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Reno Arch tradition began 100 years ago this year

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Reno Arch tradition began 100 years ago this year


A version of this article originally published on Oct. 27, 2016.

Reno’s most photographed landmark, the Reno Arch, turned 90 last week. But not the kitschy, ’80s-tastic version now on Virginia Street. And not the one before that, now living in Willits, California. It is the modestly lit one, previously known as the Exposition Arch now on Lake Street, that marked the milestone.

It’s worth pausing for a moment to note that, yes, Reno raised three arches in less than 100 years. New metal sheathing and lights will soon update the current Reno Arch, too. Does that count as a new one? No. But maybe we can call it Reno Arch version 3.1.

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As with most else in Reno, when people grew tired of one arch, another was built anew. The current arch was built hoping it might inject new life into a flagging downtown, and tourists still flock to it for photo opportunities.

In a city that’s seen so many newcomers, it’s worth revisiting the sometimes-ridiculous history of our iconic arches that welcome all to the Biggest Little City in the World.

Arch No. 1: Party like it’s 1926

In 1926, the Lincoln Highway and Victory Highway converged to create the current Highway 40. Reno became an important stop on the connection between East and West. So naturally, there needed to be an arch commemorating Nevada’s 1927 Transcontinental Highways Exposition.

The arch was constructed in San Francisco and shipped over the mountains to be erected on Virginia Street and Commercial Row.

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At the time, it was a huge deal and an impressive arch. Marvin Branch, the sign maker’s foreman, said he built many arches but this one was “by far the most elaborate he has ever put up” because of its size and number of lights, according to an Oct. 20, 1926, article in the Nevada State Journal.

The arch ceremony brought in numerous politicians both state and national, but it also brought more than 1,500 Shriners from the Islam Temple of the Shrine in San Francisco. They were coming to Reno for their own event, but joined the festivities and provided a 150-foot-long illuminated dragon, dancers and several bands. To top it all off, the dedication coincided with the University of Nevada’s homecoming day.

Needless to say, the arch dedication turned into a huge series of parades and parties.

In fact, someone from Iowa wrote an epic account of the night in a letter to the Nevada State Journal almost 40 years later:

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  • “The party lasted three days and three nights.
  • $30,000 worth of whiskey was consumed, all of it supplied free to the revelers
  • A Chief Wovoka of Pyramid Lake Tribe had several hundred of his braves performing ceremonial dances
  • Reno’s restaurant owners fed the crowd breakfast, lunch and dinner for three days running, absorbing the expense themselves
  • In addition to the better known movie stars of the era on hand, there were several hundred others of lesser stature who came in on a train chartered by Death Valley Scott.”

A reporter at the time could not corroborate this accounting. But he also could not deny it.

“I am at a loss to explain, if all this is accurate, just how the newspaper reporters of the day managed to miss it,” Frank Johnson wrote in 1964. “Even presuming they took part too freely in the $30,000 worth of free whiskey, it seems reasonable to assume at least ONE dedicated soul would have pulled himself together long enough to whip out a paragraph or two of grateful prose.

“On the other hand, if the description is not accurate, I am hard put to figure out why a gentleman in Iowa would bother to compile a set of circumstance which COULD fit in with Nevada’s background and mail it to the editor.”

Also strange was the fact that the Reno Evening Gazette published daily updates about the arch for weeks leading to its construction, then suddenly stopped writing anything about it for two days after the supposed parades and parties.

Perhaps the reporters were too hungover?

Gateway to the city

After the highway exposition, the Reno City Council decided to keep the arch as the city gateway. But no longer needing the exposition title, Mayor E. E. Roberts asked the city for a slogan.

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Not being happy with any local ideas, he started a larger contest. G. A. Burns of Sacramento won the slogan contest in 1929 with his submission of “The Biggest Little City in the World.” He was awarded $100, which he donated to a Reno charity.

Interestingly, the slogan had already been in use for years. The first printed version of the slogan appeared in 1910 on flyers made for the Johnson-Jeffries boxing match.

Here are some of the non-winning slogans Reno could’ve been stuck with for eternity:

  • Reno, a City You’ll Like
  • Reno, the Best Out West
  • East or West Reno Serves Best
  • Reno, the West’s Highest Assay
  • Reno, Biggest Little Town on Earth
  • In Progressive Reno, Loiter, Linger, Locate

Arch No. 2: The centennial span

In 1963, casino managers from the Horseshoe Club, Nevada Club, Club Primadonna, Colony Club and Poor Pete’s wanted to replace the first arch with a new one to commemorate Washoe County and Nevada’s 100th birthday.

It was dedicated on New Year’s Eve. Then-Mayor Hugo Quilici pulled a fake slot machine arm to activate all the fireworks, balloons and the neon lights on the new arch.

As with the current arch, this one too, represented hope for Reno’s future vitality.

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“It symbolized a new vitality in the community and in the downtown area,” Jud Allen, manager of the Reno Chamber of Commerce, was quoted in a 1964 Reno Evening Gazette article. “There has been so much new growth this year: new construction, facelifting and the new arch emphasizes this.”

Meanwhile, the old arch was moved to Idlewild Park to live out its days as a monument to old Reno. But six years later, a street-widening project forced it to move to Paradise Park in Sparks. And in 1988, it was taken down due to extreme metal fatigue, public safety and the high cost of repairs.

Arch No. 3: A New Hope

By the 1980s, the second arch was covered in pigeon droppings and “had lost its place as a meaningful symbol or centerpiece,” according to an article by Warren Lerude, former Reno Gazette Journal publisher.

The Biggest Little City Committee formed and raised funds for the current Reno Arch to replace the second arch. They also offered the original arch to the Smithsonian Institute.

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“If they take it, I’ve got some historic old tires and coffee cans they ought to leap at,” Mark Crossman wrote to Reno Gazette Journal columnist Cory Farley in 1987. “Real slices of Americana.”

The Smithsonian Institute never replied. Reno moved on.

“On Aug. 8, 1987, 20,000 people gathered on Virginia Street,” Lerude wrote. “Dramatically, casino lights were turned off and a switch was thrown. Reno’s new arch announced its heritage and future simultaneously in a burst of light and color. The crowd roared.”

A procession of classic cars immediately paraded underneath it for the opening of Hot August Nights. And the arch was assigned an address: 255½ N. Virginia St.

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Back in the public works yard, two other symbols of Reno’s future withered away.

Later that year, Lonnie Hammargren, former lieutenant governor of Nevada and guest star on “Lifestyles of the Rich and Famous” TV show, offered to buy the first arch for $1,000. He wanted it for his personal collection in Las Vegas and planned to install it in the backyard of one of his houses.

The Reno City Council put him off in hopes they could keep it in Reno.

A Reno businessman, Steven Mack, also offered $1,000 for the arch. His plans did not involve putting it in his backyard, but he presented no other specific plans to the council other than keeping it in Reno.

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The council decided to put the arch up for bid for 30 days in case a local nonprofit or government entity would offer a better plan. No one bid. Both arches sat for another two years without attention from anyone until Willits decided it needed an arch.

Arch No. 2 (again): Gateway to the Redwoods

“My father told me when I was a little kid that Willits was the gateway to the Redwoods; the heart of Mendocino County,” resident Dusty Whitney told the RGJ. “And I was talking to someone about that on Main Street one day and the guy said, ‘Do you know the old Reno Arch is coming down, how about that?’ and I said, ‘Gee, how about that.’ “

Whitney wanted an arch for Willits. But unlike Hammargren and Mack, Whitney preferred the ’60s look of the second arch.

“I couldn’t think of a more wonderful greeting to people coming through our community other than this arch,” he said. 

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Whitney wrote to the Reno City Council. He wanted a gateway to represent Willits’ position as entrance to the Redwood Forest, heart of Mendocino County and home to Frontier Days rodeo.

“I remember getting up at 5 a.m. to go to the Reno City Council meeting,” Whitney said. “That was a full-day situation. I remember the (Nevada Heritage) said not to let the arch go.”

The Nevada Heritage preservation group had made a last-minute $2,000 offer on the arch, but like the others before, had no specific plans for refurbishing or installing it somewhere.

The city attorney also said city property could not be disposed of by selling to private interests. Instead, cities must create an agreement to loan property to another public agency for public use.

That’s right, Willits has been “borrowing” the arch for 26 years.

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The City Council voted to give the arch to Willits, with then-Mayor Pete Sferrazza voting nay.

“I suppose they could’ve put that one on Center Street, but the (original arch) was going to ruins,” Sferrazza told the RGJ. “We could’ve put that one up too and had three of them.”

Whitney and his team went to the public works yard and took Arch Two back that same day.

“When I first laid eyes on it, it was under three feet of snow in the city yard,” Whitney said. “It was taken apart and piled there. But I had seen old postcards so I knew what it looked like.”

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When he returned home with the arch in tow, he realized his original plan to put it on a side street wasn’t grand enough. Instead, the second Reno Arch, now Willits Arch, belonged on Highway 101. But that created big problems: It was too small to span the road, it needed serious repairs, it needed to meet Cal-Trans standards and needed a new face.

It took Whitney five years to erect the Willits Arch. Between 1990 and 1995, he gathered the support of engineers, designers, Cal-Trans and numerous others who donated their time and skills to lengthen the arch, earthquake-proof it, design a modest face and finally stand it up over a state highway.

Many people spoke out against the Willits Arch before seeing it. They said a garish piece of Reno’s leftover glitz should not be erected in their fair city, according to 1995 articles in the Ukiah Daily Journal. The publisher of the Press Democrat was particularly scathing. Until she saw the arch.

“I have a 3-by-4-inch framed ad from the Press Democrat apologizing for their lack of vision on how this thing came out,” Whitney said. “How many times does a newspaper put out an ad thanking someone for their vision and admitting they’re wrong?”

What about the original arch?

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The original Exposition Arch was getting a new life, too.

In 1994, a film company restored it for a four-day movie shoot on Fourth Street. Suddenly, Reno residents wanted their original arch back. The Holiday Hotel and city of Reno paid to restore and reinstall it on Lake Street in hopes it might draw tourists to the National Automobile Museum.

And so by the end of 1995, all three of Reno’s arches stood tall, proudly proclaiming “Reno, The Biggest Little City in the World” — oh, and “Willits, Gateway to the Redwoods, Heart of Mendocino County.”

Postscript: In 2018, the ‘80s-tastic third arch was refurbished, replacing the gold pillars and red neon with a more Nevada-appropriate silver and blue.



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Nevada Lt. Gov. Anthony fined $3K in trans-athlete ethics case

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Nevada Lt. Gov. Anthony fined K in trans-athlete ethics case



Anthony used staff time, government equipment to promote ‘Protect Women’s Sports’ task force

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  • Ethics commission voted 3-2 against Lt. Gov. Stavros Anthony.
  • Anthony says he should be allowed to advocate for issues he feels passionately about.
  • Ethics commission director says government resources can’t be used to promote personal projects.

A Nevada ethics panel fined Lt. Gov. Stavros Anthony $3,000 over use of state resources to promote a task force to keep trans athletes out of women’s sports.

Anthony, a Republican, is running for reelection.

The March 18 vote against Anthony was 3 to 2 by the Nevada Commission on Ethics.

In addition to the fine, he’s required to obtain ethics training within 60 days and develop a social media policy for his office.

Anthony created the “Task Force to Protect Women’s Sports” in late 2024 after the Nevada women’s volleyball team made national news by refusing to play San Jose State University for having a transgender player on its team.

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“I decided I was very passionate about protecting female athletes,” he testified before the Nevada Legislature in February 2025. “I wanted to support the University of Nevada, Reno volleyball team who came out very courageously on their stand. That is why I created this task force.”

Anthony’s official government X account shared posts about task force events, and staff from the state’s Office of Small Business Advocacy — under Anthony’s authority — sent out emails about the task force. Anthony’s chief of staff testified the task force was not a function of the office.

The ethics commission’s vote served to “admonish the lieutenant governor for his actions in violation of the ethics law,” its motion said.

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The Reno Gazette Journal contacted Anthony and his attorney, the ethics commission and Lindsey Harmon, a reproductive rights advocate who made the initial ethics complaint, for comment. None immediately responded.

Stavros Anthony’s defense of his actions

Anthony’s attorneys argued in legal filings that he did not violate any state laws “because there are no statutes, rules, regulations, policies or other authority prohibiting Mr. Anthony from advocating on political issues, supporting political causes, or from forming the Task Force.”

They added he had no financial interest in the task force, and that elected officials should be allowed to advocate for political positions.

“Under such a standard as urged by the Director (Ross Armstrong of the ethics commission), a public officer, for example, speaking at an official function or writing in official correspondence, stating that he or she is passionate about such issues as veterans’ rights or health care could be found to have violated ethics laws,” his attorneys wrote in a filing.

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Ethics director’s argument against Anthony

Armstrong responded in a filing that the case was not about being able to advocate for causes one believes in.

“It’s about the undisputed use of specifically allocated taxpayer funds through staff, time, property and equipment on his significant personal interest rather than the government interests of the Office of the Lieutenant Governor and the Office of Small Business Advocacy,” Armstrong wrote. “Doing so violates the Ethics Law.”

He noted that Anthony’s government staff used state email systems to set up and coordinate efforts of the task force, promoted it on their government X feeds, and created talking points, press releases and other materials supporting it.

Armstrong added Anthony “used influence over subordinates to benefit the Task Force.”

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Mark Robison is the state politics reporter for the Reno Gazette Journal, with occasional forays into other topics. Email comments to mrobison@rgj.com or comment on Mark’s Greater Reno Facebook page.



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Southern Nevada Tax Assistance offers free filing help for Latino families this tax season

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Southern Nevada Tax Assistance offers free filing help for Latino families this tax season


LAS VEGAS (FOX5) — Tax season is underway, but some Latino families in the Las Vegas area say they have questions and concerns before getting started — and trust is a central part of the conversation this year.

Organizers at Southern Nevada Tax Assistance say their goal is to help families file safely and correctly. But this year, they say they are seeing something different: hesitation.

Hesitation and distrust on the rise

Nonprofit organization Somos Votantes, which focuses on helping Latinos in the community, says it is hearing from more families who are unsure who they can trust when it comes to filing.

“That’s why Southern Nevada Tax Assistance — they’re a group of IRS-certified volunteers,” said Angel Lazcano.

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Somos Votantes held a free filing event Wednesday to connect families with trusted, no-cost help. Volunteers said the stress of tax season is something many in the community have long felt.

“Personally, growing up, I’ve always heard how much, how stressful it is around this time of year, especially getting closer and closer to tax day,” one volunteer said.

Ghost preparers a recurring threat

That concern is not new. Connie Buckley, founder of Nevada Tax Assistance, said every year scammers known as ghost preparers target people who may not fully understand the filing process or whose first language may not be English.

“They create fraudulent tax returns. People don’t know what to expect on their taxes, so they don’t know that it’s wrong. And then two or three years later, the IRS sends them a letter that says something’s not right here,” Buckley said.

Fears about sharing personal information

For many Latino families, concerns this year go beyond scams, with some expressing fears about sharing personal information when filing.

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Buckley addressed those concerns directly. “The recommendation always is — let me put it this way — when you get your tax forms from your employer, like the W-2s, the 1099s, those are also transmitted to the IRS. So the IRS knows that you made money and they are expecting to see your tax return to reconcile that,” she said.

Buckley also warned that choosing not to file can create larger problems. “If you owe taxes, there are a lot of penalties that they will assess against you, against what you owe. And now you’ve got yourself into an even bigger hole than you would have been in if you just filed your taxes when they were due,” she said.

Organizers say that no matter a person’s status, filing taxes remains important, and they want to make sure families can do it safely. Free tax filing help is available across the Las Vegas Valley for those who need it.



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State ethics panel dismisses complaint against Henderson councilman

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State ethics panel dismisses complaint against Henderson councilman


The Nevada Commission on Ethics on Wednesday dismissed a 2023 complaint against Henderson City Councilman and former Metropolitan Police Department Assistant Sheriff Jim Seebock over the use of his police uniform while campaigning for a public office.

The eight-member panel’s decision cleared Seebock of accused violations of the state’s ethics laws.

Commissioners noted that since at least Dec. 21, 2023, Seebock has not been the subject of another ethics complaint that has been reviewed by the commission’s review panel.

The decision was reached through a stipulated deferral and dismissal agreement that also said Seebock has voluntarily sought ethics training and asked the commission for help with ethics questions since becoming a Henderson councilman.

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Seebock’s attorney Sam Mirkovich said at Wednesday’s meeting the finding was “absolutely the right one,” and Seebock celebrated the ruling in a statement released by a spokesperson shortly after the decision.

Seebock deferred to the statement when reached by phone Wednesday.

“I want to thank the Nevada Commission of Ethics on their due diligence concerning an ethics complaint filed against me three years ago,” the statement said. “Today’s complete dismissal reflects no violation was ever committed and I stand fully exonerated.”

The Ethics Commission announced in June 2023 that it was investigating the complaint against Seebock, alleging that his campaign sent mail to voters with a photo of Seebock, who retired after 30 years at Metro, in his uniform and badge.

Nevada’s ethics law states a “public officer or employee shall not use the public officer’s or employee’s position in government to secure or grant unwarranted privileges, preferences, exemptions or advantages for the public officer.”

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Although the panel had previously cited a 2019 letter sent to the Nevada Sheriffs and Chiefs Association about how law enforcement uniforms could not be used when campaigning, including for one’s self, commissioners on Wednesday pointed to similar cases that have been resolved, including a 2021 complaint against Gov. Joe Lombardo. Commissioners had agreed to delay making a determination in Seebock’s case until those cases were decided, according to the agreement.

The ethics case against Lombardo, who served two terms as Clark County sheriff and was also accused of using his uniform and badge in campaign advertisements, ended in September.

In that case, the governor admitted to a non-willful violation of ethics law and agreed to pay a $5,000 civil penalty.

Contact Casey Harrison at charrison@reviewjournal.com. Follow him on X, @Casey_Harrison1.

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