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Think your New Year’s privacy reset worked? Think again

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Think your New Year’s privacy reset worked? Think again

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At the start of the year, you did everything right. You searched your name, opted out of several data broker sites and deleted listings that exposed your address, phone number and relatives.

At first, it felt like a clean slate. However, here’s the uncomfortable truth: your data rarely stays gone. In many cases, February is when it quietly returns.

Privacy does not work as a one-time cleanup. Instead, it requires ongoing maintenance, because data brokers design their systems to outlast your best intentions.

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STOP DATA BROKERS FROM SELLING YOUR INFORMATION ONLINE
 

Cybersecurity advocates urge continuous monitoring to prevent data brokers from recreating deleted profiles. (Smith Collection/Gado/Getty Images)

How data brokers re-list your information (even after you delete it)

Most people assume that once they remove their profile from a data broker site, it’s gone for good.

That’s not how the system works. Data brokers don’t “store” your information the way a normal website does. They rebuild it constantly using automated data feeds from:

  • Credit headers
  • Property and mortgage records
  • Utility registrations
  • Loyalty programs
  • App tracking efforts
  • Court filings and public databases
  • Online purchases and subscriptions

Every few weeks, their systems can re-ingest new records and match them to your identity. That means:

  • Your old address gets replaced with your new one
  • Your new phone number appears
  • Your relatives are updated
  • Your age, job history and household data refresh
  • Your digital footprint grows more detailed over time

Even if you removed your profile in January, the next data refresh can quietly re-create it in February under a slightly different variation of your name. This is why people often say: “I removed my data… and then found it again a month later.” It wasn’t a mistake. It’s how the business model works.

Why January cleanups still leave you exposed

Manual opt-outs feel empowering at first. However, they rarely last. The real issue is scale: hundreds of data brokers collect, trade and republish personal information, and many share data with one another. As a result, removing your profile from one site does not stop the spread. Instead:

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  • Another broker re-adds you using a new source
  • A third site scrapes the refreshed profile
  • A fourth copies the updated record
  • The cycle starts again

You’re not fighting one website. You’re fighting a self-healing network of databases that rebuild your profile every few weeks. That’s why January cleanups don’t protect you throughout the year. Scammers know this. They don’t just scrape old databases; they wait for newly refreshed lists that contain your:

  • Current phone number
  • Correct address
  • Relatives
  • Likely income range
  • Age and life stage

By February and March, those lists are already circulating again.

10 SIGNS YOUR PERSONAL DATA IS BEING SOLD ONLINE

Experts warn January privacy cleanups may not last as data broker databases refresh in February. (Jason Alden/Bloomberg via Getty Images)

What scammers get when your profile is rebuilt

When your data comes back, it doesn’t just sit on a website. It becomes fuel for:

That’s why scams feel personal now.  Criminals often have access to:

  • Your current address
  • Names of relatives
  • Your age
  • Your likely income range

Rather than guessing, scammers search your profile and build their pitch around real details. That precision is what makes today’s fraud attempts so convincing.

What ‘ongoing removal’ actually protects against

This is where most people misunderstand privacy tools. The real threat isn’t the old profile you deleted. It’s the next version that gets created.

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Ongoing removal means:

  • Your data is constantly scanned across broker networks
  • New profiles are detected as soon as they appear
  • Fresh listings are removed automatically
  • Re-created records don’t get time to circulate.

Instead of playing whack-a-mole once a year, you block the rebuild cycle itself. This is the only way to stay ahead of systems designed to outlast you.

SPYWARE CAN HIJACK YOUR PHONE IN SECONDS

Ongoing data removal services aim to stop personal profiles from reappearing across broker networks. (Elisa Schu/picture alliance via Getty Images)

How to stop data brokers from rebuilding your profile

If you truly want to stay off data broker sites, you need a system that:

  1. Scans for new profiles
  2. Removes them as they appear
  3. Keeps doing it every month.

That’s what a data removal service was built for. While no service can guarantee the complete removal of your data from the internet, a data removal service is really a smart choice. They aren’t cheap, and neither is your privacy. 

These services do all the work for you by actively monitoring and systematically erasing your personal information from hundreds of websites. It’s what gives me peace of mind and has proven to be the most effective way to erase your personal data from the internet. 

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By limiting the information available, you reduce the risk of scammers cross-referencing data from breaches with information they might find on the dark web, making it harder for them to target you.

Check out my top picks for data removal services and get a free scan to find out if your personal information is already out on the web by visiting Cyberguy.com.

Get a free scan to find out if your personal information is already out on the web: Cyberguy.com.

Why this matters more in February than January

In January, people clean up their digital footprint. By contrast, February is when many data brokers refresh their databases and scammers begin working from newly updated lists. Instead of sending alerts, brokers quietly republish your details. 

You receive no warning when your profile reappears, and no notification when someone resells your information. As a result, most people only realize what happened after a scam email hits their inbox or a suspicious call lights up their phone. 

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For that reason, February becomes the moment of confusion. That is when readers often say, “I thought I already handled this.”

Kurt’s key takeaways

At the start of the year, you did what most people avoid. You searched your name, opted out of broker sites and took control of your information. However, privacy does not work like a one-time spring cleaning. Instead, it works more like lawn care. The moment you stop maintaining it, the growth returns. Data brokers constantly refresh and rebuild profiles. They pull from public records, commercial feeds and shared databases. As a result, when your profile reappears, scammers do not treat it like old data. They treat it like fresh intelligence. That is exactly why February matters. While January feels proactive, February is when many databases quietly update and republish information. So if you want lasting control, you need consistent monitoring and ongoing removal, not a single annual cleanup. The real objective is not simply deleting an old profile. Rather, it is stopping the next version from spreading in the first place. Ultimately, privacy is not about what you remove. It is about what never comes back.

Have you ever removed your personal information from a data broker site, only to find it listed again weeks later?  Let us know your thoughts by writing to us at Cyberguy.com

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Halide co-founder is suing former partner Sebastiaan de With for taking source code to Apple

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Halide co-founder is suing former partner Sebastiaan de With for taking source code to Apple

Lux Optics co-founder Sebastiaan de With made headlines when he joined Apple in late January. The company was behind Halide, one of the most popular photography apps for the iPhone, which gained a cult following for its robust pro-level controls.

Apple was apparently a big enough fan that it tried to acquire the developer last summer. Those talks never bore fruit, and eventually the company simply hired de With. At the time, it was widely believed that Apple had poached him from Lux. But new allegations from a lawsuit filed by co-founder Ben Sandofsky in the California Superior Court of Santa Cruz claim de With was fired for financial misconduct in December of 2025.

According to The Information, the suit “accuses de With of improperly using more than $150,000 in Lux corporate funds to pay for personal expenses,” as well as “taking Lux source code and confidential material with him when he joined Apple.”

An attorney for de With denied those claims and said that “The attempt to insert Apple into this dispute appears designed to create leverage and attract attention.“

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Creepy robot mom that gives birth is training future midwives

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Creepy robot mom that gives birth is training future midwives

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Most hospital training labs use basic dummies or simple mannequins to teach medical skills. Students practice procedures, learn techniques and move on to real patients later. But a new childbirth simulator called Mama Anne takes training to a very different level. This lifelike robot blinks, breathes and even talks while helping midwifery students practice delivering babies before they ever step into a real delivery room. And if the idea of a robot going into labor feels a little creepy, you are not alone.

At York St. John University in York, England, educators have introduced the simulator as part of a new approach to hands-on medical training. The technology allows students to experience complex labor scenarios in a safe environment where mistakes become learning moments instead of medical emergencies. And yes, the robot actually gives birth.

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ROBOTS POWER BREAKTHROUGH IN PREGNANCY RESEARCH, BOOSTING IVF SUCCESS RATES  

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Mama Anne is a high-fidelity childbirth simulator used to train midwifery students in realistic labor and delivery scenarios before they work with real patients.   (Laerdal Medical)

How the robot childbirth simulator trains future midwives

The simulator known as Mama Anne looks and behaves much like a real patient in labor. Developed by Laerdal Medical, the high-fidelity mannequin was designed to recreate real childbirth conditions with startling realism.

Students interact with Mama Anne as if she were an actual patient. Her eyes blink and react to light. Her chest rises and falls as she breathes. She even has pulses that can be felt in multiple places across the body. Most importantly, she can deliver a baby mannequin during a simulated birth.

Unlike older training models that stayed mostly static, this simulator moves and reacts during labor. It can deliver in several positions, including lying back or on all fours. It can also display vital signs that change in response to medical complications. In short, it turns a classroom exercise into something that feels much closer to a real hospital scenario.

Why robot childbirth simulators are becoming essential

For decades, midwifery training relied heavily on textbooks, observation and limited hands-on practice. That approach left a major gap. Many students encountered their first true emergencies only after they began working in clinical settings.

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Now technology is filling that gap. Simulation tools like Mama Anne allow students to practice high-risk situations repeatedly before they ever treat a real patient. As a result, students build confidence while instructors guide them through difficult scenarios.

For example, the simulator can recreate several dangerous childbirth complications, including:

  • Postpartum hemorrhage with realistic blood loss
  • Shoulder dystocia when a baby becomes stuck during delivery
  • Pre-eclampsia and eclampsia with changing vital signs
  • Sepsis symptoms that require rapid treatment

Students also practice everyday clinical skills such as monitoring fetal heart rate, giving injections and managing labor from start to finish. Because the training environment is controlled, instructors can pause a scenario, explain a mistake and run it again.

The robot even teaches communication skills

Medical training is not only about technical procedures. Communication with patients matters just as much. Mama Anne helps with that, too.

The simulator can speak using recorded responses or real-time dialogue through hidden speakers. Students must explain procedures, ask for consent and reassure their patient just as they would in a real delivery room.

If someone touches the simulator without asking first, it can react and vocalize discomfort. That feature reinforces one of the most important lessons in modern healthcare: patient consent and respectful care always come first.

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REMOTE ROBOT SURGERY REMOVES CANCER 1,500 MILES AWAY

The lifelike simulator can blink, breathe, display vital signs and deliver a baby mannequin to recreate complex childbirth situations. (Laerdal Medical)

Why universities are investing in this technology

Educators believe simulation training dramatically improves how healthcare students prepare for the real world. Rebecca Beggan, midwifery program lead at York St. John University, says hands-on simulation helps students build both competence and confidence before clinical placements.

Students can experience an entire labor scenario from beginning to end. They learn antenatal care, labor management and postnatal care in a single immersive exercise. Instructors also say the technology helps protect students from the emotional shock of encountering their first medical emergency without preparation. Instead of facing those situations cold, students enter clinical placements with real practice under their belt.

The future of childbirth training

The arrival of hyper-realistic simulators like Mama Anne suggests medical education is entering a new era. Instead of learning mostly through observation and experience, future healthcare professionals may train through realistic simulations that mirror real hospital conditions.

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That shift could change everything from how nurses train to how surgeons rehearse complex procedures. Technology will never replace human caregivers. However, it can help prepare them better than ever before.

What this means to you

Even if you never step into a medical classroom, this technology could still affect your life. Better training often leads to better patient outcomes. When healthcare providers practice emergency scenarios in advance, they react faster and make fewer mistakes during real emergencies.

For expectant parents, that can mean safer deliveries and more confident medical teams in the room. Simulation training also reflects a broader shift in healthcare education across the United States. Many hospitals and universities are adopting high-fidelity simulators for surgery, emergency care and trauma response. The goal is simple: Let students practice difficult situations before lives are on the line.

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Kurt’s key takeaways

A robot that gives birth may seem a little creepy at first. Still, tools like this could become common in medical training down the road. Students gain hands-on experience. Instructors guide them through emergencies. Patients benefit from better-prepared medical teams. The next generation of midwives may enter the delivery room with far more practice than any class before them. As medical simulators grow more realistic and more widespread, one question naturally follows.

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Students use the simulator to practice emergencies like postpartum hemorrhage, shoulder dystocia and other complications in a safe training environment. (Laerdal Medical)

If robots can train doctors to deliver babies today, what other parts of healthcare might soon be practiced first in simulation labs instead of hospitals? Let us know by writing to us at Cyberguy.com.

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Copyright 2026 CyberGuy.com.  All rights reserved.

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The AirPods Pro 3 are $50 off right now, nearly matching their best-ever price

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The AirPods Pro 3 are  off right now, nearly matching their best-ever price

Less than a week ago, Apple announced the forthcoming AirPods Max 2, a pair of over-ear headphones that leverage the company’s H2 chip for AI-powered live translation, conversation awareness, and a host of newer features. However, if you’re okay with a pair of earbuds, the AirPods Pro 3 offer access to all the same features for less — especially given they’re currently on sale at Amazon, Walmart, and Best Buy for $199.99 ($50 off), matching their second-best price to date.

For iPhone owners, nothing else really compares to the AirPods Pro 3. Apple’s latest pair of premium earbuds deliver the best active noise cancellation and richest sound of any AirPods model to date, combined with a more comfortable, angled design that fits securely and naturally in your ear canal. They also feature a new XXS ear tip size and a more robust IP57 rating for sweat and water resistance, making them better suited for long-distance runs and various gym activities.

Speaking of workouts, the Pro 3 can also pull double duty as a fitness tracker, thanks to a built-in heart rate sensor that works with Apple’s Fitness app to track calories burned across more than 50 workout types. It’s a welcome addition if you don’t use an Apple Watch; however, it may not be as useful for those who already own and rely on Apple’s wearable for its health tracking and wellness features.

Lastly, as mentioned up top, the AirPods Pro 3 also boast an H2 chip, allowing for the aforementioned real-time translation features and Apple’s newer Voice Isolation tech, which uses machine learning to isolate and enhance voice quality by removing unwanted background noise. That’s on top of their seamless integration with other Apple devices, mind you, which lets you take advantage of automatic device switching and a Find My-compatible charging case.

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