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Is the Coros Nomad really an adventure watch?

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Is the Coros Nomad really an adventure watch?

Coros’ Nomad is marketed as a “go-anywhere, do-anything” adventure watch. It’s got GPS and offline maps and will track a lot of activities, from yoga to bouldering. There’s an “Adventure Journal,” which the marketing copy promises will help you record “every step, catch, and summit.” While it doesn’t have some of the bells and whistles of a more expensive competitor like Garmin, it’s a product seemingly aimed at campers, backpackers, and other outdoorsy types who aren’t satisfied with something all-purpose like an Apple Watch. So when my colleague Victoria Song flagged the Nomad to me, I took Coros at its word — and, as The Verge’s resident dirtbag, took the Nomad on the Tahoe Rim Trail.

Outdoor recreation is a growing market. Notably, the market can afford smartwatches — the number of participants who make more than $100,000 a year is increasing, according to the Outdoor Industry Association. Hiking is the most popular activity.

Why aren’t hikers and trail runners demanding more from these products?

And backpackers, especially weight-obsessed thru-hikers, are absolutely deranged gearheads. Gear was the most common subject of discussion among hikers when I was on the Appalachian Trail earlier this year. Go to any backpacker forum and you’ll see the same thing. A really well-designed device isn’t going to need much marketing — word of mouth was enough to get me to try out the Haribo Mini Power Bank, the lightest 20,000mAh battery on the market and possibly also the cutest. There’s also lots of room to beat the price of Garmin smartwatches — the high-end models cost more than a grand. The Instinct 3, a comparable Garmin watch, is $399 at the absolute cheapest, even though you can’t download maps for navigation on that watch like you can with the Nomad. I haven’t owned a Garmin watch in about 10 years, largely because I just didn’t find the watches to be worth the price tag.

Photo by Liz Lopatto / The Verge

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I used the Coros Nomad, which costs $349, on my hike and for a month of training beforehand. I am about to identify a bunch of limitations for my specific very outdoors sports, but before I do that, I want to be clear: this is a good watch at a great price. But I got the sense it was designed by and for weekend warriors (or maybe just suburban distance runners?).

There’s a world where someone delivers everything the Nomad promises — but the Nomad itself doesn’t. This is a failure of marketing, obviously, but it got me thinking. Why aren’t hikers and trail runners demanding more from these products? Even the most “outdoorsy” ones are still primarily meant for road runners.

Let’s just get it out of the way: the battery life kicks ass, especially in comparison to my Apple Watch Series 6. (Unlike some of our reviews team, I am a technology normal and use things until they break, pretty much.) The Tahoe Rim Trail is officially 165 miles, though the FarOut map I used for navigation put it at 174. I created — and mostly stuck to — an 11-day itinerary. I charged the Coros Nomad before I left, then wore it nonstop for the entirety of the hike. It ran out of battery once, near the end of day 6, at mile 19 of 25, after more than 40 hours of actively tracking my hikes. After a recharge, I didn’t need to charge it again for the rest of the hike. Not bad.

But my first clue that the Nomad hadn’t really been designed for me happened as soon as I opened the Coros app. The defaults on that app give you a sense of who it’s for, and the third section down, after the “Today” data and the training calendar, is a prompt for creating a personalized marathon plan. Coros’ displays are admirably customizable, so removing the marathon plan section was easy, but I had nothing comparable to replace it with. In fact, while the watch has a lot of features for road and track runners, they don’t tend to generalize to people who hike, backpack, or even do trail running — a major missed opportunity.

The outdoorsiest runners aren’t getting the same kinds of training insights as their road runner brethren.

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The app had a prompt for a running fitness test, but it only works in “run” or “track run” mode, suggesting it’s not really geared toward trail runners. Road and track running are primarily about pace. Trail running generally involves dodging obstacles, dealing with uneven or loose ground, and longer, steeper climbs. That makes pace less of a priority, partly because of the increases in agility, balance, and strength demands. My guess, based on the fact that trail running, as a specific activity, is excluded from running fitness tests, is that Coros knows the “fitness test” won’t be accurate for trail runners. That’s frustrating in an “outdoors” watch — it means the outdoorsiest runners aren’t getting the same kinds of training insights as their road runner brethren.

Likewise, while there is an “auto pause” feature available for runners, it doesn’t work for hiking and walking — which is weird. My Apple Watch doesn’t have a problem noticing when I’m not moving. (There is a “resume later” mode if you want to track multiday activities in one track; I didn’t use it because breaking my hike into segments by day made more sense to me.)

I also found myself frustrated by the training calendar. While I could enter my strength routine and my trail runs, I couldn’t add hikes. The upside of the training calendar was that I could summon a specific workout on the Nomad as I did it — so if I was doing an interval run, the watch would notify me when each interval was over. For road and track runners, there are even preloaded workouts you can add, rather than painstakingly programming your own. Sadly, there wasn’t anything comparable for trail runners.

Photo by Liz Lopatto / The Verge

The watch did well at tracking walks and runs, of course. Both the distance and the altimeter seemed accurate when I tested them against my Apple Watch — I got roughly the same readings. But the default watch display on hiking was five screens of data. On the first page, it gave distance and speed, with the amount of time spent doing the hike in a bar near the bottom. The second page contained my heart rate and the time of day. The third page was Coros metrics — training load, as well as how efficient it felt my aerobic and anaerobic training was. The fourth page was lap (which in this case just meant mile) time, how far I’d gone until the next mile, and my speed. The final screen was the grade, my elevation gain and loss.

This is nonsense. I am simply not going to scroll though that many screens on a hike. That Coros’ made-up metrics take precedence over elevation and speed seems like a crucial error of judgment.

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If the watch can’t contact a satellite on its own, it’s no good in the wilderness as an SOS device

On any given day I’m on trail, I need to know roughly what my overall per-mile pace is, what my current pace is, how many miles I’ve traveled, and when the sun is going to go down. (It’s nice but not necessary to know my overall elevation gain — when combined with information from mapping apps, it can tell me how close I am to being done with climbing for the day without me pulling out my phone.) So I consolidated the screens of data to two useful ones. But the tradeoff for easily changeable widgets is that the watch isn’t designed to be readable at a glance. Maybe it’s just my middle-aged eyes, but the combination of the display and the relatively small fonts meant I was squinting at the watch more often than I should have been — especially given that it was taking up so much real estate on my wrist. A less modular display might have created room for more readable design.

But perhaps the most damning thing about the Nomad and the Coros app is how much they rely on being connected to the internet. The biggest failure is that the Nomad marketing copy advertises safety alerts that allow the watch owner to send an SOS — but without cellular data, they don’t work. If the watch can’t contact a satellite on its own, it’s no good in the wilderness as an SOS device. (Most watches can’t connect directly to satellites, though some new models will.) My problem here is the marketing: if you are promising that the watch is for going anywhere, the safety alert feature you’re advertising had better go anywhere, too.

In the Sierras, there are often afternoon thunderstorms, and while I was on the Tahoe Rim Trail, I had five straight days of them. (On the first one, I even got hailed on.) I had a 25-mile day not because I meant to walk 25 miles, but because I’d gotten most of the way up to the highest point on the trail, Relay Peak, when a thunderstorm began. I looked around at trees near me that had obviously been struck by lightning at some point in the past, decided that discretion was the better part of valor, and began heading back down.

A panoramic view of an overcast sky from a mountain top.

Yes, I did find those clouds menacing.
Liz Lopatto / The Verge

I’d gotten most of the way down when the thunderstorm passed, and then I had a decision to make: was I going to try to get over the mountain again? This wasn’t really a decision the Nomad could help me with. My Garmin InReach Mini 2 had helpfully informed me that there was, indeed, another thunderstorm on the way — it will work as long as it has a view of the sky, though a weather report will cost you one of your expensive text messages. The Nomad, on the other hand, pulls most of its data from Apple’s Weatherkit API, which means it only works if your mobile phone has service, so if you’ve put your phone in airplane mode to conserve battery or you don’t have service at all, you’re out of luck. So if you’re trying to stay safe by planning for the weather, the Nomad doesn’t really cut it in the backcountry.

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I did make it up and over Relay Peak before the next storm began, a deluge that soaked me to the skin despite my rain gear. But I had plenty of time on the down slope to wonder, soggily, if it would have been helpful to have gotten a storm alert before the first thunderstorm started. I found out after I got back to civilization that it was, in fact, possible to get a storm alert — the Nomad has a built-in barometer. Unfortunately, it was buried in a menu I hadn’t explored, and the storm alert defaulted to off.

I know that a lot of people enjoy fooling around with every menu and setting on their gadgets, but personally, I’d rather hike

I don’t expect Coros to entirely retool its app to prioritize backpackers. But it might have been helpful to get some of these details in a one-sheet with the Nomad quick-start guide: how to turn on weather alerts, how to test for altitude acclimation, that the SOS service and weather require cellular data. I know that a lot of people enjoy fooling around with every menu and setting on their gadgets, but personally, I’d rather hike. Pointing me at what might be useful would help me with that goal.

If the company wanted to invest more in training plans for trail runners, hikers, and backpackers — or, at minimum, allow people to add planned hikes to their workout calendar — that would be great. But there are other ways the Nomad fails the outdoors athlete.

As I was getting ready for the trail, I brought the watch to all my workouts, which is unusual. Generally I reserve activity tracking for cardio activity, because watches are pretty good at tracking that, and pretty bad at most everything else. But with its training load metrics, its recovery timer, and its sleep focus, the Coros app suggests the company’s devices can be used to foresee a person’s needs doing fairly complicated activities.

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Unfortunately, these activities are pretty idiosyncratic.

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The Coros app is somewhat successful at estimating training load for cardio, but the limitations around how it handles other activities make the “insights” suspect. The training load is based on duration and heart rate — which means for non-cardio activities, it’ll skew low. This data is then used to set a recovery timer, which is supposed to tell you how long it’ll take before you’re back at 100 percent. Because the training load isn’t based on reliable data for non-cardio activities, the recovery timer isn’t trustworthy either.

These problems aren’t unique to the Nomad; the Apple Watch (and pretty much every wearable fitness tracker) sucks at tracking this stuff, too. But it doesn’t try to give me recovery metrics or in-depth training insights.

Like most sports watches, the Nomad wasn’t very good at handling my strength training or yoga. The bouldering settings struck me as more useful. The watch will cue you to handle your first problem; when you’re finished, you click one of its buttons, and can then enter how you tackled the climb, using the sport’s specialized jargon. Afterward, you can see your total ascent, how long you rested between problems, and the grade you climbed at — as well as some less useful data, like heart rate. But with all three sports, the watch had trouble telling how much I’d exerted myself.

On trail, the Coros recovery timer wasn’t much better. After the first day, according to the watch, I was fatigued and needed to rest. The recovery timer stayed there throughout the duration of the trip. There were days I woke up feeling fresh and ready to go, and then glanced at the Coros app, which told me I was at 0 percent of my capacity. That felt silly, especially when I’d then knock out 15 miles.

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And despite all the workout modes the Nomad offered, there was an important one missing: rucking, or walking with weight. That’s the key feature of backpacking. The Apple Watch doesn’t offer rucking, either. Whoop also has a rucking mode, but doesn’t track weight. Coros’ direct competitor Garmin introduced a rucking mode earlier this year, allowing users to track their pack weight, and while its features leave some things to be desired, it’s a start.

The promised personalized training programs Coros’ app offers simply don’t fit anything I’m doing

It’s weird that rucking is so thoroughly ignored. Bro influencers, from Andrew Huberman to Peter Attia, have been singing its praises; GQ named it “the workout of 2024.” Axios notes it’s on the rise among women, too; Women’s Health highlighted its beneficial effects on bone density. Even Tom’s Guide has called it a “game changer.” Look, I consider myself a backpacker rather than a rucker, but whatever you call it, this is an underserved market.

The promised personalized training programs Coros’ app offers simply don’t fit anything I’m doing. To train for a thru-hike, I typically do trail runs and rucks using my actual backpack. On most workdays, I’m not going to be able to get in even a 10-mile hike, so running is important for my cardio capacity. As for rucking, that’s partly to get my feet used to the demands of the extra weight. The goal is to ruck with either my maximum pack weight or more for the month before my hike.

I will spare you the details of hiker math, but here’s the bare outline: I knew my gear alone would be 16.2 pounds; that I’d need to carry about 5 liters, or about 10 pounds, of water at maximum; and that water carry would be when I was also carrying four days’ worth of food, or about 8 pounds. My pack, at its absolute heaviest, would weigh about 32 pounds.

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That meant when I did training hikes, I loaded up my backpack until it weighed 35 pounds. Those hikes were largely vibe-based — I usually climbed a minimum of 2,000 feet over 10 miles as quickly as I could. But while I was training, I had plenty of time to fantasize about how a backpacker-oriented fitness watch could make my life easier. Here’s what I came up with:

  • Separate VO2 max to let me track my improvements
  • Field to let me enter how much I’m carrying
  • Suggestions for when I might be able to go up in weight safely
  • Suggestions for when I might be able to add mileage safely
  • The ability to generate a training plan for an end goal — for instance, automating the backpacker math I just did, and then generating a plan for getting from a user’s current level of fitness to, say, hiking 20 miles with 35 pounds of weight, with 3,000 feet of elevation gain. Ideally this would involve a mix of rucks and runs.

Sure, there are a limited number of thru-hikers who are going to be doing this particular style of training — but it will also benefit the much larger number of people who ruck for fitness. And who knows? If a smartwatch came up with a good couch-to-thru-hike app, it might catch on just like couch-to-5K.

On both the Nomad and the Apple Watch, I tracked my hikes as “walks” and my hikes with weight as “hikes.” That helped me separate the activities at a glance. But there were still some annoyances. On the Apple Watch, both my hikes and walks counted toward my estimated VO2 max, which is an indicator of aerobic fitness that is particularly important to endurance athletes — and while the actual value is kind of a bullshit metric that will vary pretty wildly between watches, the trend line is what I’m watching. When I’m hiking with weight in preparation for a backpacking trip or on the trip itself, my VO2 max takes a hit. When I stop hiking with weight after the trip, my VO2 max shoots up. Garmin gets around this problem by disabling the VO2 max when its watches are in rucking mode.

The Nomad’s VO2 max is buried in the “Running Fitness” menu, a feature I didn’t click on for a very long time because, well, it turns out there’s no data available for me since I’m not a road or track runner. Neither walks nor hikes count toward that score — and neither do trail runs.

A Coros Nomad Watch rests on a fallen log

At least the materials are fairly durable.
Photo by Liz Lopatto / The Verge

I understand the Nomad added offline street names to its GPS navigating capabilities, which was basically meaningless to me — there aren’t a lot of streets where I go. The watch’s screen wasn’t big enough to be my main source of navigation; FarOut is pretty tough to beat, not least because it can do things like tell you if a water source is still running even if you don’t have service. It’s also difficult to get lost on the Tahoe Rim Trail, which is well groomed and clearly signed. Perhaps if I had made camp and gone for a day hike, it would have been more useful in retracing my steps back to camp. Still, I didn’t see any obvious flaws using it, and I was impressed by the lack of lag.

The map the Nomad generates can be used as the backbone of its Adventure Journal function. This is the distinguishing feature of the Nomad, which lets you add photos and voice notes made on the Nomad watch — it’s got a built-in microphone — to your recorded activity.

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Sadly, it, too, does not work unless you are connected to the internet. This limits its on-trail usefulness.

Like many other Coros features, it’s not exactly easy to find the voice note function from the activity screen

Screenshot from Coros app, showing where along the route I took photos

Desolation Wilderness was the prettiest part of the hike. It was also the busiest.
Liz Lopatto / The Verge

For ultralight types, keeping notes in your phone is good enough. I carry a notebook and pen — luxury items, but fairly flexible ones. I keep a trail journal on the days I don’t immediately fall asleep as soon as I lie down in my tent. (It’s a nice way to wind down.) I also use it to sketch out my intended route, make shopping lists for my resupply runs, and, in a pinch, leave a note on the dashboard of my car saying when I expect to be back from my trip. For the kind of hiker who doesn’t want to bring a pen (0.3oz) and notebook (5.4oz), it might serve as an upgrade over trying to type on a phone.

Writing in my journal is a habit; making voice notes is not. So while I was hiking the TRT, I did not use the microphone, because it simply did not occur to me. To be honest, I’m not sure what notes I’d make on a thru-hike that need to be coordinated to a specific point on trail. The voice notes feature is probably most useful for people who hunt and fish, or birdwatchers. Like many other Coros features, it’s not exactly easy to find the voice note function from the activity screen — but once I located it, it worked well enough.

The photo feature was more intuitive. You can take photos in the Coros app, though I didn’t; I find it easier to take photos without unlocking my phone. Because I went so long without an internet connection, I was dreading dealing with the backlog, but uploading the images to my activities was fairly effortless — and when I sent some of my travelogue to my friend Rusty, he didn’t have any trouble seeing both my route and my photos.

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The real question around the Adventure Journal was how much it locks your notes into the Coros system, and the answer is: at least a little. I was able to export the data from my last day, and then upload a GPX of the hike to CalTopo, one of my favorite mapping programs. Though the data included my pins — the spots where I’d taken pictures — the pictures themselves were not included.

A view of mountains, from a trail covered in scree, with a gorgeous blue sky and little fluffy clouds.

It’s peaceful out there.

I agree with a lot of straightforward hardware reviews about the Coros Nomad — the battery life is fantastic, the watch itself is relatively light and can take a beating, the offline navigation works very well (for a watch — screen limitations are always going to matter), and it’s appealingly cheap. It’s a tremendous upgrade over my current watch in those respects. While a flashlight or solar charging would be nice, they’re not necessities. No, it’s the software I have beef with.

As far as I know, there hasn’t yet been a truly great backpacker watch, and the Nomad definitely isn’t it. The Adventure Journal is a neat toy, but not much more. The software fixes that could get the Nomad over the line might include training programs for trail runners and backpackers, a rucking mode (ideally with better support for rucking than the relatively paltry offerings by its competitors), and a more considered recovery program. Even simpler fixes — highlighting the capabilities that the Nomad does have but are buried in a non-intuitive menu, an easier-to-read design in activity modes, an app that does more when it’s offline — would be improvements.

A Coros Nomad watch, positioned in some green grass.

I found myself dreaming about what an ideal backpacker watch would be while wearing the Nomad.
Photo by Liz Lopatto / The Verge

But let’s dream for a minute, because the Nomad really got me thinking about what an ideal outdoor watch could do. Obviously, the battery life and GPS navigation are nonnegotiable. But the one hardware modification that could really change the game is satellite connectivity. I know it’s possible to connect to a satellite via a watch because the Apple Watch Ultra 3 offers it — but that watch only has an estimated 72 hours of battery life in low-power mode, and it’s $800. The new Garmin Fenix 8 Pro also offers it along with roughly 27 days of battery life, but it requires a subscription on top of its absurd starting price of $1,200.

A watch that lets me drop the Garmin InReach Mini (3.5oz) has benefits beyond the weight savings and letting me cancel an expensive subscription: I am less likely to lose my watch in a fall than I am to lose the Garmin device, even if it’s clipped to my belt loop. A watch that lets users send a real SOS — as well as check-in notifications — is going to be much more of a game changer than solar charging, flashlights, music, or wallets. Add alerts for severe weather, and you’ve got a winner. That’s safety gear, and no one in their right mind skimps on that in the backcountry. People are going to buy Garmin’s Fenix 8 Pro, despite the eye-watering price and subscription, for exactly this reason. Shit, I might be one of them when I need to replace my InReach — even though the Fenix 8 Pro is stuffed with features I don’t want or need, like speakers, a voice assistant, preloaded golf course maps, and dive functionality. I’d love a better, cheaper alternative.

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A watch that lets me drop the Garmin InReach Mini (3.5oz) has benefits beyond the weight savings and letting me cancel an expensive subscription

When I am on a solo hike, people are consistently surprised that I — I’m openly female — feel safe enough to hike alone. Thru-hiking is pretty male-dominated, and a lot of effort goes into assuring women that we are fairly safe outdoors. I wonder how many other women might try their first solo hike if they knew they could easily summon help by pressing a button on their watch. Probably a lot! And I bet there are a lot of women road runners out there, especially in rural areas, who would benefit from knowing they can summon help without cell service too.

This is maybe a prime example of how designing gear for the most intense users also expands the market. That’s the norm for this sport. Ray Jardine pretty much revolutionized backpacking by cutting weight and kicked off the ultralight movement. Ultralight gear made the sport more accessible to women, older people, and people with injuries, increasing backpacking’s popularity. Thinking about thru-hikers and trail runners — especially ones who are training for the more maniacal races, such as 100Ks — is like making basketball shoes for LeBron James. Ideal gear will matter more to LeBron, but the average high school player stands to benefit too.

So: is the Nomad a good watch? Yes, in some ways, if you’re comparing it to current offerings from Apple or Garmin — especially in its price range. But it doesn’t live up to its marketing campaign of letting you go anywhere and do anything. The reasonably affordable watch that will do that for the world’s most deranged gearheads doesn’t exist. At least, not yet.

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Technology

Figma adds more Photoshop-like AI tools for image editing

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Figma adds more Photoshop-like AI tools for image editing

Figma is launching three new AI-powered creative tools to help users edit their images without jumping to another platform. The new tools are available in Figma Design and Figma Draw, and can be used to quickly remove objects from an image, isolate objects so they can be repositioned, and extend images beyond their previous dimensions.

The Erase object and Isolate object tools are designed to work alongside Figma’s existing lasso tool, which allows users to draw around specific sections of the image they want to edit. Any objects or people within these selections can then be instantly erased from the image while filling in the background behind them, or separated from the background layer to reposition or edit them directly.

The Expand image tool expands the background of an image to fit new aspect ratios “without distortion,” according to Figma. It sounds similar to Adobe’s Generative Expand tool for Photoshop, using generative AI to fill the extended space in a way that blends into the original image. Adobe also has similar AI tools for erasing and isolating objects — Figma doesn’t size up to the vast suite of creative tools available across Adobe’s apps, but introducing its own native features gives Figma users fewer reasons to use other platforms for those editing requirements.

Figma is also launching a new image editing toolbar to house these editing features in one place, alongside existing capabilities like the Remove background tool. These new features are available to Figma users with “Full Seat” access, which is the subscription tier required to unlock all of Figma’s design products. Next year, Figma says it plans to make the new editing tools available across other apps within its platform.

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Technology

Why your holiday shopping data needs a cleanup now

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Why your holiday shopping data needs a cleanup now

NEWYou can now listen to Fox News articles!

If the ads you see in December feel a little too accurate, you are not imagining it. 

The holiday shopping season is the busiest time of the year for retailers and for data brokers. These companies quietly track, collect and sell your personal information. Every search, click, cart add and purchase feeds a digital shopping profile tied to your name, phone number, email and address.

If you do not clean it up before the year ends, that profile will follow you into 2026. It fuels more scam calls, targeted ads, identity theft attempts and privacy risks you never agreed to. Here is how your profile forms, why data brokers want it and how to erase it fast.

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Get my best tech tips, urgent security alerts and exclusive deals delivered straight to your inbox. Plus, you’ll get instant access to my Ultimate Scam Survival Guide — free when you join my CYBERGUY.COM newsletter.

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FBI WARNS EMAIL USERS AS HOLIDAY SCAMS SURGE

Your digital shopping profile forms every time you browse, click or buy during the holiday season. (iStock)

Your digital shopping profile forms the moment you shop online

Your profile starts forming the second you browse Amazon, Target, Sephora, Walmart or any online store. Every interaction adds new data points, including:

  • Items you viewed
  • Items you added to your cart
  • Purchases and near-purchases
  • Shipping and billing addresses
  • Total spending
  • Preferred brands
  • Device type and browser
  • IP address and physical location

Activity spikes in November and December. You are searching for gifts, deals, decorations and electronics. Data brokers watch this surge and collect more aggressively.

How data brokers get your information

Data brokers gather your personal information from several places at once. Here are the most common sources.

1) Retailers send your shopping data to third parties

Most retailers use analytics, advertising or measurement partners. These partners are often data brokers. The more companies that handle your information, the higher the risk of exposure.

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Marketing tools may analyze personal details such as age, race, gender, location and shopping habits. Even without clear consent, partners often receive:

  • Full purchase histories
  • Timestamps
  • Product categories
  • Loyalty account details

Some stores even share in-store behavior when you scan a loyalty card.

2) Shopping apps track far more than what you buy

Apps from Amazon, Temu, Walmart, SheinTarget and others track everything you do. They often collect:

  • Real-time location
  • Device data
  • Contact lists if allowed
  • Swipe patterns
  • Time spent viewing specific items

This behavioral data becomes extremely valuable to data brokers. It also helps scammers understand how to target you.

Data brokers collect this activity from retailers, apps and tools to build a detailed record of your habits. (iStock)

3) Price-comparison tools copy your browsing habits

Browser plugins that offer price drops or deal matching often collect far more than you expect. An FTC investigation revealed that they can capture details from location and demographics to mouse movements.

Data points like these get packaged, sold and added to your digital shopping profile. Scammers can then build highly targeted attacks.

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What scammers can do with your digital shopping profile

Scammers use these profiles to run more convincing attacks during the holiday season. With access to your data, they can:

  • Send fake order confirmations
  • Launch refund scams
  • Send fraudulent delivery texts
  • Commit identity theft
  • Resell your information to other criminals

If you interact with a scam even once, your profile may be marked as verified. That makes you a priority target for future attacks.

PROTECT YOUR DATA BEFORE HOLIDAY SHOPPING SCAMS STRIKE

Why December is the best month to delete your data

Each January brings a surge in scams, including refund scams, account update scams, IRS scams, Medicare scams and subscription renewal scams. Many of these attacks rely on the holiday shopping data collected in the weeks before.

If you delete your data now, you reduce:

  • Scam calls
  • Spam emails
  • Targeted phishing attempts
  • The number of companies holding your personal information

Data brokers must delete your information once you request it. Acting now limits how much of your 2025 activity they can store and resell.

WHAT REALLY HAPPENS ON THE DARK WEB, AND HOW TO STAY SAFE

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However, removing your data manually is nearly impossible. You would need to contact and send opt-out requests to:

  • People-search sites
  • Marketing data brokers
  • Retail data aggregators
  • Ad-targeting vendors
  • Shopping analytics platforms
  • Credit-linked identity brokers

One at a time.

The fastest way to delete your digital shopping profile

This is why I recommend using an automated data removal service. They remove your exposed data from hundreds of data broker sites and continue to monitor new threats.

While no service can guarantee the complete removal of your data from the internet, a data removal service is really a smart choice. They aren’t cheap, and neither is your privacy. These services do all the work for you by actively monitoring and systematically erasing your personal information from hundreds of websites. It’s what gives me peace of mind and has proven to be the most effective way to erase your personal data from the internet. By limiting the information available, you reduce the risk of scammers cross-referencing data from breaches with information they might find on the dark web, making it harder for them to target you.

Check out my top picks for data removal services and get a free scan to find out if your personal information is already out on the web by visiting Cyberguy.com.

Clearing your data in December reduces scams, cuts targeted tracking and protects your privacy heading into the new year. (iStock )

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Kurt’s key takeaways

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The AI industry’s biggest week: Google’s rise, RL mania, and a party boat

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The AI industry’s biggest week: Google’s rise, RL mania, and a party boat

This is an excerpt of Sources by Alex Heath, a newsletter about AI and the tech industry, syndicated just for The Verge subscribers once a week.

Reinforcement learning (RL) is the next frontier, Google is surging, and the party scene has gotten completely out of hand. Those were the through lines from this year’s NeurIPS in San Diego.

NeurIPS, or the “Conference on Neural Information Processing Systems,” started in 1987 as a purely academic affair. It has since ballooned alongside the hype around AI into a massive industry event where labs come to recruit and investors come to find the next wave of AI startups.

I was regretfully unable to attend NeurIPS this year, but I still wanted to know what people were talking about on the ground in San Diego over the past week. So I asked engineers, researchers, and founders for their takeaways. The list below of responses includes Andy Konwinski, cofounder of Databricks and founder of the Laude Institute; Thomas Wolf, cofounder of Hugging Face; OpenAI’s Roon; and attendees from Meta, Waymo, Google DeepMind, Amazon, and a handful of other places.

I asked everyone the same three questions: What’s the buzziest topic from the conference? Which labs feel like they’re surging or struggling? Who had the best party?

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The consensus was clear. “RL RL RL RL is taking over the world,” Anastasios Angelopoulos, CEO of LMArena, told me. The industry is coalescing around the idea that tuning models for specific use cases, rather than scaling the data used for pre-training, will drive the next wave of AI progress. What’s clear from the lab momentum question is that Google is having a moment. “Google DeepMind is feeling good,” Hugging Face’s Wolf told me.

The party circuit was naturally relentless. Konwinski’s Laude Lounge emerged as one of the week’s hotspots — Jeff Dean, Yoshua Bengio, Ion Stoica, and about a dozen other top researchers came through. Model Ship, an invite-only cruise with 200 researchers, featured “a commitment to the dance floor that is unprecedented at a conference event,” one of the organizers of the cruise, Nathan Lambert, told me. Roon was dry about the whole scene: “you can learn more from twitter than from literally being there … mostly my on-the-ground feeling was ‘this is too much.’”

Here’s what attendees had to say about NeurIPS this year:

What was the buzziest topic among attendees that you think more people will be talking about in 2026?

Which labs feel like they’re surging in momentum, and which ones feel more shaky?

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What was the best party you attended or had FOMO over?

Yes, some people thought keynotes were parties. I guess academia lives on at NeurIPS after all.

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