Fitness
FitXR Celebrates National Exercise Day by Showcasing the Power of Inclusivity in Fitness
- April 18th is National Exercise Day and users of all fitness levels can reap the benefits of daily movement with FitXR’s diverse offering of VR fitness studios
LONDON & NEW YORK–(BUSINESS WIRE)–This National Exercise Day, FitXR, the leading virtual reality workout platform with the largest offering of fitness classes, is proud to spotlight its diverse range of studios and class lengths, demonstrating how inclusivity is at the heart of its mission to make fitness accessible to everyone, everywhere.
FitXR aims to inspire and motivate individuals to incorporate movement into their daily lives, whether it’s for five minutes or an hour. A third of the platform’s user base was inactive before joining FitXR, yet another third were already working out five times a week, highlighting the platform’s appeal across varying levels of activity. With an extensive offering of classes spanning seven distinct workout studios – Box, Dance, HIIT, Sculpt, Combat, Zumba, and Slam – FitXR has revolutionized the fitness landscape by providing users with unparalleled workout options tailored to their preferences and fitness levels.
“Our mission at FitXR has always been to democratize fitness and empower individuals to lead healthier lifestyles regardless of their circumstances,” said Sam Cole, CEO and co-founder of FitXR. “By offering a comprehensive range of classes spanning different genres and intensities, we’ve been able to engage a wide demographic of users and make fitness more inclusive and enjoyable for everyone.”
FitXR’s newest studio, Slam, harnesses the power of mixed reality to provide the best of gaming and physical activity, reflecting FitXR’s broader mission to make movement a seamless part of people’s lives. Slam’s game-like structure has helped the platform reach new audiences and its intuitive use case enables even those who are new to XR meet their physical activity goals.
As the world continues to navigate the challenges of maintaining physical and mental well-being, FitXR remains dedicated to providing innovative fitness solutions that inspire and empower individuals to prioritize their health.
Join the movement towards a healthier future with FitXR and experience the transformative power of virtual reality fitness. To learn more about FitXR’s studio offerings, head to https://fitxr.com/. For press inquiries or any additional information, please contact fitxr@mightypr.com.
About FitXR
FitXR merges immersive VR with total body workouts designed by top fitness experts. Dedicated to making fitness more fun and accessible for everyone, FitXR offers classes within seven distinct workout studios – Box, Dance, HIIT, Sculpt, Zumba, Combat and Slam. FitXR provides a truly engaging, multiplayer experience along with constantly refreshed classes, environments and music. FitXR is available on Meta Quest 2, Quest 3 and Pico XR.
Contacts
Mighty PR for FitXR
fitxr@mightypr.com
Fitness
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Les Mills, the New Zealand Olympian who opened an Auckland gym in 1968 that grew into an international group fitness brand, has died aged 91, his family confirmed.
Mills, a four-time Olympic athlete and former Auckland mayor, and his wife, Colleen, founded the first Les Mills gym on Victoria Street in central Auckland after a sporting career in which he represented New Zealand in shot put and discus.
More than five decades later, Les Mills workouts are used by clubs around the world.
The business, now run by later generations of the Mills family, became internationally known for choreographed group-exercise classes set to music.
Mills’s son, Phillip, joined the business full-time in 1980, and his partner, Jackie, helped develop the music-driven group-fitness model that became central to its global expansion.
Les Mills became an international fitness brand. (Supplied: Les Mills)
Phillip Mills said in a statement that his father had achieved a great deal in his life, but the common thread was that he always wanted to help others.
“Dad was immensely strong, driven, and always cared deeply for the less advantaged,” he said.
“He left a lasting impression on everyone he met, and his spirit lives on in gym workouts around the world, continuing to help people fall in love with fitness.“
Les Mills was born Leslie Roy Mills in Auckland in 1934.
He competed at four Olympic Games from 1960 to 1972 and won five Commonwealth Games medals, including discus gold at the 1966 British Empire and Commonwealth Games in Kingston, Jamaica.
Move into politics
He later moved into local politics and served as mayor of Auckland from 1990 to 1998.
Juliet Yates served on Auckland Council during his first term.
She told RNZ he brought others together.
“He was a very, very pleasant person to work with,” she said.
“He was really good at bringing people together and achieving things for the benefit of the city,”
she said.
“At the time, I think the achievements of the council he was mayor of were benefiting the whole of the city.”
He also remained active in sport as a coach, helping guide New Zealand discus thrower Beatrice Faumuina to the world title in 1997 and Commonwealth Games gold in 1998.
Les Mills was appointed a Member of the Order of the British Empire in 1973 for services to sport and a Companion of the New Zealand Order of Merit in 2002 for services to local government and sport.
Reuters
Chester County has an elaborate new outdoor gym, installed as part of a national campaign to encourage exercise and combat obesity.
The infrastructure is called a Fitness Court and it features seven stations that enable people to get a workout in seven minutes.
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The Fitness Court was funded by Independence Blue Cross as part of the National Fitness Campaign. The $100 million initiative will work in collaboration with schools and municipalities to build 5,000 outdoor gyms across the country by 2030.
“By investing in accessible, welcoming spaces like this, we’re helping remove barriers to healthier lifestyles and ensuring more residents across Chester County have opportunities to stay active and connected close to home,” Marian Moskowitz, vice chair of the Chester County Board of Commissioners, said in a statement.
Last year, approximately 37% of the people in the United States were obese, down slightly from a record-high of nearly 40% in 2022, a recent Gallup poll reports. The drop is due in part to the rise in GLP-1 weight-loss medications. More than 34% of adults and more than 15% of children in Pennsylvania are obese, according to statistics from the Obesity Action Network, a national nonprofit advocacy group.
Obesity is a chronic condition that increases the risk of high blood pressure, high cholesterol, type 2 diabetes, heart disease, stroke, cancer and other serious health issues.
The Fitness Court is located at Charlestown Township Park, which already had play structures, basketball courts, picnic pavilions and a one-mile paved trail. The new outdoor gym is designed for people 14 and older and adaptable to different fitness levels.
People can use the Fitness Court app for workout challenges and metrics to help people track their exercise goals and outcomes.
Horsham Township in Montgomery County also has a Fitness Court at Lukens Park at 540 Dresher Road.
Other municipalities, schools and organizations throughout Southeastern Pennsylvania that own accessible public space may apply for grants to help build Fitness Courts, according to IBX.
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