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Think your New Year’s privacy reset worked? Think again

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Think your New Year’s privacy reset worked? Think again

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At the start of the year, you did everything right. You searched your name, opted out of several data broker sites and deleted listings that exposed your address, phone number and relatives.

At first, it felt like a clean slate. However, here’s the uncomfortable truth: your data rarely stays gone. In many cases, February is when it quietly returns.

Privacy does not work as a one-time cleanup. Instead, it requires ongoing maintenance, because data brokers design their systems to outlast your best intentions.

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Cybersecurity advocates urge continuous monitoring to prevent data brokers from recreating deleted profiles. (Smith Collection/Gado/Getty Images)

How data brokers re-list your information (even after you delete it)

Most people assume that once they remove their profile from a data broker site, it’s gone for good.

That’s not how the system works. Data brokers don’t “store” your information the way a normal website does. They rebuild it constantly using automated data feeds from:

  • Credit headers
  • Property and mortgage records
  • Utility registrations
  • Loyalty programs
  • App tracking efforts
  • Court filings and public databases
  • Online purchases and subscriptions

Every few weeks, their systems can re-ingest new records and match them to your identity. That means:

  • Your old address gets replaced with your new one
  • Your new phone number appears
  • Your relatives are updated
  • Your age, job history and household data refresh
  • Your digital footprint grows more detailed over time

Even if you removed your profile in January, the next data refresh can quietly re-create it in February under a slightly different variation of your name. This is why people often say: “I removed my data… and then found it again a month later.” It wasn’t a mistake. It’s how the business model works.

Why January cleanups still leave you exposed

Manual opt-outs feel empowering at first. However, they rarely last. The real issue is scale: hundreds of data brokers collect, trade and republish personal information, and many share data with one another. As a result, removing your profile from one site does not stop the spread. Instead:

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  • Another broker re-adds you using a new source
  • A third site scrapes the refreshed profile
  • A fourth copies the updated record
  • The cycle starts again

You’re not fighting one website. You’re fighting a self-healing network of databases that rebuild your profile every few weeks. That’s why January cleanups don’t protect you throughout the year. Scammers know this. They don’t just scrape old databases; they wait for newly refreshed lists that contain your:

  • Current phone number
  • Correct address
  • Relatives
  • Likely income range
  • Age and life stage

By February and March, those lists are already circulating again.

10 SIGNS YOUR PERSONAL DATA IS BEING SOLD ONLINE

Experts warn January privacy cleanups may not last as data broker databases refresh in February. (Jason Alden/Bloomberg via Getty Images)

What scammers get when your profile is rebuilt

When your data comes back, it doesn’t just sit on a website. It becomes fuel for:

That’s why scams feel personal now.  Criminals often have access to:

  • Your current address
  • Names of relatives
  • Your age
  • Your likely income range

Rather than guessing, scammers search your profile and build their pitch around real details. That precision is what makes today’s fraud attempts so convincing.

What ‘ongoing removal’ actually protects against

This is where most people misunderstand privacy tools. The real threat isn’t the old profile you deleted. It’s the next version that gets created.

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Ongoing removal means:

  • Your data is constantly scanned across broker networks
  • New profiles are detected as soon as they appear
  • Fresh listings are removed automatically
  • Re-created records don’t get time to circulate.

Instead of playing whack-a-mole once a year, you block the rebuild cycle itself. This is the only way to stay ahead of systems designed to outlast you.

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Ongoing data removal services aim to stop personal profiles from reappearing across broker networks. (Elisa Schu/picture alliance via Getty Images)

How to stop data brokers from rebuilding your profile

If you truly want to stay off data broker sites, you need a system that:

  1. Scans for new profiles
  2. Removes them as they appear
  3. Keeps doing it every month.

That’s what a data removal service was built for. While no service can guarantee the complete removal of your data from the internet, a data removal service is really a smart choice. They aren’t cheap, and neither is your privacy. 

These services do all the work for you by actively monitoring and systematically erasing your personal information from hundreds of websites. It’s what gives me peace of mind and has proven to be the most effective way to erase your personal data from the internet. 

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By limiting the information available, you reduce the risk of scammers cross-referencing data from breaches with information they might find on the dark web, making it harder for them to target you.

Check out my top picks for data removal services and get a free scan to find out if your personal information is already out on the web by visiting Cyberguy.com.

Get a free scan to find out if your personal information is already out on the web: Cyberguy.com.

Why this matters more in February than January

In January, people clean up their digital footprint. By contrast, February is when many data brokers refresh their databases and scammers begin working from newly updated lists. Instead of sending alerts, brokers quietly republish your details. 

You receive no warning when your profile reappears, and no notification when someone resells your information. As a result, most people only realize what happened after a scam email hits their inbox or a suspicious call lights up their phone. 

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For that reason, February becomes the moment of confusion. That is when readers often say, “I thought I already handled this.”

Kurt’s key takeaways

At the start of the year, you did what most people avoid. You searched your name, opted out of broker sites and took control of your information. However, privacy does not work like a one-time spring cleaning. Instead, it works more like lawn care. The moment you stop maintaining it, the growth returns. Data brokers constantly refresh and rebuild profiles. They pull from public records, commercial feeds and shared databases. As a result, when your profile reappears, scammers do not treat it like old data. They treat it like fresh intelligence. That is exactly why February matters. While January feels proactive, February is when many databases quietly update and republish information. So if you want lasting control, you need consistent monitoring and ongoing removal, not a single annual cleanup. The real objective is not simply deleting an old profile. Rather, it is stopping the next version from spreading in the first place. Ultimately, privacy is not about what you remove. It is about what never comes back.

Have you ever removed your personal information from a data broker site, only to find it listed again weeks later?  Let us know your thoughts by writing to us at Cyberguy.com

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Sign up for my FREE CyberGuy Report
Get my best tech tips, urgent security alerts and exclusive deals delivered straight to your inbox. Plus, you’ll get instant access to my Ultimate Scam Survival Guide – free when you join my CYBERGUY.COM newsletter. 

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New York sues Valve, alleging its loot boxes are ‘quintessential gambling’

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New York sues Valve, alleging its loot boxes are ‘quintessential gambling’

New York Attorney General Letitia James is suing Valve for “illegally promoting gambling” through the loot box systems it has built for video games like Counter-Strike 2, Team Fortress 2, and Dota 2, according to a press release. The attorney general seeks to “permanently stop Valve from promoting gambling features in its games, disgorge all ill-gotten gains, and pay fines for violating New York’s laws.”

“This loot box model that Valve has developed — charging an individual for a chance to win something of value based on luck alone — is quintessential gambling, prohibited under New York’s Constitution and Penal Law,” the lawsuit says. Valve has made “tens of millions of dollars” selling loot box keys to “thousands” of New York residents and has “made millions of dollars more in commissions from New Yorkers who sold virtual items obtained from loot boxes.” The company’s loot boxes are also “particularly pernicious” because they’re popular with children and adolescents, according to the complaint.

Users can purchase keys to open loot boxes in some Valve games and receive randomly-selected virtual items as rewards. If they want, users can then sell those rewards on the Steam Community Market and on third-party marketplaces; the rarer items can be worth “thousands of dollars,” the lawsuit says. These systems, however, require that users pay Valve $2.49 plus tax to open the loot boxes, and users often get items that are “worth less than what the user spent on the key”. The lawsuit also notes that Valve’s experience for opening a loot box in Counter-Strike 2 resembles that of a slot machine.

Valve didn’t immediately reply to a request for comment.

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Resident Evil Requiem is still scary as hell on the Switch 2

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Resident Evil Requiem is still scary as hell on the Switch 2

It took me a while to recover from the first big scare in Resident Evil Requiem. There I was, hunched over with a screen inches from my face and headphones in my ears, when a gigantic woman began chasing me through a dimly lit hallway intent on, well, eating me. It was a heart-racing sequence, and when I finally got to a save room I had to put the game down for a few minutes. It was an early indication that Requiem was a great game, and further evidence that the Switch 2 is becoming a welcome home for third-party titles.

Since Nintendo’s latest console launched last June, there have been few chances to see how it directly stacks up to other platforms. The successful cross-platform launch of Tony Hawk’s Pro Skater 3+4 was a good early sign for the Switch 2, but Requiem might be the best test so far. It’s a blockbuster action-horror game launching simultaneously across the Switch 2, PS5, Xbox, and PC. And while there are certainly some compromises on Nintendo’s platform, Requiem is a surprisingly solid experience on the Switch 2.

Requiem brings together two different types of Resident Evil games: the fast-paced action of Resident Evil 4 and the more visceral first-person terror of Biohazard and Village. Those two sides are represented through two playable characters. RE4 hunk Leon returns as a grizzled action hero, while newcomer Grace is a more hapless FBI agent who does a lot of running and hiding. Impressively, you can seamlessly swap between viewpoints at any point, letting you experience Grace’s scares in first person or help Leon wield a chainsaw in third person (or vice versa).

On a purely functional level, I haven’t had any issues with the game on the Switch 2. There haven’t been any noticeable slowdowns or hitches, aside from one time when the corpse of a zombie butcher disappeared briefly, which gave me a scare thinking he’d come back to life after a tense shootout. But there’s been nothing game-breaking, and that’s been true in both portable and TV modes.

The main compromise, of course, is visual. Requiem on the Switch 2 simply does not look as good as it does on PC or the other consoles. There are a lot of blurry textures, particularly when you get up close to objects or walls, and things overall just don’t look as sharp or clear as they do on, say, a PS5. It’s especially noticeable in first-person mode when you’re up closer to objects and characters. I also spotted some wonky hair physics, with hair occasionally deciding to defy the laws of gravity and float whichever way it wanted. Again, none of these are game-breaking issues, but they do cut into the tension Requiem works so hard to build.

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This is a busy week for Resident Evil fans who also own a Switch 2. In addition to Requiem, Capcom has released belated ports of Biohazard and Village. And while these are older games, my experience was much the same. I played through the beginning area of Biohazard again for the first time in nearly a decade — which I regret, because it is so freaking scary — and it similarly performed well but was plagued by fuzzy textures and impossible floating hair.

Honestly, that’s about the best-case scenario for ports like these. We all know the Switch 2 is underpowered compared to its direct competitors, so a game like Requiem is always going to feel hamstrung in some way. A port of Requiem that’s good enough, even if it’s not the best version of the game, goes a long way to helping Nintendo continue to flesh out the Switch 2’s library, which has grown steadily in both size and quality despite a notable lack of major first-party titles from Nintendo. And let’s not forget the fact that what you lose in visual splendor you make up for in portability.

Requiem is a good sign for the Switch 2’s viability as a platform for major third-party games, but an even better sign would be seeing releases like this more frequently. We won’t have to wait too long to see the next big test: Capcom’s sci-fi action game Pragmata launches across most major platforms, Switch 2 included, in April. I can’t wait to see how hair floats in space.

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Trump’s science and tech man lays out White House’s global AI strategy

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Trump’s science and tech man lays out White House’s global AI strategy

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U.S. policy is often reported through announcements, personalities and regulatory skirmishes. Far less attention is paid to the economic mechanisms that actually move structures and determine outcomes.

To understand how the White House is organizing a multipronged strategy for AI adoption and export, and how its pieces are meant to work together in practice, I had an exclusive sit down with Michael Kratsios, assistant to the president and director of the White House Office of Science and Technology Policy.

Tanvi Ratna: The fundamental issue you speak about at the summit is the widening AI adoption gap between the developed and developing world. What makes that a concern for the White House right now?

Michael Kratsios: The divergence in AI adoption between developed and developing countries is growing every day. We see the world in two broad categories, and different tools are needed for each.

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Developing countries are at risk of falling behind at a fundamental inflection point. That is why we urge them to prioritize AI adoption in sectors that deliver concrete benefits: healthcare, education, energy infrastructure, agriculture, and citizen-facing government services.

Michael Kratsios testifies before the Senate Commerce, Science, and Transportation Committee’s Subcommittee on Science, Manufacturing, and Competitiveness on Capitol Hill on Sept. 10, 2025. (Chip Somodevilla/Getty)

For too long, countries seeking development support faced a false choice. We believe the American AI Exports Program offers a different path: trusted best-in-class technology, financing to overcome adoption barriers, and deployment support, so governments can learn how and where to use these tools.

America remains the undisputed leader in AI, from GPUs to data centers to frontier models and applications. That leadership brings with it a responsibility to share the foundations of a new era of innovation. We stand ready to work with partners around the world so creativity, freedom and prosperity shape today’s technological revolution.

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Tanvi Ratna: A lot of governments say they want AI leadership. Your delegation came in talking about real AI sovereignty, rejecting global governance, and launching an export program with multiple prongs. What is fundamentally different about this approach, and how should countries understand the system you’re building?

Michael Kratsios: The hope of the United States is that the pursuit of real AI sovereignty, the adoption and deployment of sovereign infrastructure, sovereign data, sovereign models and sovereign policies within national borders and under national control, will become an occasion for bilateral diplomacy, international development, and global economic dynamism. The American AI Exports Program exists to make that happen.

Real AI sovereignty means owning and using best-in-class technology for the benefit of your people, and charting your national destiny in the midst of global transformations. We urge nations to focus on strategic autonomy alongside rapid AI adoption rather than aiming for full self-sufficiency. AI adoption cannot lead to a brighter future if it is subject to bureaucracies and centralized control.

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We deeply believe that the best pathway for the developing world to fully realize the untold benefits of AI is through the adoption of the American AI stack. The American AI stack has the best chips, the best models and the best applications in the world, and that is what countries ultimately need to deploy AI effectively.

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Tanvi Ratna: When you say the American AI stack, are you talking about selling products, or shaping the foundation on which countries build while keeping sensitive data under national control?

Michael Kratsios: Working with the American AI stack allows nations to build on the best technologies in the world while keeping sensitive data within their borders. Independent partners are critical to unlocking the prosperity AI adoption can deliver. That is why the president launched the American AI Exports Program.

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American companies can build large, independent AI infrastructure with secure and robust supply chains that minimize backdoor risk. They build it, and it belongs to the country deploying it.

Michael Kratsios, assistant to the president and director of the White House Office of Science and Technology Policy, speaks at the India AI Impact Summit in New Delhi on Feb. 21, 2026.

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Tanvi Ratna: If this is an adoption strategy, then cost and complexity become the bottlenecks. Your public remarks emphasize financing and deployment sophistication as the two biggest hurdles for developing countries. How are you actually removing those barriers?

Michael Kratsios: Developing countries face two major obstacles to AI adoption. One is financing. The AI stack is expensive. Through the energy and material demands of its infrastructure, it brings the digital transformation of our world back into physical reality. Data centers, semiconductors, power production all require real labor and real resources.

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The second barrier is a deficit in the technical sophistication needed to deploy AI tools effectively. To address this, we announced a U.S. government-wide suite of support initiatives to facilitate global adoption of trusted AI systems, create a competitive and interoperable AI ecosystem, and advance the American AI Exports Program in both developed and developing partner nations.

Tanvi Ratna: Spell out that suite. What are the prongs, capital, integration, standards, execution, and which agencies are being activated?

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Michael Kratsios: We unveiled a new set of initiatives across the federal government supporting the American AI Exports Program, which was launched by executive order last July.

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The first new initiative within it is the National Champions Initiative. It is designed to include the leading technology companies of partner countries directly into the American AI stack. We want the best technologies from all our partners and allies to be part of that ecosystem wherever the American AI stack goes.

The second is a full suite of financing and funding opportunities. We are mobilizing support through the U.S. International Development Finance Corporation, the Export Import Bank, the Millennium Challenge Corporation, the U.S. Trade and Development Agency, and a new World Bank fund, with additional programs launched by Treasury and other parts of the U.S. government. The message is simple: this is serious. Every possible financing avenue is being brought to bear.

The third is the creation of the U.S. Tech Corps. It is a reimagining of how the Peace Corps can make an impact in the modern era. We are seeking Americans with technical backgrounds who can help deploy American technology abroad, because there is no better tool to drive economic development, health improvements, and quality of life gains than AI.

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And finally, we believe one of the fastest ways to drive global adoption is through standards, particularly as the next wave of innovation centers on AI agents. How those agents communicate and coordinate their actions will benefit from unified standards, which is why NIST has launched a dedicated initiative.

Tanvi Ratna: The National Champions Initiative is easy to misunderstand. Critics hear American stack and assume dependency. Your framing suggests the opposite, integrating partner champions so countries do not have to choose between importing the stack and building domestic capability. Is that the point?

Michael Kratsios: Exactly. To integrate partner nation companies with the American AI stack and ensure that no country has to choose between completing the stack and developing domestic AI, we established the National Champions Initiative. Partners need the opportunity to build native technology industries, and facilitating that is a core part of the exports program.

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Tanvi Ratna: You have also criticized previous U.S. approaches to AI diffusion for restricting partners. What did that get wrong strategically?

Michael Kratsios: The previous approach treated partners as second-tier actors with significant restrictions on access to advanced technology. That was a lose-lose AI diplomacy strategy. It cut off partners from the best technology and limited American companies from competing globally.

Under President Trump, the United States is rethinking how it advances international development and how technology can deliver lasting impact. We believe both developed and developing countries can build sovereign AI capability if given the chance.

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Tanvi Ratna: Let’s talk about the Tech Corps, because it would be easy to dismiss it as a feel-good addition. In your model, it sounds like an execution layer. What would these teams actually do on the ground?

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Michael Kratsios: These will be like Peace Corps volunteers, except the focus is on technology. We are looking for people with technical backgrounds who want to help implement AI solutions.

If a country wants to improve agriculture through precision farming, apply AI to healthcare systems to improve hospital efficiency, or modernize digital public services, American technologists through the Tech Corps and the Peace Corps will be able to support those efforts.

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A lot of young people today care deeply about real-world impact. What is special about this moment is that the United States has incredible technology, the best chips, models, and applications, and we are being more deliberate about sharing it.

Tanvi Ratna: You put unusual emphasis on AI agents and interoperability. Why does the White House see standards as a strategic lever now?

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Michael Kratsios: The next wave of AI innovation over the next year or two will center on agents. How those agents communicate and orchestrate their actions would benefit greatly from unified standards. NIST has launched an initiative to develop standards for agents, so these systems can interoperate securely and effectively.

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Tanvi Ratna: You also linked this export architecture to supply chains, from chips to data centers to power and minerals. Where does Pax Silica fit? Is it the hard backbone complement to the adoption layer?

Michael Kratsios: Pax Silica is a broader alliance focused on supply chain challenges that the United States and many partner nations have faced. It is a small, select group of countries working together to alleviate these challenges. India is a tremendous addition.

AI adoption depends on secure physical inputs. The AI stack is tangible: data centers, semiconductors, power generation. Pax Silica helps address those vulnerabilities while the exports program accelerates adoption. They are complementary.

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Tanvi Ratna: Since India hosted the summit and joined Pax Silica, what role do you see for India within this strategy?

Michael Kratsios: India is a technology powerhouse. It graduates an incredible number of engineers, has deep domestic talent, and is building strong products and applications. We look forward to working with them.

India has long been a strong partner in how the United States shares technology abroad. Our major hyperscalers have data centers and research operations here and employ large numbers of Indian engineers. We believe many Indian companies can ultimately become part of the American AI stack.

Tanvi Ratna: When critics frame this as being about China, you resist that characterization. How does the administration view competition?

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Michael Kratsios: We do not see this as being about any one competitor. This is about the fact that the United States has the best AI technology in the world, and many countries want it in their ecosystems. We are excited to share it and build mutually beneficial partnerships globally.

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