CLEARWATER, Fla. (AP) — Hulk Hogan, a mustachioed, headscarf-wearing icon in professional wrestling who turned the sport into a massive business and cultural touchstone, died Thursday at age 71, Florida police said.

In Clearwater, Florida, authorities responded to a morning call about a cardiac arrest. Hogan was pronounced dead at a hospital, police said in a statement on Facebook.

Hogan, whose real name was Terry Bollea, was perhaps the biggest star in WWE’s long history. He was the main draw for the first WrestleMania in 1985 and was a fixture for years, facing everyone from Andre The Giant and Randy Savage to The Rock and even company chairman Vince McMahon.

He won at least six WWE championships and was inducted into the WWE Hall of Fame in 2005.

“One of pop culture’s most recognizable figures, Hogan helped WWE achieve global recognition in the 1980s. WWE extends its condolences to Hogan’s family, friends, and fans,” WWE said.

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“Hulkamania,” as the energy he created was called, started running wild in the mid-1980s and pushed professional wrestling into the mainstream. He was a flag-waving American hero with the horseshoe mustache, red and yellow gear and massive arms he called his “24-inch pythons.”

In recent years, Hogan has waded further into politics.

At the 2024 Republican National Convention, Hogan merged classic WWE maneuvers with President Donald Trump’s rhetoric to vociferously endorse his longtime acquaintance.

“Let Trumpamania run wild! Let Trumpamania rule again! Let Trumpamania make America Great Again!” Hogan shouted into the crowd.

He ripped off a t-shirt emblazoned with a picture of himself on a motorcycle to reveal a bright red Trump-Vance campaign shirt underneath. Then-presidential candidate Trump stood to applaud the move.

In 2016, a Florida jury awarded Hogan $115 million in his sex tape lawsuit against Gawker Media and then added $25 million in punitive damages. Hogan sued after Gawker in 2012 posted a video of him having sex with his former best friend’s wife. He contended the post violated his privacy.

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Hogan smiled and wore black throughout the three-week trial.

“Everywhere I show up, people treat me like I’m still the champ,” he said of the support from fans.

Hogan first became champion in what was then the World Wrestling Federation in 1984, and pro wrestling took off from there. His popularity helped lead to the creation of the annual WrestleMania event in 1985, when he teamed up with Mr. T to beat “Rowdy” Roddy Piper and “Mr. Wonderful” Paul Orndorff in the main event.

He slammed and beat Andre the Giant at WrestleMania III in 1987, and the WWF gained momentum. His feud with the late “Macho Man” Randy Savage – perhaps his greatest rival — carried pro wrestling even further.

Hogan was a central figure in what is known as the Monday Night Wars. The WWE and World Championship Wrestling were battling for ratings supremacy in 1996. Hogan tilted things in WCW’s favor with the birth of the Hollywood Hogan character and the formation of the New World Order, a villainous stable that put WCW ahead in the ratings.

He returned to the WWE in 2002 and became a champion again. His match with The Rock at WrestleMania X8, a loss during which fans cheered for his “bad guy” character, was seen as a passing of the torch.

He was perhaps as known for his larger-than-life personality as he was his in-ring exploits. He was beloved for his “promos,” hype sessions he used to draw fans into matches. He often would play off his interviewer, “Mean” Gene Okerlund, starting his interviews off with, “Well, lemme tell ya something, Mean Gene!”

He crossed over into movies and television as well. He was Thunderlips in the movie Rocky III in 1982.

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White reported from Detroit. AP writer Safiyah Riddle contributed from Montgomery, Alabama.