The good news for Meta is that, unlike pretty much every AI startup, it already makes a lot of money. Last quarter, the company made just over $39 billion in revenue, up 22 percent from a year ago, and about $13.5 billion in profit, up 73 percent. 3.27 billion people use at least one of Meta’s apps every day. That kind of scale and money buys the ability to make big bets, which Zuckerberg is famous for doing.

On Meta’s Wednesday earnings call, CFO Susan Li reiterated to investors that financial returns from its recent AI investments will “come in over a longer period of time.” Zuckerberg was direct about why Meta is spending billions on Nvidia hardware and the other infrastructure ahead of these future returns: “It’s hard to predict how this will trend multiple generations into the future, but at this point, I’d rather risk building capacity before it is needed rather than too late.”

He again telegraphed that the Meta AI assistant is on track to be the most used in the world before the end of the year. While he touted that generative AI features “are things that I think will increase engagement in our products,” he said the real revenue will come from business use cases, like AI creating ads from scratch and letting businesses operate their own AI agents in WhatsApp for customer service.

Some other tidbits from the earnings call:

Squid Game’s second season will debut on December 26th with a newly-announced “final season” to follow sometime in 2025, Netflix said on Wednesday. Netflix also shared a brief trailer to accompany the news.

It’s been nearly three years since the first season of Squid Game premiered on Netflix, and the show has gone on to be a humongous success for the streaming service. Netflix is staying pretty tight-lipped about the plot for what’s to come, but here’s a brief plot synopsis from a Netflix PR email:

Three years after winning Squid Game, Player 456 remains determined to find the people behind the game and put an end to their vicious sport. Using this fortune to fund his search, Gi-hun starts with the most obvious of places: look for the man in a sharp suit playing ddakji in the subway. But when his efforts finally yield results, the path toward taking down the organization proves to be deadlier than he imagined: to end the game, he needs to re-enter it.

“We’ll do our best to make sure we bring you yet another thrill ride,” Squid Game director, writer, and executive producer Hwang Dong-hyuk said in a letter. “I hope you’re excited for what’s to come.”

With elections around the corner, people need to work harder to do their own research into who they want to vote for. That’s because, as we’ve seen in the previous election, technology and social media have made it easier to sway people in a certain direction. 

With the rise of artificial intelligence technology in the form of deepfakes, as well as misinformation campaigns that can manipulate peoples’ emotions, don’t let yourself fall for them.

These three categories of cyberthreats should be on the radar ahead of elections. Here’s what you need to know and how to keep yourself safe and thinking for yourself.

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1. Deepfakes and AI-driven misinformation

Though deepfakes aren’t new, their potential to distort our reality has made it very difficult to distinguish what’s real from what’s fake. Not only has deepfake technology itself gotten better, but the increasing accessibility of these AI technologies has made it easier to create and distribute deepfake videos and audio on a mass scale.

Why is this problematic in terms of elections? Well, these can imitate public figures to spread false information, disrupt voter opinions and create confusion. Imagine seeing a political figure or celebrity you admire talking about a topic that really resonates with you, even though everything you may have already researched about this person contradicts what they are saying. This has the power to convince voters who may have otherwise voted differently or were unsure about who to vote for, meaning that people can be influenced by something that is not even real.

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2. Social media manipulation

One of the ways in which deepfakes spread so quickly is because of social media platforms. Social media platforms have always been a major battleground for misinformation campaigns, and it’s getting harder to detect which posts are real and which aren’t. Bots and AI-generated content can quickly disseminate false information before content checkers on these platforms are able to take it down. This makes it harder for users to distinguish between real and fake news, especially when it might be coming from a trusted source within their network.

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3. Hacking and cyberattacks

In addition to the above, cyberattacks have gotten much more sophisticated. Politicians, their families and campaign staff are all targets for cyberattacks, just like anyone else. Attackers may not only steal sensitive information to release at strategically damaging times but simply exploit their victims by using deepfakes, AI and social media. Long-term undetected attacks could also compromise the security and integrity of the electoral process both in the short term and in the long term.

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Illustration of a hacker (Kurt “CyberGuy” Knutsson)

Tips to keep yourself safe from cyberthreats during elections

All in all, voters have a lot to watch out for this voting season, on top of already needing to be vigilant in general. These threats don’t just have the ability to trick you in the context of the election, but in general. Therefore, implementing these best practices for cybersecurity can keep you safe overall.

1. Verify information source

Use trusted news outlets: Rely on reputable news organizations for election information.

Cross-check facts: Validate news stories by checking multiple sources.

Be skeptical of sensational content: If something seems overly provocative or too shocking, it may be designed to manipulate emotions.

Don’t give your information over the phone: Phone spoofing and scam calls are prevalent around election time. For instance, someone could call pretending they are from your local representative’s office (even posing as such on caller ID) when it could just be a scammer. Don’t give them your information.

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“I voted” stickers (Kurt “CyberGuy” Knutsson)

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2. Protect your online accounts

Enable 2FA: Two-factor authentication adds an extra layer of security to your account by asking you to verify your identity in more than one way.

Use strong, unique passwords: Avoid reusing passwords across different sites that are hard to guess. Consider using a password manager to generate and store complex passwords.

Monitor account activity: Regularly check for any unauthorized activity.

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3. Recognize and report deepfakes

Look for inconsistencies: Pay attention to unnatural facial movements or audio that don’t match the video.

Use verification tools: Tools like reverse image search can help verify the authenticity of images and videos.

Report suspicious content: Alert platform moderators or use reporting features on social media.

4. Secure your devices

Keep software updated: Ensure all devices have the latest security updates.

Avoid public Wi-Fi: Public Wi-Fi networks are convenient but notoriously insecure. Hackers can easily intercept data transmitted over these networks, putting your personal information at risk. Whenever possible, avoid accessing sensitive accounts or transmitting private data while connected to public Wi-Fi.

Use a virtual private network (VPN): If you need to access sensitive information on public networks, we recommend using a VPN. Also, consider using a VPN to protect against being tracked and to identify your potential location on websites that you visit. Many sites can read your IP address and, depending on their privacy settings, may display the city from which you are corresponding. A VPN will disguise your IP address to show an alternate location. For the best VPN software, see my expert review of the best VPNs for browsing the web privately on your Windows, Mac, Android and iOS devices.

Don’t click on any links or attachments you don’t trust: It’s very easy for malware to slip through links that look legitimate, so be sure to verify the source and be wary of unexpected requests for sensitive information. Always approach unsolicited requests for your personal data with caution, even if they appear to come from known contacts or reputable organizations.

The best way to protect yourself from clicking malicious links that install malware that may get access to your private information is to have antivirus protection installed on all your devices. This can also alert you of any phishing emails or ransomware scams. Get my picks for the best 2024 antivirus protection winners for your Windows, Mac, Android and iOS devices.

Kurt’s key takeaways

This election season is going to open up a whole new can of cyberthreat worms, so to speak. If you’re unsure who to vote for, or you’re on the fence about certain issues, it’s important to be aware of the threats that exist, from AI deep fakes to social media’s power. Keep your wits about yourself and always cross-check information as best as you can.

What role do you believe social media platforms should play in safeguarding elections against cyberthreats and misinformation? Let us know by writing us at Cyberguy.com/Contact.

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