Hawaii
Bad Ass Coffee of Hawaii Hits Winning Stride with Unwavering Franchise Growth and Strong Sales Performance
Leading Coffee Franchise Enters 2024 with Impressive Development Pipeline and Same-Store-Sales Up YOY
DENVER, Jan. 30, 2024 /PRNewswire/ — Bad Ass Coffee of Hawaii is gearing up for a momentous 2024, following a year marked with continued success through the awarding of agreements for 25 locations and opening of seven stores, three of which were in new markets. The leading coffee franchise stands firm in its commitment to innovation, philanthropy, and unwavering dedication to premium Hawaiian coffees. With prime territories available across the country and a franchise opportunity that is turning heads, Bad Ass Coffee is positioned as a leader within the competitive coffee franchise landscape.
Taking center stage last year was a greater focus on implementing refined systems and processes with franchisees which resulted in improved store-by-store financial performance. With same-store sales up YOY and more than half of the system setting record sales weeks, prospects are flocking to the brand’s franchise opportunity.
Notable 2023 brand achievements include:
- The national rollout of Mana, its handcrafted energy drink line that derives organic caffeine from the coffee cherry, without the coffee flavor. Base flavors include: Sunrise Swell, Reef Racer, and Pipeline Plunge.
- Raising more than $75,000 for relief efforts through the sales of its Maui-grown coffee and specialty merchandise in response to the Maui wildfires that occurred in August 2023.
- Elevation of customer reach and brand awareness through Bad Ass Coffee’s existing Cup O’ Joe for a Soldier and philanthropic Give a Hoof fundraising which helps support rescue donkeys.
- Announcement of its first brand ambassador partnerships with two professional surfers, Cole Alves and Summer Macedo. The limited-time coffee and merchandise offers tied to each ambassador proved immensely successful as the brand continues to innovate and connect the islands with the mainland.
- Seasonal LTO menu launches including Spring Swell and the Aloha Autumn Collections, and the return of fan favorites Beach Bonfire and Winter Wanderlust Collections. In addition, the coffee brand launched 12 single-serve options in new packages available in-store.
- Continuation of its ‘Hawaii Estate Series,’ partnering with small Hawaii farms to showcase their premium select coffee. In 2023, the brand partnered with Kona Earth which is available at all stores.
Bad Ass Coffee continues to prioritize innovation to meet the needs of today’s modern customers while helping drive franchisee profitability. This, paired with advances in marketing, technology, streamlined operations, and more, has led to tremendous results.
“As we transition from building infrastructure to seeing first-hand the success of this implementation, we are maturing as a brand and are incredibly excited for the future,” said Scott Snyder, CEO of Bad Ass Coffee of Hawaii. “The momentum we have is at an all-time high as we continue to develop primary markets. Despite challenging economic conditions, interest from franchisee prospects has only grown, further validating our position as a leading coffee franchise in the QSR space.”
Driving this next era of growth is recently appointed Chief Development Officer, Gregg Koffler, who oversees the brand’s franchise expansion strategies while streamlining the development process. With eyes on aggressive growth, the brand already boasts more than 100 stores in the development pipeline and aims to secure agreements for an additional 36 locations while opening 20+ additional stores in 2024. Company leadership has identified the Coastal, Southwest, and Southeast regions, and Texas as prime growth markets. Bad Ass Coffee provides a development support system, including teams, technology and tools to help identify the right territories for expansion, plus expertise in financing, real estate, and construction management.
The success of Bad Ass Coffee has not gone unnoticed. The brand ranked on QSR’s 2023 40/40 List as one of America’s hottest emerging fast casual brands and also landed on the prestigious 2023 Inc 5000 ranking. According to Bad Ass Coffee’s 2023 FDD, the top 50% of stores saw an average net sale of more than $1 million, with the average of the top 25% exceeding $1.2 million*.
Bad Ass Coffee of Hawaii was born on the Big Island of Hawaii in 1989 with the dream of sharing American-grown, premium Hawaiian coffee with customers everywhere. In addition to premium coffee from the famous Kona region of the Big Island, Bad Ass Coffee also sources from Kauai and Maui. Beyond premium Hawaiian coffees, Bad Ass Coffee of Hawaii serves up a full menu of popular blended drinks, signature lattes, cold brews, teas, innovative foods with a Hawaiian twist, and branded merchandise.
Bad Ass Coffee of Hawaii is looking to partner with qualified and engaged individuals seeking multi-unit opportunities. The brand offers an affordable, highly scalable opportunity with strong profit potential. Franchisees can expect a total investment range between $454,200 – 920,500*. As International Franchise Association VetFran members, veteran franchisees who join will receive a $10,000 discount* off the initial franchise fee.
For more information on Bad Ass Coffee of Hawaii franchise opportunities, visit badasscoffeefranchise.com or call 833-205-2224.
*Source: 2023 FDD – Bad Ass Coffee of Hawaii
About Bad Ass Coffee of Hawaii®
Bad Ass Coffee of Hawaii was born on the Big Island of Hawai’i in 1989 and is dedicated to sharing premium Hawaiian coffees “with a kick” from the Hawaiian Islands through 30-plus U.S. franchise locations – with 100+ additional shops in various stages of development. Today, Bad Ass Coffee of Hawaii stores also serve popular blended drinks, teas, food, along with other international premium coffees and sell popular branded merchandise with exceptional service and the Aloha Spirit. Bad Ass Coffees are available in franchise stores, online and will soon be available through grocery, hospitality, and specialty retail channels. The Bad Ass Coffee of Hawaii brand and franchise is owned by Royal Aloha Franchise Company, LLC. For more information, visit badasscoffee.com and connect on Facebook and Instagram @badasscoffeeofhawaii. Franchise information is available at badasscoffeefranchise.com.
SOURCE Bad Ass Coffee of Hawaii
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Hawaii
Everyone Says Oahu’s Overcrowded. We Drove 20 Minutes Past Haleiwa And Found Beautiful Empty Beaches
Most visitors think Oahu’s North Shore stops at Haleiwa because that is where traffic builds to pandemonium, where beach parking fills earlier than you can imagine, and where sitting in your car between the familiar lineup of surf breaks and food trucks largely defines the experience. Once people have crawled through and found a place to stand at Waimea or Sunset, the mental box gets checked, and the car points back toward Honolulu fast, as if everything worth seeing has already been seen. But it hasn’t.
Instead of turning around at Haleiwa, we continued west on Farrington Highway and watched the storefronts fall away in the rearview mirror. The line of rental cars thinned fast as the road narrowed and the mountains got closer to the pavement. On the ocean side, long stretches of sand opened up, and within a few miles, we were seeing more wind in the ironwood trees than cars on the road or people on the beach.
Most visitors leaving Haleiwa head east toward Sunset Beach and Pipeline, where traffic stacks up endlessly and parking lots overflow. We went the other way. Out toward Mokuleia, the commercial North Shore disappears fast, and what replaces it is space. There are no visitors circling for stalls and no steady lines at food trucks. You can pull over without searching for the one open spot in a packed lot, and entire sections of beach sit quietly without the usual cluster.
Dillingham Airfield and the working North Shore.
One of the first landmarks after Mokule’ia Beach (which we will write about soon) is what most people still call Dillingham Airfield, though its official name is Kawaihapai Airfield. It is owned by the U.S. Army and managed by the State of Hawaii Department of Transportation under a 50-year lease, and it has been operated as a military installation since the 1920s, with HDOT taking over management in 1962. HDOT leases 272 acres of the 650-acre Dillingham Military Reservation and operates the single 9,000-foot runway, with the civilian side used heavily for gliders and skydiving while the Army retains first priority for air/land operations and uses the field for helicopter night-vision training.
As we drove past, it did not feel like a visitor attraction at all, even though you can spot the roadside signs for glider rides and skydiving. A small single-engine plane rolled down the runway and lifted off against the Waianae Mountains, then a glider followed, towed upward before separating and moving almost silently above the coastline. It is one of those North Shore scenes that makes you slow down without thinking about it, because it looks like real working Oahu rather than the marketed version, with runway, mountains, and open water all in the same frame and very few people around to make it feel like a production.
Camps that have been here for generations.
Close to the airfield are two oceanfront camps that rarely enter any typical Oahu visitor’s plans. The first is Camp Mokuleia, which sits along the shoreline and is owned by the Episcopal Church. If you’re not on a retreat, you can rent a campsite or tentalo on the beach. A little farther west is YMCA Camp Erdman, which opened in 1926 and is approaching its 100th anniversary, still renting oceanfront cabins and yurts to the public.
The accommodations are straightforward, with sand steps away from the doors and long views of the horizon. This is not a resort strip, and you won’t find any valet stands or infinity pools. Families gather around grills, kids move freely between cabins and the beach, while the ocean feels part of the daily backdrop more than it is an Instagram photo opportunity.
Camp Mokuleia tentalos start at $100 a night. Camp Erdman yurts and cabins range from $250-$450 per night for up to 6 guests. For context, the average vacation rental in the Mokuleia area lists above $500 a night.
The shoreline here is not known for calm, protected swimming, and currents can be strong without lifeguard towers stationed every few hundred yards. The beach also has a lot of coral, which keeps swimmers more limited than some other beaches. And that fact alone keeps casual beach traffic lighter, and it helps explain why this stretch feels so different from busier Oahu North Shore stops. The camps and the character of the water belong to the same landscape, shaped more by geography than by commercial branding.

Where the pavement ends.
Eventually, Farrington Highway reaches a gravel lot where the pavement stops and a locked gate marks the entrance to the Mokuleia section of Kaena Point State Park. There is no visitor center funneling people through an entrance plaza. Instead, there is open sky, steady trade winds, and a handful of parked cars facing a dirt road that continues on foot toward the westernmost tip of Oahu, where you can meet the road that comes from the other side. This is truly a part of Oahu that most visitors never see.
Hikers follow the old railroad route for roughly 2.7 miles to Kaena Point itself, where seabirds nest behind protective fencing and monk seals are sometimes seen along the shore. The trail is exposed, hot, and largely flat, with no services and little shade, which naturally limits casual foot traffic. Consider not trying it in the middle of the day. But, standing at the end of the paved road, with the Waianae Mountains behind you and nothing but raw coastline ahead, feels less like arriving at any Oahu attraction and more like standing at the literal end of the island.
What stood out most was how little competition there was for space. There were only a few cars in the lot when we arrived, and long portions of the beach were untouched compared with the chaotic churn nearby at Haleiwa. It was a bit windy, the mountains anchored one side of the horizon, and the coastline extended westward without any indication that you were sharing it with scattered other people.
If you have been to the North Shore more than once and believe you have already seen it, have you ever kept driving past Haleiwa until the pavement runs out? It’s worth the drive.
Photo Credits: © Beat of Hawaii at Kaena Point State Park, Oahu.
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