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A Letter from Mark Harlan – University of Utah Athletics

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A Letter from Mark Harlan – University of Utah Athletics


Dear Utah Athletics Family,
 
It certainly is a new day in intercollegiate athletics, and the University of Utah is prepared to fully embrace it! The approval of the settlement in the House vs. NCAA case allows institutions to provide additional scholarships, enter into institutional Name, Image and Likeness (NIL) agreements with student-athletes and devote even greater resources to help them develop their brand and maximize their earning potential in NIL, in addition to other elements of the settlement.
 
The settlement puts in place consistent guidelines and structure that serves as a road map for the years ahead, one which will allow us to serve our student-athletes in new ways and enhance their experience at the University of Utah with even more impactful opportunities.
 
I’m incredibly proud of the work that has been done by our tremendous Utah Athletics staff to prepare for this moment. That work includes a reorganization of our staff to create a dedicated team that will focus on delivering expanded resources and education to empower Utah student-athletes to be standout brand ambassadors and grow their own brands while thriving in the new opportunities afforded to them.
 
WHERE WE HAVE BEEN
We launched our comprehensive Elevate U program in June of 2021 to educate and equip our student-athletes with skills to maximize their opportunities in NIL once it became a permissible by the NCAA in July 2021.
 
Through Elevate U—and the eventual formation of the Crimson Collective and Who Rocks the House Collective—our student-athletes earned millions of dollars in NIL while participating in, and leading, meaningful service-focused events and activities in partnership with various charitable organizations throughout the Salt Lake valley. Through these opportunities provided by the Crimson Collective and Who Rocks the House Collective, our student-athletes spent nearly 7,500 hours helping 14 different organizations achieve their mission and goals. To date, our student-athletes have earned more than $10 million through these charitable NIL activities.
 
The success our student-athletes have experienced could not have been possible without the work of our incredible Utah supporters, who are passionate about our student-athletes and our sport programs, and who stepped forward and provided our student-athletes with tremendous opportunities to make an impact in our community and grow their brands.
 
WHERE WE ARE GOING
We are all-in on investing up to the maximum allowable in revenue share, which is approximately $20.5 million for 2025-26, though we are finalizing our plans for how the revenue will be shared. We also will add 23 new scholarships with a total value of $1.15 million, implement NIL contracts between the institution and student-athletes, and expand student-athlete endorsement opportunities with businesses and organizations.
 
Through our existing Elevate U program, we have increased our investment with the addition of a Brand Strategy and Governance team dedicated to providing Utah student-athletes comprehensive support as they build their brand, enter into non-exclusive contracts for limited-use rights to their NIL, and profit. You can learn more on that here.
 
In recent years, our athletics programs have enjoyed significant and sustained success, and we are committed to building upon that as we compete for championships at both the conference and national level. We have a renewed commitment to the culture of excellence that supports our student-athletes for success in the classroom, competition and community.
 
To further empower our student-athletes and enhance their experiences, I invite you to consider making a donation to the Crimson Club. Your support is vital in providing the resources necessary for our student-athletes to reach their full potential. Together, we can cultivate an environment of success and opportunity.
 
Thank you for all that you do!
 
Go Utes!

Mark Harlan
 
 



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Lawsuit claims Utah teen killed by counterfeit airbag

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Lawsuit claims Utah teen killed by counterfeit airbag


A wrongful death lawsuit filed in Utah alleges a counterfeit airbag turned a routine crash into a fatal explosion that killed a teenage driver within minutes.

Alexia De La Rosa graduated from Hunter High School in May of 2025. On July 30, 2025, she was involved in a crash.

The lawsuit alleges that when the vehicle’s driver-side airbag deployed, it detonated and sent metal and plastic shrapnel into the cabin.

MORE | Crashes

A large, jagged piece of metal struck Alexia in the chest, and she died minutes later, according to the complaint.

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The lawsuit, filed by Morgan & Morgan in Utah’s Third Judicial District Court, was brought on behalf of Tessie De La Rosa, as personal representative of the estate of her 17-year-old daughter.

The defendants are AutoSavvy Holdings Inc., AutoSavvy Dealerships LLC, and AutoSavvy Management Company LLC.

Morgan & Morgan alleges that the Hyundai Sonata had previously been declared a total loss after a 2023 crash and issued a salvage title. The suit claims AutoSavvy later purchased the vehicle and had it repaired — during which counterfeit, non-compliant, and defective airbag components were allegedly installed — before reselling it to the De La Rosa family.

The complaint further alleges that AutoSavvy knew or should have known the vehicle contained counterfeit and nonfunctional airbag components when it was sold.

“This is the third wrongful death lawsuit we have filed involving alleged counterfeit airbags that we believe turned survivable crashes into fatal incidents,” Morgan & Morgan founder John Morgan said in a statement. “No life should be cut short because a corporation puts profits above safety.”

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Attorney Andrew Parker Felix, who is leading the case, said the firm is committed to uncovering how allegedly illegal airbag inflators enter the stream of commerce and are installed in vehicles sold to consumers.

“To make this perfectly clear, these are not supposed to be in the United States at all,” Felix said. “They are not approved for use in any vehicle that’s being driven in the United States.”

“They don’t have approval from any governmental agency to be installed in vehicles that are driven within the United States and regulated here,” he added.

Morgan & Morgan says it is investigating at least three additional deaths involving other defendants and alleged counterfeit airbags.

KUTV 2News reached out to AutoSavvy multiple times by email and phone. We were told a member of the company’s legal team would be in touch, but as of publication we have not received a response.

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Why U. President Taylor Randall, Utah Gov. Spencer Cox plan to meet with Donald Trump this week

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Why U. President Taylor Randall, Utah Gov. Spencer Cox plan to meet with Donald Trump this week


Randall will be among several key visitors in attendance for a meeting on March 6

(Trent Nelson | The Salt Lake Tribune) University of Utah President Taylor Randall speaks on campus during an event on Feb. 7.

University of Utah President Taylor Randall is scheduled to meet with President Donald Trump this week.

Randall is expected to be among several attendees at a White House roundtable meeting on Friday to discuss solutions for the rapidly evolving landscape of college athletics with the president, a U. spokesperson said.

The meeting could be postponed, however, due to the war in Iran. As of Monday, “the odds of it happening this week are 50-50 at best,” according to Yahoo Sports.

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If the roundtable happens as scheduled, the guest list includes several current and former notable figures in sports, including NBA Commissioner Adam Silver, golf legend Tiger Woods and former Alabama head coach Nick Saban.

Utah Gov. Spencer Cox confirmed in a social media post on X that he would be in attendance as well.

“Thank you [President Donald Trump] for inviting me to participate, and for your commitment to addressing challenges in college sports,” Cox said on X. “[Taylor Randall] is a great university leader who will work with us on solutions for this critical issue.”

(Trent Nelson | The Salt Lake Tribune) University of Utah President Taylor Randall speaks on campus on Feb. 7.

Earlier this year, Randall was called on by the federal House Committee on Education and Workforce to schedule a briefing to discuss the school’s planned private-equity partnership with Otro Capital, according to a report from Sportico.

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The Utes announced their proposal in December of last year, which is a first-of-its-kind agreement between a university’s athletic department and a private equity company.

Utah’s deal with Otro has yet to be finalized. In a Feb. 10 interview with The Salt Lake Tribune, Randall said the university is “still just working through all of the issues systematically.”

“We want to do this in the right way to set both of us up for future success,” he added.

The move is expected to infuse hundreds of millions of dollars into the U.’s athletic department to help sustain the financial future of the program with rising deficits across the industry.

“I don’t think any of us would prefer to be in this situation right now,” Randall said in a faculty senate meeting in January. “But it just is what we’re facing.”

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Utah snowpack numbers looking dismal with not much time to catch up

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Utah snowpack numbers looking dismal with not much time to catch up


The 2025-2026 winter season isn’t quite over, but it’s no secret that it’s been a rough one when it comes to snow. Right now, statewide snowpack numbers are hovering around 60% of the median.

But you don’t have to know those numbers to understand what a strange winter it’s been.

“It’s kind of good,” said Carrie Stewart, who lives in Salt Lake City. “I mean, I like it because I like a milder climate. But I realize this summer is going to be hard.”

MORE | Snowpack

“I’m not sad I’m not shoveling,” said Sally Humphreys of Salt Lake City. “But it’s definitely worrying.”

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State water officials are also worried. The clock is ticking to bulk up those snowpack numbers.

“We’re running out of time to get the snowpack that we need,” said Jordan Clayton, supervisor of the Utah Snow Survey. “We have about 40 or so days until our typical snowpack peak.”

There is still some time to make up lost ground, but the odds aren’t great. Clayton estimates a 10% chance of reaching normal by the end of the season.

“Those are terrible odds,” he said.

In fact, the odds of having a record low snowpack are greater, sitting at 20%. It’s a grim reality that has officials looking toward the summer anxiously.

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“I would expect to see watering restrictions outdoors for a lot of places,” said Laura Haskell, Utah’s drought coordinator.

It’s unknown what the next few weeks will bring, but if Haskell had to guess, she doesn’t see state reservoirs filling up much from where they are now.

“In the spring when that runoff hits, we do get a noticeable peak in our reservoir storage,” Haskell said. “The water just starts coming in. But this year, we don’t anticipate getting that.”

Haskell says we have enough reservoir storage to likely make it through the summer, but there are other implications to worry about.

Our autumn season was pretty wet. That led to decent soil moisture levels, which can then lead to higher vegetation growth.

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“If we then have a snowpack that melts out really early, we’ll have a longer than normal summer, if you will, with forage growth that might dry out, and so that’s kind of a bad recipe for promoting fire hazard,” Clayton said.

Utahns have dealt with low snowpack levels in the past. Many Utahns are familiar with their lawn turning brown because of water restrictions.

“We’ll probably just let it go that nice, sandy, golden color that it gets in the summer in a dry climate,” said Dea Ann Kate, who lives in Cottonwood Heights.

As we wait to see what the next few weeks bring, people like Carrie Stewart are just reflecting on an unusual winter.

“It is worrying,” she said. “We need snow. We’ve only shoveled once this season, and that’s very unusual.”

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Water officials are now hoping for something else unusual: climbing out of the snowpack hole that’s been created.

“But there are no times going back where the snowpack totals for the state were close to where they are right now, and we ended up actually at a normal peak,” Clayton said. “So while it’s possible, it’s very unlikely.”

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