SACRAMENTO, Calif. (FOX26) — California’s privacy watchdog has ordered PlayOn Sports to pay a $1.10 million fine and change how it handles consumer data after finding the company’s practices violated state law in ways that affected students and schools in the state.

The California Privacy Protection Agency Board issued the decision following a settlement reached by CalPrivacy’s Enforcement Division.

The decision is the first by the board to address privacy violations involving students and California schools.

Schools across the country use PlayOn Sports’ GoFan platform to sell digital tickets to high school sporting events, theater performances, and homecoming and prom dances, with attendees presenting tickets at the door on their mobile phones.

Schools also use PlayOn Sports’ platforms for other sports-related activities, including attending games, streaming them online, and looking up statistics about teams and players.

In California, about 1,400 schools contract with PlayOn Sports for these services.

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GoFan is also the official ticketing platform for the California Interscholastic Federation, the governing body for high school sports.

According to the board’s decision, PlayOn Sports used tracking technologies to collect personal information and deliver targeted advertisements to ticketholders and others using its services.

The company allegedly required Californians to click “agree” to tracking technologies before they could use their tickets or view PlayOn Sports websites, without providing a sufficient opt-out option.

“Students trying to go to prom or a high school football game shouldn’t have to leave their privacy rights at the door,” said Michael Macko, CalPrivacy’s head of enforcement. “You couldn’t attend these events without showing your ticket, and you couldn’t show your ticket without being tracked for advertising. California’s privacy law does not work that way. Businesses must ensure they offer lawful ways for Californians to opt-out, particularly with captive audiences.”

The decision also describes students as a uniquely vulnerable population and warns that targeted advertising systems can subject students to profiling that can follow them for years, expose them to manipulative or harmful content, and develop sensitive inferences about their lives.

Instead of providing its own opt-out method, PlayOn Sports directed students and other users to opt out through the Network Advertising Initiative and the Digital Advertising Alliance, which the decision said violated the company’s responsibility to provide its own way for consumers to opt out. The company also allegedly failed to recognize opt-out preference signals and did not provide Californians with sufficient notice of its privacy practices.

“We are committed to making it as easy as possible for all Californians — from high school students to older adults, and everyone in between — to make the choice of whether they want to be tracked or not,” said Tom Kemp, CalPrivacy’s executive director. “Californians can opt-out with covered businesses, and they can sign up for the newly launched DROP system to request that data brokers delete their personal information.”

Beyond the $1.10 million fine, the board’s order requires PlayOn Sports to conduct risk assessments, provide disclosures that are easy to read and understand, and implement proper opt-out methods.

The order also requires the company to comply with California’s privacy law prohibiting the selling or sharing of personal information of consumers between 13 and 16 without their affirmative opt-in consent.

California Democrats running for governor, your party has a message for you. Think carefully about your candidacy and campaign ahead of the swiftly approaching filing deadline.

California Democratic Party Chair Rusty Hicks urged candidates looking to assume the state’s highest office to “honestly assess the viability of their candidacy and campaign” as March 6, the final day to declare candidacy, nears. Hicks said that concerns about the crowded field of Democrat candidates “persist” in an open letter on Tuesday, March 3.

It comes as five leading candidates, several of which are Democrats — Katie Porter, Eric Swalwell, and Tom Steyer — are in a “virtual tie” per a recent poll, the Desert Sun reported, which is part of the USA TODAY Network.

Two Republican candidates pushing out California democrats in the gubernatorial bid may be “implausible,” but “it is not impossible,” Hicks said of the reasoning behind his latest message. Steve Hilton and Riverside County Sheriff Chad Bianco, both Republicans, lead in RealClear Polling’s average of various polls.

The party chair spotlighted the need for California Democrats’ leadership, particularly over Proposition 50, the voter-approved measure that will temporarily implement new congressional district maps, paving the way for Democrats to secure more seats in the U.S. House of Representatives.

“If in the unlikely event a Democrat failed to proceed to the general election for governor, there could be the potential for depressed Democratic turnout in California in November,” Hicks said. “The result would present a real risk to winning the congressional seats required and imperil Democrats’ chances to retake the House, cut Donald Trump’s term in half, and spare our nation from the pain many have endured since January 2025.”