Lifestyle
Opinion: This California millionaire is peddling eternal life. Why do so many people believe him?
For a moment, I fell under the spell of Bryan Johnson.
Bathed in early-morning sunlight, the 46-year-old L.A.-based tech centimillionaire and longevity celebrity didn’t look much younger than his age, although he claims to have the wrinkles of a 10-year-old and organs that are several years younger than his lifespan.
We were standing at the Temescal Canyon trailhead in Pacific Palisades on Jan. 13, ahead of a Johnson-sponsored “Don’t Die” hike, one of many organized across the world that day and the only one hosted by him. Of the 500-plus people who had RSVP’d for the L.A. event, about 200 showed up. Some had slept in their cars to make it.
“The world is so full of things that take us away from what we truly want,” he told the crowd.
Opinion Columnist
Jean Guerrero
Jean Guerrero is the author, most recently, of “Hatemonger: Stephen Miller, Donald Trump and the White Nationalist Agenda.”
Johnson led us in a breathing exercise, swaying his pale and sinewy body to the electronic dance music song “Sundream” by Rüfüs Du Sol. Eyes closed, arms draped over neighbors, his fans inhaled and exhaled slowly. Restaurant servers and retail workers embraced corporate executives and real estate brokers. In their regular lives, many of these Gen Zers, millennials and baby boomers were worlds apart. Here, they were connected by a desire to live a long time — maybe forever.
Blueprint, Johnson’s wellness program, has gained a cult-like fan base in L.A. and beyond. Follow the regimen, he says, and decrease your biological age, although scientists and others criticize his approach. He’s just one subject, they say, and he tries many anti-aging methods at once, making it hard to determine cause and effect.
Johnson is undeterred.
“For the first time in the history of Homo sapiens, it’s possible to say with a straight face that death may no longer be inevitable,” he told me on the hike. It’s a statement he has made many times.
I had learned about Johnson at a party in L.A. months earlier, after noticing my first pesky eye wrinkles at age 35. Though I aspire to age fearlessly, I was feeling anxious about my waning youth in our image-obsessed city.
One of the party guests, a dermatologist, regaled me with bold and seductive claims about the pace of anti-aging research. He said a wealthy man in L.A. was spending millions on self-experimentation to uncover the secrets of eternal youth in our lifetimes.
When I Googled him, I was skeptical. A former Mormon from Utah who created a credit-card processing company that sold for $800 million, Johnson now brags about the frequency of his erections and posts photos of himself in which he looks as ghostly as the Roman statues at the Getty. He eats mostly seeds, vegetables and more than 100 daily supplements. He exercises rigorously and pays for red-light therapy, among other things.
He calls himself a “genetically enhanced human,” having undergone $25,000-a-dose gene therapy in Honduras that’s not approved by the Food and Drug Administration. It’s available only on the island of Roatan, where Hondurans say they fear displacement by U.S. billionaires who’ve bulldozed their land to create a regulation-free playground for the rich. The therapy uses follistatin, a morphogenetic hormone that is believed to boost muscle mass and fight inflammation. In one study, it extended the lifespan of mice.
But in person, Johnson looks human. Physically fit but mortal. Middle-aged.
In California, Johnson is not unique. Psychonauts and seekers here have long embarked on quixotic quests to transcend our common reality, employing everything from natural medicine and meditation to man-made chemicals and high-tech “transhumanism.” I’m wary of such trends, which can be escapist. I experimented with them as a teen; they made me self-destructive and dissociated.
But on the hike, Johnson’s fans seemed health-conscious and present. His videos across social media, where he has more than 1.6 million followers, encouraged them to prioritize self-care, they told me. They weren’t so sure about Johnson’s immortality claims, but they believed in his wellness aims.
I met a 54-year-old cancer survivor who said she reversed her Type 2 diabetes to pre-diabetes using Johnson’s advice.
Another hiker, David McGill-Soriano, a 26-year-old Long Beach resident and gang prevention counselor, had been hit by a car. He found Johnson on YouTube while bedridden with a fractured tibia and other injuries. Johnson’s faith in human perfectibility, he told me, inspired him to work to regain his strength.
“I’m so thankful for the Blueprint,” he said.
While some see Johnson’s Blueprint as a way to defy grind culture, others see it as a means to hustle harder.
“I’m always looking for ways to be a good robot and perform better,” said Diego Padilla, a 48-year-old aerospace executive who was carrying his Yorkshire terrier up the trail. He trusts Johnson because he’d made himself a guinea pig.
“I do not like animal testing whatsoever,” Padilla told me, cuddling his dog.
Johnson, who says he’s tried shock therapy on his penis and infusions of his teenage son’s blood plasma to reverse aging, measures numerous biomarkers in his body with a team of doctors and posts the data on his website.
“I think he is trying to democratize what he’s doing,” Padilla said. The Blueprint website links to devices such as a $150 erection tracker and a $599 epigenetic tracker, in case anyone wants to gather their own data.
When I found Johnson on the trail, I asked him how a single mom working three jobs could benefit from his program. He told me he was creating a healthy food service that would be cost-competitive with fast food.
“We’ve basically addressed the accessibility problem,” he said.
So far, he’s marketing $30 bottles of olive oil he may rebrand as Snake Oil, $39 cocoa powder, $25 macadamia bars and other products.
Some experts warn against the protocols Johnson promotes. Valter Longo, director of the USC Longevity Institute and professor of biological science, says some of Johnson’s treatment combinations, such as the 100-plus supplements, could be harmful.
“You can cause short-term benefits, but eventually that will probably turn into long-term problems,” he told me.
Before pivoting to wellness, Johnson invested in companies that endeavored to make the world programmable into zeros and ones. He spoke of humans as reducible to code, arguing that the future will be less about human or civil rights than about “evolution rights.” And he advocated for the merging of humans and machines.
“The relationship between human intelligence and artificial intelligence (HI + AI) will necessarily be one of symbiosis,” he wrote in 2016.
Johnson’s faith in AI is central to what he’s selling at Blueprint. On the website, he describes Blueprint not as a lifestyle brand but as “an algorithm that takes better care of me than I can myself.”
As we hiked, I told him I was wary of his argument that we should defer to AI for our decisions. I wanted to know why he would encourage people to renounce their free will at a time of rising authoritarianism and the erosion of our autonomy via Big Tech.
“Don’t you see a risk there?” I asked.
He replied that it was normal to be skeptical, as his idea was “on par with the biggest ideas that Homo sapiens have ever dealt with,” such as the fact that the Earth isn’t the center of the universe. “This idea that we may not be the best center of decision-making?” I asked. “Exactly right,” he said.
Johnson argues that humans are self-destructive and that we need AI to save us from ourselves.
“What I’m suggesting is every human and every system needs to be in check,” he told me, adding that technology will also save the Earth. “We have the same problem with the care of the Earth as we do with our body.”
As we reached the end of the trail, with its view of the ocean, Johnson announced a dance party. As Rüfüs Du Sol’s “On My Knees” played on a speaker, he bobbed up and down. Other hikers joined in.
Eventually, the group returned to the trailhead, where Johnson’s team had prepared “nutty pudding” and olive oil shots for everyone. Johnson stood on a picnic table and declared that he was plotting to negotiate discounts for his fans to get the unproved gene therapy in Honduras and other treatments. “We could become a bulk buying club for longevity therapies,” he said, to whoops and cheers.
“We are going from Homo sapiens to Homo evolutis,” Johnson said. “We are a different species.”
It was a new form of manifest destiny, 100% California and oblivious to its potential wreckage.
Lifestyle
Street Style Look of the Week: Airy Beachy Clothes
“She’s like a female Willy Wonka,” Sakief Baron, 36, said about Kendra Austin, 32, after she explained that her personal style had a playful and cartoonish spirit.
Dressed in loose, oversize layers in blue and neutral shades, the couple were walking on the Upper East Side of Manhattan when I noticed them on a Saturday in April. There was a symmetry to their ensembles, so it wasn’t too surprising when she noted that he had influenced her fashion sense.
Before they met, she said, she was “less sure” about her wardrobe choices. “I also have lost 100 pounds in the time we’ve been together,” she added, which she said had helped her to recalibrate her relationship with clothes.
His style has been influenced by hip-hop culture, basketball players like Allen Iverson and his mother’s Finnish background. “I just take all these pieces and then it kind of comes together,” he said.
Both described themselves as multidisciplinary artists; he also has a job at a youth center, mentoring children. “I want to make sure that I look like someone they want to aspire to be every time they see me,” he said.
Lifestyle
What are Angelenos giving away in one Buy Nothing group? All this treasured stuff
In my L.A. Buy Nothing group, I started noticing how some objects, given for free from neighbor to neighbor, carry emotional weight. An item was more than it appeared. It was a piece of personal history, perhaps one with generational memories.
From one person’s hands to another’s, objects find new life through the free gift economy on Facebook or the Buy Nothing app. Buy Nothing Project, a public benefit corporation, reports having 14 million members across more than 50 countries who give away 2.6 million items a month. There are more than 100 groups in Los Angeles alone.
Buy Nothing reduces waste by keeping items out of landfills. It also builds community. When our lives are increasingly online, Buy Nothing encourages us to get out of our cars and make connections with neighbors, even if the interaction is no more than a wave when picking something up left by a doorstep. Researchers have found that even small social interactions can foster a sense of belonging.
Still, Buy Nothing has its challenges. For years, some have complained that the groups shouldn’t be limited to neighborhoods, but rather have more open borders. Last year, many longtime members complained about the project enforcing its trademark, leading Facebook to shut down unregistered groups even if they were serving people under economic strain. Critics saw the tattling as a shift from mutual aid toward control and branding. For its part, Buy Nothing says its decisions are based on building community, trust and safety.
Despite those disagreements, Buy Nothing offers a platform for special connections. As much as there are jokes about people offering half-eaten cake, many have passed along treasured items. Buy Nothing items may feel too valuable for the trash or too personal for Goodwill. The interaction between giver and receiver becomes just as meaningful as the object itself.
I set out to document these quiet exchanges in my Buy Nothing group, drawn to the question of why people choose to pass their belongings from one neighbor to another.
Tiny builders, big exchange
Lidia Butcher gives a toolbox and worktable her two sons used to Chelsea Ward for her 17-month-old son.
“We’ve had the toolbox and worktable for the last 10 years, it’s been very special. When I told my youngest son we were going to give it away, he was a little sad. He said he was still playing with it, but then I explained that it’s been sitting untouched for a year and that if we gave it to someone else, maybe someone else would be happy about it. So he felt joy about giving it to another child who would want to play with it. I have this little emotional feeling letting it go, but at the same time, it’s a good feeling. Like a new beginning.”
— Lidia Butcher, 35, joined the group several years ago when someone told her a person in the group once asked for a cup of sugar.
“We’re getting a worktable. Benji is now old enough to be interested in playing with tools. I’m going to move my drafting table out of his room. His bedroom is my office. So that will go into storage or the Buy Nothing group and the worktable will go in its place. We live in an apartment, and as he’s growing, his needs change but our space doesn’t. Buy Nothing is really helpful to be able to cycle out of stuff.”
— Chelsea Ward, 38, has found the Buy Nothing group extremely helpful since becoming a mom.
Something borrowed
Abby Rodriguez lends Sophie Janinet a veil for her wedding.
“Sophie had asked for a wedding veil on our Buy Nothing group and I’m lending it to her because I wanted it to have a second life. I hate the idea that precious things just sit there and never get touched. My wedding day was one of the best days of my life. At one point the power went out and now we have this amazing picture with my husband and I and everyone using their phone to light up the dance floor.”
— Abby Rodriguez, 40, discovered Buy Nothing when she moved to her northeast L.A. neighborhood in 2020.
“I moved to Los Angeles from France four years ago. The day I joined Buy Nothing was the first time I felt connected to the community. It played a huge role in my adapting to life here. I’m receiving a veil because I want my wedding to look and feel like my values. I thrifted my dress, I chose a local seamstress to alter the dress but when I tried it on, I felt something was missing. I wanted a veil but I didn’t want to buy new because I didn’t want to add anything to the landfill. So I posted a request for the veil on Buy Nothing.”
— Sophie Janinet, 37, is recreating the low-waste, slower-paced values she once lived by in France through her local Buy Nothing community.
1. Abby Rodriguez, left, holds her wedding veil that she is lending Sophie Janinet, right, for her upcoming wedding. 2. Michele Sawers, left stands with Beth Penn, right, while giving her a decorative owl.
A pigeon-spooking owl gets a second life
Michele Sawers gives Beth Penn a decorative owl.
“Coming from a place of luck, now I have plenty to give. The owl has been with me for 26 years. I bought the owl soon after I bought this house. The owl was purchased because I had a pigeon problem, they would camp out under my eves and I would have bird poop everywhere. The owl must have worked because they’re gone and they haven’t come back.”
— Michele Sawers, 58, uses Buy Nothing regularly to connect with her community and support her low-consumption values.
“There are things I don’t want to own. So borrowing those things on Buy Nothing is really nice. There is a person who I borrowed their cooler twice and their ladder twice so I feel like they are my neighbor even though they are not [right next door]. We get these birds that poop on the deck and the recommendation online was to get a fake owl. When it was posted on Buy Nothing, I thought, ‘I have to have that owl!’ It’s going to have a good home with me on the deck with some cats, a dog and some kids.”
— Beth Penn, 47, once helped build her local Buy Nothing group and now experiences it from the other side, as a member.
Stuffed toys find a new purpose
Magaly Leyva, left, stands with Tatiana Lonny, right, with the stuffed toys and play balls she is gifting her.
(Dania Maxwell/For The Times)
Magaly Leyva gives stuffed toys and plastic play balls to Tatiana Lonny.
“My mother-in-law gave the dolls and plastic play balls to my daughter, but she has so much. My daughter is not going to play with them with the same intent that another kid would, because she’s really little. I’d rather another kid use these things.”
— Magaly Leyva, 35, joined Buy Nothing nearly four years ago to find clothes for her nephew.
“I’m taking these new items to a township called Langa in South Africa. I know the kids there will be so happy. They have so little there. I’m doing this all by myself, I’m just collecting a GoFundMe for the suitcase fee at the airport.”
— Tatiana Lonny, 51, began using Buy Nothing in hopes of finding resources to support the animals she rescues.
A second helping
Laura Cherkas gives Aurora Sanchez a cast iron pan.
“Buy Nothing gives me the freedom to let go of things because I know that they will stay in the community and the neighborhood. I’m giving a couple of cast iron items that my husband and I got when we were on a cast iron kick, probably during COVID. We determined that we don’t actually use these particular pans and they were just making our drawers heavy. So we decided to let someone else get some use out of them.
“I hate throwing things away. I want to see things have another life. Sometimes I take things to a donation center, but I like the personal connection with Buy Nothing and that you know that there is someone who definitely wants your item.”
— Laura Cherkas, 40, has built connections with other moms through Buy Nothing and values it as a way to cycle toys in and out for her child.
Laura Cherkas, left, holds the pan she is gifting Aurora Sanchez, right, through Buy Nothing.
(Dania Maxwell/For The Times)
“I wanted a cast iron pan because I cook a lot of grilled meat. I’m excited to try this style of cooking out and it will help me when I cook for only one or two people. I got lucky because I was chosen to receive it.”
— Aurora Sanchez, 54, has spent the past two years engaging with Buy Nothing, finding in it a sense of neighborly support that makes her feel valued while strengthening her connection to the community.
Next player up
Joe Zeni, 70, is using his local Buy Nothing group on Facebook to give away a basketball hoop he used with his son when he was little.
(Dania Maxwell/For The Times)
Joe Zeni first offered a basketball hoop on Buy Nothing in 2023, where it remains unclaimed.
“I’m giving away a Huffy basketball freestanding hoop because it’s just taking up space. We used to play horse and shoot baskets together. My son is now 35, he doesn’t live here anymore.”
— Joe Zeni, 70, uses Buy Nothing often to give items away, believing many of the things he no longer needs still have purpose.
Lifestyle
Armani Goes Back to the Archive
In the year since his death, there has been no hard pivot at Armani. The shadow of the founder has stayed in place over the Milan HQ, where the brand seems happy to leave it. Armani is not just plumbing the past for continued inspiration, it’s reselling it.
Today, Giorgio Armani is announcing Archivio, a grouping of 13 men’s and women’s looks, plucked from the brand’s back catalog and remade for today. (And, yes, at today’s prices.) There’s a jacket in pinstriped alpaca of 1979 vintage; a buttery one-and-a-half breasted jacket with a maitre d’s flair that first appeared in 1987; and an unstructured silk-linen suit that will activate ’90s flashbacks for die-hard Armani clients and those who want to capture that era’s nostalgia. The advertising campaign was shot and styled by Eli Russell Linnetz, who has his own label, ERL, but always seems to be the first call brands make when they want sultry photos with the aura of Details magazine circa 1995. (He did a similar thing for Guess recently.)
Linnetz’s images are a reminder of how Armani’s work still reverberates decades later.
Archivio is also a canny recognition of what shoppers crave now. On the resale market, Armani wares are as coveted as can be. Every week it seems as if I get an email from Ndwc0, a British vintage store, announcing a new drop of meaty-shouldered ’90s Armani power suits. They sell for less than $500. At Sorbara’s in Brooklyn, you can buy a tan Giorgio Armani vest for $225.
That vintage-mad audience is in Armani’s sights: To introduce the collection, it’s staging an installation, opening today, at Giorgio Armani’s Milan boutique. It will feature the hosts of “Throwing Fits,” a New York-based podcast whose hosts wear vintage Armani button-ups and shout out stores like Sorbara’s.
It’s prudent, if a bit disconnected. Part of the charm of old Armani is that it can be found on the cheap. I’m wearing a pair of vintage Giorgio Armani corduroys as I write this. I bought them for $76 on eBay. Archivio is reverent, but its prices, which range from $1,025 to $12,000, may scare off shoppers willing to do the searching themselves.
If you ask me, the next frontier of this archive fixation is that a brand — and a big one — will release a mountain of genuine vintage pieces. J. Crew and Banana Republic have tried this at a small scale, but a luxury house like Armani hasn’t gone there. Yet. Eventually, Armani (or a brand like it) is going to grab hold of the market that exists around its brand, but through which it gets no cut.
Other things worth knowing about:
-
New York7 minutes agoGunman Who Killed Baby in Brooklyn Was Targeting Her Father, Police Say
-
Detroit, MI37 minutes ago
How these Detroit farmers are fighting for neighborhood food security
-
San Francisco, CA49 minutes agoS.F. hospital stabbing analysis confirms Mission Local reporting on security lapses
-
Dallas, TX55 minutes agoIt’s a big week for restaurant openings and closings in Dallas
-
Miami, FL1 hour agoCain, Kushner launch South Florida JV with plans for Edgewater rental tower
-
Boston, MA1 hour agoMBTA Green Line trains out from Kenmore to Boston College on B branch through April 30
-
Denver, CO1 hour agoNuggets vs. Timberwolves | 3 keys to a Denver win in Game 3
-
Seattle, WA1 hour agoThe Honorable Brandon Lee Gowton Picks for Seattle at #32 | Field Gulls