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Fizz & flavor: Downtown San Diego’s lost soda fountains

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Fizz & flavor: Downtown San Diego’s lost soda fountains


View of US Army draftees in the interior of a drug store at the soda fountain. A soda fountain may be at the US Army Camp Callan in La Jolla, where draftees are stationed. A young woman is behind the counter serving soldiers in about 1940. (Photo courtesy of the San Diego History Center)

Before coffee chains and fast-casual counters defined everyday routines, soda fountains were part of the social fabric of downtown San Diego. Behind marble counters and rows of chrome stools, soda jerks worked quickly and precisely, mixing flavored syrups, carbonated water, and ice cream into drinks that were as much about experience as refreshment.

The work was part craft, part performance. Glasses clinked, syrup bottles lined mirrored shelves, and conversations unfolded across counters that served as informal gathering places for neighbors, students, and workers alike.

From the 1920s through the 1950s, soda fountains were woven into the rhythm of downtown life — stops between errands, after-school meeting spots, and casual places where people lingered over malts, sodas, and sundaes.

From pharmacy counters to social spaces

Soda fountains originated in late 19th-century pharmacies, where carbonated water and flavored syrups were first offered as refreshing tonics. Over time, these counters evolved beyond retail service and became informal social spaces embedded in everyday urban life.

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By the early 20th century, soda fountains were common fixtures in downtown commercial corridors. They attracted families shopping in nearby stores, office workers on breaks, and teenagers gathering after school.

Historical references indicate that downtown San Diego included a range of soda fountain counters during this period, often operating inside drugstores, lunch counters, and small independent shops.

Downtown favorites and neighborhood counters

Among the establishments documented in historical references and city directory listings was United Soda Fountain, which opened in 1939 and became a steady downtown gathering place known for classic counter service, ice cream sodas, and milkshakes.

Wimer’s Soda Fountain is also referenced in historical accounts as part of the downtown dining landscape, reflecting the broader popularity of small, independently run soda counters that served regular customers by name.

Soda fountains were also commonly integrated into drugstores and neighborhood markets. The Ace Drug Store in Mission Hills, for example, is cited in historical references as a location where malts, egg creams, and simple lunch fare were served alongside pharmacy goods.

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View of the United Cigar Store Building at 30th Street and University Avenue in North Park in 1929. The building is also advertising United Lunch and Soda Fountain. (Photo courtesy of the San Diego History Center)

On Market Street, Gadson’s Store appears in 1920s and 1930s-era commercial records as part of the downtown retail corridor, combining general merchandise with a soda fountain counter typical of the era.

These establishments reflected a broader pattern in which food service and retail were closely intertwined, and where soda fountains functioned as informal neighborhood anchors.

The sights and sounds of the counter

What defined soda fountains was not just the menu, but the sensory experience.

There was the hiss of carbonation hitting flavored syrup, the rhythmic clink of glassware, and the visual display of colored bottles lined behind mirrored counters. Customers often sat shoulder to shoulder, watching drinks prepared in real time.

Menus typically included chocolate malts, root beer floats, phosphates, and ice cream sundaes topped with whipped cream and cherries. Many soda fountains also served simple food items such as sandwiches, chili, and light lunch plates.

Archival photographs from the San Diego History Center and other historical collections depict these spaces as active social environments, with soda jerks behind counters and customers gathered in close conversation.

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A soda jerk passing an ice cream soda between two soda fountains in the 1950s. (Photo via Wikipedia/Public Domain)

The end of an era

By the late 1950s and into the 1960s, soda fountains began to decline as suburban expansion, automobile culture, and national fast-food chains reshaped dining habits across the country.

As retail patterns shifted, many independent drugstores and small lunch counters closed or removed their fountain service entirely. The social role once played by soda fountains gradually moved to diners, drive-ins, and later, chain restaurants.

What remains today are photographs, directory listings, and oral histories that preserve the memory of a downtown culture built around shared counters and informal gathering spaces.

Legacy

Though soda fountains have largely disappeared from the urban landscape, their influence remains visible in the continued popularity of ice cream shops, retro diners, and nostalgic soda-style beverages.

They represent a period in San Diego’s history when a simple drink was not just a transaction, but an invitation to pause, gather, and connect.

Read more history stories here; send an email to Debbiesklar@cox.net

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Sources:

San Diego History Center Archives — photographic collections and historical materials documenting soda fountains and early downtown retail environments.
San Diego City Directories (1920s–1950s), San Diego Public Library Special Collections — business listings for drugstores, soda fountains, and lunch counters.
San Diego Union and Evening Tribune Archives (via Newspapers.com and California Digital Newspaper Collection) — advertisements, listings, and commercial references to soda fountains and drugstores.
Library of Congress — historic imagery and documentation of American soda fountains and pharmacy counters.
Smithsonian Institution — historical research on American soda fountains and early 20th-century consumer culture.
City of San Diego Planning Department historic context reports — retail and commercial development patterns in early and mid-century San Diego.



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San Diego, CA

Opinion: More apartments eased rents. Townhomes could aid buyers.

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Opinion: More apartments eased rents. Townhomes could aid buyers.


San Diego’s most beloved neighborhoods, like North Park, Golden Hill and Sherman Heights, were built by people who needed a place to live and found one. But the bungalows, fourplexes and cottages that gave working San Diegans a foothold in those neighborhoods can hardly be built anywhere else in the city.

Rules written decades ago banned them. For 70 years, San Diego has been paying for that mistake in the form of a city its own workforce can no longer afford to live in.

Neighborhood Homes for All of Us is the city’s plan to fix that: family-sized townhomes, rowhouses and small duplexes built in the neighborhoods where San Diegans most want to live.

While San Diego rents are softening as new apartments are built, the cost of buying a home is not moving, and it won’t, because the rental and ownership markets run on entirely separate tracks. Renters benefit when more rentals are built, forcing landlords to compete for them.

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However, a family trying to buy a home benefits only if more homes are available for sale. San Diego home prices now exceed nine times the median household income, among the worst ratios in the nation, according to Harvard’s Joint Center for Housing Studies. Building rental housing is important, but it does not change the math for a buyer.

The homes that would change it — family-sized, on the ownership track, in the neighborhoods where people most want to raise children — have been illegal to build for decades. San Diego produced roughly 7,000 condos and townhomes a year in 2005. By 2022, that number had collapsed below 500. Part of that drop is because of litigation rules that drove up insurance costs for builders, caps on pre-sales that finance these projects and high fees. Another major reason is that we simply do not allow starter homes on smaller lots. So, instead, builders default to rentals because that’s what current rules allow them to build profitably.

London Moeder Advisors, a San Diego real estate economics firm, finds that eliminating the city’s large-lot-size mandates could produce new townhomes at 42% less cost than surrounding single-family homes without taxpayer subsidies. While this price point is still high for many, it’s more attainable for young families starting out. And importantly, the price could drop further if the state advances reforms to address litigation rules and pre-sale caps that drive up costs.

The city’s program is also focused on adding homes in San Diego’s neighborhoods with the best-performing schools and most accessible jobs. These are also the neighborhoods with the most restrictive regulations on smaller starter homes. A teacher whose classroom is in La Jolla cannot afford to live there. A firefighter stationed in Mission Hills commutes from Santee. The homes that would let them stay are currently illegal to build in much of these areas. Neighborhood Homes changes that.

While critics may say San Diego already has the tools for adding homes to neighborhoods, why add another program? Because each of those tools was for a different purpose. None were designed to add more for-sale housing.

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ADUs, the backyard homes now common across the city, typically top out at 750 square feet (because of fee cliffs) and entail intricacies when selling to own. Other tools, like Senate Bill 9, have been layered with requirements that make it far too complicated and expensive for many homeowners to split their lots to add homes. Laws like Senate Bill 79 are important for adding more housing near transit. But none of these tools focuses on family-sized, ownership-track townhomes in an established neighborhood.

The Neighborhood Homes initiative asks a simple question: Where do the families who can’t afford a million-dollar home but don’t want an apartment go? We can continue to say certain neighborhoods are off-limits to the teachers, trades workers and young families who want to live there, or San Diego can set its own terms for how they grow, with local standards in a form the city controls.

San Diego’s most beloved streets were not preserved into existence. They were built — a duplex here, a rowhouse there — by people who needed a place to live in the city they loved and found one. That is what Neighborhood Homes makes possible again.

Asad is a former board member of the YIMBY Democrats of San Diego County. He resides in Mid-City.

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Tom Krasovic: Justin Verlander’s announcement recalls Padres’ 2004 draft blunder

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Tom Krasovic: Justin Verlander’s announcement recalls Padres’ 2004 draft blunder


So Justin Verlander is calling it quits, effective at the season’s end.

There’s Padres-related history to explore with Verlander, 43.

With it comes many groans.

San Diego passed on Verlander as part of the infamous, franchise-rocking decision to draft Mission Bay High School’s Matt Bush with the first overall pick in 2004.

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Had the Padres chosen Verlander and tweaked the Old Dominion alum’s delivery, as the Tigers did soon after selecting him No. 2 overall, the best innings-eater of his generation could’ve headed San Diego’s rotation for many years.

As a National Leaguer, Verlander would’ve pitched against pitchers, rather than designated hitters. His annual ERA would’ve fallen by about a half run, per DH and no-DH data of that time.

The Padres would’ve boasted a generational monster atop their rotation as soon as 2006, when Verlander won the American League rookie of the year award with Detroit, while the San Diego rotation featured next year’s NL Cy Young winner, Jake Peavy.

Recall also that Petco Park, from its opening in 2004 until its remodel in 2012, played as big as Yellowstone National Park.

Not that the DH rule greatly impeded Verlander, a nine-time All-Star.

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Many times over, the ace rewarded Tigers general manager Dave Dombrowski and scouting director Greg Smith for drafting him one spot after Kevin Towers and Bill Gayton — their options reduced by Padres owner John Moores’ stated opposition to drafting Scott Boras-assisted prospects Jered Weaver and Stephen Drew — selected Bush, the easy-to-sign but troubled shortstop turned pitcher.

Verlander helped Detroit reach its first two World Series in decades. He led the league in innings three times as part of chewing up 200-plus innings in eight consecutive seasons.

Dombrowski had displayed an unwavering faith in betting big on hard throwers.

Unfazed by power-righty Kyle Sleeth breaking down soon after he took him third overall in 2003, Dombrowski and Smith, a former Padres scout, became dead set on taking Verlander if the Padres didn’t.

Why didn’t Towers and Gayton choose Verlander?

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Foremost, the Padres generally didn’t like him as much as the Tigers did.

In fact, they preferred Weaver and Drew.

But Moores all but blocked his scouts there. He was openly critical of their adviser, Boras, saying he didn’t trust him. The two had clashed in the Kevin Brown talks that ended with Brown joining the Dodgers, months after Brown had led the Padres to the 1998 World Series.

Moores was subjected to other kinds of pressure, too. Legal complaints had delayed Petco’s construction. Those complaints all failed in court. But in the interim, the price of steel rose. Padres ownership bore that cost.

Even though Moores’ baseball staffers whiffed on Verlander and failed miserably in choosing Bush, Moores put them in a tough spot. He in effect removed two players who would both pan out as big leaguers.

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Someone with the Tigers correctly foresaw that shortening Verlander’s stride would sharpen his control. Untroubled by his 21-18 college record and bursts of subpar accuracy, the Tigers’ duo touted the 6-foot-5, 240-pounder’s “electric” combination of size, velocity and a powerful curveball.

Signing Verlander wasn’t easy.

David Verlander, the pitcher’s father and a union organizer with experience in sticky negotiations, said a contractual impasse led him to negotiate directly with Smith, leading to a deal, per CWA-Union.org.

The sides agreed on a $3.12 million signing bonus, which was less than the $3.15 million bonus the Padres paid to Bush, who was advised by Jeff Moorad.

The Boras-advised Weaver and Drew, who went 12th and 15th to the Angels and Diamondbacks, respectively, got $4 million apiece — but they and Verlander each got major league contracts, increasing the value of all three deals.

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It wasn’t until close to the 2005 draft that Weaver was signed. He nonetheless returned great value to the Angels.

Verlander went on to pitch for the Astros after GM Jeff Luhnow obtained him at age 34 from Detroit.

Verlander became a better pitcher with Houston, benefiting from the tech-and-data-driven edges the Astros provided him. Verlander embraced high-speed camera data, eventually dropping his two-seam fastball and limiting his rising fastball to high in the zone. Prodded by high-speed imagery, he adjusted his slider grip.

He won his second and third Cy Youngs with the Astros, and now stands 266-159 with a 3.33 career ERA in nearly 3,600 innings.

For baseball’s hungriest fanbase, he represents a case of what might have been.

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San Diego Humane Society Releases 4 rare western spotted skunks into the wild

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San Diego Humane Society Releases 4 rare western spotted skunks into the wild


RAMONA (CNS) – Four rare western spotted skunks were released back in the wild after weeks of rehabilitation and socialization at the San Diego Humane Society’s Ramona Wildlife Center, officials announced Wednesday.

The successful release marks a major milestone for a species rarely seen in wildlife rehabilitation. The group included one orphaned skunk that was flown more than 400 miles by Flying Tails Animal Rescue from Sierra Wildlife Rescue in Northern California to join an orphaned group in Ramona, according to the SDHS.

The four skunks were returned to a carefully selected, remote habitat in Valley Center after reaching the necessary weight and developmental milestones to thrive on their own.

Western spotted skunks are a rare sight for the Humane Society’s Project Wildlife team. While the wildlife center typically handles hundreds of striped skunks each year, admitting six spotted skunks from different litters in one season is unusual. Spotted skunks are generally found in remote forested areas and are not as common in urban neighborhoods, officials said.

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“We have never seen this many western spotted skunks in a single season before,” said Autumn Welch, wildlife operations manager at the Ramona Wildlife Center. “Because they are more reclusive than striped skunks, they require very specific care and even more secluded release sites to ensure they can stay wild.”

Socialization is critical for orphaned spotted skunks. During their stay at the Ramona Wildlife Center, the group became a bonded unit — exploring, digging and sleeping together, according to SDHS officials. Experts say these social cues prevent habituation to humans and teach the orphans natural skunk behaviors.

While four members of the group have returned to the wild, two spotted skunks remain in care at the facility. The smallest skunk was moved to an outside pre-release habitat and introduced to a slightly older skunk in late June.

Wildlife officials said by keeping the pair together, the wildlife team ensures the younger skunk will have a companion to learn from until they are both ready to be released, likely within the next month or two.

Anyone who finds an injured, sick or orphaned wild animal is encouraged to visit sdhumane.org/wildlifehelp or call 619-299-7012.

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Copyright 2026, City News Service, Inc.





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