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Hawaii Just Quietly Lost Its Last Airline Fare Wars

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Hawaii Just Quietly Lost Its Last Airline Fare Wars


A regular Hawaii flyer who reads BOH just put words to what longtime travelers are now seeing when booking flights. Fares have surged, planes are half empty, and the carrier that promised to break the monopoly just rolled out a loyalty program instead of keeping fares low.

Jim flies between islands often enough to know when something feels off. He told us he can afford to fly but is choosing not to, and maybe that says more than anything else right now. His focus was not on his own travel. He kept coming back to families and what it looks like when four people try to book a simple Hawaii flight from Honolulu and see totals pushing past $1,000 round trip for twenty-minute flights. He tied last week’s Hawaiian final integration by Alaska directly to the timing, with changes rushing in at once because something about the pricing suddenly felt less stable.

He did not soften it and said the Aloha spirit has been replaced by what he called a greedy eye for profit. Jim asked Alaska to explain what was happening, and he is not alone. He is just someone who said it clearly.

Fares up, planes not full, but the math no longer works for anyone.

Fuel is the obvious headline, but it does not completely explain what visitors and residents are seeing. The Middle East conflict pushed jet fuel to over $200 in a matter of weeks, hitting an industry where fuel now accounts for an unacceptably high percentage of operating expenses. US carriers largely folded that increase into base fares rather than as a separate charge, which helps explain some of the jump but not the entire pricing behavior now showing up on Hawaii interisland flights.

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Federal Department of Transportation data covering the 12 months through August 2025 showed Southwest filling just 51.9% of its Hawaii flights between islands, while Hawaiian sat near 74% over that same period. That disparity has held for years now, and planes that are half full usually do not support higher fares because airlines lower prices to fill empty seats. That is how this business works when carriers actually compete.

We checked it ourselves this week. Lihue to Honolulu for meetings in June came back at about $230 round trip per person before any seat selection or other fees, and the flights were wide open on both Hawaiian/Alaska, and on Southwest across the day, with plenty of seats and seemingly no pressure on availability. High fares alongside empty inventory are telltale. This is not a capacity problem; it is a pricing decision.

Southwest came to Hawaii to break the monopoly then finally stopped trying.

Southwest entered Hawaii in 2019 with a simple pitch. Break the Hawaiian Airlines monopoly and keep fares honest. The $39 fare sales became the symbol of that promise, and people remember those numbers because they reset expectations overnight.

Those fares are gone. They did not just fade slowly; they stopped showing up. Southwest never got its Hawaii loads where it needed them, and even after cutting capacity twice in 2025 to shrink its operation, the planes stayed underfilled. Hawaiian held steady in the mid-70% range on the last count, while the competitive pressure that was supposed to keep prices in check no longer seems to matter.

Now both carriers are moving in the same direction on price, and fuel gave them a great reason to move together. No one needed to say anything publicly. The result is the same: the discount era has ended, and nothing valuable has replaced it on the fare side.

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Airline points programs are not fare sales.

This week, Southwest expanded its Ohana Rewards program for Hawaii residents, and the pitch sounds familiar. Hawaii residents earn 1,000 points per one-way flight, awards starting at 4,000 points, two free checked bags, and a quarterly 10% discount code.

So two full-fare round-trip tickets earn one free one-way ticket. Is that a deal when the cost per flight is so much higher than it has been before? It asks residents to pay full price repeatedly to earn back a fraction of a trip, and for Hawaii visitors its even worse.

Southwest used to advertise fares that moved the market. Now it advertises points that require multiple paid trips to unlock a limited return. Hawaiian’s Huakai program runs essentially the same playbook on the other side. The headline is up to 20% off one neighbor island booking per quarter, but that’s only for holders of the old Hawaiian Airlines Mastercard. Regular members get 10%. The discount code applies to up to 6 companions on the same reservation. Perks sit atop high prices, with rules that make them hard to use.

When Southwest, which built its reputation on cheap fares to Hawaii, shifts to selling loyalty points, the signal is clear. The focus moved from filling seats with lower prices to holding prices high and offering rewards later, and reader Jim saw that shift when booking, before any press release explained it.

Residents bear the highest cost when flights to Hawaii become a luxury.

Mainland visitors experience it differently. If they book a direct flight to Maui, Kauai, or Kona and stay put, there is no impact. And that direct to neighbor island flight shift has been building for years as mainland carriers added more nonstop routes to Maui, the Big Island, and Kauai. Flying between the Hawaii islands is no longer a key part of many visitors’ itineraries.

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The people left flying between islands are residents, and some visitors, those visiting multiple islands, and those going to see family, attend meetings, handle medical appointments, show up for events, or support kids playing sports and music across the islands. Many of these are not optional trips. There is no ferry, there is no road, and flying Southwest or Alaska is the only way.

When fares double and stay there, the choice becomes simple and hard at the same time. Pay it or do not go. Jim chose not to go because he could make that call, but many could not.

The group with the least flexibility is paying the highest prices, and the carriers serving that market have stopped competing on airfare. What they are offering is Hawaii resident loyalty programs of far less value than better airfares.

Jim said it plainly. That is not Aloha when, in a Hawaii flight market, the people who need the service most are the ones with the fewest options.

The shift arrived suddenly.

Two airlines that once competed hard on price are now moving together, and loyalty program enhancements are landing at the same time as clear airfare spikes. Fuel is the reason everyone can easily point to, but the alignment on pricing is the piece that people feel, and that we are writing about. Jim asked Alaska to explain itself, and he has not heard anything that answers his question.

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What are you seeing when booking Hawaii flights now? Please tell us in the comments below.

Photo Credit of Waikiki from Diamond Head: © Beat of Hawaii.

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County housing official sentenced to nearly 4 years in prison – West Hawaii Today

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County housing official sentenced to nearly 4 years in prison – West Hawaii Today


A former Hawaii County housing development specialist was sentenced Thursday in federal court to 46 months in prison for taking bribes to facilitate a multimillion-dollar affordable housing credits scam.

Alan Scott Rudo, 59, who now lives in Cathedral City, Calif., was given until July 9 to surrender to the federal Bureau of Prisons when he was sentenced by U.S. District Judge Jill Otake in Honolulu.

Otake also ordered Rudo to pay $483,265 in a forfeiture judgment.

In a deal with prosecutors, Rudo pleaded guilty in August 2022 to conspiracy to commit honest services wire fraud and admitted to accepting about $1.9 million in bribes from Hilo attorneys Paul Sulla Jr. and Gary Zamber and former Big Island businessman Rajesh Budhabhatti, who now lives in Morrow Bay, Calif.

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In return, Rudo agreed to use his official position in the Office of Housing and Community Development to ensure the county approved three affordable housing agreements (AHAs) benefiting the defendants’ development companies, Luna Loa Developments LLC, West View Developments LLC and Plumeria at Waikoloa LLC.

Through those AHAs, the development companies fraudulently raked in more than $11 million worth of land and excess affordable housing credits (AHCs).

Sulla, 79, Zamber, 56, and Budhabhatti, 65, were charged with conspiracy to commit honest services wire fraud and nine counts of honest services wire fraud. Sulla was also charged with money laundering.

Rudo was the prosecution’s star witness at their trial, and on June 4, 2025, a federal jury in Honolulu convicted all three on all charges.

Zamber was sentenced on Jan. 30 to 70 months in prison. Budhabhatti was sentenced on Feb. 6 to 90 months in prison. And Sulla was sentenced on April 23 to 60 months in prison.

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Zamber’s and Sulla’s law licenses also have been suspended, prohibiting them from practicing law in Hawaii.

“This sentencing marks the closing of an unfortunate chapter and underscores the importance of strong internal controls, clear segregation of duties, and effective program oversight,” said county Housing Administrator Kehaulani Costa in a statement. “The Office of Housing and Community Development remains committed to strengthening accountability and program integrity through enhanced compliance monitoring, improved documentation practices, and continued staff professional development.

“We are proud of the work undertaken to implement stronger safeguards, increase transparency, and reinforce public trust in the delivery of affordable housing programs serving Hawaii Island communities.”

A series of articles by Hilo resident Pat Tummons in her Environment Hawaii newsletter exposed questionable dealings in OHCD that ultimately led to an FBI investigation that resulted in these convictions.

When announcing charges in July 2022, then-U.S. Attorney Clare Connors praised the reporting by Environment Hawaii that first raised red flags about Rudo’s and his co-defendants’ schemes and, she said, led a county employee to alert the FBI.

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The resultant public flap caused the County Council to order an internal audit, which in 2013 found OHCD had “inadequate internal controls” over its affordable housing credits program.

Costa said OHCD has since “strengthened internal controls, enhanced oversight and compliance monitoring, improved documentation and review procedures, expanded staff training, and implemented additional safeguards to support greater accountability, transparency, and long-term program integrity.”

Email John Burnett at john.burnett@hawaiitribune-herald.com.





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An eclectic, off-grid Hawaii haven, 3 dead men and a suspect caught on surveillance video

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An eclectic, off-grid Hawaii haven, 3 dead men and a suspect caught on surveillance video


HONOLULU (AP) — For residents of Puna, a remote and eclectic part of Hawaii’s Big Island, the killings of three men known for embracing the community’s off-grid, free-spirited lifestyle became a startling reminder of its struggles too.

Nearly 24 hours after Jacob Baker was arrested, residents were struggling to understand what happened and were eager for answers on why authorities zeroed in on the 36-year-old as their suspect in the killings of the men who were all nearing or in their 70s.

Baker remained jailed on suspicion of murder, burglary and other charges.

Court records show Baker having repeated run-ins with police for a variety of offenses. And people who live in Puna told The Associated Press that their concern about Baker in recent days accelerated, portraying him as increasingly threatening.

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Baker is accused of being involved in the deaths of three men: a 69-year-old man found partially submerged in a cement pond, a 79-year-old man who was found just a few hundred feet (meters) away, and a third man, also 69, whose body was found about 19 miles (31 kilometers) away. As of Friday, prosecutors had not yet filed charges.

Police identified the first victim as Robert Shine and the third victim as John Carse. The name of the 79-year-old man was pending positive identification but friends identified him as Chitta Morse.

Hawaii Police Chief Reed Mahuna said investigators had not found any connections among the victims, other than two of them lived near each other.

Fixtures at drum circles

Friends of Shine and Morse say the men moved to Puna for its off-grid, tropical and communal lifestyle.

Shine enjoyed dancing and swaying to the beat at drum circles, usually on Sunday afternoons, said Donald Hyatt, a drummer.

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Hyatt last saw Shine at a party last month. A local rock-and-roll band was playing and Shine was dancing around.

“He was dancing like he loved life,” Hyatt recalled. “Bob had a permanent smile. Always in good spirits.”

Morse moved from Van Nuys, California 40 years ago “to live off-grid and to live in a warm tropical place, and to eat fruit,” said friend Jezuz Cinderland. “For 40 years he only ate raw food. Since he got to the island he just went completely raw and this was just the right environment for him to do it.”

On land rich with volcanic soil on Papaya Farms Road, Morse had what Cinderland called a “fruit forest,” growing things like coconut, avocado and durian.

“He would just share all the fruit he had,” Cinderland said. “The most fabulous abundance that you can imagine.”

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While Morse had previously been a member of the raw-food commune Cinderland moved to Puna to join, in recent years Morse was a loner, Cinderland said.

Shine was a member of Cinderland’s commune, which has been shuttered by the county for various code violations, Cinderland said.

Work-trade life

Janelle Honer, who also grew fruit on Papaya Farms Road, seems to be what connected Baker to the men, who often attended pot luck dinners and parties on Honer’s property.

Baker had been living on Honer’s property in exchange for climbing and trimming coconut trees, her ex-husband, Stephen Shaffer said. Trading work for living accommodations is common in Puna.

Hyatt said Baker left the cabin he was living in on Honer’s property months ago but returned recently claiming “squatter’s rights” and threatened Honer. Hyatt said he urged her to seek a restraining order.

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The slayings happened just days after two women requested temporary restraining orders against Baker, saying he had threatened and harassed them at a farm. One woman was staying there and the other co-owned it. A judge denied both applications, saying there was not enough proof of harassment.

No attorney was listed for Baker, who had 20 other cases in the court record in the past two decades, many of them traffic infractions. In most of those cases, Baker represented himself.

Honer, who Shaffer said was traveling out of the country, couldn’t be reached for comment.

A memorial for the men was planned for Saturday next to Honer’s place.

Puna is one of the few places in Hawaii where there’s affordable land, and the area’s infrastructure hasn’t kept up with its growth, said Ashley Kierkiewicz, who represents Puna on the county council.

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While Puna has a reputation as a quirky frontier, it’s also a place rich in culture where people are resilient and lean on each other, she said.

Puna, with its landscape that’s a mix of lush jungle and barren lava-rock fields, also struggles with drugs, poverty and limited resources, said longtime resident Tiffany Edwards Hunt.

“People have this mistaken impression that they can come to Hawaii and heal,” she said. “Hawaii can either really be kind to you or it can chew you up and spit you out.”

Surveillance cameras aid capture

Mark Wyatt and Richard Valdez played a key role in Baker’s capture, calling the police when their surveillance camera system pinged Valdez’s phone and it showed Baker on their property on Thursday. Their property is about a half-mile from Carse’s home, but they didn’t know him well.

The videos show Baker, shirtless and barefoot, with a dog walking near a road and getting down on the ground as cars went by, in an apparent attempt to avoid being seen.

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“He was ducking from the traffic, so it was pretty obvious” that he was trying to avoid being found, Valdez said.

Authorities arrested Baker a short distance away after finding him in a small cave, police said.

Wyatt said he believed Baker had been hiding near his property in a small, makeshift camping spot over a bluff overlooking the ocean. He said Baker stole couch cushions from a container outside his home and some charcoal, and Baker used coconut tree palm fronds to cover the site.

Valdez said he hadn’t seen Baker in about two years. Back then, he said, Baker was living next door to them, renting space from their neighbor while trimming coconuts from trees and selling them just off the area’s main road. He lived next door for about six months, Valdez said.

“He told me he was from Maui and that he had just had a newborn baby and his girlfriend had left and that he was trying to get his life together,” Valdez said. “So he seemed pretty normal and conscientious, so it’s hard to fathom that this happened.”

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___

Collins reported from Hartford, Connecticut.





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Manitowoc-built crane sets sail for Navy base in Hawaii

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Manitowoc-built crane sets sail for Navy base in Hawaii


MANITOWOC (WLUK) — A 200-foot Manitowoc-built crane is on its way to a Navy Base in Hawaii.

Big Blue P-82 sailed out of the Manitowoc Harbor Friday morning to Navy Joint Base Pearl Harbor-Hickam on the island of Oahu.

Manitowoc Mayor Justin Nickels posted a bon voyage post to social media, reading in part:

Pearl Harbor is where America’s involvement in World War II began — a moment that changed the course of history. And it is altogether fitting that Big Blue now heads to that very place, because Manitowoc played a defining role in that same war effort. Right here on the same peninsula where Big Blue was built, the people of Manitowoc constructed 28 submarines that helped secure victory and defend freedom around the world. That legacy of ingenuity, patriotism, and hard work is still alive today. The men and women of this community continue to build big things — important things — that support our nation and strengthen our future. Their skill and dedication are part of a story that spans generations. We’re proud of Big Blue, proud of those who built it, and proud of Manitowoc’s enduring place in American history. Safe travels, Big Blue; from a city that helped win a war to the harbor where it began, we wish you fair winds and following seas

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The crane will make the 7,600 to 7,800 nautical mile journey from the Manitowoc Harbor through the St. Lawrence Seaway, down the East Coast of the U.S. before going through the Panama Canal to the island of Oahu.



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