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Bad Ass Coffee of Hawaii Hits Winning Stride with Unwavering Franchise Growth and Strong Sales Performance

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Bad Ass Coffee of Hawaii Hits Winning Stride with Unwavering Franchise Growth and Strong Sales Performance


Leading Coffee Franchise Enters 2024 with Impressive Development Pipeline and Same-Store-Sales Up YOY

DENVER, Jan. 30, 2024 /PRNewswire/ — Bad Ass Coffee of Hawaii is gearing up for a momentous 2024, following a year marked with continued success through the awarding of agreements for 25 locations and opening of seven stores, three of which were in new markets. The leading coffee franchise stands firm in its commitment to innovation, philanthropy, and unwavering dedication to premium Hawaiian coffees. With prime territories available across the country and a franchise opportunity that is turning heads, Bad Ass Coffee is positioned as a leader within the competitive coffee franchise landscape.

Taking center stage last year was a greater focus on implementing refined systems and processes with franchisees which resulted in improved store-by-store financial performance. With same-store sales up YOY and more than half of the system setting record sales weeks, prospects are flocking to the brand’s franchise opportunity.

Notable 2023 brand achievements include:

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  • The national rollout of Mana, its handcrafted energy drink line that derives organic caffeine from the coffee cherry, without the coffee flavor. Base flavors include: Sunrise Swell, Reef Racer, and Pipeline Plunge.
  • Raising more than $75,000 for relief efforts through the sales of its Maui-grown coffee and specialty merchandise in response to the Maui wildfires that occurred in August 2023.
  • Elevation of customer reach and brand awareness through Bad Ass Coffee’s existing Cup O’ Joe for a Soldier and philanthropic Give a Hoof fundraising which helps support rescue donkeys.
  • Announcement of its first brand ambassador partnerships with two professional surfers, Cole Alves and Summer Macedo. The limited-time coffee and merchandise offers tied to each ambassador proved immensely successful as the brand continues to innovate and connect the islands with the mainland.
  • Seasonal LTO menu launches including Spring Swell and the Aloha Autumn Collections, and the return of fan favorites Beach Bonfire and Winter Wanderlust Collections. In addition, the coffee brand launched 12 single-serve options in new packages available in-store.
  • Continuation of its ‘Hawaii Estate Series,’ partnering with small Hawaii farms to showcase their premium select coffee. In 2023, the brand partnered with Kona Earth which is available at all stores.

Bad Ass Coffee continues to prioritize innovation to meet the needs of today’s modern customers while helping drive franchisee profitability. This, paired with advances in marketing, technology, streamlined operations, and more, has led to tremendous results. 

“As we transition from building infrastructure to seeing first-hand the success of this implementation, we are maturing as a brand and are incredibly excited for the future,” said Scott Snyder, CEO of Bad Ass Coffee of Hawaii. “The momentum we have is at an all-time high as we continue to develop primary markets. Despite challenging economic conditions, interest from franchisee prospects has only grown, further validating our position as a leading coffee franchise in the QSR space.”

Driving this next era of growth is recently appointed Chief Development Officer, Gregg Koffler, who oversees the brand’s franchise expansion strategies while streamlining the development process. With eyes on aggressive growth, the brand already boasts more than 100 stores in the development pipeline and aims to secure agreements for an additional 36 locations while opening 20+ additional stores in 2024. Company leadership has identified the Coastal, Southwest, and Southeast regions, and Texas as prime growth markets. Bad Ass Coffee provides a development support system, including teams, technology and tools to help identify the right territories for expansion, plus expertise in financing, real estate, and construction management.

The success of Bad Ass Coffee has not gone unnoticed. The brand ranked on QSR’s 2023 40/40 List as one of America’s hottest emerging fast casual brands and also landed on the prestigious 2023 Inc 5000 ranking. According to Bad Ass Coffee’s 2023 FDD, the top 50% of stores saw an average net sale of more than $1 million, with the average of the top 25% exceeding $1.2 million*.

Bad Ass Coffee of Hawaii was born on the Big Island of Hawaii in 1989 with the dream of sharing American-grown, premium Hawaiian coffee with customers everywhere. In addition to premium coffee from the famous Kona region of the Big Island, Bad Ass Coffee also sources from Kauai and Maui. Beyond premium Hawaiian coffees, Bad Ass Coffee of Hawaii serves up a full menu of popular blended drinks, signature lattes, cold brews, teas, innovative foods with a Hawaiian twist, and branded merchandise.

Bad Ass Coffee of Hawaii is looking to partner with qualified and engaged individuals seeking multi-unit opportunities. The brand offers an affordable, highly scalable opportunity with strong profit potential. Franchisees can expect a total investment range between $454,200 – 920,500*. As International Franchise Association VetFran members, veteran franchisees who join will receive a $10,000 discount* off the initial franchise fee.

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For more information on Bad Ass Coffee of Hawaii franchise opportunities, visit badasscoffeefranchise.com or call 833-205-2224.

*Source: 2023 FDD – Bad Ass Coffee of Hawaii

About Bad Ass Coffee of Hawaii®
Bad Ass Coffee of Hawaii was born on the Big Island of Hawai’i in 1989 and is dedicated to sharing premium Hawaiian coffees “with a kick” from the Hawaiian Islands through 30-plus U.S. franchise locations – with 100+ additional shops in various stages of development. Today, Bad Ass Coffee of Hawaii stores also serve popular blended drinks, teas, food, along with other international premium coffees and sell popular branded merchandise with exceptional service and the Aloha Spirit. Bad Ass Coffees are available in franchise stores, online and will soon be available through grocery, hospitality, and specialty retail channels. The Bad Ass Coffee of Hawaii brand and franchise is owned by Royal Aloha Franchise Company, LLC. For more information, visit badasscoffee.com and connect on Facebook and Instagram @badasscoffeeofhawaii. Franchise information is available at badasscoffeefranchise.com.

SOURCE Bad Ass Coffee of Hawaii





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County approval sought for festival that has irritated neighbors – West Hawaii Today

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Tourist yells ‘I’m rich’ after beachgoers beg him to stop attacking endangered seal — before he’s detained

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Tourist yells ‘I’m rich’ after beachgoers beg him to stop attacking endangered seal — before he’s detained


A tourist who threw a huge rock at an endangered Hawaiian monk seal in Maui boasted that he didn’t care about the consequences because he’s “rich” — before he was detained over the attack.

The man was filmed lifting a large rock from a beach and throwing it towards an endangered seal as it swam off the Lahaina shoreline last Tuesday, narrowly missing the animal’s head.

Kaylee Schnitzer, who filmed the video, can be heard yelling at the man: “What are you doing? Why would you throw a rock at it?”

She later told KHON 2: “We told him that we called the cops, and he was like, ‘I don’t care. Fine me, I’m rich.’ He said that, and he kept walking.”

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The Division of Conservation and Resources Enforcement’s Maui Branch dispatched officers to the beach, where they detained the suspect. Hawaii’s Department of Land and Natural Resources said it will not be share the suspect’s identity as he has not been criminally charged at this time. He is understood to be a 37-year-old man from Seattle, Washington.

A viral video captured a tourist throwing a large rock at an endangered monk seal in Hawaii (KHON2)

Hawaiian monk seals are among the most endangered marine mammals in the world. Harassing, injuring or killing one is against both state and federal law, and violators may face fines or criminal penalties. The horrifying incident sparked online outrage and Schnitzer’s video went viral.

The seal, named “Lani,” is beloved by many residents in the area after returning to Lahaina following the 2023 wildfires. Maui Mayor Richard Bissen noted in an Instagram post that both members of his team and locals have “watched over and deeply cared for” Lani since her return.

“Let me be clear, this is not the kind of visitor we welcome on Maui,” Bissen said. “We welcome respectful visitors that understand that our cultural environment and wildlife must be treated with care and aloha. Behavior like this will not be tolerated.”

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Monk seals are one of the most endangered marine mammals in the world (Hawaii Department of Land and Natural Resources)

Monk seals are one of the most endangered marine mammals in the world (Hawaii Department of Land and Natural Resources)

State officials said the suspect was questioned by authorities and later released after he requested legal counsel.

The Department of Land and Natural Resources said it is investigating the incident and will turn over the findings to NOAA’s Office of Law Enforcement for possible federal action. The Independent has contacted the department for more information.

During a news conference on Wednesday, the Division of Conservation and Resources Enforcement Chief Jason Redulla said officials have not confirmed whether the seal was harmed by the rock.

Police reminded the public to avoid interactions with the protected species and report harmful behavior to authorities.





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Hilo tsunami clock memorial to be moved? – Hawaii Tribune-Herald

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