Denver, CO
Denver's water utility company releases 'I Want It That Way' parody with watering tips
Denver Water made a splash with a throwback-inspired music video highlighting the city’s summer watering practices.
The water utility company released a music video parodying the Backstreet Boys’ “I Want It That Way,” which first made waves with its 1999 release.
The lyrics to Denver Water’s version, titled “I Water That Way,” offer catchy reminders on how best to use water to take care of your home greenery.
“Tell me why? Don’t water when it’s rainin. Tell me why? Don’t water when it’s windy. Tell me why? Don’t let your water wash away. I water that way,” read some of the lyrics on Denver Water’s website.
In the video, during one waterfront shot, Denver’s water team can be seen wearing Backstreet Boys-inspired all-white outfits, with one even sporting a white fedora.
Denver Water released a video parodying Backstreet Boys “I Want It That Way.”
Denver Water/YouTube
“Look, sometimes you get an idea, and you have to see it through, no matter how much it sets you up to be ridiculed by everyone in your life,” wrote Denver Water’s Jimmy Luthye.
“I’ve wanted to make this video for a very long time. I grew up loving boy band jams and ‘I Water That Way’ is my tribute to the glory days of polished Max Martin pop hits and confusing music videos with far too much eye contact,” the post continued.
“I Want It That Way” was released in 1999 and saw success near the top of the Billboard Hot 100 chart. It was also nominated for Song of the Year at the 2000 Grammy Awards.
The Denver Broncos’ 2026 schedule has arrived, with nine games on the road and eight games set for Empower Field at Mile High this season.
The Broncos are set to travel 19,129 miles this year, which ranks 15th in the NFL, according to Bill Speros of Bookies.com. Denver does not have an international game this year, which helped them rank near the middle of the pack in travel. Last season, the Broncos played in London and logged 23,267 travel miles, seventh-most in the league.
Elsewhere in the AFC West, the Los Angeles Chargers will travel 24,816 miles (seventh-most), the Las Vegas Raiders will trek 21,099 miles (13th-most) and the Kansas City Chiefs will log 18,401 miles (17th-most) in 2026.
The San Francisco 49ers (38,105) and Los Angeles Rams (34,847) are set to face off in Australia, giving them by far the most travel miles in the league. The Carolina Panthers (8,740) will have the easiest travel schedule this season.
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Denver, CO
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