in Indio, another just east of the Indian Canyon Drive exit in Palm Springs — and feature the same photo of the spiky-haired, bespectacled trustee.

“Bea Gonzalez. Shame on you for voting against COD [College of the Desert] students!” the billboards blare against an orange background. Below that is the name of the group that funds them, Promises Made Promises Broken.

The hundreds of thousands of concertgoers who’ll pass by most likely won’t give the billboards a second thought. But they tell a story of a political brawl that has consumed the Coachella Valley.

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Supporters say a long-planned College of the Desert campus in downtown Palm Springs, which is expected to break ground this year, will bring prestige and new programs such as hospitality, engineering and film to an area that needs it. Opponents such as Gonzalez say that the estimated $400-million cost is exorbitant and that the funds should be spread across underserved areas of the Coachella Valley.

When Gonzalez beat a two-term incumbent in a 2020 election, she joined two other trustees in trying to limit the scope of the Palm Springs project, if not scuttling it altogether.

Soon came the attacks: An unsuccessful 2021 push for a faculty vote of no confidence against Gonzalez and her trustee allies. A 2022 election that saw former college president and Gonzalez critic Joel Kinnamon join the board and flip the majority to his favor. A threatened recall that never materialized. Whispers that Gonzalez is a puppet of Latino politicians based in the eastern portion of the Coachella Valley who have increasingly clashed over resources with pols in the wealthier, whiter western communities.

And, of course, there are the billboards, which have shifted up and down the 10 since the beginning of 2023. They’ve become such a part of the region’s life that Gonzalez recently told me she’s used to having strangers stare at her before asking if she’s that woman.

“I have to laugh,” the 55-year-old said as we enjoyed bowls of split pea soup at a diner in Desert Hot Springs, “because what else can I do?”

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The brawl has grown so contentious that the city of Palm Springs sued College of the Desert in 2022 for failing to turn over documents related to land use decisions, in alleged violation of the California Public Records Act. Kinnamon got into a physical altercation in January with United Food and Commercial Workers Local 1167 President Joe Duffle, a Gonzalez ally, with each accusing the other of starting the fight.

Kinnamon didn’t respond to repeated requests for an interview. Meanwhile, Promises Made Promises Broken — which the Desert Sun, the local newspaper, has described as “worrisome” for its refusal to disclose its members or donors — has flanked its anti-Gonzalez billboards with mailers and video ads as the group seeks to defeat her at the ballot box in November.

“If you know an election is coming, the smart thing to do is to create a negative perception far in advance,” Promises Made Promises Broken spokesperson Bruce Hoban said. “This Bea thing with ‘No, no, no, no, no’ at every trustee meeting is nerve-racking. It’s just relentless.”

Gonzalez is warm and self-effacing, with a good laugh. She said of the long campaign against her: “I think [opponents] are scratching their heads and thinking, ‘OK, we’re attacking her. We’re shaming her, and she won’t stop.’ But I really think these people have no clue the investment that I made into my community for years.”

Born and raised in Indio, Gonzalez is a College of the Desert alumna and has worked as an administrator for the Coachella Valley Unified School District for nearly 30 years. A longtime community activist, she ran for the community college district board in 2020 after hearing complaints from former students about shoddy facilities and a lack of classes and majors.

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“You and I know,” Gonzalez said, “that if you want to change something, you have to be inside. And that there’s no other way.”

When she assumed office, the mother of two went through staff reports on the long-proposed new campus project. It was originally planned for northern Palm Springs, but Kinnamon announced in 2014 that the district wanted to take over a long-abandoned mall downtown and build there. Two years later, voters passed a $577-million bond to help fund that project and other improvements for existing facilities.

Gonzalez said that she’s not opposed to a new campus in principle but that putting it in Palm Springs makes no sense since there’s already a smaller facility there, and far more students reside in cities such as Cathedral City and Desert Hot Springs, which she represents.

“And so to me, I was, like, ‘Wait a minute, what is going on here?’ And all of a sudden, there was this outrage from the entire West Valley, and all these attacks started — and I mean, they went all in. Every time I would vote no on a contract or ask a lot of questions — boom! Billboard No. 1. Boom! Billboard No. 2.”

She smiled. “I figure by now, I should have at least 20.”

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Hoban, the Promises Made Promises Broken spokesperson, said he didn’t “know anything about College of the Desert, anything about community college” until attending a breakfast meeting in 2021 and hearing Gonzalez criticize the Palm Springs project, then finding out the board was going to cancel a proposed Cathedral City campus.

“All the plans that had been promised for 17 years were getting heavily modified or canceled and we said, ‘Wait a second. Why isn’t anything being built in the West Valley?’”

As a 501(c)(4) nonprofit, Promises Made Promises Broken doesn’t need to disclose its members or how it spends its money. Paperwork filed with the California secretary of state lists its officers as Palm Springs restaurateur John Shay, jeweler Theresa Applegate and Cary Davidson, a Los Angeles-based attorney and trustee at Claremont McKenna College.

An email to them requesting an interview was instead returned by Hoban, who co-chaired the campaign that defeated a 2018 measure that sought to ban short-term rentals in Palm Springs of single-family homes. Asked who else belongs to Promises Made Promises Broken, Hoban said it’s “made up of people who have always been very involved in political issues and causes, so we know our way around.”

He wouldn’t disclose how much the group spends on billboards, although he claimed the going rate in the Coachella Valley for one billboard was $500 to $4,000 a month. Whatever the amount, he said his group is “100% completely” satisfied with their investment.

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“People see them, and people will talk to us, and say, ‘I didn’t realize this problem with Bea Gonzalez,’” Hoban said.

Gonzalez acknowledged that she was angry when the billboards first went up, but she has made her peace with them.

“I’m getting this because I’m doing my due diligence — I ask these questions because I want that clarity,” she said. “And when the attacks started, it just made me even more curious.”

She pulled out a letter from a manila folder that she sent to California Atty. Gen. Rob Bonta’s office asking that he investigate the use of College of the Desert’s bond money over the last 20 years.

“How can I vote yes, if a yes vote would be simply because of the intimidation? I can’t do that,” Gonzalez said.

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A spokesperson with Bonta’s office said it’s “unable to comment on, even to confirm or deny, a potential or ongoing investigation.”

We finished our breakfast, then drove toward the 10 to see her billboard near Indian Canyon Drive. We parked on the freeway divider and admired it from afar as traffic sped by just feet away. I told her I vaguely remembered seeing the low-slung orange thing last summer.

Gonzalez waved at the billboard, as if to say hi. Then, she cracked up.

“Well, at least they used a good photo of me!”

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Video: Defense Officials Give No Timeline for War in Iran as U.S. Boosts Forces

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Video: Defense Officials Give No Timeline for War in Iran as U.S. Boosts Forces

new video loaded: Defense Officials Give No Timeline for War in Iran as U.S. Boosts Forces

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Defense Officials Give No Timeline for War in Iran as U.S. Boosts Forces

At a Pentagon news conference, top defense officials said that the U.S. military was sending more forces to the Middle East and expects to “take additional losses.” Earlier, President Trump said that the U.S. could continue striking Iran for the next four to five weeks.

“We didn’t start this war, but under President Trump, we are finishing it. This operation is a clear, devastating, decisive mission. Destroy the missile threat. Destroy the navy. No nukes. President Trump has all the latitude in the world to talk about how long it may or may not take. Four weeks. Two weeks, six weeks. It could move up. It could move back. We’re going to execute at his command the objectives we’ve set out to achieve.” “We expect to take additional losses. And as always, we will work to minimize U.S. losses. But as the secretary said, this is major combat operations.” Reporter: “Are there currently any American boots on the ground in Iran?” “No, but we’re not going to go into the exercise of what we will or will not do. I think — it’s one of those fallacies for a long time that this department or presidents or others should tell the American people. This — and our enemies by the way — here’s exactly what we’ll do. Why in the world would we tell you, you, the enemy, anybody, what we will or will not do in pursuit of an objective?”

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At a Pentagon news conference, top defense officials said that the U.S. military was sending more forces to the Middle East and expects to “take additional losses.” Earlier, President Trump said that the U.S. could continue striking Iran for the next four to five weeks.

By Christina Kelso

March 2, 2026

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Gas prices could jump as Middle East tensions threaten global oil supply

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Gas prices could jump as Middle East tensions threaten global oil supply

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Americans could soon see higher gas prices as escalating tensions in the Middle East threaten a critical global oil chokepoint, raising fears of supply disruptions that could quickly reverberate across U.S. energy markets.

After joint U.S.–Israeli strikes, dubbed Operation Epic Fury, targeted Iranian sites over the weekend and killed Iran’s Supreme Leader Ayatollah Ali Khamenei, concerns quickly shifted to how Tehran might respond and whether oil infrastructure or tanker traffic could become collateral damage.

Any disruption to global crude supplies could translate into higher costs for American drivers at the pump.

“Every time we’ve had flare-ups in the Middle East like we’re seeing right now — and we’ve seen this kind of situation periodically over the last 50 years — it has caused significant disruption to energy markets,” economist Stephen Moore told Fox News Digital. 

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“I would expect we could see anywhere from 25 to 50 cents a gallon increase in gas prices in the short term,” he said.

Experts say Americans will likely pay more for gas due to the ongoing conflict in the Middle East. (Matthew Hatcher/Bloomberg/Getty Images)

Market data already shows prices moving higher.

Patrick De Haan, head of petroleum analysis at GasBuddy, said oil prices were up $5 per barrel, while wholesale gasoline prices had risen 11 cents per gallon.

He expects retail gas prices to begin climbing immediately, especially in areas where stations tend to adjust prices in sharp, periodic jumps.

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The national average could hit $3 per gallon as soon as Monday, De Haan said, with some stations increasing prices by 10 to 30 cents this week and potentially more in markets that see larger price swings.

Moore warned that prices could climb further and remain elevated if vital transit routes or oil facilities are disrupted.

TRUMP PLEDGES TO ‘AVENGE’ FALLEN US SERVICE MEMBERS AS TENSIONS WITH IRAN INTENSIFY

The ongoing conflict in Iran is near a major energy corridor. (Contributor/Getty Images)

“Huge amounts of global oil travel through the Strait of Hormuz, so this could be incredibly disruptive, delaying delivery of oil and gas,” he said.

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“The Iranians have already knocked out some oil facilities in the Middle East, and who knows what they’re up to next. When you have less supply, prices go up. The big question is whether this will be a temporary bump or something more prolonged.”

The ongoing conflict sits near the Strait of Hormuz, one of the world’s most strategically important energy corridors.

“This shipping route represents around 25% of global oil trade and 23% of liquefied natural gas trade,” explained Jaime Brito, executive director of refining and oil products at OPIS.

The Strait of Hormuz, a narrow shipping lane between Iran and Oman that has long been a flashpoint during regional crises, serves as a vital artery for global energy markets.

Roughly 20 million barrels of crude oil and petroleum products — about one-fifth of global oil supply — transit the strait each day, underscoring how disruption there can quickly send shockwaves through international energy markets.

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HORMUZ ERUPTS: ATTACKS, GPS JAMMING, HOUTHI THREATS ROCK STRAIT AMID US-ISRAELI STRIKES

A satellite view of the Strait of Hormuz, a critical chokepoint for global energy supply, connecting the Persian Gulf to the Gulf of Oman.  (Gallo Images/Orbital Horizon/Copernicus Sentinel Data 2025/Amanda Macias/Fox News Digital)

Highlighting the growing concern, Maersk, widely regarded as a bellwether for global ocean freight, said it will suspend all vessel crossings through the Strait of Hormuz until further notice and cautioned that services to Arabian Gulf ports may be delayed.

Still, not all price movements are immediate.

“Developments over the weekend in the Middle East should hypothetically take time to ripple into the global supply chain. An initial assessment would suggest no specific price impacts should be seen in the gasoline market across the world, including the U.S.,” Brito told Fox News Digital.

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However, Brito said prices could climb quickly if markets expect trouble ahead, even before supplies are actually affected.

As a result, Brito said, developments in Iran may have already translated into higher gasoline, diesel and other fuel prices in parts of the U.S., depending on regional supply dynamics and individual company pricing strategies.

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Experts say the increase in gas prices will be largely determined by how long the conflict in the Middle East lasts. (John McCall/South Florida Sun Sentinel/Tribune News Service via Getty Images)

From a domestic standpoint, Brito added that gasoline prices follow a seasonal pattern, typically climbing during the summer travel months.

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“March prices are not expected to be significantly high,” he said, noting that spring break travel could support demand in certain areas — but not at the level seen during peak summer driving season.

Ultimately, the direction of gasoline prices will depend less on seasonal demand and more on how the geopolitical situation unfolds in the days ahead.

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Iran’s supreme leader killed in U.S.-Israeli attack, Trump says

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Iran’s supreme leader killed in U.S.-Israeli attack, Trump says

The U.S. and Israel pummeled Iran early Saturday in an attack aimed at razing the Islamic Republic’s nuclear ambitions and thwarting its efforts to influence the Middle East though proxies such as Hezbollah and Hamas.

Iran’s Supreme Leader Ayatollah Ali Khamenei was killed in the attack, according to President Trump, who in a post on Truth Social wrote that “one of the most evil people in History, is dead. This is not only Justice for the people of Iran, but for all Great Americans.”

More than 200 people were killed in Iran and hundreds more injured, according to Iran’s Red Crescent.

The attacks spurred a furious Iranian retaliation, with multiple barrages striking Israel, a number of Gulf nations and Jordan; and fulfilled long-standing fears that a confrontation with Iran would plunge the entire region into war.

Reports of Khamenei’s death prompted diverse reactions worldwide: In portions of Tehran and Los Angeles, home to a large Persian population, people took to the streets to celebrate. In New York, protesters gathered at Times Square to denounce the attack.

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The attack came eight weeks after U.S. forces deployed by Trump toppled Venezuelan President Nicolás Maduro, and Trump said Saturday’s operation also presented a chance for regime change.

Addressing the Iranian people, Trump said, “When we are finished, take over your government. It will be yours to take.”

Trump made the comments in an eight-minute prerecorded video. “This will be probably your only chance for generations,” Trump said, adding, “For many years, you have asked for America’s help, but you never got it. No president was willing to do what I am willing to do tonight.”

The Iranian government confirmed Khamenei’s death.

The attacks began with Israeli strikes Saturday morning — a workday in Iran — on Tehran, the capital, with residents speaking of attacks near Khamenei’s compound, the presidential palace, Iran’s National Security Council, the ministries of defense and intelligence, the Atomic Energy Organization and a military complex.

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In Tehran there were scenes of panic, with residents racing to stock up on supplies, leaving shelves bare in grocery stores across the city. Others, heeding warnings from authorities of further strikes, decided to leave the capital. Images on social media showed highways leading out of Tehran choked with traffic.

“It’s going to take 10 hours at least, but it doesn’t matter,” said Zainab, who was loading her car with whatever she could stuff inside for the drive to her sister’s home in Iran’s northeast.

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By the end of the day, the streets of Tehran appeared all but abandoned, with residents hunkering down for a night punctuated by the sounds of blasts reverberating across the capital.

Israeli Prime Minister Benjamin Netanyahu, a vociferous advocate for attacking Iran — and who has spent years urging Washington to do so — said the campaign would continue “as long as needed.”

Trump, who long insisted Iran cannot have nuclear weapons, also addressed Iran’s efforts in the Middle East in his video message.

“We are going to ensure that the region’s terrorist proxies can no longer destabilize the region or the world, and attack our forces,” he said. “And we will ensure that Iran does not obtain a nuclear weapon.”

Trump also said U.S. military forces “may have casualties,” adding, “That often happens in war.”

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The Iranian Foreign Ministry, in a statement, said that “Iranians have never surrendered to aggression.”

Iranian Foreign Minister Abbas Araghchi, who was leading Iran’s delegation in Oman-brokered negotiations, said the war on Iran was “wholly unprovoked, illegal and illegitimate.”

“Our powerful armed forces are prepared for this day and will teach the aggressors the lesson they deserve,” he wrote on X.

Iranians protest on Saturday in Tehran against attacks on Iran by Israel and the United States.

Iranians protest on Saturday in Tehran against attacks on Iran by Israel and the United States.

(Majid Saeedi / Getty Images)

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Israel’s military said its attacks were the largest military flyover in its history, with some 200 warplanes dropping hundreds of munitions on about 500 objectives.

Outside of Tehran, explosions could be heard in other cities, including Isfahan, Karaj, Kermanshah, Qom and Urmia, according to Iranian state media. An attack on the city of Minab struck a girls’ school, killing at least 85 students and injuring dozens of others, state-run media said.

Iran’s Red Crescent later said 201 people were killed in attacks across the country, and that 24 out of Iran’s 32 provinces were hit. More than 700 people were injured.

Cellphone and internet communications were disrupted shortly after the attacks began but have since been restored.

Iran struck back across the Middle East, with barrages reported on U.S. bases in the United Arab Emirates, Qatar, Bahrain, Kuwait, Iraq, Saudi Arabia and Jordan. Debris from one of those missiles killed one person in the UAE; another struck a hotel in Dubai. A Kuwaiti airport was hit, but no injuries were reported.

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Iran also dispatched multiple waves of missiles to Israel, with residents in Jordan, Syria and Lebanon seeing vapor trails crisscrossing the skies above and the explosive sounds of interceptions.

The waves of ordnance spurred airspace closures across the region, with many airlines suspending service to affected countries and leaving tens of thousands of people stranded.

Araghchi informed his Iraqi counterpart, Fuad Hussein, on Saturday that Tehran will limit its response to U.S. military bases in the region, and that Iran was acting in self-defense.

But the attacks nevertheless infuriated Arab governments. Many came out with statements excoriating Iran for what they described as an unprovoked attack on their sovereignty.

Russia, whose ties with Iran have deepened in recent years, demanded Israel and the U.S. halt military operations. According to the Associated Press, U.N. Ambassador Vassily Nebenzia said, “We insist on the immediate resumption of political and diplomatic settlement efforts … based on international law, mutual respect and a balance of interests.”

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In a sign of the rapidly expanding impact of the war, messages purporting to be from Iran’s Islamic Revolutionary Guard Corps were sent to ships ordering them to stay away from the Strait of Hormuz with “immediate effect.”

Shutting the strait, a strategic passageway through which one-fifth of global oil supplies pass, would probably lead to an immediate spike in energy prices and disrupt other shipping.

The opening salvos of what promises to be a lengthy campaign come two days after the U.S. and Iran concluded a third round of Oman-brokered negotiations in Geneva aimed at reducing tensions and stopping the prospect of war.

On Friday, Trump expressed displeasure with the pace of the talks, saying the Iranian side was not negotiating in “good faith” or giving in to U.S. demands. But Oman’s Foreign Minister Badr Albusaidi said a deal was “within reach.”

On Saturday, Albusaidi expressed dismay that “active and serious negotiations have yet again been undermined.”

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“Neither the interests of the United States nor the cause of global peace are well served by this. And I pray for the innocents who will suffer,” he said in a statement on X.

The American strikes on Iran drew immediate reaction on Capitol Hill as Democrats and a small bloc of Republicans accused the White House of sidelining Congress on actions they fear will trigger a broader conflict in the Middle East.

“By the president’s own words, ‘American heroes may be lost.’ That alone should have demanded the highest level of scrutiny, deliberation, and accountability, yet the president moved forward without seeking congressional authorization,” Sen. Mark Warner (D-Va.), the vice chair of the Senate Intelligence Committee, said in a statement.

Rep. Ro Khanna (D-Fremont) called on lawmakers to back a measure he is co-sponsoring with Rep. Thomas Massie (R-Ky.) that would compel the administration to seek congressional approval before engaging in any further activity in Iran.

“The American people are tired of regime change wars that cost us billions of dollars and risk our lives,” Khanna said in a video posted on X.

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As Democrats warned of constitutional overreach, other lawmakers rallied behind the president.

Sen. Roger Wicker (R-Miss.), the Senate Armed Services Committee chairman, said in a statement that Trump had taken “decisive action against the threat posed by the world’s leading proliferator of terrorism, the Iranian regime.”

“This is a pivotal and necessary operation to protect Americans and American interests,” Wicker said.

Secretary of State Marco Rubio notified some members of Congress’ Gang of Eight, which are the top four leaders in the House and Senate and top Democrats and Republicans on the House and Senate intelligence committees, according to CBS News.

Bulos reported from El Obeid, Sudan, Ceballos from Washington, D.C., and special correspondent Mostaghim from Tehran.

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