Hawaii
Why Does This Island Keep Beating Hawaii? Because It Costs Half as Much.
We live on Kauai. Hawaii is home. So when another island keeps getting compared to Hawaii, we can’t help but pay attention. Recently, the island of Madeira (aka the Hawaii of Europe) was ranked the No. 1 Trending Destination in the World for 2026 by TripAdvisor and received Europe’s Leading Island Destination 2025 from the World Travel Awards.
We also ventured to Madeira last year, walking levada trails, eating in neighborhood snack bars, driving roads that make parts of Kauai feel tame, and paying close attention to what travelers actually experience once they arrive and what the trip really costs on the ground.
This is not a theoretical comparison or a recycled press release. It is firsthand reporting about an island destination that keeps winning accolades. We wanted to know why. And we wanted to know how this tiny island off the coast of North Africa could handle this onslaught of tourism without becoming jaded.
After that, the rankings almost feel beside the point. Madeira keeps surfacing because travelers keep talking about it, returning to it, and recommending it to others. The buzz does not come from a single list or award. It comes from repetition. The same island keeps showing up in the same conversations, year after year, while Hawaii increasingly does not. That compelled us to visit and report back.
What matters more than the trophies is that this has been going on for a decade. At some point, it stops being novel and starts demanding explanation. Not because Madeira is better than Hawaii in some abstract way, but because it seems to be achieving something Hawaii is struggling with right now.
What we kept noticing on Madeira was not a single standout moment or attraction. It was how little friction there was between planning to be there and actually being there. Getting around was straightforward. Parking was a challenge, but usually functional despite overtourism. Trails were very busy but not yet entirely chaotic. Restaurants felt very used, but adequately staffed, and not quite overwhelmed. Prices felt very reasonable everywhere, rather than punitive. None of it was flawless, but very little of it felt over-complicated.
The entire experience stood out because it is increasingly rare in today’s travel world, just in relation to Hawaii. Many destinations that succeed in attracting visitors eventually start pushing back, sometimes subtly and sometimes loudly. And we’ll be visiting more of those in 2026 to share more contrasts and learn about managing overtourism.
Madeira has not avoided pressure or notoriety. Flights are full. Roads are very crowded in places. Too many cruise ships arrive daily. Yet the tone has not shifted toward exhaustion or frustration, as Hawaii’s often does.
We heard that difference repeatedly, not just from officials or tourism campaigns, but from residents. Conversations were frank, sometimes critical of mass tourism, but rarely resentful. Tourism was treated as something Madeira must manage, not something to endure or eliminate. That distinction struck us more than any award ever could.
Cost plays into this in a way that Hawaii travelers will immediately recognize. Madeira is not just reasonable, it still feels fair. Visitors are not yet constantly reminded of what they are paying for or what they are not allowed to do. Fees exist, but they do not dominate the experience. The trip does not feel like a series of costly transactions layered on top of scenery.
The balance is fragile, not unlike Hawaii. Madeira is already testing its limits, and there are signs of strain if you look closely enough, which we did. But for now, it has managed to hold onto something Hawaii has struggled to keep. It still feels welcoming without feeling exploited. Busy yet not completely overwhelmed. Popular without feeling burned out.
That is the comparison worth paying attention to. Not about winning another ranking. Or which island looks better in photos. But which place still feels demonstrably like it wants you there, even as more people keep coming.
And once you notice that difference on the ground, it becomes hard to forget it now back home in Hawaii.
Hawaii wins the flight, then loses on many other points.
Here is the paradox that makes these rankings sting. A February 2026 round-trip flight from Los Angeles to Maui can be found for about $297. It is nonstop and takes roughly six hours. A flight from Los Angeles to Madeira costs about $486, requires two stops, and takes about 19 hours.
By every practical measure, Hawaii should win this comparison on access alone among visitors from North America. Hawaii is cheaper to reach and dramatically easier to get to and be in. That should matter a lot to travelers, and it still does.
But then you land on the runway overlooking the Atlantic off the coast of Africa, and much of that advantage evaporates fast.
Where Hawaii loses is the moment you start spending money.
In Madeira, we routinely paid $15 to $20 per person for dinner at small, family-run restaurants. These are not compromised meals or stripped-down experiences. They are full plates, local wine included, served in places where residents actually eat alongside visitors.
In Hawaii, comparable dinners now start at $40 per person, if you are lucky, and climb quickly. For many visitors, $75 or more is no longer unusual once tax and tip are added. That gap is not subtle, and it repeats itself across nearly every category of daily spending. In Madeira, tipping is not expected, and tax is included in the price.
Accommodation tells the very same story. In Madeira, we stayed in a well-located apartment in Funchal with a full kitchen and water view for less than $100 per night. In Hawaii, similar accommodations routinely run $300 (again, if you are lucky) or more per night, often before resort fees, cleaning fees, 19% tax, and assorted add-ons are factored in.
Groceries in Madeira cost roughly one-third as much as in Hawaii. Rental cars, when needed, were also far less expensive and straightforward. Even simple conveniences like espresso or pastries never triggered the consternation that has become second nature for Hawaii visitors.
Access is important, too, and Madeira has not locked things down.
Hiking is one of Madeira’s biggest draws, and access remains relatively straightforward. Popular levada trails charge a modest €3 fee, and reservations are generally not required. Trails feel maintained, viewpoints are developed, and basic infrastructure like restrooms and parking is consistently present.
Hawaii faces similar pressures, but the response has increasingly been permits, timed entry, shuttle systems, and closures rather than improved infrastructure. Some of that is understandable given environmental strain and visitor volume. Madeira faces the same growing pressures, too. The difference is that Madeira has not made the experience feel adversarial or exhausting to plan, at least not yet.
We have already covered these contrasts in depth, including how Madeira feels like Kauai decades ago, what the “Hawaii of Europe” label gets right and wrong, and the startling similarities and differences that only become obvious once you are on the ground. Those earlier pieces do the heavy lifting on the place and our experiences. This one is about what the numbers say now in light of the latest awards.
What Madeira gets right, and what it still lacks.
Madeira works because it does not price normal travelers out of daily life. It still feels possible to arrive, explore, eat well, and move around without feeling like every decision requires financial planning.
It also has limits. There are simply no sandy beaches to speak of. The weather is decidedly not as tropical as Hawaii. There is no Hawaiian culture or history to engage with. The travel day from the mainland U.S. is very long and inconvenient, and that matters more to Americans than it does to Europeans, who can reach the island in just a few hours.
Hawaii should win this comparison on experience, access, and emotional pull. The fact that it does not win the awards says far more about how Hawaii is handling tourism than about Madeira’s appeal.
The rankings are just a symptom, not the cause.
The world is not choosing Madeira because it is “better than Hawaii.” It is choosing Madeira because Hawaii has become so expensive that even a 19-hour journey to the Atlantic feels like a reasonable tradeoff.
These rankings are not an insult to Hawaii. But they are a signal. Travelers see what Hawaii costs once they arrive, and they are voting with their attention, their wallets, and their willingness to return. The lists simply reflect that startling reality.
The harder question is whether Hawaii’s tourism industry is paying attention, or whether this is just another ranking that gets dismissed by them while the underlying visitor costs keep getting worse. Visitors have already noticed the extreme difference. And the world clearly has too.
Have you considered a trip to Madeira?
All Photos by Beat of Hawaii.
Get Breaking Hawaii Travel News
Hawaii
Hawaii County Surf Forecast for April 26, 2026 | Big Island Now
Forecast for Big Island Windward and Southeast
| Shores | Tonight | Sunday | ||
|---|---|---|---|---|
| Surf | Surf | |||
| PM | AM | AM | PM | |
| North Facing | 3-5 | 2-4 | 2-4 | 2-4 |
| East Facing | 3-5 | 2-4 | 2-4 | 2-4 |
| South Facing | 1-3 | 1-3 | 1-3 | 1-3 |
| Weather | Mostly sunny until 6 PM, then mostly cloudy. Numerous showers. |
|||||
|---|---|---|---|---|---|---|
| Low Temperature | In the upper 60s. | |||||
| Winds | Northeast winds 5 to 10 mph, becoming northwest after midnight. |
|||||
|
||||||
| Weather | Partly sunny. Scattered showers. | |||||
|---|---|---|---|---|---|---|
| High Temperature | In the lower 80s. | |||||
| Winds | Northeast winds 5 to 10 mph. | |||||
|
||||||
| Sunrise | 5:54 AM HST. | |||||
| Sunset | 6:42 PM HST. | |||||
Forecast for Big Island Leeward
| Shores | Tonight | Sunday | ||
|---|---|---|---|---|
| Surf | Surf | |||
| PM | AM | AM | PM | |
| West Facing | 2-4 | 2-4 | 2-4 | 2-4 |
| South Facing | 1-3 | 1-3 | 2-4 | 2-4 |
| Weather | Mostly sunny until 6 PM, then mostly cloudy until 12 AM, then partly cloudy. Isolated showers. |
||||||||
|---|---|---|---|---|---|---|---|---|---|
| Low Temperature | In the upper 60s. | ||||||||
| Winds | Southwest winds around 5 mph, becoming east in the evening, then becoming north after midnight. |
||||||||
|
|||||||||
| Weather | Mostly sunny. Isolated showers. | ||||||||
|---|---|---|---|---|---|---|---|---|---|
| High Temperature | In the lower 80s. | ||||||||
| Winds | Southwest winds around 5 mph. | ||||||||
|
|||||||||
| Sunrise | 5:58 AM HST. | ||||||||
| Sunset | 6:46 PM HST. | ||||||||
A medium-period northwest swell peaks tonight into Sunday, producing small to moderate surf for north and west-facing shores, before gradually declining through early next week. A hurricane-force low tracking across the Aleutian Islands tonight should send a moderate northwest swell towards Hawaii around the middle of next week.
Short-period northeasterly energy is beginning to decrease this afternoon, which will keep below average surf along eastern exposures for the first half of next week due to the lack of any strong trade wind activity. Locally strong trade winds could return during the latter half of next week, which could bring rough and choppy surf with near normal wave heights.
Small background energy from the west will continue to linger through today and fade out on Sunday. A small southwest bump from the Tasman Sea is expected to slowly fill in tonight and peak on Sunday. No significant south swell is expected through the first half of next week. A fetch of gales passing east of New Zealand today could produce a small south-southwest swell for next weekend.
NORTH EAST
am
pm
Surf: Minimal (ankle high or less) surf.
Conditions: Semi choppy with ESE winds 5-10mph in the morning increasing to 10-15mph in the afternoon.
NORTH WEST
am
pm
Surf: Minimal (ankle high or less) surf.
Conditions: Clean in the morning with ESE winds less than 5mph. Bumpy/semi bumpy conditions for the afternoon with the winds shifting W 5-10mph.
WEST
am
pm
Surf: Minimal (ankle high or less) surf.
Conditions: Light sideshore texture in the morning with NNW winds 5-10mph. Bumpy/semi bumpy conditions for the afternoon with the winds shifting to the WNW.
SOUTH EAST
am
pm
Surf: Minimal (ankle high or less) surf.
Conditions: Sideshore texture/chop with NE winds 10-15mph.
Data Courtesy of NOAA.gov and SwellInfo.com
Hawaii
Climate disasters strain Hawaii’s insurance with higher rates, coverage gaps – Hawaii Tribune-Herald
Hawaii
‘Trashy’: visitors complain over homeless encampment on Waikiki beach
HONOLULU (HawaiiNewsNow) – Feet away from the line of blue umbrellas providing shade for beachgoers at Fort DeRussy Beach Park, there is often a row of tents sheltering homeless people.
Unlike other homeless clusters throughout Waikiki and the rest of Oahu that typically sit on the outskirts of public spaces, the encampment sits right on the beach for all to clearly see.
“I didn’t expect it, I thought it would be a nicer area, cleaner, then you get people like that that affect the area, make it look trashy,” visitor Aiden Moffett said.
Some trash and abandoned belongings appeared to have been left behind this week, but there were hardly any tents after Department of Land and Natural Resources personnel cleared them out between April 1 and 2.
The effort was a part of a monthly, joint operation to remove homeless encampments at Fort DeRussy, as well as the Ala Wai, Hilton Lagoon, and Waikiki Beach.
“Fortunately, there’s not any around here anymore, but I do hate to see it anywhere,” said visitor Patricia Orr.
Several visitors have been complaining about the camp on the military reservation, with some posting about it on social media.
A few guests at the Hale Koa Hotel also mentioned the tents in reviews on TripAdvisor.
One profile from Santa Clarita, California titled their April 16 post, “Need to (get) rid of ghetto tents on beaches,” adding, “This year for the first time, homeless tents line the beach. Imagine renting the highest rate room and stepping out on the lanai to a view of a beach gone ghetto. Shame on you, Hawaii. Your biggest revenues come from tourism. Literally thousands of other vacation destinations exist.”
Other beachgoers were not bothered.
“If it’s not a bunch of trash all around, then I think it’s fine, and if they’re staying in their tents or not causing a mess, then it’s good,” visitor Landen Maley shared.
The U.S. Army Garrison Hawaii told Hawaii News Now:
“U.S. Army Garrison Hawaii is aware of the concerns regarding the encampment located on the beach near the Hale Koa Hotel and understands the impact this situation has on the community. We are working closely with our City and County of Honolulu, State of Hawaii and other local partners to help ensure the area remains safe, orderly, and accessible for all who use it.
Adding to the complexity of this issue, multiple agencies share responsibility for this area. The beach zone—from the beach walk concrete to the high‑water line—is under the jurisdiction of the State of Hawaii Department of Land and Natural Resources, which is responsible for enforcement and any required clearance actions in that space. The area extending from the beach walk concrete to Kalia Road falls under the jurisdiction of U.S. Army Garrison Hawaii.
As part of a coordinated team effort, U.S. Army Garrison Hawaii will continue to support our partners in their response efforts, maintain safety for all users, and assist agencies and private organizations with the expertise to provide care and services to those who do not have a home. Together, we remain committed to addressing this issue in a respectful manner that considers the needs of all affected—those experiencing homelessness, visitors, beachgoers, and the broader community.”
DLNR responded to our request for comment with the following:
“The most recent DLNR cleanup of the Ala Wai, Hilton Lagoon, Ft. Derusy, and Waikiki Beach was April 1-2. Cleanups of this area occur about once a month during the late night to early morning hours and are typically joint operations with DLNR, City and HDOT working together to address multiple jurisdictions jointly. HPD and DOCARE both conduct patrols to support enforcement efforts between cleanups.
The military provides support by having Hale Koa’s security standing by to ensure no personal property goes on federal property. US Army Garrison Hawaiʻi has reached out to DLNR staff to see how the Army can assist further and are looking into options.”
City officials provided the following statement:
“This continues to be a coordinated effort between the City, the State, and our nonprofit partners to address ongoing concerns in the area.
We are working closely with State and DLNR partners to facilitate additional joint operations that will allow us to move forward more effectively.
Our focus remains on balancing compassionate outreach with the need to address illegal activity and restore the area for the broader community.”
Copyright 2026 Hawaii News Now. All rights reserved.
-
Virginia5 minutes agoSouthwest, Central Virginia Weather | 7:45 a.m. – April 26, 2026
-
Washington11 minutes agoPhotos: The aftermath of the White House Correspondents’ Dinner shooting
-
Wisconsin17 minutes ago
Flood warnings issued for Wisconsin counties as forecasts call for more rain
-
West Virginia23 minutes agoNew scam text illegally uses West Virginia State Seal
-
Wyoming29 minutes agoWyoming court blocks fetal heartbeat abortion law
-
Crypto35 minutes agoMiners Beat Bitcoin by 70% in 2026 as Terawulf Locks $12.8B in AI Contracts
-
Finance41 minutes agoGeorgia Farm credits to host free farm financial training this summer
-
Fitness47 minutes agoExercise wasn’t for me – now I’m a fitness coach. Here’s what changed


