San Diego, CA
How Sam the Cooking Guy Won the Internet | San Diego Magazine
About seven to 10 years ago, Troy found himself on a flight from Chicago to San Diego, sitting next to none other than now-YouTube star and restaurateur, Sam the Cooking Guy. A bomb threat had diverted the plane to Phoenix instead. Amidst the chaos and fear, they found themselves calling and texting their loved ones back in San Diego, unsure of what was happening.
Sam the Cooking Guy is our guest on this week’s Happy Half Hour. Spoiler: He and Troy survived that fateful flight and remain happily trauma-bonded to this day (we get into details of what happened and how it all ended in the episode).
These days, Sam’s also sitting pretty at 3.7 million YouTube followers as of publish and just opened his latest restaurant, Basta, in Little Italy. The new concept joins his other restaurants including Not Not Tacos, Samburgers, Graze, and Coo Coo’s Nest. In classic Sam style, the food follows only a few rules, resulting in brain-bending, mouth-watering combos like deep-fried pate à choux gnocchi with cacio e pepe aioli. It’s one of the best things we’ve ever popped in our mouths.
Sam shared insights into his journey from being miserable in a corporate biotech job to finding success, fame, and, most importantly, happiness from taking the leap into his cooking and media career. “I was miserable. I knew I needed to find a way to make me happy,” Sam remembers.
He took a bet on YouTube at the behest of his son who saw the platform’s promise and paired it with his dad’s love for cooking and irreverent personality. “He’s a really talented guy that learned how to cook live on TV and now is actually a great cook,” Troy says, describing Sam’s unique journey of becoming kitchen-fluent live and on-camera, while becoming famous at the same time.
Sam’s YouTube channel, which has now grown to nearly 4 million subscribers, is a testament to his perseverance, creativity, and adaptability. He recalled the grinding early days, which netted him only 30,000 subscribers after seven years. But a shift in approach—shorter, better-produced videos—catapulted his channel into the stratosphere.
“We started to make things that we imagined our audience would want to see,” Sam explained. This includes making mistakes, which he doesn’t edit out, and evaluating his viewers and playing to what he thinks they’d like to eat and cook. “It’s all part of the process,” he says.

Part of that now includes several restaurants, as well as a number of successful cookbooks. Sam continues to chug on–his latest cookbook, Sam the Cooking Guy: Between the Buns, showcases his love for comfort food with a twist, which reflects the kind of dishes you can find at his restaurants and in his videos.
We also dove into the local culinary news: A new Japanese fusion spot called Cherryfish is set to open in Pacific Beach this September. Owners Danielle and Carlos Marcos are eager to “contribute to the wave of culinary change in the area.” Meanwhile, chefs Nick Weber and Jacob Jordan are making waves in Oceanside with their Chinese cuisine pop-up, 24 Suns, which has been receiving rave reviews for its seasonal summer menu.
San Diego, CA
Opinion: Proposed federal rule would hammer beauty industry
Beauty and wellness are a staple of American culture. Thousands of citizens visit our spas and salons throughout the United States for critical, everyday grooming services they rely on. However, if the U.S. Department of Education has its way, Americans could soon have trouble finding qualified professionals to perform these traditional self-care rituals.
The department is proposing a new rule that would end access to many professional beauty programs — an important and growing trade. The department also is mistakenly labeling professional beauty programs as “low-value programs,” even though these programs offer students almost immediate employment opportunities providing professionals a flexible work-life balance.
Driven by high demand for skincare and hair services, there are currently more than 1.4 million professionals throughout the U.S. who work in the professional beauty industry. The professional beauty and wellness industry’s economic trajectory tells a story of continued and sustained growth. Growing at an annual rate of 7% from 2022 to 2024, according to McKinsey & Co., the United States ranks among the 10 fastest-growing wellness markets worldwide.
But even a robust and resilient industry like ours cannot overcome bad policy decisions that threaten an entire industry. Congress never included an accountability metric for certificate programs like cosmetology or massage therapy programs in the One Big Beautiful Bill Act. The One Big Beautiful Bill Act does contain an accountability metric called “Do No Harm,” which is designed to keep colleges and universities that offer degree programs or graduate-level certificates accountable to the American people.
The accountability metric for degree programs, when applied to certificate programs, will eliminate opportunities for Americans to receive federal student aid, including Pell Grants, to unlock a career in cosmetology or massage therapy. The Department of Education has acknowledged using the Do No Harm provision as an accountability metric will have a severe negative impact on the cosmetology and massage schools nationwide, and determined that 92% of accredited cosmetology and massage therapy schools eventually will lose access to all federal student aid, including Pell Grants, for their students and most likely will be forced to close in the near future.
The one saving grace is that the department has not finalized its proposed rule, and it is not too late for the public to tell the department that this rule does not fit the bill for professional beauty students and schools. Comments must be received on or by May 20. You can submit your comments on the Accountability in Higher Education and Access through Demand-driven Workforce Pell (AHEAD) rule through the Federal eRulemaking Portal at regulations.gov/commenton/ED-2026-OPE-0100-0001. The department will not accept comments submitted by fax or by email or comments submitted after the comment period closes.
Any new rule adopted by the agency needs to account for the overall demographic and work-life balance goals of students and the professional beauty industry. These students and future small business owners deserve the same opportunities as students pursuing careers in other disciplines and fields.
Lynch is the owner and chief executive officer of the Poway-based Bellus Academy and the founding chair of the nonprofit Beauty Changes Lives, which awards nearly $500,000 in scholarships annually.
San Diego, CA
San Diego health officials monitor hantavirus situation as cruise ship passengers return to U.S.
SAN DIEGO (KGTV) — American passengers from a cruise ship hit with a hantavirus outbreak are back in the United States.
San Diego County health officials say they are monitoring the situation and there is no need for panic.
“The risk to Californians is really low and especially here in San Diego. Since the year 2000, we’ve only had 4 cases of hantavirus and the majority of those were in travel related cases so not even acquired here locally,” Ankita Kadakia, deputy public health officer for the County of San Diego, said.
According to the CDC, hantavirus is spread through contact with infected rodents.
“The virus can be in their saliva, feces or droppings,” Kadakia said.
San Diego County does see cases of rodents infected with hantavirus, but the strain seen locally is not the same strain connected to the cruise ship outbreak.
“The vast majority of strains of hantavirus are mouse or animal to human transmission. Not human to human transmission. So the Andes strain, which is found in Argentina, there is evidence that there is human to human transmission,” Dr. Ahmed Salem, a pulmonologist at Sharp Memorial Hospital, said.
Salem treated hantavirus during the 2012 Yosemite National Park outbreak.
“One of the ways you die from hantavirus is you get a collapse of your cardiac system and your pulmonary system and you have to go on something called ECMO. It’s one of the most aggressive forms of life support that you can do. So I do remember that case, and unfortunately, that person passed away,” Salem said.
There is currently no cure or vaccine for hantavirus. Health officials stress that for those who were not on the cruise ship, the risk of contracting the virus remains low.
This story was reported on-air by a journalist and has been converted to this platform with the assistance of AI. Our editorial team verifies all reporting on all platforms for fairness and accuracy.
San Diego, CA
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