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Column: What's behind those 'Shame on you' billboards in the Coachella Valley

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Column: What's behind those 'Shame on you' billboards in the Coachella Valley

There are so many billboards on each side of the 10 Freeway through the Coachella Valley that they bleed into one another like a deck of cards being shuffled. They come at you so fast that you begin to think the headliner this weekend at the Coachella festival is attorney Jacob Emrani.

Even in this cluttered landscape, two billboards featuring Desert Community College District Board trustee Bea Gonzalez stand out.

They’re at opposite ends of the valley — one near Fantasy Spring Resort Casino in Indio, another just east of the Indian Canyon Drive exit in Palm Springs — and feature the same photo of the spiky-haired, bespectacled trustee.

“Bea Gonzalez. Shame on you for voting against COD [College of the Desert] students!” the billboards blare against an orange background. Below that is the name of the group that funds them, Promises Made Promises Broken.

The hundreds of thousands of concertgoers who’ll pass by most likely won’t give the billboards a second thought. But they tell a story of a political brawl that has consumed the Coachella Valley.

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Supporters say a long-planned College of the Desert campus in downtown Palm Springs, which is expected to break ground this year, will bring prestige and new programs such as hospitality, engineering and film to an area that needs it. Opponents such as Gonzalez say that the estimated $400-million cost is exorbitant and that the funds should be spread across underserved areas of the Coachella Valley.

When Gonzalez beat a two-term incumbent in a 2020 election, she joined two other trustees in trying to limit the scope of the Palm Springs project, if not scuttling it altogether.

Soon came the attacks: An unsuccessful 2021 push for a faculty vote of no confidence against Gonzalez and her trustee allies. A 2022 election that saw former college president and Gonzalez critic Joel Kinnamon join the board and flip the majority to his favor. A threatened recall that never materialized. Whispers that Gonzalez is a puppet of Latino politicians based in the eastern portion of the Coachella Valley who have increasingly clashed over resources with pols in the wealthier, whiter western communities.

And, of course, there are the billboards, which have shifted up and down the 10 since the beginning of 2023. They’ve become such a part of the region’s life that Gonzalez recently told me she’s used to having strangers stare at her before asking if she’s that woman.

“I have to laugh,” the 55-year-old said as we enjoyed bowls of split pea soup at a diner in Desert Hot Springs, “because what else can I do?”

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The brawl has grown so contentious that the city of Palm Springs sued College of the Desert in 2022 for failing to turn over documents related to land use decisions, in alleged violation of the California Public Records Act. Kinnamon got into a physical altercation in January with United Food and Commercial Workers Local 1167 President Joe Duffle, a Gonzalez ally, with each accusing the other of starting the fight.

Kinnamon didn’t respond to repeated requests for an interview. Meanwhile, Promises Made Promises Broken — which the Desert Sun, the local newspaper, has described as “worrisome” for its refusal to disclose its members or donors — has flanked its anti-Gonzalez billboards with mailers and video ads as the group seeks to defeat her at the ballot box in November.

“If you know an election is coming, the smart thing to do is to create a negative perception far in advance,” Promises Made Promises Broken spokesperson Bruce Hoban said. “This Bea thing with ‘No, no, no, no, no’ at every trustee meeting is nerve-racking. It’s just relentless.”

Gonzalez is warm and self-effacing, with a good laugh. She said of the long campaign against her: “I think [opponents] are scratching their heads and thinking, ‘OK, we’re attacking her. We’re shaming her, and she won’t stop.’ But I really think these people have no clue the investment that I made into my community for years.”

Born and raised in Indio, Gonzalez is a College of the Desert alumna and has worked as an administrator for the Coachella Valley Unified School District for nearly 30 years. A longtime community activist, she ran for the community college district board in 2020 after hearing complaints from former students about shoddy facilities and a lack of classes and majors.

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“You and I know,” Gonzalez said, “that if you want to change something, you have to be inside. And that there’s no other way.”

When she assumed office, the mother of two went through staff reports on the long-proposed new campus project. It was originally planned for northern Palm Springs, but Kinnamon announced in 2014 that the district wanted to take over a long-abandoned mall downtown and build there. Two years later, voters passed a $577-million bond to help fund that project and other improvements for existing facilities.

Gonzalez said that she’s not opposed to a new campus in principle but that putting it in Palm Springs makes no sense since there’s already a smaller facility there, and far more students reside in cities such as Cathedral City and Desert Hot Springs, which she represents.

“And so to me, I was, like, ‘Wait a minute, what is going on here?’ And all of a sudden, there was this outrage from the entire West Valley, and all these attacks started — and I mean, they went all in. Every time I would vote no on a contract or ask a lot of questions — boom! Billboard No. 1. Boom! Billboard No. 2.”

She smiled. “I figure by now, I should have at least 20.”

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Hoban, the Promises Made Promises Broken spokesperson, said he didn’t “know anything about College of the Desert, anything about community college” until attending a breakfast meeting in 2021 and hearing Gonzalez criticize the Palm Springs project, then finding out the board was going to cancel a proposed Cathedral City campus.

“All the plans that had been promised for 17 years were getting heavily modified or canceled and we said, ‘Wait a second. Why isn’t anything being built in the West Valley?’”

As a 501(c)(4) nonprofit, Promises Made Promises Broken doesn’t need to disclose its members or how it spends its money. Paperwork filed with the California secretary of state lists its officers as Palm Springs restaurateur John Shay, jeweler Theresa Applegate and Cary Davidson, a Los Angeles-based attorney and trustee at Claremont McKenna College.

An email to them requesting an interview was instead returned by Hoban, who co-chaired the campaign that defeated a 2018 measure that sought to ban short-term rentals in Palm Springs of single-family homes. Asked who else belongs to Promises Made Promises Broken, Hoban said it’s “made up of people who have always been very involved in political issues and causes, so we know our way around.”

He wouldn’t disclose how much the group spends on billboards, although he claimed the going rate in the Coachella Valley for one billboard was $500 to $4,000 a month. Whatever the amount, he said his group is “100% completely” satisfied with their investment.

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“People see them, and people will talk to us, and say, ‘I didn’t realize this problem with Bea Gonzalez,’” Hoban said.

Gonzalez acknowledged that she was angry when the billboards first went up, but she has made her peace with them.

“I’m getting this because I’m doing my due diligence — I ask these questions because I want that clarity,” she said. “And when the attacks started, it just made me even more curious.”

She pulled out a letter from a manila folder that she sent to California Atty. Gen. Rob Bonta’s office asking that he investigate the use of College of the Desert’s bond money over the last 20 years.

“How can I vote yes, if a yes vote would be simply because of the intimidation? I can’t do that,” Gonzalez said.

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A spokesperson with Bonta’s office said it’s “unable to comment on, even to confirm or deny, a potential or ongoing investigation.”

We finished our breakfast, then drove toward the 10 to see her billboard near Indian Canyon Drive. We parked on the freeway divider and admired it from afar as traffic sped by just feet away. I told her I vaguely remembered seeing the low-slung orange thing last summer.

Gonzalez waved at the billboard, as if to say hi. Then, she cracked up.

“Well, at least they used a good photo of me!”

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Nearly 20 states sue HHS over declaration to restrict gender transition treatment for minors

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Nearly 20 states sue HHS over declaration to restrict gender transition treatment for minors

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A group of 19 Democrat-led states and Washington, D.C., filed a lawsuit against the Trump administration over a declaration that aims to restrict gender transition treatment for minors.

The lawsuit against the U.S. Department of Health and Human Services; its secretary, Robert F. Kennedy Jr.; and its inspector general comes after the declaration issued last week described treatments such as puberty blockers, hormone therapy and gender surgeries as unsafe and ineffective for children experiencing gender dysphoria.

The declaration also warned doctors they could be excluded from federal health programs, including Medicare and Medicaid, if they provide these treatments to minors.

The move seeks to build on President Donald Trump’s executive order in January calling on HHS to protect children from “chemical and surgical mutilation.”

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HHS UNLEASHES SWEEPING CRACKDOWN ON CHILD ‘SEX-REJECTING PROCEDURES,’ THREATENS HOSPITAL, MEDICAID FUNDING

The lawsuit was filed against the U.S. Department of Health and Human Services; its secretary, Robert F. Kennedy Jr.; and its inspector general. (Elizabeth Frantz/Reuters)

“We are taking six decisive actions guided by gold standard science and the week one executive order from President Trump to protect children from chemical and surgical mutilation,” Kennedy said during a press conference last week.

HHS has also proposed new rules designed to further block gender transition treatment for minors, although the lawsuit does not address the rules, which have yet to be finalized.

The states’ lawsuit, filed Tuesday in Eugene, Oregon, argues that the declaration is inaccurate and unlawful and urges the court to prevent it from being enforced.

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“Secretary Kennedy cannot unilaterally change medical standards by posting a document online, and no one should lose access to medically necessary health care because their federal government tried to interfere in decisions that belong in doctors’ offices,” New York Attorney General Letitia James, who led the lawsuit, said in a statement.

The lawsuit claims the declaration attempts to pressure providers into ending gender transition treatment for young people and circumvent legal requirements for policy changes. The complaint said federal law requires the public be given notice and an opportunity to comment before substantively amending health policy and that neither of these were done before the declaration was released.

HHS’ move seeks to build on President Donald Trump’s executive order in January calling on HHS to protect children from “chemical and surgical mutilation.” (Tom Brenner for The Washington Post via Getty Images)

The declaration based its conclusions on a peer-reviewed report that the department conducted earlier this year that called for more reliance on behavioral therapy rather than broad gender transition treatment for minors with gender dysphoria.

The report raised questions about standards for the treatment of transgender children issued by the World Professional Association for Transgender Health and brought concerns that youths may be too young to give consent to life-changing treatments that could result in future infertility.

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Major medical groups and physicians who treat transgender children have criticized the report as inaccurate.

HHS also announced last week two proposed federal rules — one to cut off federal Medicaid and Medicare funding from hospitals that offer gender transition treatment to children and another to block federal Medicaid money from being used for these procedures.

HOUSE APPROVES MTG-SPONSORED BILL TO CRIMINALIZE GENDER TRANSITION TREATMENT FOR MINORS

New York Attorney General Letitia James led the lawsuit against the Trump administration. (Michael M. Santiago/Getty Images)

The proposals have not yet been made final and are not legally binding because they must go through a lengthy rulemaking process and public comment before they can be enforced.

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Several major medical providers have already pulled back on gender transition treatment for youths since Trump returned to office, even those in Democrat-led states where the procedures are legal under state law.

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Medicaid programs in just under half of states currently cover gender transition treatment. At least 27 states have adopted laws restricting or banning the treatment, and the Supreme Court’s decision this year upholding Tennessee’s ban likely means other state laws will remain in place.

Democrat attorneys general from California, Colorado, Connecticut, Delaware, Illinois, Maine, Maryland, Massachusetts, Michigan, Minnesota, New Jersey, New Mexico, Oregon, Rhode Island, Vermont, Wisconsin, Washington state and Washington, D.C., as well as Pennsylvania’s Democrat governor, joined James in the lawsuit.

The Associated Press contributed to this report.

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Claims about Trump in Epstein files are ‘untrue,’ the Justice Department says

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Claims about Trump in Epstein files are ‘untrue,’ the Justice Department says

Tips provided to federal investigators about Donald Trump’s alleged involvement in Jeffrey Epstein’s schemes with young women and girls are “sensationalist” and “untrue,” the Justice Department said on Tuesday, after a new tranche of files released from the probe featured multiple references to the president.

The documents include a limousine driver reportedly overhearing Trump discussing a man named Jeffrey “abusing” a girl, and an alleged victim accusing Trump and Epstein of rape. It is unclear whether the FBI followed up on the tips. The alleged rape victim died from a gunshot wound to the head after reporting the incident.

Nowhere in the newly released files do federal law enforcement agents or prosecutors indicate that Trump was suspected of wrongdoing, or that Trump — whose friendship with Epstein lasted through the mid-2000s — was investigated himself.

But one unidentified federal prosecutor noted in a 2020 email that Trump had flown on Epstein’s private jet “many more times than previously has been reported,” including over a time period when Ghislaine Maxwell, Epstein’s top confidante who would ultimately be convicted on five federal counts of sex trafficking and abuse, was being investigated for criminal activity.

The Justice Department released an unusual statement unequivocally defending the president.

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“Some of these documents contain untrue and sensationalist claims made against President Trump that were submitted to the FBI right before the 2020 election,” the Justice Department statement read. “To be clear: the claims are unfounded and false, and if they had a shred of credibility, they certainly would have been weaponized against President Trump already.”

“Nevertheless, out of our commitment to the law and transparency, the DOJ is releasing these documents with the legally required protections for Epstein’s victims,” the department added.

The Justice Department files were released with heavy redactions after bipartisan lawmakers in Congress passed a new law compelling it to do so, despite Trump lobbying Republicans aggressively over the summer and fall to oppose the bill. The president ultimately signed the Epstein Files Transparency Act into law after the legislation passed with veto-proof majorities in both chambers.

One newly released file containing a letter purportedly from Epstein — a notorious child sex offender who died in jail while awaiting federal trial on sex-trafficking charges — drew widespread attention online, but was held up by the Justice Department as an example of faulty or misleading information contained in the files.

The letter appeared to be sent by Epstein to Larry Nassar, another convicted sex offender, shortly before Epstein’s death. The letter’s author suggested that Nassar would learn after receiving the note that Epstein had “taken the ‘short route’ home,” possibly referring to his suicide. It was postmarked from Virginia on Aug. 13, 2019, despite Epstein’s death in a Manhattan jail three days prior.

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“Our president shares our love of young, nubile girls,” the letter reads. “When a young beauty walked by he loved to ‘grab snatch,’ whereas we ended up snatching grub in the mess halls of the system. Life is unfair.”

The Justice Department said that the FBI had confirmed that the letter is “FAKE” after it made the rounds on Tuesday.

“This fake letter serves as a reminder that just because a document is released by the Department of Justice does not make the allegations or claims within the document factual,” the department posted on social media. “Nevertheless, the DOJ will continue to release all material required by law.”

The department has faced bipartisan scrutiny since failing to release all of the Epstein files in its possession by Dec. 19, the legal deadline for it to do so, and for redacting material on the vast majority of the documents.

Justice Department officials said they were following the law by protecting victims with the redactions. The Epstein Files Transparency Act also directs the department not to redact images or references to prominent or political figures, and to provide an explanation for each and every redaction in writing.

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The latest release, just days before the Christmas holiday, includes roughly 30,000 documents, the department said. Hundreds of thousands more are expected to be released in the coming weeks.

Democrats on the House Oversight Committee released a statement in response to the Tuesday release accusing the Justice Department of a “cover-up,” writing on social media, “the new DOJ documents raise serious questions about the relationship between Epstein and Donald Trump.”

Documents from Epstein’s private estate released by the oversight committee earlier this fall had already cast a spotlight on that relationship, revealing Epstein had written in emails to associates that Trump “knew about the girls.”

The latest documents release also includes an email from an individual identified as “A,” claiming to stay at Balmoral Castle, a royal residence in Scotland, asking Maxwell if she had found him “some new inappropriate friends.” Andrew Mountbatten-Windsor, formerly known as Prince Andrew, has come under intense scrutiny over his ties to Epstein in recent years.

Speaking at his Mar-a-Lago resort in Florida on Monday, Trump said the continuing Epstein scandal amounts to a “distraction” from Republican successes, and expressed disapproval over the release of images in the files that reveal associates of Epstein.

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“I believe they gave over 100,000 pages of documents, and there’s tremendous backlash,” Trump told reporters. “It’s an interesting question, because a lot of people are very angry that pictures are being released of other people that really had nothing to do with Epstein. But they’re in a picture with him because he was at a party, and you ruin a reputation of somebody. So a lot of people are very angry that this continues.”

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Nick Fuentes says he’ll campaign against Vivek Ramaswamy in Ohio in slur-laced rant

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Nick Fuentes says he’ll campaign against Vivek Ramaswamy in Ohio in slur-laced rant

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White nationalist Nick Fuentes vowed to campaign against Vivek Ramaswamy in a slur-laced rant denouncing the Republican’s Ohio governor bid. 

The declaration came just days after Ramaswamy called out Fuentes during a speech at Turning Point USA’s AmericaFest conference in which he criticized Fuentes over some of his inflammatory remarks. 

“I think I’m going to go to Ohio and the word that we are looking for is denial. We have to deny Vivek Ramaswamy the governorship. This is the only race I care about in ‘26. It’s the only one I care about,” Fuentes said during a Tuesday livestream. He also used a slur to describe Ramaswamy and said he does not care if a Democrat defeats him in the governor’s race.

When asked by Fox News Digital for a response, a spokesperson for Ramaswamy’s campaign said on Wednesday, “We’re focused on the issues that matter most to Ohioans, not fringe voices that prefer a far-left Democrat to the Trump-endorsed conservative.”

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VIVEK RAMASWAMY TURNS TO CONSERVATIVE YOUTH TO SHAPE THE MOVEMENT’S NEXT PHASE, ANALYZES 2026 RACES 

Vivek Ramaswamy speaks during Turning Point USA’s AmericaFest conference on Friday, Dec. 19, 2025. At right is White nationalist Nick Fuentes outside a Turning Point event on June 15, 2024, in Detroit. (Cheney Orr/Reuters; Dominic Gwinn/Getty Images)

Ramaswamy laid out his vision for what it means to be an American during remarks Friday at AmericaFest. 

“What does it mean to be an American in the year 2026? It means we believe in those ideals of 1776,” he said at the Turning Point USA event. “It means we believe in merit, that the best person gets the job regardless of their skin color.”

“It means we believe in free speech and open debate,” he added. “Even for those who disagree with us, from Nick Fuentes to Jimmy Kimmel, you get to speak your mind in the open without the government censoring you.”

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RAMASWAMY REVEALS MAIN LESSON LEARNED BY REPUBLICANS AFTER DEMOCRATS’ BIG WINS ON ELECTION DAY

Vivek Ramaswamy speaks during Turning Point USA’s AmericaFest 2025, on Friday, Dec. 19, 2025, in Phoenix. (Jon Cherry/AP)

Ramaswamy then said, “If you believe in normalizing hatred toward any ethnic group, toward Whites, toward Blacks, toward Hispanics, toward Jews, toward Indians, you have no place in the future of the conservative movement, period.” 

“And I will not apologize for that. I will not hedge when I say it,” Ramaswamy continued. “If you believe, and you will forgive me for giving you an exact quote from our online commentator, Nick Fuentes. If you believe that Hitler was pretty f—— cool, you have no place in the future of the conservative movement. You can debate foreign aid, Israel all you want. That’s fine. That’s fair. But you have no place with that level of hatred.” 

Ramaswamy declared his candidacy for the Ohio governorship in late February.

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Ramaswamy is running to replace Ohio Gov. Mike DeWine, shown here in the Old Senate Chamber in the U.S. Capitol on Jan. 21, 2025. (Bill Clark/CQ-Roll Call, Inc via Getty Images)

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Current Ohio Gov. Mike DeWine, who is also a Republican, is term-limited and will be departing office in January 2027. 

Fox News Digital’s David Rutz contributed to this report. 

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