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Bad Bunny fears Puerto Rico will become the new Hawaii. He's not alone.

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Bad Bunny fears Puerto Rico will become the new Hawaii. He's not alone.


  • Bad Bunny’s new album, “Debir Tirar Mas Fotos,” dropped earlier this month.
  • It features traditional folk music from Puerto Rico, where the artist is from.
  • The lyrics touch on the gentrification of Puerto Rico and draw a stark parallel with Hawaii.

Pristine sandy beaches, lush green rainforests, and azure waters that stretch as far as the eye can see.

To some, Hawaii is a paradise — but Bad Bunny has a different view.

His new album “Debir Tirar Mas Fotos,” or “I Should’ve Taken More Photos,” notched up more than 150 million streams in its first week of release this month, overtaking Taylor Swift on Billboard’s Top 200. He’s been one of the most-streamed artists on platforms such as Spotify for several years.

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Bad Bunny at the Billboard Latin Music Awards on October 05, 2023 in Coral Gables, Florida.

Bad Bunny’s real name is Benito Antonio Martínez Ocasio.

Jason Koerner/Getty Images



Infused with traditional Puerto Rican folk music like plena, salsa, and bomba and featuring independent artists from the island like Los Pleneros de la Cresta and Chuwi, “Debir Tirar Mas Fotos” is an homage to Puerto Rico. It shows that Bunny no longer has to “lean on reggaeton” to dominate the charts, Nuria Net, a Latin music and culture journalist, told Business Insider.

But aside from the catchy rhythms and Bunny’s viral moments promoting the album on TV chat shows, “concern pervades this entire record,” Petra Rivera-Rideau, associate professor of American studies and co-creator of the Bad Bunny Syllabus, told BI.

It’s most obvious on track 14, “Lo Que Pasó a Hawaii,” which translates to “What happened to Hawaii” — a song reflecting growing concern among some Puerto Ricans that their island is in danger of suffering the same overdevelopment as Hawaii.

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A symbol of displacement

Those who grew up in Puerto Rico say it wasn’t uncommon to hear Hawaii mentioned in debates around statehood — a question the island has wrestled with for more than a century.

Like Hawaii, Puerto Rico was annexed to the US in the late 19th century. While the former went on to become a fully-fledged state, the latter remains a territory with limited voting privileges.

“There was a tendency of comparing,” said Daniel Nevárez Araújo, a professor at the University of Puerto Rico in Rio Piedras and coauthor of “The Bad Bunny Enigma: Culture, Resistance, and Uncertainty,” recalling his childhood.

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For those in favor of statehood, Hawaii was often held up as a “model example of what Puerto Rico should be — progress and fully American,” Net said.


An aerial view of Waikiki Beach in Hawaii with Diamond Head in the background.

Hawaii was the state with the highest cost of living in 2024.

James Kirkikis/Shutterstock



But the comparison has become more complicated in recent years, Illeana Rodriquez-Silva, an associate professor of Latin American and Caribbean history at the University of Washington-Seattle, told BI.

She said a wave of affluent settlers from the US mainland came in the aftermath of Hurricane Maria, which destroyed tens of thousands of homes in 2017 and forced about 130,000 people to relocate.

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Lured by tax breaks that sought to help Puerto Rico bring in investment and entrepreneurship, they bought up property and land, Rodriguez-Silva said.


Hurricane Maria Puerto Rico

After Hurricane Maria, some investors were drawn to the island looking for property bargains.

AFP Contributor/Getty Images



“That’s when I started hearing, ‘we’re going be like Hawaii,’” she said. “And what they are referring to is this moment in the late 19th century where US white elites were able to come in and actually start taking land” in Hawaii, she added.

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Just as some Hawaiians lament tourists treating their islands like theme parks and increasing the cost of living, Puerto Ricans started feeling the impact of gentrification, Nevárez Araújo said.

“If you look at Rincon, Aguada, even Mayagüez, Aguadilla, there’s a massive exodus of expats coming here buying properties,” he said. “Everyone else can’t afford to go to the grocery store.”

Nevárez Araújo said Bad Bunny is vocalizing concerns that the island is “slowly being emptied out” and becoming a place that’s “not for Puerto Ricans.”

Tempered optimism

On “Lo Que Pasó a Hawaii,” Bunny calls on Puerto Ricans to retain their flag and not forget their roots.

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It’s a stark warning, but in “subverting the narrative” that the island should aspire to be like Hawaii, Net said it offers hope and pride to Puerto Ricans who have grappled with a “nagging feeling that nothing we do is ever good enough.”


bad bunny

Bad Bunny holds a Puerto Rican flag in a demonstration calling for Gov. Ricardo Rosselló’s resignation in San Juan, Puerto Rico in July 2019.

ERIC ROJAS/AFP/Getty Images



Rivera-Rideau said the song also captures the political spirit of a new generation of Puerto Ricans, who, like Bunny, grew up seeing the island’s problems mount and now want change.

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“His concerns about electricity and infrastructure, gentrification, tourism, the economy, opportunities, growth for the future — those are concerns that many Puerto Ricans have,” she said.

In recent years, events like the ousting of the island’s former governor Ricardo Rosselló after widespread protests have shown that “young adults are really energized,” Rivera-Rideau said.


Bad Bunny performs during his Most Wanted Tour at Coliseo de Puerto Rico José Miguel Agrelot on June 7, 2024, in San Juan, Puerto Rico.

Bad Bunny’s seventh album voices his fears about the future of Puerto Rico.

Gladys Vega/Getty Images

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In “Marketing Puerto Rico,” Bunny runs a risk of attracting more mainlanders, people who listen to the music simply because they find it “exotic” and catchy, Nevárez Araújo cautioned.

Still, for many young Puerto Ricans, “Debir Tirar Mas Fotos” is “the closest they will get to voicing those fears and those anxieties” about the island’s future, he said.

Some TikTok users have taken to posting photos and videos of people and places they’ve lost, set to the album’s title track, indicating that Bunny’s music is resonating on the island and further afield.

“Many of these songs are pointing out the story of displacement,” Rodriquez-Silva said. “That is something that is so real to many of us today.”

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Hawaii gets nearly $190 million for rural health care | Honolulu Star-Advertiser

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Hawaiian announces $600 million airport, wide-body upgrades | Honolulu Star-Advertiser

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Hawaiian announces 0 million airport, wide-body upgrades | Honolulu Star-Advertiser


COURTESY HAWAIIAN AIRLINES

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Hawaiian Airlines today announced an investment of more than $600 million over five years to improve airport passenger areas across the state and interior upgrades to widebody aircraft.

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Hawaiian Airlines CEO Diana Birkett Rakow told the Honolulu Star-Advertiser ahead of today’s announcement at Daniel K. Inouye International Airport that other improvements will include better apps, a better website that will make it easier for passengers to change flights, among other things that also include better integration with Alaska Airlines, which acquired Hawaiian in 2024, making it a subsidiary of Alaska Air Group.

“We have pushed a lot of change through the system for the last couple of months,” Rakow said. “We’re working on integrating our ticketing systems because right now we’re on two separate ticketing systems that don’t talk to each other.”

After late April, she said, booking on the shared Alaska Air and Hawaiian Air ticketing system “will be much more seamless.”

In announcing the renovations and changes, Hawaiian pledged “a significantly smoother guest experience … once Hawaiian Airlines and Alaska Airlines share the same passenger service system and Hawaiian Airlines joins the oneworld alliance, both scheduled for late April.”

Right now, Rakow acknowledged, “unfortunately there is some friction.”

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“There’s been so many changes and all of that friction is really painful,” she said. “We are committed to making sure we are addressing the issues. … We are certainly not perfect, but we are committed to working together. … Really, after April, it is going to improve significantly.”

Each island airport also will see renovated lobbies and gates designed to increase comfort, provide better seating and amenities such as improved power charging.

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Daniel K. Inouye International also will get a new 10,600-square-foot lounge at the entrance of the Mauka Concourse in Terminal 1.

And starting in 2028, Hawaiian’s wide-body Airbus A330s will get new seats, carpets, lighting, business class suites, a Bluetooth-enabled in-flight entertainment system with high-definition screens and free Starlink Wi-Fi.

Gov. Josh Green said in a statement ahead of today’s announcement that, “Hawaiian Airlines’ investment is exactly the kind of long-term commitment Hawaiʻi needs. Modern, welcoming airports improve the experience for residents and visitors alike, strengthen our economy and keep Hawaiʻi competitive as a global destination. We appreciate Hawaiian Airlines’ partnership in advancing workforce development, regenerative tourism, clean energy, and community programs that reflect the values of our islands.”

The New Year began with a .75% increase in Hawaii’s Transient Accommodations Tax that will help the state fight climate change.

Rakow said that Hawaiian is working to better inform inbound passengers about how to respect Hawaii’s culture and environment.

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Hawaiian said it will continue to support “programs promoting regenerative tourism, culture and conservation.”

The airline also said it will fund grants to nonprofit organizations “promoting cultural programs, environmental preservation, and perpetuation of native Hawaiian art and language through the Alaska Airlines | Hawaiian Airlines Foundation.”




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