Mom or Dad is at work all day, or out of the picture altogether. The spouse is at home taking care of the kiddos but needs to get out of the house to work or pursue an education. There is just one obstacle, but it is a big one – day care. In Alaska and throughout the nation quality day care is hard to find and expensive.  

Imagine the issue resolved. Imagine that high quality day care is widely available and jaw-droppingly inexpensive at about $8 to $10 per child per day. Day care includes snacks and a hot lunch. It includes a ratio of 1 to 10, staff to children. And it includes basic health care.  

The day care facility may be a new building specifically built as a fully equipped modern day care center, or it may be a local school building. It opens early and stays open late to accommodate elastic work schedules. Some day care facilities are open 24 hours a day, six days a week. At the end of the day, select day care centers send home an evening meal for the parent and children.  

Impossible but tantalizing daydream? No, not a mere daydream — part of our American history. Parents demanded it. Politicians wanted it. And it was done. For a few brief years the United States had a generously funded day care program across the nation.  

Early in the 1940s the United States had hurled itself into war against the Axis powers. The men were gone, engaged in the war effort. Graphics of Rosie the Riveter were everywhere, urging women to replace men in critical war industries. Maybe Rosie didn’t have children, or maybe she had a kindly mother who watched her children while she was hammering rivets. But millions of real women were alone at home with their children. How could they work full-time in war industries and be full-time mothers at the same time? As the New York Times reported in 2019: 

“The major source of funding to remedy this came from the Lanham Act of 1940, which enabled a number of social programs during the war years. Beginning in 1942, the Lanham Act funded the Federal Works Agency to provide group child care in areas of ‘war impact.’ But far from instantly setting up a cheerful child care center on every block, the act created a complex patchwork of public and private entities, which in some cases sustained existing centers, and in others allowed communities to set up new ones.” 

According to a report by the Congressional Research Service, even at the outset of the program the “need for the child care centers was estimated to be much greater than the services provided.” Nevertheless, it was an extraordinary accomplishment:  

“The wartime child care programs were locally planned… Overall, as many as 635 communities across the nation were granted funds to operate one or more centers. Projects included programs for preschool and school-age children. In July 1944, when the wartime child care program reached its apex, 52,440 preschoolers and 76,917 school-age children were enrolled.” 

By mid-1945 it was clear that the Allies had won the war. The prevailing male sentiment was that it was time for Rosie the Riveter and her female factory colleagues to pack up and go back home. They were urged to take their “traditional” place in the kitchen and give the factory jobs back to men. And to make sure the women did that, politicians immediately slashed funds for national day care, quickly dismantling the program. Pushback ensued. Women and children demonstrated in the streets. There were write-in campaigns, according to the CRS report: 

“Approximately one month after this announcement, the FWA [Federal Works Agency] reported it had received communications from 26 states and the District of Columbia (1,155 letters, 318 wires, 794 postcards and petitions signed by 3,647 individuals), urging continuation of the program. Principal reasons given were the need of servicemen’s wives to continue employment until their husbands returned, the ongoing need of mothers who were the sole support of their children, and a lack of inadequacy of other forms of care in the community.”

Nevertheless, sexism and discrimination prevailed. Within a few short years most of the national day care program had been wiped out. Vestiges remained through the 1960s, mostly in California. Then the national day care program was entirely gone.  

So here we are today. Day care woes abound. Tax breaks and other marginal incentives of today cannot build a national day care program. However, eight decades ago the Federal Works Agency did. We have the precedent and the need but lack politicians with the vision. 

This winter, we’re expanding our guests’ options with nonstop service to two exciting international destinations 

Alaska Airlines is excited to announce an expansion of our international network with two new Mexico destinations starting this winter. We’ll soon start flying between Los Angeles and breathtaking La Paz, as the only U.S. carrier serving the coastal Mexican destination. We’ll also become the only U.S. airline to offer daily nonstop flights between Los Angeles and the bustling city of Monterrey when we begin service in February. 

During the winter months, our guests search for warm-weather travel destinations. Our new nonstop service to La Paz (LAP) and Monterrey (MTY) caters to that demand by offering our guests the perfect escape to sunny skies, a vibrant city experience and warm hospitality. It’s never too early to start booking your winter vacation. Tickets are available starting the afternoon of July 3 on alaskaair.com.  

We’re proud to be the #1 U.S. carrier with the most flights, seats and nonstop routes to Mexico from the West Coast. This announcement continues our longstanding commitment and plans for growth in the region.

Our new nonstop service to LAP and MTY from Los Angeles International Airport (LAX) enables guests to easily connect from cities across our network. From our hub at LAX, we continue to offer the most flights to the most destinations across Latin America and the Caribbean of any carrier – which includes almost 16 average daily departures this winter to 15 cities throughout the region. 

Click to enlarge table

La Paz, Mexico 

This year, we will become the only carrier offering nonstop service between the United States and La Paz where you’ll find some of the world’s best diving and sport fishing. We’re excited to offer flights year-round with service up to three times weekly. 

“We appreciate Alaska Airlines’ confidence in investing in the virtues of La Paz and providing it with the opportunity to expand its borders by connecting with the United States. Especially with its flight to Los Angeles, California, which we are sure will be a success,” said Maribel Collins, minister of tourism and economy of Baja California Sur.  “For the Government of Baja California Sur, tourism is one of the pillars that drives the state’s economy. Therefore, we are highly committed to promoting actions that benefit this important sector through our tourism trusts, which day by day seek alliances for the benefit of all.” 

“Connecting La Paz with Los Angeles is an important step for internationalizing this airport which has grown passengers significantly over the past three years.  We thank Alaska Airlines for offering this flight to one of the most beautiful destinations in Mexico and look forward to welcoming travelers to La Paz and continuing to provide greater ease for foreign tourists to visit this city,” said Raúl Revuelta Musalem, CEO of the Pacific Airport Group. 

Monterrey, Mexico 

We’re adding daily service from Los Angeles to Monterrey, Mexico’s second-largest metro area. The popular destination offers dramatic peaks of the Sierra Madre Oriental Mountain range and a vibrant food scene, including several Michelin-starred restaurants. Immerse yourself in history with a visit to one of the city’s many museums or satisfy your love for the outdoors with a visit to the Huasteca Canyon, a popular rock climbing area located on the outskirts of the city. 

Whether traveling for pleasure or business, our guests can take advantage of a premium travel experience on any Alaska flight with no change fees, the most legroom in First Class* and Premium Class, the most generous Mileage Plan with the fastest path to elite status, high-quality West Coast-inspired food and a premium selection of beverages. Our guests can also buy tickets and earn Mileage Plan miles with our domestic and Global Partners directly at alaskair.com.  

Alaska Airlines is making it easier for you to plan your next trip while saving money and earning Mileage Plan miles. Bundle flights, hotels, car rentals and experiences at Alaska Vacations, find deals car rentals on Alaska Car Rentals and book your next adventure while earning 4 miles for every $1 spent on GetYourGuide. 

*Out of any U.S. legacy airline excluding lie-flat seats  

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