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Car sales in San Diego sputtering this year

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Car sales in San Diego sputtering this year


New car sales in San Diego — as well as California — are stuck in neutral this year, as high sticker prices and burdensome financing costs keep a sizable number of potential customers away.

Registrations in the state for new vehicles through the first nine months of 2024 were down 1.7% compared to the first three quarters of last year, according to data from the California New Car Dealers Association, while national sales figures were up 2.7%.

San Diego County figures were slightly better than statewide numbers, but only slightly — down 0.7% through the first three quarters.

“Looking at our economist’s analysis of a market, it feels like we’ve reached a new sales plateau,” said Brian Maas, president of the car dealers association.

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According to Edmunds.com, the average price of a new vehicle in the U.S. as of September climbed to $47,431 and the average price of an all-electric vehicle came to $59,723. Even used cars are not very cheap, with the Edmunds average coming to $27,422.

“You literally cannot buy any vehicle today for the same price that you bought it five or six years ago,” said Ivan Drury, senior manager of auto insights at Edmunds. “And financing is a huge problem now.”

While the Federal Reserve lowered interest rates in September as inflation has cooled, Edmunds data show that as of last month, the average interest rate to finance a new car in the U.S. came to 7.3% and the average monthly payment was $742.

“It’s like consumers are getting hit left and right,” Drury said. According to Edmunds’ analysis, in the third quarter of this year, the average vehicle in the U.S. is on the lot 57 days before it gets purchased, compared to 37 days during the same time last year.

The California New Car Dealers Association anticipates the number of registrations in 2024 will come to about 1.75 million, which is slightly lower than the 1.77 million recorded last year. That’s a far cry from state sales figures that hovered around 2 million registrations per year prior to the pandemic.

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The industry hopes that pent-up demand will eventually entice consumers back into a buying mode, especially if interest rates continue to decline.

The third quarter numbers reflected mixed messages for California’s hoped-for transition from gasoline-powered cars and trucks to electric vehicles.

On the positive side, all-electric battery and plug-in hybrid vehicles combined to make up 25.6 percent of the market in new vehicle sales and leases through the first nine months of this year — by far the highest numbers for any state.

But the rate of adoption of battery-electric vehicles, or EVs, has increased just seven-tenths of a percentage point through the third quarter of this year compared to 2023 and the market share of plug-in hybrids was flat — 3.4 percent in 2023 and 3.4 percent through Q3.

Four years ago, Gov. Gavin Newsom issued an executive order mandating the elimination of sales of all new gasoline-powered passenger vehicles in California by 2035. And in fewer than two years, the first of a series of state-imposed targets will start rolling out.

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Under standards passed by the Air Resources Board, at least 35 percent of model year 2026 passenger cars and trucks sold in the state must be electric vehicles, plug-in hybrids or hydrogen fuel cell vehicles. The numbers ramp up each year, going to 68% in 2030 and 100% by 2035.

“As the mandates kick in, are there going to be enough customers to support the requirements that the mandate requires?” Maas said. “Sales continue to go up, but they’re not going up by leaps and bounds.”

Under definitions set by state policymakers, battery-electric, plug-in hybrids and hydrogen fuel cell vehicles qualify toward meeting California’s zero-emission target.

Hybrid vehicles that do not have plug-ins have been posting robust sales figures — not only in the Golden State but across the country — but they do not count under the state’s mandate because they use gasoline.

The third-quarter numbers showed the top-selling car across the state is still the all-electric Tesla Model Y. It racked up more than twice the number of registrations than California’s No. 2-selling car, the Toyota RAV4. The Tesla Model 3 finished sixth.

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But statewide registrations for all Tesla models are down 12.6% compared to last year.

Analysts have offered a number of possible reasons why — including the potential sales effect of Tesla founder Elon Musk weighing in political issues after buying X (formerly Twitter) and actively campaigning for Donald Trump for president.

But Drury thinks a primary reason is simply because the number of EVs available is expanding, as other carmakers roll out their own models.

“There’s more competition,” he said. “The Model Y is kind of like the default purchase versus the Model 3 when you’re looking at the Tesla lineup, so it’s kind of a cannibalization of sales there.”

Behind the Model Y and Model 3, the Hyundai Ioniq 5 was No. 3 among top-selling zero-emissions vehicles in California through the third quarter with 11,711 registrations. The Ford Mustang Mach-E finished fourth, with 8,013.

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Top-selling models in California

(for 2024, through September)

  1. Tesla Model Y     105,693
  2. Toyota RAV4        49,810
  3. Honda Civic          40,741
  4. Toyota Camry       40,025
  5. Honda CR-V          37,759
  6. Tesla Model 3        37,219
  7. Toyota Corolla       29,341
  8. Chevy Silverado    28,029
  9. Ford F-Series         26,753
  10. Honda Accord        25,240

Sources: California New Car Dealers Association and Experian Automotive

 



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San Diego, CA

Oregon State Dismantles San Diego 83-49

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Oregon State Dismantles San Diego 83-49


The top teams in the West Coast Conference are jockeying for position in the standings as the regular season draws to a close, and the Oregon State women took care of business Thursday night, blowing out the San Diego Toreros 83-49 to move to 21-9 on the season, and 13-4 in conference play.


Oregon State’s Tiara Bolden Grabs WCC Honor After 44 Points Over Two Games

The Toreros have been a basement dweller in the conference for the last few seasons, so this result isn’t surprising, though it’s magnitude is a bit eye-raising. The Beavers wasted no time putting San Diego into a hole, opening the first quarter on an 8-0 run that Tiara Bolden and Kennedie Shuler getting involved early. Oregon State held a 14 point, 26-12 lead after one.

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The second quarter wasn’t as lopsided, but San Diego wasn’t able to make much headway into the Beaver lead. Six points from Olivia Owens kept San Diego within shooting distance, but defensive pressure from Kennedie Shuler and strong rebounding from Lizzy Williamson kept the Toreros under control. Oregon State ended the first half up by 13, 40-27.

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Oregon State Dominates Cougars in 79-51 Blowout

Oregon State tightened their grip in the third. While Olivia Owens and Kylie Ray managed to give the Toreros some hope early in the quarter, Oregon State went on a run late in the period to get their lead to 21 at the highest. San Diego finally snapped the Beaver hot streak, but a three from Kennedie Shuler ended the quarter in a 61-43, 18 point Beaver lead.

The bottom seemed to fall out of San Diego in the fourth, with the Toreros only putting six points on the board. Tiara Bolden and Kennedie Shuler kept the points flowing for the Beavers, while Lizzy Willilamson continued to dominate the boards. A layup with an and one from Elisa Mehyar were the last Beaver points of the game, giving Oregon State a 34 point, 83-49 win.


Oregon State Takes Down Portland 64-54 in Season Saving Game

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It was a good night for several Beavers, with Kennedie Shuler once again leading the team in scoring. She finished the night with 22 points, four rebounds, three assists, two blocks and two steals. She can do just about everything on the court.

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Tiara Bolden continued her hot streak with a 17 point night, along with four rebounds and four assists. Jenna Villa added 14 points, one rebound and one assist. Lizzy Williamson added another double double to her resume, with 10 points and 12 rebounds.


Oregon State’s Winning Streak Ends With 55-51 Loss to LMU

There’s one last item on the agenda for Oregon State, a season-closing meeting with the Loyola Marymount Lions Saturday at Gill Coliseum. The Lions handed Oregon State their first WCC loss of the season back in January, so getting some revenge before the conference tournament would be a good statement from the team. Tip off is set for 1 PM PT.



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San Diego, CA

Live in San Diego? The city wants your feedback on the next fiscal budget in a survey

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Live in San Diego? The city wants your feedback on the next fiscal budget in a survey


Mayor Todd Gloria sought the public’s feedback Thursday in shaping San Diego’s 2026-27 fiscal year budget, as the city launched a digital survey to help determine which programs and services are prioritized and which are reduced.

The survey is available at datasd.typeform.com/2027budget.

Officials will use responses in crafting the new budget, which takes effect on July 1. The City Charter deadline to release a draft budget is April 15, “allowing ample time for resident feedback to be considered during budget discussions,” officials said.

Gloria said that the city has already “closed hundreds of millions of dollars of a longstanding structural deficit, but we are not done. The next budget will require even tougher choices, and I want to be clear with residents: We will not be able to do everything we might like to do.

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“I’m asking San Diegans to take a few minutes to tell us what matters most to them, and what they’re willing to forgo, as we build next year’s budget,” he added.

The five-minute survey is open to residents living within San Diego city limits. Those without home computer access can fill out the survey at any city library.

According to Gloria’s office, the city’s projected deficit is $120 million for the next budget, which the city is required by law to keep balanced.

In addition to asking what residents’ top priorities are, the survey asks if the city “should generate more revenue to protect services.”

Offered in English and Spanish, the survey is available until the start of May.

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Officials said residents can also sound off on the budget process by attending City Council budget meetings either in person or via Zoom.

Council members will discuss the budget during their March 10 meeting, which starts at 6 p.m. at the City Administration Building downtown.

Public library locations can be found at sandiego.gov/public- library/locations.



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San Diego State beats Utah State, moves into first-place tie

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San Diego State beats Utah State, moves into first-place tie


This time, Reese Dixon-Waters watched his step.

And the senior forward’s game-high 20 points helped San Diego State get back in step in the Mountain West, leading the Aztecs to an 89-72 victory over Utah State at Viejas Arena.

“I was aggressive from the start,” Dixon-Waters said after SDSU ended a two-game losing streak and, more importantly, the Aztecs (19-8, 13-4 MW) moved into a first-place tie with the Aggies (23-5, 13-4) with three games remaining in the regular season.

“Probably our most complete game of the season,” said SDSU coach Brian Dutcher, whose team rebounded after last week’s losses to Grand Canyon and Colorado State. “We did what we had to do. We fought through a tough stretch of two really hard losses, and we got back on the winning track. … So our fate is in our hands.”

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The Aztecs played with the “urgency” junior forward Miles Byrd said was necessary to finish out the regular season right. They avenged a 71-66 loss to the Aggies along the way.

Miles Heide #40 of San Diego State and Adlan Elamin #35 of Utah State vie for the rebound during their game at Viejas Arena on Wednesday, Feb. 25, 2026 in San Diego, California. (Meg McLaughlin / The San Diego Union-Tribune)

When SDSU played at Utah State last month, the Aztecs could have excused their five-point loss on any number of things.

Altitude: Logan’s Dee Glen Smith Spectrum is 4,783 feet, which leaves opponents fatigued and fighting for air in a game’s waning minutes.

Injuries: The absence of SDSU sophomore forward Magoon Gwath (hip) and freshman guard Elzie Harrington (lower leg) left the Aztecs without two starters.

Bad luck: Dixon-Waters was closing in on a career-high in scoring when he stepped on a teammate’s foot with 13 minutes left. He made only one more basket thereafter (though had a game-high 19 points).

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An old classic: The dog ate their game plan.

There were no excuses needed in Wednesday night’s victory at Viejas, where the Aztecs breathed in the sea-level air, welcomed Gwath and Harrington back to the starting lineup and watched Dixon-Waters provide the first-half spark.

The Long Beach native scored 15 points — including 3-for-6 on 3-pointers — as SDSU built a 46-33 halftime lead. He had 10 straight points during a 2 1/2-minute stretch when the Aztecs turned a two-point lead into 29-21 advantage. And they never looked back.

“The hungry team usually wins,” Utah State coach Jerrod Calhoun said. “The tougher team usually wins. I think you would agree. You watched that with your own eyes. They were just a tougher team tonight, more prepared. …

“We had no want-to on the defensive end. And you’re not coming into Viejas, beating these guys with your offense. We’ve never beaten them with our offense. It’s always been our defense.”

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Gwath had seven points in the first half, including a buzzer-beating three-pointer. After the ball kissed off the glass and went in, the 7-footer smiled broadly. (Maybe because he didn’t call bank.)

Pharaoh Compton #5 of San Diego State celebrates after a dunk against Utah State during their game at Viejas Arena on Wednesday, Feb. 25, 2026 in San Diego, California. (Meg McLaughlin / The San Diego Union-Tribune)
Pharaoh Compton #5 of San Diego State celebrates after a dunk against Utah State during their game at Viejas Arena on Wednesday, Feb. 25, 2026 in San Diego, California. (Meg McLaughlin / The San Diego Union-Tribune)

The Aztecs picked up where they left off in the second half, this time with Byrd getting into the act. He was scoreless in the first half, but hit a 3-pointer in the first minute back on the floor. Moments later, he followed with a layup. That made it 51-33 on the way to a 24-point lead.

There was a concious effort about “not letting up,” SDSU sophomore forward Pharaoh Compton said. “Don’t let our foot off the gas because we know a lot of times this year we let our foot off the gas going into the second half.”



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