San Francisco, CA
San Francisco's first Black female mayor is in a pricey battle for a second term
SAN FRANCISCO (AP) — When London Breed was elected as San Francisco’s first Black woman mayor, it was a pinch-me moment for a poor girl from public housing whose ascension showed that no dream was impossible in the progressive, compassionate and equitable city.
But the honeymoon was short-lived as a COVID-19 pandemic shuttered stores and tech workers retreated to home offices. Tent encampments surged and so did public drug use.
Breed now finds herself in a pricey campaign as she battles for a second term.
The moderate Democrat faces four main challengers on the Nov. 5 ballot, all fellow Democrats, who say Breed has squandered her six years in office. They say she allowed San Francisco to descend into chaos and blamed others for her inability to rein in homelessness and erratic street behavior, all while burglarized businesses pleaded for help.
Her closest competitors appear to be Mark Farrell, a former interim mayor and venture capitalist who is the most conservative of the group, and Daniel Lurie, an anti-poverty nonprofit founder and an heir to the Levi Strauss fortune who has pumped at least $6 million of his own money into his first bid for mayor.
The other two are Aaron Peskin, president of the Board of Supervisors, the most liberal of the candidates, and Ahsha Safaí, a city supervisor and former labor organizer.
Streets have become cleaner and homeless tents much harder to find, but the daytime shooting in September of 49ers rookie Ricky Pearsall in a popular central shopping district reignited the public safety issue.
“Even though San Francisco is seen as this kind of West Coast liberal icon, the city has experienced a series of episodes that challenge that, and that puts voters into kind of a testy mood,” said David McCuan, a political science professor at Sonoma State University.
McCuan added that he thinks Breed still has the advantage, but “she’s just got difficulties around her.”
The Nov. 5 vote in a presidential election year is happening amid a national debate on public safety and a statewide vote on a tough-on-crime proposition that would, if approved, reclassify some misdemeanor theft and drug crimes as felonies.
Voters concerned over crime ousted progressive San Francisco prosecutor Chesa Boudin in a rare recall in 2022, and across the bay this year, the Oakland mayor is facing a recall election due in part to crime concerns.
In an interview, Breed, 50, said San Francisco is turning a corner — thanks to her hard work — and voters she meets are upbeat.
She championed a pair of successful public safety ballot measures in the March primary to expand police powers and compel some people into drug treatment. She ordered a crackdown on homeless tent encampments following a U.S. Supreme Court decision that said bans on outdoor sleeping are allowed. Reported crime is down.
“We laid the groundwork, and now people are reaping the benefits of our infrastructure projects, the capacity we built and the technology we’re using to combat crime,” Breed said, adding that voters “know that someone’s in charge and making it happen.”
Farrell challenged that notion at a meeting with voters at a boisterous gastropub on a recent evening, saying Breed failed to maintain the streets he cleared of tents when he was interim mayor in 2018. Farrell, 50, was a city supervisor who served in the role for six months following the death of Mayor Ed Lee.
What to know about the 2024 Election
He envisions a San Francisco where police feel respected and older residents don’t have to hire private security when the city has a $15 billion annual budget.
“San Franciscans, given the state of our city right now, want not only a change of leadership, but a sense of direction for the city,” Farrell said in an interview this week.
Lurie, 47, says voters deserve a true public servant and that as a political outsider, he has the experience to overhaul corrupt government bureaucracy.
Voters are “desperate, desperate for someone that is going to come in there and bring accountability,” Lurie said.
As founder of the nonprofit Tipping Point Community, he says, he built tiny cabin shelters and permanent subsidized housing at a fraction of the cost and time that it would take City Hall.
Breed, Farrell and Lurie all have strong ties to wealthy business donors.
Lurie leads in fundraising with more than $13 million, including $1 million from his mother, businesswoman Miriam Haas, to an outside committee supporting his candidacy. Breed has collected more than $4.6 million, including $1.2 million from former New York City Mayor Michael Bloomberg, while Farrell has raised $3.5 million.
All three candidates also carry baggage.
Breed is embroiled in an unfolding scandal over financial mismanagement in the Dream Keeper Initiative, her marquee racial equity program for Black communities. The mayor says the program does good work.
Farrell has been accused by opponents of dodging campaign contribution limits by pooling staff and office costs with a campaign he established in support of a ballot measure, which can accept unlimited donations. Farrell says he is following the law.
And critics of Lurie say the affordable housing project his nonprofit built cannot be replicated citywide because it used a construction method opposed by local labor unions and required massive private investment. Lurie says naysayers will naysay.
San Francisco elects its mayor using a ranked choice voting system that could yield a winner who did does get the most first-place votes. It also can encourage unusual alliances between rival candidates and, indeed, this week Farrell and Safaí agreed to ask their supporters to make the other their No. 2 pick.
Breed won election as mayor in June 2018 to serve out the remainder of Lee’s term and was reelected in 2019 to a full term that has lasted five years instead of the typical four after voters changed the election calendar to line up with presidential contests.
San Francisco, CA
San Francisco District Attorney speaks on city’s crime drop
Thursday marks one year in office for San Francisco Mayor Daniel Lurie.
Lurie was elected in the 14th round of ranked choice voting in 2024, beating incumbent London Breed.
His campaign centered around public safety and revitalization of the city.
Mayor Lurie is also celebrating a significant drop in crime; late last week, the police chief said crime hit historic lows in 2025.
- Overall violent crime dropped 25% in the city, which includes the lowest homicide rate since the 1950s.
- Robberies are down 24%.
- Car break-ins are down 43%.
San Francisco District Attorney Brooke Jenkins spoke with NBC Bay Area about this accomplishment. Watch the full interview in the video player above.
San Francisco, CA
San Francisco celebrates drop in traffic deaths
San Francisco says traffic deaths plunged 42% last year.
While the city celebrates the numbers, leaders say there’s still a lot more work to do.
“We are so glad to see fewer of these tragedies on our streets last year, and I hope this is a turning point for this city,” said Marta Lindsey with Walk San Francisco.
Marta is cautiously optimistic as the city looks to build on its street safety efforts.
“The city has been doing more of the things we need on our streets, whether its speed cameras or daylighting or speed humps,” she said.
Viktorya Wise with the San Francisco Municipal Transportation Agency said there are many things the agency has been doing to ensure street safety is the focus, including adding speed cameras at 33 locations, and it’s paying off.
“Besides the visible speed cameras, we’re doing a lot of basic bread and butter work on our streets,” Wise said. “For example, we’re really data driven and focused on the high injury network.”
Late last year, Mayor Daniel Lurie announced the city’s street safety initiative.
“Bringing together all of the departments, all of the city family to collectively tackle the problem of street safety,” Wise said. “And all of us working together into the future, I’m very hopeful that we will continue this trend.”
San Francisco, CA
Year 1 of the Lurie era is done. Here’s how he kept — or whiffed — his biggest promises
On Jan. 8 of last year, San Francisco tried on its new mayor like a pair of Levi’s 501 jeans.
So far, it has liked the fit.
For 365 days, Mayor Daniel Lurie has taken swings at solving the city’s ills: scrambling to scrap the fentanyl scourge, working to house the homeless, and shaking his proverbial pompoms with enough vigor to cheerlead downtown back to life.
So is San Francisco all fixed now?
The eye test tells one story. The data tell another. But politics is more than paper gains and policy battles. It’s also a popularity contest — and Lurie has categorically been winning his, riding high on a stratospheric 71% approval rating.
Lurie’s rainbow-filled Instagram posts have gone a long way toward soothing locals’ doom-loop fears, but the political fortress he’s built over the past year could easily crumble.
After all, his predecessors as mayor, London Breed and the late Ed Lee, each enjoyed positive approval ratings (opens in new tab) in their first year in office. But the honeymoons lasted only about that long before voters gradually soured on their performance. Should San Franciscans’ adulation for Lurie similarly ebb, his policies might meet more resistance.
Still, if there’s one pattern with Lurie’s efforts in his freshman year, it’s this: While he hasn’t achieved all of his lofty goals, he has fundamentally changed how the city approaches many of its problems, potentially setting up success for future years.
As we enter Lurie: Year 2, here’s a rundown of where the mayor has delivered on his campaign promises, where he’s been stymied, and why voters may continue to give him the benefit of the doubt. At least, for now.
Misery on the streets
Headwinds: While Candidate Lurie promised to declare a fentanyl “state of emergency” on his first day in office, he quickly found it wasn’t legal to do so. (Per the city’s administrative codes, an emergency needs to be sudden and unforeseen; the fentanyl epidemic was neither.) Instead, the mayor asked the Board of Supervisors to grant him similar powers that an emergency declaration would have afforded him, and they agreed. But as Lurie touted his efforts to curb drug use on Sixth Street, all those drug dealers just moseyed on down to the Mission. The mayor’s first year in office ended with 588 drug overdose deaths, according to the office of the medical examiner (opens in new tab). That’s an improvement from the 635 in 2024, but it’s still an appalling body count — and December 2025 isn’t even part of the official tally yet.
Silver linings: The mayor employed his newfound powers to speed up approvals of initiatives, notching well-publicized wins, like fast-tracking the 822 Geary stabilization center, where police can place mentally ill folks instead of arresting them. It’s got a 25% better success rate at connecting patients to treatment than previous facilities, according to city data, part of a noted change for the better in the Tenderloin. And while some of the police’s high-profile drug busts didn’t net, you know, actual drug dealers, law-and-order-hungry San Franciscans were just happy to see batons fly.
Shelter-bed shuffle
Headwinds: On the campaign trail, Lurie talked a big game about his nonprofit experience, which he claimed had allowed him to cinch deals to create shelter that seasoned politicians had been too slow to enact. He even promised 1,500 treatment and recovery beds built for homeless folks in just six months. By midyear, he had backed off that promise. The real number of beds Lurie created in 2025 is about 500, and that’s after 12 months — twice the amount of time he gave himself.
Silver linings: Housed San Franciscans gauge success on homelessness with their eyeballs, not bureaucrats’ spreadsheets. By that measure, Lurie is succeeding. As of December, the city counted (opens in new tab) just 162 tents and similar structures, almost half as many as the previous year. (And as a stark counter to what some would call an achievement, for people on the streets, that can mean danger — without a thin layer of nylon to hide in, homeless women say they are experiencing more sexual assaults.) And drug markets haven’t vanished; they just moved to later hours. But are folks really getting help? Rudy Bakta, a man living on San Francisco’s streets, would tell you no, as he’s stuck in systemic limbo seeking a home. He’s just one of thousands.
Reviving the economy
Headwinds: Lurie asked for (opens in new tab) “18 to 24 months” to see downtown booming again, so we shouldn’t ding him for Market Street’s continued slow recovery. Foot traffic downtown has generally risen, reaching 80% of pre-pandemic levels by midyear, but slumped to roughly 70% as of November. While it doesn’t sound like much, that’s a reversal of the rising trend the city controller had projected. Office attendance is also slipping. It had risen past 45% of pre-pandemic occupancy in January 2025 but by the fall had slid below 40%.
Other economic indicators are wobbly too. Hotel occupancy “lost steam” in November, the controller wrote, nearing pre-pandemic levels in the summer but dipping below 2019 levels in the fall. The poster child for downtown’s troubles is undoubtedly the San Francisco Centre, the cavernous, and soon tenantless, shell of its former self. And while public employee unions are undoubtedly happy that promised layoffs were avoided, Lurie’s light hand in his first-ever budget pushed some even harder decisions to 2026’s budget season.
Silver linings: There’s a brighter story to tell outside the Financial District: Neighborhoods are where the action is nowadays. Just ask anyone dining at one of Stonestown Galleria’s 27 restaurants. This is where Lurie’s Instagram account (opens in new tab) truly has generated its own reality, crafting an image of a retail and restaurant renaissance. While that neighborhood vibrancy may lead some to shrug their shoulders concerning downtown’s continuing malaise, it’s worth noting that San Francisco’s coffers depend on taxes generated by the businesses nestled in those skyscrapers. There’s a reason we had a nearly $800 million budget deficit last year.
Fully staffing the SFPD
Headwinds: At first glance, Lurie appears on track to meet his campaign promise to staff up the city’s police force. “I’ve talked with current command staff and former command staff. We can recruit 425 officers in my first three years. We will get that done,” he said at a 2024 League of Women Voters forum. True to his word, the SFPD hired and rehired roughly 144 officers last year. There’s just one problem: The department recalculated the number of officers it needs in order to be fully staffed, raising the number to 691. And the police academy, which already struggled with graduating officers, might be hampered in the aftermath of a cadet’s death, after which top brass reassigned the academy’s leadership.
Silver linings: Crime is trending down, and that’s what voters care about, full stop. The reduction is part of a national trend (opens in new tab), yes, but San Francisco’s rates are experiencing an exceptional drop. Really, Lurie really should be sending Breed a thank-you card. Her March 2024 ballot measure Proposition E (opens in new tab) gave the SFPD carte blanche to unleash a bevy of technological tools to enable arrests, including drones and license plate readers, which have seen noted success. “Soon as you slide past that motherf—er with stolen plates, they’re gonna issue a warning to every SFPD station in that area, if not the entire city … and they start dispatching to that area,” rapper Dreamlife Rizzy said in a recent podcast, as reported by the New York Post (opens in new tab). That is music to any crime-fighting mayor’s ears.
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