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Where’s the beef? Ranchers say ‘well done’ to carnivore diet trend

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Where’s the beef? Ranchers say ‘well done’ to carnivore diet trend


ALBUQUERQUE, N.M. – New surveys show more Americans are adding meat to their meals, a shift New Mexico ranchers say supports the state’s role in beef production.

A survey cited in the report found 45 percent of shoppers say they are trying to put meat into their diet.

New dietary guidelines

This comes after meat became a bigger part of the federal dietary guidelines introduced this year.

“The recommendation was increased from 0.8 to 1.2 to 1.6. I’m not going to get into it if this was justified or not. But yes, there is definitely a push that people should eat more protein,” said Peter Pribis, an associate professor of nutrition and dietetics at the University of New Mexico. “And unfortunately in America, when you say protein, people think beef.”

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Market research company Circana found Americans bought $112 billion worth of meat last year.

Another survey from a food industry group found 98 percent of American households buy meat.

New Mexico ranchers point to healthier beef options

Carollann Romo, executive director of the New Mexico Beef Council, said rising demand also brings more focus on education for ranchers.

“Something people don’t always know about beef is that there’s more than 40 cuts that are considered USDA lean. And so if you’re looking for a lean protein, you look for the word round or loin in the name,” said Romo. “And so that lean beef has always been something that would be valuable for people to reach out to.”

Is beef the only source of protein?

Pribis said protein does not have to come from meat, and pointed to nuts, beans, and potatoes as being able to help meet protein needs.

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“People can be on extreme diets but generally speaking when you are eating enough energy, you are eating enough protein,” said Pribis.

Pribis said many Americans may already get more protein than they need, and he said the body does not store extra protein long term.



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New Mexico

It’s a Boy! Giraffe born at Hillcrest Park Zoo in Clovis

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It’s a Boy! Giraffe born at Hillcrest Park Zoo in Clovis


A baby giraffe was born at the Hillcrest Park Zoo in Clovis.

The city announced a male calf was born around 1 a.m. Thursday to Jerrica, a Rothschild giraffe who has lived at the zoo since she was born there in January 2012.

Zoo officials said Jerrica, a first-time mother, and her calf are doing well.

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Baby giraffe born at the Hillcrest Park Zoo in Clovis, New Mexico on July 9, 2026 (Credit: Hillcrest Park Zoo )

The calf will make his public debut from 10 a.m. to noon Saturday.

“This is a once-in-a-lifetime moment you won’t want to miss! Bring your family, your camera, and your excitement as we welcome the zoo’s newest (and tallest!) superstar!” said the zoo.

Because the calf is male, he will eventually be moved from Hillcrest Park Zoo to another zoo or facility, according to the city.

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The zoo plans to ask the public to help name the calf in the coming weeks.



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New Mexico

New Mexico wants to get orphaned wells plugged — but did contractors get the word?

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New Mexico wants to get orphaned wells plugged — but did contractors get the word?





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New Mexico

As New Mexico’s opioid settlement funds tickle in, they are tough to track

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As New Mexico’s opioid settlement funds tickle in, they are tough to track


It was described as a windfall for New Mexico, a once-in-a-generation opportunity to turn the tide against an opioid epidemic three decades in the making.

But how far could some $920.5 million go, spread across the state government, counties and communities — as well as attorneys — over 18 years?

The money from massive settlement agreements with pharmaceutical companies and pharmacies, accused in a series of lawsuits of fueling the opioid crisis, has been trickling in, with the first payments arriving in April 2022 and the last expected in 2039. Slightly more than half, 55%, goes directly to the state, while more than 28% — a total upwards of $250 million — is funneled to attorneys, legislative documents show.

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‘No accountability’

Strategies take shape

S.F. ‘taking the time’



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