San Diego, CA
Comic-Con: A lot more illegal building wraps in downtown San Diego this year
Downtown San Diego has become a canvas for the latest TV shows and video games with wraps attached to more than 30 buildings.
Set to be completed before San Diego Comic-Con International kicks off Wednesday night, the advertisements are for everything from the “Lord of the Rings” show to the “The Walking Dead” franchise.
Most of the building wraps are technically illegal. But given that the penalties are lower than the revenue that building owners get from the wraps, they do it anyway.
The city can fine hotels and businesses up to $10,000 a day, but such high sanctions are rare. It is more common for the city to give out warnings or a $1,000 per day citation.
Some neighborhood groups have complained in past years that the building wraps are a blight on downtown. That contrasts with Comic-Con attendees who enjoy seeing the buildings transformed.
Justin Wu, a local surgeon downtown Monday promoting his Healing Little Heroes Foundation, said that he has seen the scale and quality increase over the years.
“I love it. They are big and colorful,” he said, wearing a Captain America costume. “They keep getting bigger and bigger.”
The company responsible for most of the wraps is New York-based KAP Media Group. The company started with one wrap in 2012 and has seen its business grow each year. It has 25 this year, up from 23 last year and 18 in 2022.
KAP founder Lori Brabant said a lot of work goes into the wraps from picking the colors that will go best with the building to figuring out how to fit around the contours of different properties.
“These are pieces of art,” she said. “It is very exciting for us to see it come to life.”
Most wraps are attached with an adhesive vinyl, but different materials can be used depending on what the building calls for. Brabant said wraps can cost more than $100,000, but did not want to disclose specifics.
Not all of the building wraps are illegal. The Port of San Diego allows building wraps on land it controls west of Harbor Drive and Pacific Highway.
There are plenty of other advertisements downtown besides wraps. Marvel Studios has banners on flags for the “Fantastic Four” film opening next summer; San Diego Trolley has wraps for “The Sandman” and other properties; the Jack in the Box on C Street was turned into a promotion for the “Deadpool & Wolverine” film; and banners for the new Batman show “The Penguin” are posted along the trolley tracks.
One of the biggest advertisements is on a new three-sided digital billboard outside the Gaslamp Quarter trolley station that will play advertisements for the new Peacock show “Those About to Die” and the opening ceremony of the 2024 Olympics in Paris.
Here is a look at some of this year’s building wraps:
Daryl Dixon (“The Walking Dead”)
Location: The PendryAddress: 550 J St.
AMC’s successful zombie franchise “The Walking Dead” has now stretched into multiple TV shows including “Daryl Dixon,” which covers all of the Pendry San Diego hotel.
The Rings of Power
Location: Toscana Cafe & Wine Bar buildingAddress: 238 Fifth Ave.
Amazon Prime’s Lord of the Rings show, “The Rings of Power”, is back for a second season. This building was used last year by Prime’s other big franchise, “The Boys.”
Fox Animation
Location: The Omni San Diego HotelAddress: 675 L St.
Fox Animation celebrates many of its shows on the hotel, including “The Simpsons,” “Family Guy” and “Bob’s Burgers.” The southern side features Maggie Simpson holding building blocks that spell out SDCC .
Marvel: Contest of Champions
Location: Hilton San Diego Gaslamp QuarterAddress: 401 K St.
The Contest of Champions game features a big installation in the Martin Luther King, Jr. Promenade with a Ferris wheel. You can see an advertisement for the game, featuring Wolverine, Captain America and Deadpool, on the wall of the adjacent hotel.
Abbott Elementary
Location: Petco ParkAddress: 100 Park Blvd.
The ABC/Hulu sitcom “Abbott Elementary” is getting ready for a fourth season and has been a frequent presence at Comic-Con. For a second year, it covers much of Petco Park.
Anne Rice’s Immortal Universe
Location: Hilton San Diego Gaslamp QuarterAddress: 401 K St.
AMC’s franchise of shows based on Anne Rice books has now spread into three shows: “Interview with the Vampire,” “Mayfair Witches” and (in development) “Talamasca.”
SpongeBob SquarePants
Location: Hard Rock Hotel San DiegoAddress: 207 Fifth Ave.
The beloved animated series “SpongeBob SquarePants” is celebrating its 25th year by taking over the entire Hard Rock Hotel. Memes on the building have already been a big hit on social media.
Star Trek
Location: Marriott Marquis San Diego MarinaAddress: 333 W. Harbor Drive
The biggest wrap this year, at 36,000 square feet, is for Paramount+’s series of “Star Trek” shows.
Elden Ring
Location: Hilton San Diego Bayfront parking garageAddress: 1 Park Blvd
The role-playing game Elden Ring, which won several “best game of the year” awards in 2023, is advertised on a heavily used parking garage near the Convention Center.
Tales of the Teenage Mutant Ninja Turtles
Location: Park 12Address: 100 Park Plaza
The latest Ninja Turtles show coming to Paramount+ covers downtown San Diego’s biggest apartment complex, Park 12, which has 718 units.
Originally Published:
Normally one of the loudest venues in college basketball, the Viejas Arena was oddly quiet for much of Monday night’s anticipated contest between West Coast powerhouses No. 3 Gonzaga and San Diego State.
Much like how the Aztecs stunned everyone in the McCarthey Athletic Center last December, the Bulldogs marched into a hostile environment and came out of the other side with flying colors. Led by strong second-half performances from Graham Ike and Ryan Nembhard, Gonzaga outlasted San Diego State, 80-67, in a physical contest between recent Final Four finalists. The seniors combined for 32 of their team’s 40 second-half points to help hand the Aztecs their first home loss to a nonconference opponent since 2021.
Here are three takeaways from Monday’s win.
SUPER SENIORS
The Zags didn’t need much from either one of their Naismith Trophy watch list candidates to build a comfortable lead over the Aztecs early on. Ike picked up two quick fouls less than two minutes into the game, which forced the 6-foot-9 post to hit the bench earlier than he expected. Braden Huff came in and continued his hot start to the season, as he scored 10 points to lead the team at halftime.
Nembhard did a little bit of everything in the first half, finishing with seven points, five assists and three rebounds in 17 minutes. Though the second half, particularly the final 7 minutes, was when he turned things up a notch. As he masterfully worked the pick-and-roll to create just about any type of shot he wanted, Nembhard got to the teeth of the Aztecs’ defense time and time again for either a layup or to draw a foul. He also set up Ike nicely on the low block early in the second half to get the big man rolling for the final 20 minutes.
The Wyoming transfer was 0-5 in his career against the Aztecs entering Monday’s contest. Ike had a 20-point, 10-rebound outing in last season’s matchup in Spokane, though it appeared foul trouble might prevent him from making a significant impact on the outcome of the return game. Especially with the way Huff was able to energize the offense off the bench.
Instead, Ike wasted no time in getting right to work in the second half, as he scored six of the team’s first eight points and made his presence felt on the glass as well. He was no match for San Diego State’s smaller defenders, especially once redshirt freshman Magoon Gwath had to exit with five fouls after 14 minutes of play. The 7-footer still managed to record five blocks in his limited run against the Bulldogs, but the Aztecs couldn’t keep Ike out of the paint forever.
Ike scored 20 of his team-high 23 points after halftime, while Nembhard scored 12 of his 19 points in the second half. Both applied relentless foul pressure down the stretch, as they combined to go 14-of-15 from the charity stripe.
LOTS OF WHISTLES
The fouls were racking up at a high rate for both sides on Monday, as Gonzaga and San Diego State combined for 14 personal fouls to just 11 made field goals through the first 10 minutes of play. The Aztecs entered the bonus at the 13:37 mark after Ben Gregg picked up his second personal, a few minutes before Khalif Battle was called for his second personal on an offensive charge taken by Miles Byrd, who played despite an ankle injury that kept him out of the team’s last game.
Despite key players having to sit with foul trouble, the whistles began to even out toward the end of the first half. The Bulldogs went 12-of-15 from the charity stripe with six different players attempting at least two free throws before halftime, which helped them build a 40-31 advantage in light of going 12-of-29 (41.4%) from the field.
On a night where shots weren’t falling consistently, the Zags found a way to win comfortably by creating immense foul pressure throughout the night, albeit on the road without a favorable whistle on their side.
MORE OF THIS TO COME
Monday’s matchup between two of the five winningest schools over the past five seasons was essentially a sneak peek at a new rivalry that’s set to take shape once the reconstituted Pac-12 becomes official in 2026. The Bulldogs and Aztecs are set to feature as the conference’s marquee brands in men’s college basketball, given their successes in the NCAA Tournament and consistency under their respective head coaches.
One can only hope that in the future, conference games between Gonzaga and San Diego State will be played at on-campus arenas. The McCarthey Athletic and the Viejas Arena are two of the more intimidating environments in the country that are backed by two wild student sections in The Kennel Club and The Show. It’s no wonder the Zags and Aztecs boast two of the five best home-winning percentages over the last five seasons.
Even better, both have stolen one from each other on their home court in each of the past two seasons.
MORE GONZAGA NEWS & ANALYSIS
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Eugenia (Jeanne) Kintzele
OBITUARY
Eugenia P. Hart Kintzele passed peacefully on November 3 with her family by her side. Born in Miami, Arizona on 11/08/1925, she graduated from the University of Arizona, where she met her husband, Ed Kintzele. She worked as a teacher for the Girls and Boys Aid of the Grossmont High School District. She was president of the AAUW and El Cajon Library. She was predeceased by her husband Ed and her son Phillip. She is survived by her sons Bill and Brian Kintzele, grandchildren and great-grandchildren.
San Diego, CA
Gonzaga vs. San Diego State FREE LIVE STREAM: Watch college basketball online: Time, TV, Channel
No. 4 Gonzaga faces San Diego State in a men’s college basketball game at Viejas Arena in San Diego, California, on Monday, Nov. 18, 2024 (11/18/24).
How to watch: Fans can watch the game with a FREE TRIAL of DirecTV Stream and FuboTV.
Here’s what you need to know:
What: College basketball
Who: Gonzaga vs. San Diego State
When: Monday, Nov. 18, 2024
Where: Viejas Arena
Time: 10 p.m.
TV: CBS Sports Network
Live stream: DirecTV Stream and FuboTV
AP Story:
Gonzaga Bulldogs (3-0) at San Diego State Aztecs (2-0)
San Diego; Monday, 10 p.m. EST
BETMGM SPORTSBOOK LINE: Bulldogs -11.5; over/under is 151
BOTTOM LINE: No. 4 Gonzaga plays San Diego State after Khalif Battle scored 21 points in Gonzaga’s 113-54 victory over the UMass-Lowell River Hawks.
San Diego State finished 26-11 overall last season while going 14-1 at home. The Aztecs averaged 74.1 points per game last season, 15.5 from the free-throw line and 21 from deep.
Gonzaga finished 8-2 on the road and 27-8 overall last season. The Bulldogs averaged 84.5 points per game last season, 42.3 in the paint, 14.6 off of turnovers and 13.9 on fast breaks.
Thank you for relying on us to provide the journalism you can trust.
Cayden Steele may be reached at CSteele@njadvancemedia.com
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