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THE LEGO GROUP UNVEILS “SAN DIEGO LEGO®-CON” AT SAN DIEGO COMIC-CON 2025

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THE LEGO GROUP UNVEILS “SAN DIEGO LEGO®-CON” AT SAN DIEGO COMIC-CON 2025


Booth #2829 gives Comic-Con attendees a brick-built celebration of fandom, creativity and pop culture, alongside multiple new product reveals, from July 24 through July 27

SAN DIEGO, July 24, 2025 /PRNewswire/ — The LEGO Group is bringing the ultimate fandom experience to San Diego Comic-Con 2025 with “San Diego LEGO®-Con,” a tribute to all things fandom and Comic-Con, rebuilt through the playful lens of the LEGO brand. The centerpiece of this year’s booth is a stunning diorama recreation of the San Diego Convention Center itself, made entirely from LEGO bricks!

Caption: The LEGO Group’s “San Diego LEGO®-Con” booth features a brick-built recreation of the San Diego Convention Center at San Diego Comic-Con 2025 in San Diego, California, Wednesday, July 23, 2025. The booth’s centerpiece diorama, made with hundreds of thousands of LEGO bricks, celebrates Comic-Con’s 54+ year history and serves as the brand’s tribute to fandom culture. Attendees can explore new product reveals across beloved franchises and participate in hands-on building activities.

At “San Diego LEGO-Con,” visitors will discover product reveals across beloved franchises, celebrity appearances, hands-on building activities, in-booth signings and exclusive swag and giveaway items, all packaged up in a convention-inspired booth design that pays homage to Comic-Con’s unique style. Attendees can celebrate the enduring cultural relevance of Comic-Con through the imaginative lens of the LEGO brand from Thursday, July 24 to Sunday, July 27 at booth #2829 in Hall H.

“This year at San Diego Comic-Con, we wanted to celebrate this incredible convention and its fans in a way that’s never been done before,” said Beth McKenna, Head of U.S. Marketing at the LEGO Group. “San Diego Comic-Con embodies the spirit of play and imagination through fandom. ‘San Diego LEGO-Con’ is our love letter to SDCC as a cornerstone of fandom culture, having exhibited here since 2003. Ultimately, we believe that booth visitors will be able to see themselves and their experiences reflected in the diorama, all while experiencing everything else our brand has to offer at SDCC 2025.”

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Explore “San Diego LEGO®-Con” at SDCC

At “San Diego LEGO-Con,” attendees are invited to explore a one-of-a-kind, con-within-a-con experience with a booth design that captures the distinctive aesthetic of Comic-Con. Specially designed banners and custom life-sized LEGO builds give attendees an immersive backdrop for memorable photo opportunities. Features of the booth include:

  • An awe-inspiring SDCC diorama centerpiece featuring the San Diego Convention Center recreated entirely in LEGO® bricks. Made with over 200,000 brick elements and crafted over the course of more than 1,500 hours, the diorama celebrates Comic-Con’s 54+ year history and unique culture. Guests are invited to discover the iconic Comic-Con moments and hidden LEGO easter eggs woven throughout. From major annual events to nods to Comic-Con lore and callbacks to past LEGO booths, eagle-eyed fans will discover surprises and be able to see themselves and their experiences reflected in the build.

  • A build-your-own booth experience where guests are invited to build their own creative exhibitor “booths” out of LEGO bricks. At the end of each day, the builds may be added to blank spots on the San Diego Convention Center diorama.

  • An EXCLUSIVE “San Diego LEGO-Con” guidebook packed with custom LEGO content is available at the front desk for anyone who visits the booth.

  • A “LEGO Side Quest” Mobile Scavenger Hunt across the convention show floor invites attendees to complete photo-based tasks and fun riddles. Each day,

  • one lucky participant will win the daily grand prize, with an additional 20 randomly selected participants, who complete these tasks, scoring a premium swag pack featuring exclusive LEGO® product.

  • Product displays featuring new sets from popular franchises, including never-before-seen releases that celebrate beloved worlds, inviting enthusiasts to build on their passions for their favorite fandoms.

Unlock Your Inner Retro Gamer with the NEW LEGO Game Boy™

Making its global debut, the highly anticipated LEGO Game Boy (72046) brings a true icon to brick form for adult collectors. At a scale of near 1:1, this 421-piece collectible replica of the original Nintendo® Game Boy handheld game system is a testament to a classic era in gaming. The set design features the Game Pak slot and comes with interchangeable, brick-built The Legend of Zelda™: Link’s Awakening and Super Mario Land™ Game Boy Game Paks. Fans will also have the option to display their LEGO Game Boy model with a choice of screens; the classic Nintendo start screen or one from either of the interchangeable Game Paks. The nostalgic set, available for pre-order, offers fans the opportunity to build, display and relive their favorite gaming memories through LEGO bricks.

Defy Gravity with NEW LEGO Wicked sets

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Comic-Con is where special moments are created and this year, the LEGO Group and Universal Products & Experiences are unveiling six new LEGO Wicked sets inspired by Universal Pictures’ upcoming film, Wicked: For Good, in theaters November 21. Builders can look forward to more imaginative role-play and fun brick-building as they relive unforgettable moments from the film.

Newly revealed LEGO Wicked sets (available September 1) include:

Spread Your Wings with a NEW LEGO DC Batman™ Set

Step inside Arkham Asylum™ with the detailed LEGO DC Batman Arkham Asylum (76300) set. A collaboration with Warner Bros. Discovery Global Consumer Products, this 2,953-piece superhero collectible for adult enthusiasts is packed with recognizable features and thrilling surprises. The set comes with 16 minifigures, including iconic DC Super-Villains The Riddler™, Poison Ivy™, Harley Quinn™, Bane™, The Joker™, The Penguin™, Killer Croc™ and more.  Unveiled for the first time at SDCC and available for pre-order at reveal, this set bridges the gap between comics and buildable creativity and perfectly captures the dark, complex storytelling that Comic-Con fans love about the world of Batman.

Travel to the Upside Down with NEW Stranger Things LEGO BrickHeadz™

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Everyone’s favorite Demogorgon-battling best friends come to life through the new Stranger Things LEGO BrickHeadz: Mike, Dustin, Lucas and Will Figures (40801). This 542-piece collectible features the beloved Stranger Things characters Mike Wheeler, Dustin Henderson, Lucas Sinclair and Will Byers. As the popular Netflix series nears its epic fifth and final season, these detailed characters deliver a nostalgic building adventure driven by storytelling and are fun to build, play with and put on display.  This set will be available for pre-order on LEGO.com starting July 23.

Beyond the Booth: Panels and More

The “San Diego LEGO-Con” experience extends beyond the booth with buzzworthy panels and special programming:

  • The LEGO NINJAGO® Adventure Continues panel (Thursday, July 24, 2:15-3:15 p.m. PT) offers fans insider access to the continuing NINJAGO saga.

  • The LEGO Masters: Back Behind the Brick panel (Friday, July 25, 4:30-5:30 p.m. PT) provides behind-the-scenes insights into the popular competition series.

  • Meet Ashley Eckstein & Dan Hernandez from LEGO Star Wars: Rebuild the Galaxy (Friday, July 25, 4:00-5:00 p.m. PT), as the two host a special in-booth meet and greet!

More Information

All products on display at the show, including first time reveals, can also be found at LEGO.com/san-diego-comic-con. For more information on the LEGO Group activities at San Diego Comic-Con, contact press@america.lego.com.

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Notes to Editor 
About the LEGO Group

The LEGO Group’s mission is to inspire and develop the builders of tomorrow through the power of play. The LEGO System in Play, with its foundation in LEGO bricks, allows children and fans to build and rebuild anything they can imagine.

The LEGO Group was founded in Billund, Denmark in 1932 by Ole Kirk Kristiansen, its name derived from the two Danish words Leg Godt, which mean “Play Well”.

Today, the LEGO Group remains a family-owned company headquartered in Billund. Its products are now sold in more than 130 countries worldwide. For more information: www.LEGO.com.

Fans can visit lego.com for more information on LEGO products.

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Product Information

LEGO® DC Batman™ Arkham Asylum™ (76300)

  • Age Grade: 18+

  • MSRP: $299.99

  • Piece Count: 2953

  • Global Launch Date: Sept. 12, 2025 (Sept. 9 Early Access for LEGO® Insiders)

  • Description: Step inside Arkham Asylum™ with this highly detailed 2,953-piece model. Measuring over 12.5 in. (32 cm) high, the legendary institution is packed to the rooftop with recognizable features and thrilling surprises. The set comes with 16 minifigures, including DC’s most iconic villains and added treats such as an inmate delivery van, opening prison cells and 65 stickers referencing Batman™ lore.

LEGO® Game Boy™ (72046)

  • Age Grade: 18+

  • MSRP: $59.99

  • Piece Count: 421

  • Global Launch Date: Oct. 1, 2025

  • Description: To celebrate a revolutionary time in video game history, the LEGO Group is bringing a true icon to brick form, the original Game Boy™ system from Nintendo®. At a scale of near 1:1, the LEGO Game Boy model building kit is a testament to a classic era in gaming and with authentic details and much-loved features is a nostalgic throwback to the classic system. This collectible 421-piece brick-built replica of the original Game Boy handheld game system comes with all the memorable features, the +Control Pad, A and B Buttons, and SELECT and START, alongside other iconic Game Boy details, such as the contrast adjustment and volume dial.

LEGO® BrickHeadz™: Mike, Dustin, Lucas and Will Figures (40801) 

  • Age Grade: 10+

  • MSRP: $39.99

  • Piece Count: 542

  • Global Launch Date: Oct. 1, 2025

  • Transport yourself to the Upside Down with a LEGO® BrickHeadz™ collectible featuring Netflix’s Stranger Things characters, Mike Wheeler, Dustin Henderson, Lucas Sinclair and Will Byers. Standing on sturdy baseplates, these authentically detailed characters are fun to build, play with and put on display. They also look great alongside other buildable figures from the LEGO BrickHeadz range (sold separately).

LEGO® Wicked Emerald City Wall Art (75685)

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  • Age Grade: 18+

  • MSRP: $159.99

  • Piece Count: 1518

  • Global Launch Date: Sept. 1, 2025

  • Bring the magic of the world of Wicked to your home with this colorful wall art. Use the bricks to create a colorful artwork full of movie moments that’s a rewarding treat for yourself, or a gift for any Wicked fan. Build with friends or family and enjoy social time with loved ones as you create this eye-catching display, which can be wall-hung or placed on a shelf.

LEGO® Wicked Elphaba’s Retreat (75687)

  • Age Grade: 7+

  • MSRP: 27.99

  • Piece Count: 228

  • Global Launch Date: Sept. 1, 2025

  • Step inside Elphaba’s magical woodland retreat. Hold the candle as she studies her map. Make plans with her and Fiyero round the fireplace and work out how to thwart The Wizard. Study the Grimmerie and escape from her enemies. Make friends with the rabbits, feed them a carrot and relax with nature in the beautiful woodland hideaway.

LEGO® Wicked Glinda’s Wedding Day (75688)

  • Age Grade: 8+

  • MSRP: $39.99

  • Piece Count: 476

  • Global Launch Date: Sept. 1, 2025

  • Take your front row seat for Glinda’s big moment. She looks stunning in her tiara and gown, ready to marry Fiyero. Part the butterflies to reveal the wedding scene. But something is wrong! Use the animal figures to play out how Glinda’s wedding joy suddenly changes. When the play is over, close the butterflies to make a super cool display.

LEGO® Wicked Emerald City & Kiamo Ko Castle (75689)

  • Age Grade: 9+

  • MSRP: $79.99

  • Piece Count: 860

  • Global Launch Date: Sept. 1, 2025

  • Join Elphaba and Glinda for the dramatic final scene of the Wicked: For Good movie. Build the detailed Emerald City and Kiamo Ko Castle and act out how the story ends for these two iconic characters. Explore the buildings’ secret compartments and uncover familiar details from the film. Read the Grimmerie with Glinda and use it as a force for good. Help Elphaba disappear and follow her destiny.

LEGO® Wicked Glinda & Elphaba Visit Munchkinland (75690)

  • Age Grade: 9+

  • MSRP: $69.99

  • Piece Count: 744

  • Global Launch Date: Sept. 1, 2025

  • Welcome to Munchkinland. Join in the celebrations as Glinda announces her engagement to Fiyero. Press the pedal to surround her in her bubble and let her fly above Munchkinland. On the other side of town, catch up with Elphaba, who has flown to Boq’s family cottage on her broomstick. Explore his home, from his cozy bedroom to the cute kitchen and recreate magical scenes from Wicked: For Good.

LEGO® BrickHeadz™ Wicked Elphaba & Glinda Figures (40794)

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  • Age Grade: 10+

  • MSRP: $19.99

  • Piece Count: 325

  • Global Launch Date: Sept. 1, 2025

  • Join Elphaba and Glinda for magical adventures and creative fun as you conjure up spellbinding scenes from Wicked with this authentically detailed pair of collectible LEGO® BrickHeadz™ figures. This buildable toy looks great displayed alongside other BrickHeadz characters (sold separately). You can even combine elements to create hybrid characters of your own.

The LEGO Group (PRNewsfoto/The LEGO Group)
The LEGO Group (PRNewsfoto/The LEGO Group)
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Game 21: San Diego Padres at Los Angeles Angels

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Game 21: San Diego Padres at Los Angeles Angels


San Diego Padres (14-7) at Los Angeles Angels (11-11), April 19, 2026, 1:07 p.m. PST

Watch: Padres.TV

Location: Angel Stadium – Anaheim, Calif.

Listen: 97.3 The Fan

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Solans, Luna, Guilavogui help RSL beat slumping San Diego, extend unbeaten streak to 6 games :: WRALSportsFan.com

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Solans, Luna, Guilavogui help RSL beat slumping San Diego, extend unbeaten streak to 6 games :: WRALSportsFan.com


— SANDY, Utah (AP) — Sergi Solans had two goals and an assist, Diego Luna added a goal and two assists, and Real Salt Lake beat San Diego FC 4-2 on Saturday night to extend its unbeaten streak to six games.

Morgan Guilavogui scored his first goal in MLS and had an assist for Real Salt Lake (5-1-1). The 28-year-old designated player has five goal contributions in his first six career games.

RSL hasn’t lost since a 1-0 defeat at Vancouver in the season opener.

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San Diego (3-3-2) has lost three in a row and is winless in five straight.

Luna opened the scoring in the fifth minute when he re-directed a misplayed pass by Duran Ferree, San Diego’s 19-year-old goalkeeper, into the net.

Moments later, Solans headed home a perfectly-placed cross played by Luna from outside the right corner of the 18-yard box to the back post to make it 2-0. Solans, a 23-year-old forward, flicked a header from the center of the area inside the right post and past the outstretched arm of Ferree to make it 3-1 in the 37th minute.

Guilavogui slammed home a first-touch shot to give RSL a three-goal lead in the 45th.

Marcus Ingvartsen scored a goal in the 14th minute and Anders Dreyer converted from the penalty spot in the 66th for San Diego.

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Ingvartsen has five goals and an assist this season and has 10 goal contributions (seven goals, three assists) in 16 career MLS appearances.

Rafael Cabral had three saves for RSL.

Ferree finished with five saves.

___

AP soccer: https://apnews.com/soccer

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How San Diego Has Quietly Emerged as One of America’s Great Dining Destinations

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How San Diego Has Quietly Emerged as One of America’s Great Dining Destinations


When John Resnick opened Campfire on a quaint little street in Carlsbad, Calif., in 2016, some locals weren’t sure what to think. The coastal enclave wasn’t exactly awash in innovative, chef-driven establishments, so it was a shock to see the dining room consistently full. Early on, one woman wondered aloud to Resnick, “Where did all these people come from?”

It’s a moment he remembers vividly. “I was struck by her statement, because I think she was surprised that so many other people in Carlsbad were there,” Resnick says. 

The rest of the culinary world would take some time to catch up to what was happening. In 2019, when Michelin expanded to rate restaurants throughout all of California—not just the San Francisco area—Addison was the only one in San Diego to earn a star. But since emerging from the pandemic, the region’s food scene has grown dramatically. Driven by outstanding farms, ingredients, a bumper crop of talented chefs, and a G.D.P. approximately the size of New Zealand or Greece, San Diego County has become one of America’s most underrated dining destinations.

Campfire’s octopus, chorizo, and celery-root entrée.

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Gage Forster

Perhaps no single restaurant is a better emblem for this shift than chef William Bradley’s Addison, which opened in 2006. After landing his first star, Bradley knew he wanted more. To get them, he transformed his French-leaning fare to serve what he calls California Gastronomy, which combines the cultures of SoCal with impeccable ingredients and wildly impressive techniques, prizing flavor over flair. Michelin responded, awarding Addison a second star in 2022, and making it the first Southern California three-star restaurant just a year later. The accolade has created a halo effect, attracting culinary tourists from around the world.

Berry beet tartlets at San Diego’s three-star stalwart Addison.

Berry beet tartlets at San Diego’s three-star stalwart Addison.

Eric Wolfinger

“Earning three stars forces the global dining community to pay attention to a place that may not have been on their radar before,” says chef Eric Bost, a partner in Resnick’s four Carlsbad establishments. 

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Resnick recruited Bost, who spent time at award-winning outposts of Restaurant Guy Savoy, to run Jeune et Jolie, which he led to a star in 2021. They’ve since taken over an old boogie-board factory down the street and converted it to an all-day restaurant and bakery, Wildland. The space also hosts an exquisite tasting-counter experience called Lilo, which was given a Michelin star mere months after opening in April 2025. And as Resnick and Bost grew their successful Carlsbad operation, chef Roberto Alcocer earned a Michelin star for his Mexican fine-dining spot Valle in nearby Oceanside.

The stylish tasting counter at Michelin one-star Lilo in Carlsbad.

The stylish tasting counter at Michelin one-star Lilo in Carlsbad.

Kimberly Motos

About 25 miles to the south, another affluent coastal community is going through its own culinary glow up. In La Jolla, chef Tara Monsod and the hospitality group Puffer Malarkey Collective opened the stylish French steakhouse Le Coq. Chef Erik Anderson, formerly of Michelin two-star Coi, is preparing to launch Roseacre. And last year, Per Se alums Elijah Arizmendi and Brian Hung left New York to open the elegant tasting-menu restaurant Lucien, lured by the ingredients they’d get to serve. “A major reason we chose San Diego is the quality and diversity of the produce,” Arizmendi explains. “San Diego County has more small farms than anywhere else in the U.S., and its many microclimates allow farmers to grow an incredible range of ingredients year-round.”

Wildland’s spicy Italian sandwich.

Wildland’s spicy Italian sandwich.

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Gage Forster

Chef Travis Swikard has also been a tireless advocate for the region’s ingredients since he returned to San Diego, his hometown, and opened Mediterranean-influenced Callie in 2021. There’s no sophomore slump with his latest effort, the French Riviera–inspired Fleurette in La Jolla, where he’s serving his take on classics like leeks vinaigrette and his San Diego “Bouillabaisse” with local red sheepshead fish and spiny lobster. Its food is bright, produce-driven, and attentive in execution, while the dining room maintains a relaxed and unpretentious style of service. And Swikard sees that approach cohering into a regional style with a strong network of professionals behind it.

“It’s really nice that we are developing our own identity, not trying to be like L.A. or any other market, just highlighting what’s great about the San Diego lifestyle and ingredients,” he says. “Similar to New York, a chef community is starting to develop where chefs are supporting each other. There is a true sense of pride to be cooking here.”

Top: In La Jolla, Lucien serves ocean whitefish with tomatoes turned into concasse, sabayon, and other expressions.





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