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How Sam the Cooking Guy Won the Internet | San Diego Magazine

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How Sam the Cooking Guy Won the Internet | San Diego Magazine


About seven to 10 years ago, Troy found himself on a flight from Chicago to San Diego, sitting next to none other than now-YouTube star and restaurateur, Sam the Cooking Guy. A bomb threat had diverted the plane to Phoenix instead. Amidst the chaos and fear, they found themselves calling and texting their loved ones back in San Diego, unsure of what was happening. 

Sam the Cooking Guy is our guest on this week’s Happy Half Hour. Spoiler: He and Troy survived that fateful flight and remain happily trauma-bonded to this day (we get into details of what happened and how it all ended in the episode). 

These days, Sam’s also sitting pretty at 3.7 million YouTube followers as of publish and just opened his latest restaurant, Basta, in Little Italy. The new concept joins his other restaurants including Not Not Tacos, Samburgers, Graze, and Coo Coo’s Nest. In classic Sam style, the food follows only a few rules, resulting in brain-bending, mouth-watering combos like deep-fried pate à choux gnocchi with cacio e pepe aioli. It’s one of the best things we’ve ever popped in our mouths.

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Sam shared insights into his journey from being miserable in a corporate biotech job to finding success, fame, and, most importantly, happiness from taking the leap into his cooking and media career. “I was miserable. I knew I needed to find a way to make me happy,” Sam remembers. 

Courtesy of Basta!

He took a bet on YouTube at the behest of his son who saw the platform’s promise and paired it with his dad’s love for cooking and irreverent personality. “He’s a really talented guy that learned how to cook live on TV and now is actually a great cook,” Troy says, describing Sam’s unique journey of becoming kitchen-fluent live and on-camera, while becoming famous at the same time.

Sam’s YouTube channel, which has now grown to nearly 4 million subscribers, is a testament to his perseverance, creativity, and adaptability. He recalled the grinding early days, which netted him only 30,000 subscribers after seven years. But a shift in approach—shorter, better-produced videos—catapulted his channel into the stratosphere. 

“We started to make things that we imagined our audience would want to see,” Sam explained. This includes making mistakes, which he doesn’t edit out, and evaluating his viewers and playing to what he thinks they’d like to eat and cook. “It’s all part of the process,” he says. 

The cover of Sam the Cooking Guy's new book
Courtesy of Amazon

Part of that now includes several restaurants, as well as a number of successful cookbooks. Sam continues to chug on–his latest cookbook, Sam the Cooking Guy: Between the Buns, showcases his love for comfort food with a twist, which reflects the kind of dishes you can find at his restaurants and in his videos.

We also dove into the local culinary news: A new Japanese fusion spot called Cherryfish is set to open in Pacific Beach this September. Owners Danielle and Carlos Marcos are eager to “contribute to the wave of culinary change in the area.” Meanwhile, chefs Nick Weber and Jacob Jordan are making waves in Oceanside with their Chinese cuisine pop-up, 24 Suns, which has been receiving rave reviews for its seasonal summer menu.

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San Diego, CA

Home damaged by fire in Carmel Valley

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Home damaged by fire in Carmel Valley


Two families were displaced from their Carmel Valley townhome after it went up in flames earlier this afternoon. 

This happened just before 3 p.m. on Moratalla Terrace.  Fire investigators said the fire started inside a garage unit because of faulty electrical equipment and robotics projects.  One neighbor said she’s thankful for the quick response.

“The people that own the house were in the driveway calling 911, and within, I think within five minutes of me smelling the smoke the fire trucks were here,” said Nikki Briggs.  I’m just thankful that everyone was okay, and that it didn’t keep spreading.  Like if it would have been a wildfire, that would have been terrible.”

Firefighters say most of the damage was contained in the garage.  A total of nine people were displaced by the fire.  Five people lived inside the unit that burned.  Thankfully all of them made it out safely without any injuries.

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Gossamer Bio Receives ‘Hold’ Rating from Analysts – San Diego Today

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Gossamer Bio Receives ‘Hold’ Rating from Analysts – San Diego Today


Shares of Gossamer Bio, Inc. (NASDAQ:GOSS) have received a consensus ‘Hold’ rating from the 10 research firms currently covering the company, according to a report from MarketBeat. The average 12-month price target among analysts is $5.43.

Why it matters

Gossamer Bio is a clinical-stage biotech company focused on developing therapies for immune-mediated and inflammatory diseases, as well as oncology. The ‘Hold’ rating and mixed analyst views could impact investor sentiment and the company’s ability to raise capital for further drug development.

The details

The analyst ratings for Gossamer Bio include two ‘Sell’ recommendations, four ‘Hold’ ratings, and four ‘Buy’ recommendations. Some firms have lowered their price targets on the stock, with HC Wainwright decreasing its target from $10 to $5.

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  • Gossamer Bio released its latest quarterly earnings report on March 17, 2026.

The players

Gossamer Bio, Inc.

A clinical-stage biopharmaceutical company headquartered in San Diego, California that is focused on developing oral, once-daily therapies for immune-mediated and inflammatory diseases, as well as oncology.

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The takeaway

The mixed analyst views on Gossamer Bio highlight the challenges facing the company as it seeks to advance its pipeline of drug candidates through clinical trials and regulatory approvals. The ‘Hold’ rating could make it more difficult for the company to raise capital and fund its operations.





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Lifeguards recover body of man believed to have drowned in Oceanside

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Lifeguards recover body of man believed to have drowned in Oceanside


Oceanside Harbor Beach. (File photo courtesy of @CityofOceanside via X)

A man apparent drowned in the waters near the Oceanside Pier Saturday morning, despite efforts by lifeguards and paramedics to revive him.

The Oceanside Fire Department’s Lifeguard Division and the Oceanside Police Department responded to a report of a missing man at about 4:30 a.m.. Officials said the man was last seen swimming in the ocean about a half-hour earlier.

Lifeguards and police immediately initiated a coordinated search effort using pier vantage points, surveillance cameras and watercraft, but the search was suspended at approximately 5:30 a.m. after no one was found, fire officials said.

“At approximately 10:50 a.m., lifeguards discovered an unresponsive adult male, matching the earlier description, in the water near Lifeguard Tower 12, at Oceanside Harbor Beach,” Division Chief Blake Dorse said in a statement. “The individual was removed from the water, and cardiopulmonary resuscitation was immediately initiated.”

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Fire and rescue personnel continued efforts to resuscitate the man on the way to a hospital, where he was pronounced dead. He is believed to be the one who was reported missing near the pier.

Authorities did not release the man’s name.

“The Oceanside Lifeguard Division reminds the public to exercise caution when entering the ocean, especially during early morning hours or when lifeguards are not actively monitoring the water,” Dorse said. “Always swim near an open lifeguard tower and avoid entering the water alone.”

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