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Thirsty? New business venture opens inside Rexburg restaurant – East Idaho News

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Thirsty? New business venture opens inside Rexburg restaurant – East Idaho News


REXBURG — The Kingdom of Pho, a popular Vietnamese restaurant on Main Street in Rexburg, has recently expanded its menu and is offering more than 20 varieties of large-portioned boba and lemonade drinks.

After opening a very successful shed in an outdoor food court, Vitali quickly moved “the Kingdom” into a restaurant location on Main Street in 2023.

In July 2024, Vitali also started a line of boba and lemonade as a separate business entity, housed and sold in the same venue as the Kingdom. Just like his original recipe for pho, Vitali created the formula for 10 boba varieties and 10 distinct lemonades with popping boba, which he sells under the new Sumo Boba brand.

Each drink is sold in a 32-ounce cup, and Vitali isn’t offering any smaller sizes – hence the “Sumo” brand, which is meant to invoke the hefty portions for the new drinks.

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Vitali mentioned his experience in buying boba, which is often sold in smaller portions, such as 12 or 16 oz.

“Why not offer 32-ounce cups and charge around the same price, maybe just a little bit more? (At Sumo) our customers are getting 12 ounces more for $1 more.”

Sumo boba flavors include honey dew, iced mocha, coffee pudding, pumpkin spice, tiramisu, creme brulee, mango, brown sugar, thai tea and taro. Lemonade varieties include kiwi, raspberry, pineapple, peach, lychee, cantaloupe, blueberry and watermelon.

Sumo boba is served in 32-ounce “buckets,” while lemonade orders are served in a taller, more narrow cup with a different design intended to fit cup holders.

David George, EastIdahoNews.com

“We added boba because I was just sick and tired of paying overkill for a cup full of ice,” Vitali said. “We also added an orange chicken dish, for people that don’t know what they want to eat. It’s a little Asian fusion.”

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interior of Kingdom of Pho
David George, EastIdahoNews.com

Customers can buy anything from the Sumo drink menu in person at the Kingdom of Pho or through the DoorDash app, in addition to the food already on the menu.

Of course, the Kingdom of Pho specializes in its namesake dish – pronounced “fuh,” but spelled “pho.”

“‘I grew up eating pho,” says Wayne Vitali, the owner and operator of the Kingdom of Pho in Rexburg. “The area I was raised in was heavily Asian, and the place across the street from my work was a pho place. I ate there almost every day.”

Vitali was born in Southern California, close to Los Angeles, but ended up moving to eastern Idaho in 2019, after serving a two-year mission for his church in France and later a term of service in the Navy.

Vitali came to Idaho to be close to his brother, who was living here at the time, and ended up staying.

“When I first came to Rexburg, there weren’t a lot of food options, aside from fast food,” Vitali recounts. “I thought for my own health, I needed to get something healthy.”

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Thus, the Kingdom of Pho was born, with some help from Vitali’s wife.

“One of the most important things for me is having a good partner, like my wife, Sarah,” Vitali said. “She constantly pushes me to do as much as I can. At the beginning we thought we’d only sell like maybe 14 bowls a day, but we do well over that amount. We haven’t had a negative day since we opened.”

Kingdom of Pho building
David George, EastIdahoNews.com

According to Vitali, “‘Pho is a healthy food option with lots of flavor. Most of the people that try it for the first time love it. People say they don’t really feel weighed down after eating a bowl of it.”

The recipe for pho Vitali uses come entirely from scratch. “There’s no cubes, paste or powders. We use all the normal spices: cardamom, cinnamon, bark, yellow rock sugar, coriander, cloves, lots of ginger.”

Visit the Kingdom of Pho on Facebook or its website.

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Idaho AG warns Idaho renters about growing scam targetting home seekers

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Idaho AG warns Idaho renters about growing scam targetting home seekers


Photo: Margaret Carmel/BoiseDev. The Idaho Attorney General’s Office is warning renters to be on the lookout for a scam that’s becoming more common in fast-growing housing markets like Idaho. Attorney General Raúl Labrador issued a warning Tuesday about scammers creating fake rental listings to take advantage of Idaho’s fast-growing housing market and renters moving in […]



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Bond revoked for indicted Idaho mother

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Bond revoked for indicted Idaho mother


PAYETTE — A Payette mom’s bond was revoked Tuesday after she was charged with suffocating her twin children earlier this month and is believed to pose a danger to the life of her newborn child.

The case, which has drawn national headlines, concerns Andrea Renee Shaw, a 23-year-old Payette mother who in May 2025 said her 18-month-old fraternal twins died the same day, after receiving routine childhood vaccinations. In January, Shaw joined as a plaintiff in a federal lawsuit filed by Children’s Health Defense, an anti-vaccine organization founded by Robert F. Kennedy Jr., with several other plaintiffs claiming vaccine injury or death.

Kennedy, who now serves as secretary of Health and Human Services, is no longer part of the group after taking on the cabinet position, as was reported by the Associated Press.

In Idaho, the twins’ deaths prompted a 14-month investigation by the Payette County Sheriff’s Department. On June 29, the investigation yielded a grand jury indictment of Shaw on two counts of first-degree murder by suffocation. If convicted, Shaw can be punished by up to life in prison or the death penalty, and the court would have the ability to order the penalties be served consecutively, or back to back.

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Tuesday’s arraignment at the Payette County Courthouse was primarily attended by Shaw’s relatives and members of the media. Payette County Judge Kiley Stuchlik, who serves Idaho’s Third Judicial District, presided.

A key consideration for Stuchlik on Tuesday was a request from Joseph Filicetti, the legal counsel for Shaw, to have her bond reduced from $2 million to $100,000. Filicetti said this would allow for Shaw to care for a newborn girl, who, according to court documents, was born by caesarean section on June 25, four days prior to Shaw’s grand jury indictment.

State prosecutors objected to the motion for bond reduction, noting at hand was a potential death penalty case and asserting, unlike her husband, Shaw’s story repeatedly changed during questioning. Prosecuting Attorney Mike Duke said releasing Shaw would ultimately put the newborn’s safety at risk.

“That child is the most at risk. We do not think she should be allowed to be anywhere near any children, let alone her own children,” Duke said.

Stuchlik decided to revoke bond entirely, stating Shaw posed a “risk of safety” to the newborn child that was not known to Stuchlik or prosecutors when the $2 million bond was initially set.

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Also for consideration Tuesday was a request to have grand jury transcripts of witness testimony provided to prosecutors and defense counsel to prepare their respective cases.



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Idaho is home to the nation's first DarkSky Reserve. Now it's home to the nations first DarkSky Certified Resort

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Idaho is home to the nation's first DarkSky Reserve. Now it's home to the nations first DarkSky Certified Resort


Photo: Courtesy Sun Valley Resort Idaho is already home to the nation’s first DarkSky Reserve. Now, Sun Valley Resort is adding another first. The resort has become the first in the United States to earn DarkSky Certified Resort status through DarkSky International’s Approved Lodging Program, recognizing the resort’s efforts to reduce light pollution and protect […]



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