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“Your Rich BFF”: Vivian Tu is demystifying personal finance to help young people build wealth

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“Your Rich BFF”: Vivian Tu is demystifying personal finance to help young people build wealth

BOSTON – “You don’t have to live off beans and rice. You’re allowed to have life’s little luxuries as long as you’re still making a plan for the future,” Vivian Tu explains. “We focus so much on cutting out every little thing that brings us joy. But why aren’t we just asking for 10 to 15% raises every year or finding a side-hustle we really enjoy to maximize our income?”

If that sounds like something you think you could never do, Vivian hopes you will listen to her advice and reconsider. The former Wall Street trader and tech sales strategist shares financial information in a way that people who have never felt comfortable talking about money can hear it. She hopes that what they learn helps them live better, fuller financial lives.

Her strength-as a content creator, podcast host and now, a best-selling author-is helping people devise a financial plan based on no-nonsense strategies and information. Information that, seemingly forever, was shared among people born into wealth, which Vivian was not. “I grew up in the family of Chinese immigrants,” she explains at Boston’s Abe & Louie’s restaurant a few hours before the first stop on her book tour. “We never talked about growing our money or investing or doing that type of stuff. That was for other people-people who lived in gated communities and drove BMWs and that wasn’t my family.”

Vivian Tu
Vivian Tu

CBS Boston

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She says it wasn’t until she was in her later years of high school that her parents really started to “find their footing” and feel confident that they could retire someday. Her relationship with money was based on spending as little as possible, budgeting and saving. It wasn’t until years later, as a student at the University of Chicago, when her friends were applying for finance jobs, that she did too. “I said, ‘If it’s good enough for them, it’s good enough for me,” she said. “I wound up getting a job on Wall Street and it taught me so much about money, just not in the way I thought it would.”

She began her career as an Equity Trader at J.P. Morgan. While most of her colleagues were men, Vivian’s first manager on Wall Street was a woman who became her mentor. She took Vivian under her wing and asked her the questions that became the basis for a financial strategy that’s served Vivian very well. “Am I investing in my 401k? which health insurance plan did I pick? I didn’t know what any of these words meant,” she laughs.

Vivian was a quick study and a successful trader. But when a bad manager made her working life insufferable-complaining about her fingernails click-clacking on her keyboard, her “girly” clothing and a long cardigan that prompted him to bow and ask, “Is that a kimono?”-she quit.

But her financial knowledge was about to pay off in a whole new way. Vivian became a sales strategist at a tech and digital media company. When colleagues found out that she had worked on Wall Street, there was no end to their questions on how best to manage money, whether to take advantage of company stock options and how to choose insurance. She found herself answering the same question over and over.

Her decision to answer the questions in a YouTube video was a function of efficiency-a way to save herself from repeating the same advice. It was lightning in a bottle. Or, more accurately, online. One hundred thousand people watched her first video the week she released it. While most first-time content creators might have been thrilled, Vivian insists she was horrified. “How was I going to keep up with that demand? I had a full-time job. I wasn’t good at making content. I look back at some of those oldest videos and… it wasn’t polished,” she said.

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What followers saw was a smart, earnest young woman who wasn’t born into privilege giving solid, understandable (and entertaining) financial advice. Questions and comments flooded in, fueling future videos. “Every video for months was just me answering questions,” she said.

Three years later, Vivian (also known as “Your Rich BFF”) is a full-time content creator with more than six million followers over eight platforms. She hosts the podcast “Net Worth and Chill” and appears on national TV shows and magazine covers.

Her address, financial status and relationship to money has changed. But her goal is unwavering-to provide people with a financial education they didn’t get in school so that they can raise their own standard of living. The key, she says, is to follow the rules that wealthy people have always used. “Money has never been equal. It’s never been fair,” Vivian said. “But there are ways to work the system so that we can all still get ahead and help our communities get ahead as well.”

Her new best-selling book “RICH AF: The Winning Money Mindset That Will Change Your Life” (offers step-by-step advice for saving, budgeting, paying down debt and investing. Followers had been asking Vivian where they could find all of her information in one place. Many financial books, she says, are too “male, pale and stale” for the audience she aims to help.

“I felt like there were tons of other books that were doing it for the last generation, but very few that addressed some of the inequalities that we currently face. Did you know that Black families are still being red-lined out of certain housing areas? LGBTQ couples are oftentimes discriminated against when they go in for mortgages and certainly in the workplace,” Vivian said. “There’s still good ol’ fashioned sexism. There is the gender pay gap.”

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Based on the turnout at her first reading in Somerville, she may need bigger venues. It’s clear that her fellow millennials and Gen-Z followers are eager to learn how they can, even with debt, become financially independent. She says the key is investing. “You can’t get rich through saving,” she explains. “You have to invest. Investing is the only way you can keep up with inflation-how the cost of living is rising.”

Vivian insists that you don’t need a “ton of money” or a financial adviser. “You can literally go to an online broker and sign up with as little as one dollar and buy fractional shares of an ETF that tracks the broader stock market. And with a dollar you can be invested in the entire stock market… It’s essentially like being able to buy a huge bag of Halloween candy instead of buying a bag of chocolates and a bag of gummies and a bag of… whatever sweets. You get a whole pot-a ton of different stuff-for a dollar.”

Another piece of advice-don’t beat yourself up for past financial decisions. It won’t serve you now and might even prevent you from taking steps to build wealth. Many of us have experienced “money shaming” from someone in our lives who scolded us for buying, for example, a daily latte. On this score, and others, Your Rich BFF has your back. “Can I tell you? I did the math. If you get a $5 latte every single day for an entire year, it works out to roughly 1800, $1900,” Vivian said. “You know anywhere in the country you can buy a home for a down payment of $1800 or $1900? There are not a lot of places. The latte is not why you can’t afford to buy a home. The latte is not preventing you from being successful. Though, that latte may be the difference between whether or not you can buy that new laptop at the end of the year. It might be the difference between whether or not you can take that really nice vacation.”

In the end, she says, if that coffee brings you so much joy that it helps you get out of bed in the morning, it’s worth it. But if the coffee is just ‘meh’? “That money could be better spent somewhere else where it’s really, really going to serve you. And maybe even better-invested for your future,” she said.

Finally, she says, she and other rich people have an obligation to help others-particularly in their communities. “People like us do deserve to have money,” she says about anyone who has ever been discriminated against or disrespected in a financial transaction or at work. “And we can do it! And once you have somebody who has done it in that community, for them to go back and really lift everybody else up with them? That’s the whole point.”

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Finance

Lawmakers target ‘free money’ home equity finance model

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Lawmakers target ‘free money’ home equity finance model

Key points:

  • Pennsylvania lawmakers are considering a bill that would classify home equity investments (HEIs) and shared equity contracts as residential mortgages.
  • Industry leaders have mobilized through a newly formed trade group to influence how HEIs are regulated.
  • The outcome could reshape underwriting standards, return structures and capital markets strategy for HEI providers.

A fast-growing home equity financing model that promises homeowners cash without monthly payments is facing mounting scrutiny from state lawmakers — and the industry behind it is mobilizing to shape the outcome.

In Pennsylvania, House Bill 2120 would classify shared equity contracts — often marketed as home equity investments (HEIs), shared appreciation agreements or home equity agreements — as residential mortgages under state law.

While the proposal is still in committee, the debate unfolding in Harrisburg reflects a broader national effort to determine whether these products are truly a new category of equity-based investment — or if they function as mortgages and belong under existing consumer lending laws.

A classification fight over home equity capture

HB 2120 would amend Pennsylvania’s Loan Interest and Protection Law by explicitly including shared appreciation agreements in the residential mortgage definition. If passed, shared equity contracts would be subject to the same interest caps, licensing standards and consumer protections that apply to traditional mortgage lending.

The legislation was introduced by Rep. Arvind Venkat after constituent Wendy Gilch — a fellow with the consumer watchdog Consumer Policy Center — brought concerns to his office. Gilch has since worked with Venkat as a partner in shaping the proposal.

Gilch initially began examining the products after seeing advertisements describe them as offering cash with “no debt,” “no interest” and “no monthly payments.”

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“It sounds like free money,” she said. “But in many cases, you’re giving up a growing share of your home’s equity over time.”

Breaking down the debate

Shared equity providers (SEPs) argue that their products are not loans. Instead of charging interest or requiring monthly payments, companies provide homeowners with a lump sum in exchange for a share of the home’s future appreciation, which is typically repaid when the home is sold or refinanced.

The Coalition for Home Equity Partnership (CHEP) — an industry-led group founded in 2025 by Hometap, Point and Unlock — emphasizes that shared equity products have zero monthly payments or interest, no minimum income requirements and no personal liability if a home’s value declines.

Venkat, however, argues that the mechanics look familiar and argues that “transactions secured by homes should include transparency and consumer protections” — especially since, for many many Americans, their home is their most valuable asset. 

“These agreements involve appraisals, liens, closing costs and defined repayment triggers,” he said. “If it looks like a mortgage and functions like a mortgage, it should be treated like one.”

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The bill sits within Pennsylvania’s anti-usury framework, which caps returns on home-secured lending in the mid-single digits. Venkat said he’s been told by industry representatives that they require returns approaching 18-20% to make the model viable — particularly if contracts are later resold to outside investors. According to CHEP, its members provide scenario-based disclosures showing potential outcomes under varying assumptions, with the final cost depending on future home values and term length.

In a statement shared with Real Estate News, CHEP President Cliff Andrews said the group supports comprehensive regulation of shared equity products but argues that automatically classifying them as mortgages applies a framework “that was never designed for, and cannot meaningfully be applied to, equity-based financing instruments.”

As currently drafted, HB 2120 would function as a “de facto ban” on shared equity products in Pennsylvania, Andrews added.

Real Estate News also reached out to Unison, a major vendor in the space, for comment on HB 2120. Hometap and Unlock deferred to CHEP when reached for comment. 

A growing regulatory patchwork

Pennsylvania is not alone in seeking to legislate regulations around HEIs. Maryland, Illinois and Connecticut have also taken steps to clarify that certain home equity option agreements fall under mortgage lending statutes and licensing requirements.

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In Washington state, litigation over whether a shared equity contract qualified as a reverse mortgage reached the Ninth Circuit before the case was settled and the opinion vacated. Maine and Oregon have considered similar proposals, while Massachusetts has pursued enforcement action against at least one provider in connection with home equity investment practices.

Taken together, these developments suggest a state-by-state regulatory patchwork could emerge in the absence of a uniform federal framework.

The push for homeowner protections

The debate over HEIs arrives amid elevated interest rates and reduced refinancing activity — conditions that have increased demand for alternative equity-access products. 

But regulators appear increasingly focused on classification — specifically whether the absence of monthly payments and traditional interest charges changes the legal character of a contract secured by a lien on a home.

Gilch argues that classification is central to consumer clarity. “If it’s secured by your home and you have to settle up when you sell or refinance, homeowners should have the same protections they expect with any other home-based transaction,” she said.

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Lessons from prior home equity controversies

For industry leaders, the regulatory scrutiny may feel familiar. In recent years, unconventional home equity models have drawn enforcement actions and litigation once questions surfaced around contract structure, title encumbrances or consumer understanding.

MV Realty, which offered upfront payments in exchange for long-term listing agreements, faced regulatory action in multiple states over how those agreements were recorded and disclosed. EasyKnock, which structured sale-leaseback transactions aimed at unlocking home equity, abruptly shuttered operations in late 2024 following litigation and mounting regulatory pressure.

Shared equity investment contracts differ structurally from both models, but those episodes underscore a broader pattern: novel housing finance products can scale quickly in tight credit cycles. Just as quickly, these home equity models encounter regulatory intervention once policymakers begin examining how they fit within existing law — and the formation of CHEP signals that SEPs recognize the stakes.

For real estate executives and housing finance leaders, the outcome of the classification fight may prove consequential. If shared equity contracts are treated as mortgages in more states, underwriting standards, return structures and secondary market economics could shift.

If lawmakers instead carve out a distinct regulatory category, the model may retain more flexibility — but face ongoing state-by-state negotiation.

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Cornell Administrator Warren Petrofsky Named FAS Finance Dean | News | The Harvard Crimson

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Cornell Administrator Warren Petrofsky Named FAS Finance Dean | News | The Harvard Crimson

Cornell University administrator Warren Petrofsky will serve as the Faculty of Arts and Sciences’ new dean of administration and finance, charged with spearheading efforts to shore up the school’s finances as it faces a hefty budget deficit.

Petrofsky’s appointment, announced in a Friday email from FAS Dean Hopi E. Hoekstra to FAS affiliates, will begin April 20 — nearly a year after former FAS dean of administration and finance Scott A. Jordan stepped down. Petrofsky will replace interim dean Mary Ann Bradley, who helped shape the early stages of FAS cost-cutting initiatives.

Petrofsky currently serves as associate dean of administration at Cornell University’s College of Arts and Sciences.

As dean, he oversaw a budget cut of nearly $11 million to the institution’s College of Arts and Sciences after the federal government slashed at least $250 million in stop-work orders and frozen grants, according to the Cornell Daily Sun.

He also serves on a work group established in November 2025 to streamline the school’s administrative systems.

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Earlier, at the University of Pennsylvania, Petrofsky managed capital initiatives and organizational redesigns in a number of administrative roles.

Petrofsky is poised to lead similar efforts at the FAS, which relaunched its Resources Committee in spring 2025 and created a committee to consolidate staff positions amid massive federal funding cuts.

As part of its planning process, the committee has quietly brought on external help. Over several months, consultants from McKinsey & Company have been interviewing dozens of administrators and staff across the FAS.

Petrofsky will also likely have a hand in other cost-cutting measures across the FAS, which is facing a $365 million budget deficit. The school has already announced it will keep spending flat for the 2026 fiscal year, and it has dramatically reduced Ph.D. admissions.

In her email, Hoekstra praised Petrofsky’s performance across his career.

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“Warren has emphasized transparency, clarity in communication, and investment in staff development,” she wrote. “He approaches change with steadiness and purpose, and with deep respect for the mission that unites our faculty, researchers, staff, and students. I am confident that he will be a strong partner to me and to our community.”

—Staff writer Amann S. Mahajan can be reached at [email protected] and on Signal at amannsm.38. Follow her on X @amannmahajan.

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Where in California are people feeling the most financial distress?

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Where in California are people feeling the most financial distress?

Inland California’s relative affordability cannot always relieve financial stress.

My spreadsheet reviewed a WalletHub ranking of financial distress for the residents of 100 U.S. cities, including 17 in California. The analysis compared local credit scores, late bill payments, bankruptcy filings and online searches for debt or loans to quantify where individuals had the largest money challenges.

When California cities were divided into three geographic regions – Southern California, the Bay Area, and anything inland – the most challenges were often found far from the coast.

The average national ranking of the six inland cities was 39th worst for distress, the most troubled grade among the state’s slices.

Bakersfield received the inland region’s worst score, ranking No. 24 highest nationally for financial distress. That was followed by Sacramento (30th), San Bernardino (39th), Stockton (43rd), Fresno (45th), and Riverside (52nd).

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Southern California’s seven cities overall fared better, with an average national ranking of 56th largest financial problems.

However, Los Angeles had the state’s ugliest grade, ranking fifth-worst nationally for monetary distress. Then came San Diego at 22nd-worst, then Long Beach (48th), Irvine (70th), Anaheim (71st), Santa Ana (85th), and Chula Vista (89th).

Monetary challenges were limited in the Bay Area. Its four cities average rank was 69th worst nationally.

San Jose had the region’s most distressed finances, with a No. 50 worst ranking. That was followed by Oakland (69th), San Francisco (72nd), and Fremont (83rd).

The results remind us that inland California’s affordability – it’s home to the state’s cheapest housing, for example – doesn’t fully compensate for wages that typically decline the farther one works from the Pacific Ocean.

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A peek inside the scorecard’s grades shows where trouble exists within California.

Credit scores were the lowest inland, with little difference elsewhere. Late payments were also more common inland. Tardy bills were most difficult to find in Northern California.

Bankruptcy problems also were bubbling inland, but grew the slowest in Southern California. And worrisome online searches were more frequent inland, while varying only slightly closer to the Pacific.

Note: Across the state’s 17 cities in the study, the No. 53 average rank is a middle-of-the-pack grade on the 100-city national scale for monetary woes.

Jonathan Lansner is the business columnist for the Southern California News Group. He can be reached at jlansner@scng.com

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