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To start or sit a rookie QB? That’s the question coaches, analysts keep debating

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To start or sit a rookie QB? That’s the question coaches, analysts keep debating

During March’s league meetings, reporters huddled around Sean Payton, one of football’s quarterback philosopher kings.

Between questions lobbed in his direction and with the upcoming NFL Draft a primary focus, the Denver Broncos head coach shared what would later become more than a passing thought about rookie quarterbacks.

“There’s a topic that I see and read about sometimes, and you guys would know this,” Payton said inside a ballroom at the swanky Orlando Ritz-Carlton. “Is it better to sit behind a starter or get thrown into a fire?”

Payton highlighted the Green Bay Packers’ lineage of Brett Favre, Aaron Rodgers and Jordan Love and the benefits of the multiyear education each replacement received by watching a longtime starter still slinging at the peak of his powers.

“That’s invaluable,” Payton said. “And yet, there are times when you don’t have that luxury.”

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For those aware of history, the query may have sounded purely hypothetical. Denver’s last rookie Week 1 starting quarterback was John Elway in 1983. Payton, former coach of the New Orleans Saints, had never opened a regular season with a first-year passer under center.

One month later, with a roster lacking an obvious starter after releasing Russell Wilson, a Super Bowl champion but a poor fit for Payton’s scheme, the Broncos selected Oregon’s Bo Nix with the 12th overall pick. Payton’s hypothetical about the start-sit debate, one every franchise has faced over the decades, had become reality.

Denver drafting Nix meant six franchises in 2024 put themselves into this situation. Three plan to start their rookies in Week 1: the Chicago Bears and Washington Commanders, who drafted Heisman Trophy winners Caleb Williams and Jayden Daniels, respectively, and the Broncos with Nix.

The duo selected with the first and second overall picks by organizations long searching for an answer at the sport’s most valued position were always considered part of this club. Nix’s summer work turned him into a potential member. Minnesota Vikings rookie J.J. McCarthy’s chances ended when he suffered a season-ending knee injury. The Patriots’ Drake Maye, the No. 3 pick, may quickly ascend New England’s quarterback depth chart.

Tennessee Titans first-time head coach Brian Callahan is among those who believe the sooner incoming quarterbacks start, the better.

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“That’s the one thing I’ve always believed,” said the ex-Cincinnati Bengals offensive coordinator who taught rookie day-one starter Joe Burrow. “The idea that quarterbacks learn more by sitting? I don’t subscribe to that.”


Broncos rookie quarterback Bo Nix chats with coach Sean Payton during the team’s rookie minicamp in May. (Matthew Stockman / Getty Images)

Organizational details are rarely the same, yet this highly scrutinized choice is always a defining moment.

Three-time Super Bowl-winning coach Andy Reid has tackled this matter before. The first start for Donovan McNabb, the Philadelphia Eagles’ No. 2 overall selection in the 1999 draft, came in Week 10. With Kansas City, Reid kept 2017 rookie Patrick Mahomes as Alex Smith’s backup except for an essentially meaningless Week 16 start despite the Chiefs boldly trading up from pick 27 to 10.

“The toughest thing for these young guys is the blitz game and the different coverages and disguises they’re coming into,” Reid said. “I believe in giving (the rookies) an opportunity, if you can, to see those things before you throw them in.”

With three titles in five Super Bowl appearances, plus other trips to the conference championship game, one can say waiting worked for Reid. However …

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“I think there’s no substitute for playing,” Callahan said. “There’s no easier way to learn lessons than going through them physically.”

Green Bay’s offensive-minded head coach Matt LaFleur’s experiences led to a different conclusion.

“I do believe that some guys, if they’re thrown in there too early, get scars and start to lose their confidence,” LaFleur said in Orlando.

C.J. Stroud, the 2023 Offensive Rookie of the Year, is a prime example of a passer who “comes in and lights the league on fire,” LaFleur said. Knowing most rookies won’t experience such steady highs, the Packers coach emphasized, “You want them to have a great knowledge base and maintain their confidence through the ups and the downs.”

A competitive player aware of Stroud’s exploits, Daniels recently told The Athletic, “Everybody’s path is different. C.J.’s rookie year was phenomenal. … Not too many rookies come in and do that.” At the same time, others needing more seasoning can “have a lot of success in the future.”

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No matter how bold or shaky the start-sit stance, one constant refrain from either camp sounds like a famous Whitney Houston lyric. The kid passers are our future. Teach and develop them well, and then let them lead the way. If only it were that simple.

“The hardest thing to do in sports, I think, is evaluate and develop a quarterback,” Commanders general manager Adam Peters said. “You want to make sure you do as much as you can to let them develop.”

The assessment from former NFL quarterback EJ Manuel, a 2013 first-round pick by Buffalo, comes from lived experiences.

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“You have to have an infrastructure in place around him for development. That’s the most important part. Fans don’t have that patience, but those in charge have to,” Manuel said.

“If you don’t, you’ll look up in two years and return to the same place.”


Ex-Bengals offensive coordinator Brian Callahan worked with rookie quarterback Joe Burrow in 2020. (Joe Robbins / Getty Images)

McCarthy’s college coach and former NFL quarterback, Jim Harbaugh, altered his opinion over time.

The 1987 late first-round quarterback waited three seasons before becoming a full-time starter. That likely contributed to the new Los Angeles Chargers head coach previously sharing Reid’s broad view. The 14-year NFL veteran and coach of the 2012 NFC champion San Francisco 49ers once saw the “big jump” from college to the pros as comparable to J.V. to varsity and high school to college football.

Harbaugh turned to second-year quarterback Colin Kaepernick over the experienced Smith as the 2012 49ers pushed for a championship. Last college football season, with McCarthy, a two-year starter and future top-10 selection, Harbaugh coached Michigan to an undefeated national championship. Two months after winning the title, Harbaugh explained why he’d changed his tune.

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“I’ve noticed that jump is not as big anymore,” Harbaugh said in Orlando during the AFC coaches’ breakfast. “Guys are coming from high school to college, and the quarterback is one of those positions now where they’re ready. … Going from college to pro, they’re able and ready to play quicker. Why is that? Probably a bunch of reasons, but they are well-trained coming out of high school (and) college.”

After an extraordinary final college season that catapulted his draft stock, Daniels is a perfect avatar for Harbaugh’s stance.

“Jayden probably made more progress than any quarterback coming out in the last five or six years,” one scout told The Athletic before the draft.

Washington acquired veteran signal callers over the years, including McNabb, but there’s no hope like first-round pick quarterback hope. Daniels is the third since 2012 for Washington when Robert Griffin III had fans believing the team’s quarterback struggles were over.

Despite new coach Dan Quinn half-heartedly pushing a summer quarterback competition, there was little doubt Washington would immediately start the prized rookie.

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Though Daniels, 23, is older than some of his draft class peers, the Commanders never let him skip developmental steps.

“Let’s get really good, kick ass at this, and then we move on,” Quinn said this summer. “It doesn’t all have to be in one week or one month.”

The Commanders revamped nearly their entire football infrastructure before choosing Daniels, a five-year college starter at Arizona State and LSU who turns 24 in December.

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Hiring the defensive-minded Quinn brought a first-tier people-person to an organization desperately needing a hug. The offense’s “help wanted” sign remained until former Arizona Cardinals head coach Kliff Kingsbury was convinced to become Washington’s offensive coordinator.

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Kingsbury tutored Mahomes and Heisman Trophy winner Johnny Manziel in college and guided another passer with access to the mythical Heisman House, the Cardinals’ Kyler Murray. That might be considered enough to aid Daniels. But the Commanders didn’t stop there.


There was little doubt new coach Dan Quinn and the Commanders would start No. 2 pick Jayden Daniels this fall. (Mitchell Leff / Getty Images)

Brian Johnson, the Eagles quarterbacks coach when 2020 second-round pick Jalen Hurts developed into an MVP candidate, became Washington’s assistant head coach and pass-game coordinator.

Quinn retained former Stanford quarterback Tavita Pritchard as Washington’s quarterbacks coach and hired David Blough, an active quarterback the previous five seasons, as the assistant quarterbacks coach. Super Bowl XXII hero Doug Williams returned to Washington’s front office.

“We got a bunch of former quarterbacks on the (staff),” said Kingsbury, a standout playmaker at Texas Tech. “Pointers, tips, things we can help him grow and expedite the process, we’re here for it.”

New England expanded its staff by hiring T.C. McCartney as its first quarterback coach in years. Former NFL quarterback — and recent Italian League player — Ryan Griffin joined Chicago’s staff.

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The purposeful signing of another Heisman winner, Marcus Mariota, put a mentor in Washington’s quarterback room for Daniels. The No. 2 selection by Tennessee in 2015, Mariota considers the first two seasons the best of his career partly due to the veterans in the Titans’ quarterback room “who took care of me. … We’re trying to create that type of atmosphere here for Jayden.”

Manuel could only dream of such infrastructure.

“I didn’t get that luxury,” he lamented.

Manuel, the 16th pick and the lone quarterback selected in the first round in 2013, started the first five games as a rookie despite undergoing meniscus surgery soon after the Bills’ second preseason game. Kevin Kolb, Buffalo’s ersatz version of experienced help, also suffered a preseason injury. That left Buffalo and first-year head coach Doug Marrone with three options: use undrafted free-agent rookie Jeff Tuel, acquire/pay another vet or rush Manuel’s recovery.

“They more or less turned to me and said, ‘Hey, it’s been three and a half weeks. Let’s get out there,’” Manuel recalled during a phone call last month. Though not fully recovered, the rookie obliged. Following a promising opening chapter, Manuel bookended his pain by injuring his other knee.

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He missed the next four regular-season games and six overall. Though he entered 2014 as Buffalo’s starter, Manuel was benched after four games. He didn’t throw another pass that season Marrone’s last season as the Bills’ head coach made three starts over the final two years of his rookie contract and was out of the league after the 2017 season.

Buffalo’s fixation on the short term rather than a years-long vision isn’t an anomaly.

Consecutive failures with top-three picks Sam Darnold and Zach Wilson punctuate the New York Jets’ eight-year stretch without a winning record. Both were traded after three seasons. In the quarterback desert after 2015 MVP Cam Newton lost his Superman cape, Carolina saw Darnold as a potential fix. That experiment fizzled. Two seasons later, the Panthers shipped a massive haul of assets to Chicago for the right to select Bryce Young first overall in 2023.

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Young endured a classic example of what happens when a newbie is paired with arguably the NFL’s most unstable franchise. The Panthers finished with a league-worst 2-15 record as Young was sacked 62 times. Meanwhile, having endured their version of quarterback purgatory for decades, the Bears drafted Williams No. 1 in April with a pick acquired from the Panthers.

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Manuel’s broad advice is to let young quarterbacks “sit at least the first six games” to learn the clutch details of the job. Ideally, and beyond organizational patience, that would require a proven starter already on the roster. Having drafted Michael Penix Jr. this spring at No. 8 after signing Kirk Cousins to a massive multiyear contract, Atlanta will likely continue this approach for at least two seasons. But the shortage of viable starters means not everyone has that luxury of time.


A first-round pick in 2013, EJ Manuel would start just 18 games in his five-year NFL career. (Sam Greenwood / Getty Images)

For those who want to turn to the data for unequivocal answers on how quickly to start a rookie quarterback, think again.

Analytics guru and defense-adjusted value over average (DVOA) creator Aaron Schatz has studied the options. “Every research project we’ve done on this has ended with this answer: ‘I don’t know.’”

Every side of this debate can cherry-pick Super Bowl titles and individual awards to claim conclusive proof. Schatz says only one standard for Year 1 exists when looking at outcomes for the 59 first-round quarterbacks this century.

“The typical norm for a rookie quarterback is to be below average,” said Schatz. “Even for a top pick or one who eventually turns out to be good.”

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Defining “franchise quarterback” is nebulous and, from a debate/conversation perspective, often exhausting. Since finding a player who will be under center for years beyond his rookie contract is the primary goal, exploring the paths for those first-round picks who did or didn’t receive a contract extension might be illuminating. The list, pulled from TruMedia, begins in 2000 but includes neither the three selected in 2023 nor this year’s six.

• Week 1 starters. Of the 22, eight received a second consecutive contract from their original team: Burrow, Joe Flacco, Trevor Lawrence, Andrew Luck, Murray, Cam Newton, Matt Ryan, Matthew Stafford

• Debut before Week 7. Of the 43 rookies in this category, 13 received a second consecutive contract from their original team: the initial eight names, Josh Allen (Week 2 debut), Justin Herbert (2), Daniel Jones (3), Ben Roethlisberger (3), Alex Smith (5)

• Debut Week 7 or later. Of the 13 in this category, six received a second consecutive contract from their original team: Jared Goff (11), Lamar Jackson (11), Mahomes (16), Eli Manning (11), Tua Tagovailoa (8), Michael Vick (9)

• Starting debut after drafted season. Of the 10 rookies, six received a second consecutive contract from their original team: Daunte Culpepper, Jordan Love, Carson Palmer, Chad Pennington, Philip Rivers, Aaron Rodgers

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By the money math, waiting beyond the first season might seem like the winning approach. LaFleur coached Rodgers, who began his career with three years as Favre’s backup, and Rodgers’ replacement, Love, a 2020 first-round selection. The luxury of having a four-time MVP meant not even considering rushing the Utah State alum’s development.

“It’s hard when a guy loses his confidence to recover from that,” LaFleur said.

David Carr never did entirely. Selected first overall in 2002 by the expansion Houston Texans, Carr started all 16 games as a rookie and was sacked 76 times. That remains the single-season high for any quarterback. Carr remained a full-time starter until 2006 and stayed on NFL rosters through 2012, but he never finished a season with over 16 touchdowns or a winning record as a starter.

The counterpoint? Peyton Manning, the first overall selection in 1998, led the league with 28 interceptions as the Colts went 3-13 in his rookie season. The smooth road to Canton began the following year.

Playing the waiting game is old school. Of the 10 quarterbacks making their first start in Year 2 or later, only Love was drafted after 2011. Love’s impressive first season as a starter led to him receiving a contract extension this summer that put him among the highest-paid quarterbacks.

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Before the draft, many expected the teams that selected Maye, 22, or McCarthy, 21, to allow a longer adjustment period for the inexperienced quarterbacks. The Patriots announced last week that Jacoby Brissett, a longtime spot starter and high-end backup, would be the Week 1 starter over Maye.

Landing on contending teams benefits any quarterback. Rodgers replaced Favre after Green Bay lost the NFC Championship Game following the 2007 season. Culpepper ascended to QB1 for a Vikings team coming off a 10-6 regular-season record and playoff appearance.

McCarthy’s injury officially gave Darnold a third and likely final chance to start, this time under the direction of head coach and play caller Kevin O’Connell.

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“So much depends on whether you have at least an average starter to use and the coach’s job security,” Manuel said. “Kevin O’Connell has that kind of time. He could have let J.J. McCarthy watch and learn before the knee injury.”

Based on a pre-draft interview with Daniels, Manuel dubbed him a “student of the game.” With a confident but even-keeled vibe, Daniels doesn’t back off the hype surrounding his draft status or the juxtaposition against RGIII, Stroud and other successful rookie quarterbacks.

“It’s going through the ups and downs, through adversity. I don’t compare myself to C.J.,” Daniels said. “It’s a competitive thing. I’m not coming in and expecting I will have a rookie year like that.”

Despite his analytical glass-half-empty analysis of rookie starters, Schatz conceded a silver lining.

“The expectation has to be that a rookie quarterback has to be bad, but there is hope,” he said. “That, at least, as a fan, gives you something to hang your hat on.”

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Quarterback Peyton Manning struggled mightily as a rookie for the Colts in 1998. But he gained valuable experience that would help him to a Hall of Fame career. (John Ruthroff / AFP via Getty Images)

Washington’s intrigue surrounding Daniels intensified with its pre-draft homework on the quarterback whose electric running, Peters said, “kind of takes your soul as a defense.” Then, the internal conversation shifted to how they could improve him, no matter the tutoring pace.

“Whether that takes three months or three games or whatever, putting somebody into a space before they’re ready can be detrimental,” Quinn said. “That can set you back. You don’t want any setbacks.”

Coaches sought to protect Daniels this summer, emphasizing reps in two joint practices over preseason action, even if the rookie sometimes couldn’t quiet his aggressive nature. Quinn worked with Daniels in the preseason on the timing of his pregame routine while trainers helped set a weekly regimen.

The effort must go both ways — and it has. Daniels impressed teammates with his crack-of-dawn agenda by consistently beating them to Washington’s practice facility. Terry McLaurin lauded the rookie’s penchant for staying late to work with receivers, something Daniels did last week after the Commanders signed ex-Texan Noah Brown.

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Washington’s vision of altering its locker room culture included acquiring several notable veterans. In between basketball trash-talking with Bobby Wagner — and the linebacker calling out the offense’s play in practice — Daniels picks the brain of the future Hall of Famer for confirmation on what he sees with the defensive scheme.

Coordinators “get you figured out and make you so confused or play a little bit slower,” said Manuel, an ACC Network and SiriusXM college football analyst. “That half-second leads to tipped balls and interceptions and sacks.”

And in some instances, failure. History shows that only some teams are well equipped to help those attempting to play this fragile position.

Don’t blame salaries. The 2011 collective bargaining agreement severely limited rookie contract loot. “It’s not the money,” Manuel said. “Guys don’t get paid like Sam Bradford anymore. Maybe it is just the excitement, the unknown.”

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Reid cites human nature. “People aren’t patient, so fan bases are impatient,” he said. “A lot of times, it can put a lot of pressure on that player.”

On the other hand, some feel that waiting a half-season or longer to play a highly drafted quarterback won’t help them eliminate negative qualities.

“There are hard lessons to learn in this position. They need to play, and they need to learn them,” Callahan said. Tennessee’s coach inherited strong-armed 2023 second-round pick and nine-game rookie starter Will Levis. “I think that the more that happens quickly, the better.”

There are few conclusions in the start or sit debate, but Washington and other teams with first-round rookies now and in the future must take logical steps toward helping the cause. Otherwise, history is bound to repeat itself.

(Top photo of Jayden Daniels: Mitchell Leff / Getty Images)

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Angel Reese announces her season is over as Caitlin Clark Rookie of the Year race may now be decided

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Angel Reese announces her season is over as Caitlin Clark Rookie of the Year race may now be decided

Chicago Sky rookie Angel Reese announced on X that her season is over due to an injury on Saturday night after being declared questionable for the team’s upcoming game against the Dallas Wings with a wrist issue.

“I’m filled with emotions right now that I have a season-ending injury, but also filled with so much gratitude for what is next. Although this is God’s timing and not mine, I am finally able to give myself a physical and mental break. ‘God gives his hardest battles to his strongest soldiers,’” Reese wrote. 

Reese finishes her rookie year with an unprecedented number of rebounds. In just her first year, without even finishing the full season, Reese broke the record for most rebounds in a single WNBA season and the record for most rebounds per game with 13.1.

Chicago Sky forward Angel Reese grabs a rebound. (Kamil Krzaczynski-USA TODAY Sports)

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Reese broke the single-season record in the Sky’s 79-74 loss at Minnesota on Sept. 1, when she surpassed Sylvia Fowles’ record of 404 set in 2018. Fowles beat the record by one just a year after Jonquel Jones recorded 403. Reese accomplished the feat in just 23 games.

Reese was considered the biggest challenger to fellow rookie star Caitlin Clark for the WNBA’s Rookie of the Year award. Former NBA All-Star Joakim Noah even told Fox News Digital he would vote for Chicago Sky rookie Angel Reese over Clark for Rookie of the Year if he had a say.

“When I look at her play, she reminds me a lot of myself,” Noah said.

Clark has put up the better averages in terms of points, assists, steals, blocks and every major shooting percentage category. Clark broke the Fever’s single-season record for assists in a loss to Minnesota on Friday. 

But Reese did have a drastic advantage in terms of rebounds. With 13.1 rebounds per game, Reese more than doubled Clark’s current 5.8 per game.

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In head-to-head matchups this year, the Fever have beaten the Sky three out of four times. In two of those matchups, Reese put up more points than Clark while putting up more rebounds than Clark in all four meetings. Clark put up more assists in all four meetings.

EX-NBA ALL-STAR ON WHY HE PICKS ANGEL REESE OVER CAITLIN CLARK FOR ROOKIE OF THE YEAR

Angel Reese and Caitlin Clark

Angel Reese and Caitlin Clark look on during the second half against the Chicago Sky on June 23, 2024, at Wintrust Arena in Chicago. (Melissa Tamez/Icon Sportswire via Getty Images)

Prior to her season-ending injury, Reese spoke about her rivalry with Clark in the first episode of her podcast on Thursday. Reese expressed tremendous respect for Clark and that they have no ill-will toward each other despite a heated rivalry that dates back to their college careers, when Clark was at Iowa and Reese was at LSU. 

However, Reese spoke out against Clark’s passionate fans and claimed they have harassed her. 

“I think it’s really just the fans, her fans, the Iowa fans, now the Indiana fans, that are really just, they ride for her, and I respect that, respectfully. But sometimes it’s very disrespectful. I think there’s a lot of racism when it comes to it,” Reese said. 

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Reese went on to list death threats and people coming right to her home as an alleged example of a measure Clark’s fans have taken in response to their rivalry.

Caitlin Clark of the Indiana Fever and Angel Reese of the Chicago Sky

Caitlin Clark of the Indiana Fever and Angel Reese of the Chicago Sky look on during the game on June 1, 2024, at Gainbridge Fieldhouse in Indianapolis. (Jeff Haynes/NBAE via Getty Images)

“People have come down to my address, followed me home, it’s come down to that,” Reese said.

Reese even alleges that some fans have made AI-generated images of her, depicting her without clothes on, and sent them to her family members.

“Multiple occasions, people have made AI-images of me naked. They have sent it to my family members. My family members are like uncles, sending it to me like, ‘Are you naked on Instagram?’” Reese said. “It sucks having to go through that and see other players have to go through that.”

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After Clark was drafted with the first pick in the WNBA Draft this past year by the Indiana Fever, Reese was selected seventh overall by Chicago. Reese and Clark were the only rookies to be named to the WNBA All-Star Game in July.

Follow Fox News Digital’s sports coverage on X and subscribe to the Fox News Sports Huddle newsletter.

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St. John Bosco's Madden Williams puts on a show in 38-28 win over Sierra Canyon

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St. John Bosco's Madden Williams puts on a show in 38-28 win over Sierra Canyon

You never know which of St. John Bosco’s many talented football players might put on a show. On Saturday night in Chatsworth, it was junior receiver Madden Williams providing the entertainment against a feisty Sierra Canyon.

Williams turned a short slant pass into a 96-yard touchdown in the first quarter, doing some high stepping to escape one final tackle attempt before securing the score. Then he made an even more spectacular play, leaping to pull down a 45-yard reception between two stunned Sierra Canyon defenders.

Then, in the fourth quarter, with Sierra Canyon threatening to pull off an upset, Williams caught a 23-yard touchdown pass from freshman quarterback Koa Malau’ulu on fourth down to help the Braves secure a 38-28 victory. Williams finished with 10 catches for 255 yards and three touchdowns.

“I said he was unguardable,” St. John Bosco defensive coordinator Chris King said of the junior receiver. “They guarded him, but he still makes plays you can’t teach.”

Said Williams of his 96-yard touchdown: “I just felt [the defender] was behind me and wanted to high step because he was going for an ankle bite.”

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Sierra Canyon (2-2) made an inspiring comeback after being down 17-7 at halftime to get its boisterous home crowd excited. The Trailblazers’ only points in the first half were provided by Jae’on Young, who returned an interception 74 yards for a touchdown.

In the third quarter, De’Markus Barnes scored on a one-yard run to pull the Trailblazers within 17-14. After a 16-yard touchdown reception by Williams, Madden Riordan came up with an interception on the St. John Bosco 26, his sixth of the season. Jaxsen Stokes ran 26 yards for a touchdown and the St. John Bosco lead was down to 24-21.

Sierra Canyon had St. John Bosco in fourth and two from the 23 with 5:44 left. Malau’ulu, filling in for an injured Matai Fuiava, found Williams for the decisive touchdown.

Jae’on Young of Sierra Canyon makes interception and returns it 74 yards for touchdown against St. John Bosco.

(Craig Weston)

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“Just go to my athletes,” Malau’ulu said. “It was a read and I saw him and we connected.”

Sierra Canyon coach Jon Ellinghouse was irate at officials for not calling an illegal-procedure penalty on the play. He and an assistant were given 15-yard penalties on the ensuing kickoff, then Sierra Canyon picked up a five-yard encroachment penalty. The Braves kicked off from the 25, recovered the kick and added another touchdown to seal their third win in a row to start the season.

Wyatt Becker passed for 200 yards for Sierra Canyon and Ashton Zamani kept delivering punts with impressive hang time and distance. St. John Bosco committed three turnovers (two interceptions and a fumble) along with close to 100 yards in penalties. Fuiava passed for 280 yards and three touchdowns before he got hurt.

St. John Bosco coach Jason Negro told his players afterward they needed more maturity. The team travels to Northern California next Saturday for a day game against San Mateo Serra.

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“We’re learning to come together and lift each other up,” Williams said.

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Troy Aikman ‘never lost at anything.’ He’s just now starting to enjoy it.

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Troy Aikman ‘never lost at anything.’ He’s just now starting to enjoy it.

DALLAS — After he’s revved the room and made his pitch, Troy Aikman walks to the back and starts tending bar. “What can I get ya?” he asks, flashing that famous half-smile over and over, probably because he knows the only beer on tap is his.

It’s a Monday afternoon, late summer, just north of Dallas. Inside the events room at Andrews Distributing, employees of the biggest beer distributor in Texas are not merely allowed to enjoy a cold one at the end of the workday; they’re encouraged. Aikman, the Dallas Cowboys icon, Hall of Famer and “Monday Night Football” analyst, has just wrapped a raucous sales rally for Eight, the beer company he founded in 2022, and now he’s manning the tap.

“How about that pour?” Aikman says, serving one up.

He knows he doesn’t have to be here, playing celebrity bartender, posing for photos, signing autographs, sharing stories about how Jimmy Johnson’s urgency shaped his Cowboys teams and how his own father’s work ethic shaped him. He’s calling a game in Canton in three days and has a trip to New York to celebrate his daughter’s birthday in between. A video message would’ve sufficed.

But that’d be too easy. He hates easy.

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He and his team worked on the recipe for two years. Cases would show up on his doorstep from Oregon State University’s fermentation science program, which he partnered with, and they’d do blind taste tests over Zoom. “Can we make it cleaner?” Aikman kept asking.

He was never going to just slap his name on the label. He respects the business too much. Aikman’s first gig in the beverage industry came in college, after his coach at Oklahoma, Barry Switzer, lined him up a summer job before he transferred to UCLA. Imagine this scene today: One of the most talented quarterbacks in the nation spending his offseason loading trucks, delivering cases, stocking shelves and building out displays in grocery stores across the state.

“My NIL deal,” Aikman jokes.

Star athlete or not, working wasn’t a choice. Kenneth Aikman had his son shingling the roof at 12 and clocking in for his first job at 13. “He treated me as a man from the time I was 6,” Troy says. In high school he’d spend his Friday nights on the football field and his Saturday mornings installing tires, changing out dead batteries and fixing window units at the Western Auto down the road. A lesson he learned then is printed on every can of his beer now: No shortcuts.

Aikman believes it to be the spine of his success: without that wiring, there are no Super Bowls, no 23-year broadcasting career, no booming business ventures. On paper, his was the archetype American success story, the country kid who made good because he was raised right. GQ once put him on the cover above the headline, “God’s Quarterback.”

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But there’s another side to the story that God’s Quarterback rarely talks about. The success everyone saw masked the inner turmoil no one knew about. Aikman’s wrestled with it for decades, warring against his own happiness, chasing a finish line he isn’t even sure exists.

Then one day he looked up and realized his second marriage was crumbling.

“A failure,” Aikman calls it. “That was my rock bottom.”

Even now, years later, he’s embarrassed talking about it.

“For me,” he says over breakfast one morning in Dallas, “contentment was always a four-letter word. I never wanted to be content. I didn’t wanna be around anyone who was content. That’s just not a place I could land.”

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He’s 57. He hasn’t taken a warm shower in years. He starts each morning with a cold one and a 20-minute walk in low-level sunlight to set his circadian rhythm. He’s in bed by 9 p.m. unless he’s calling a game.

He lifts four days a week and adheres to a recovery routine that would probably make half the starting quarterbacks in the league feel guilty: cold plunges, stints in the sauna and hyperbaric chamber, plus regular red-light and plasma therapies. For years Aikman jogged every summer afternoon at 3 p.m. — when it’s typically pushing 100 degrees in Dallas — partly because he craved the challenge, partly because he liked how it felt afterward. He needed to hurt.

“If I didn’t keep myself in shape,” he says, “I’d feel like a fraud.”

He tracks his sleep. He reads about biohacking. “I’m obsessed,” he admits. He carries around a gallon jug of water everywhere he goes, filling it up three times a day. Wanting more flexibility, he took up yoga this spring, and for the first three months it absolutely wrecked him. “It’s a b—-,” he says. “Hardest thing I’ve ever done.” Class would finish and he’d just lie there, soaked in sweat, unable to move. The quarterback who once finished a game as a rookie after being knocked out cold — Aikman had blood dripping from his ear on the sideline — couldn’t even muster the strength to stand.

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He’s come to love it. “I feel like I can do everything I did when I was in my 30s,” he says.

Even play in an NFL game?

“If I had to, yeah,” he says.

The work is what always separated him. He didn’t have Dan Marino’s arm or Steve Young’s improvisation. But the work never scared him. The punishment, either.

Daryl Johnston, a teammate for 11 seasons in Dallas, remembers Aikman walking up to him during the 1993 NFC Championship Game against the 49ers, looking confused. “38-21?” Aikman asked, reading the scoreboard aloud. “How’d we get on them so quick?” Johnston stood there, stunned.

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The starting quarterback didn’t even know the score?

Then, after he watched Aikman slip an ammonia cap under his nose and inhale, Johnston put it together. The QB had taken a vicious shot to the head early in the game. Ninety minutes of his memory was gone. The Cowboys won their second straight Super Bowl seven days later.

“I’ve always felt that my success as an athlete, and as a broadcaster, is not because I’m the most talented guy in the room,” Aikman says. “It’s because I’m willing to do what most people are not.”

He’s also willing to say what others won’t. It’s why Aikman remains one of the top TV analysts in sports: he not only prepares like he’s still playing, but he’s blunt when others tend to back away, unafraid to call it like he sees it. He’s at his best when he says what the fans at home are thinking.

“Troy might be the most honest guy ever,” says Norv Turner, his former offensive coordinator in Dallas.

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The routine never changes. Aikman needs it. After the game ends Monday night, he takes notes while he watches a replay on his flight home — Aikman owns his own jet and flies private to and from every game — then starts prep for the following week first thing Tuesday morning. He designed his own spotting boards before his first year in the booth, back in 2001, and he’s been using them ever since. He prints them out on Thursdays, color codes them, then adds notes all the way up until kickoff. He refuses to go into a game anything less than completely prepared.

“It took me about a week of us working together to realize why the guy had won three Super Bowls,” says his on-air partner and close friend, Joe Buck. The pair are the longest-tenured broadcast team in NFL history. Their 23rd season together begins Monday night outside San Francisco, where they’ll call 49ers-Jets.


A few years ago, Aikman sent the spotting boards he uses for broadcasts to Greg Olsen, who was taking his old job at Fox; this spring, he sent them to Tom Brady. (Courtesy of ESPN)

In March 2023, after Aikman and Buck’s first year at the network, ESPN replaced a director and producer on the MNF team. Rumors swirled that Aikman was behind the decision; not true, says a company source. With its first Super Bowl broadcast looming in February 2027, ESPN wanted and needed a better fit for the duo it’s paying a combined $33 million annually. Execs learned Aikman wanted to be coached hard, no different than when he was growing up in Oklahoma or suiting up for the Cowboys. The personalities simply hadn’t meshed.

Aikman’s style isn’t for everyone. He knows this. But he’s not above showing others what works for him: a few years ago, Aikman sent his spotting boards to Greg Olsen, who was stepping into his old job at Fox; this spring he did the same with Tom Brady, who’ll slide into Olsen’s seat beginning Sunday. It was important to Aikman to pay it forward. It’s what John Madden did with him.

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He doesn’t know how Brady will do as a broadcaster, but he expects the transition will take time. “It’s not an easy thing to settle into right away,” Aikman says.

Analysts live in 15 to 20-second soundbites. Then the ball is snapped. Someone told Aikman early on that calling a game is like a prizefight — “Body blows, body blows, body blows,” he explains, “then every once in a while you have a chance at a knockout punch.” It took years for him to learn that.

“There’s this idea that ‘I have this wealth of knowledge about the game, and now I get to take people behind the curtain,’” Aikman says. “You don’t have that kind of time. And it’s gotten harder over the years because teams are playing faster.

“Whether it’s Tom or Greg or Tony (Romo), you sort of figure that out as you go.”

Aikman also doesn’t downplay the competitive juices simmering in an industry that has seen salaries explode in recent years. It’s there, whether it’s discussed publicly or not. Two years after Romo made headlines, signing an extension with CBS that pays $18 million a year, Aikman jumped to ESPN on a similar deal. Brady hasn’t even called a game yet and is already the highest-paid commentator in history, starting a 10-year, $375 million deal with Fox.

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“That’s the competitive nature of me, and I know these guys are competitive as well,” Aikman says. “Every one of us wants to be the best. But whether it’s a new guy coming in or other guys being well-received, it doesn’t affect or change my approach. I go about it the same regardless.”

Maybe it doesn’t change his approach. But Romo’s deal, Olsen’s popularity, the hype surrounding Brady’s debut … it’s caught his attention, right?

Buck, who knows Aikman about as well as anyone, has no doubt.

“We’ve never really talked about this, but it’s only natural. It’s what drives him to watch all that film.”


He’s raging on the sideline at Texas Stadium during a loss late in his career, ripping into his offensive line. “That’s a f—— embarrassment!” he screams. “F—— junior league!”

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He’s standing next to an assistant coach, fuming about how far they’d fallen. “I’m tired of being the guy who’s gotta run down everybody’s throat all the time … why don’t we have a coach who does that?”

Aikman hates these clips.

“Man, I don’t want my daughters seeing that stuff,” he’ll tell his old teammates.

“Troy,” Johnston will remind him, “that was part of your greatness.”

Most only remember the trophies. Aikman remembers how much the beginning humbled him and how much the end hurt. He went 0-11 as a rookie and used to walk off the field grumbling, “What’s it take to win a game in this league?” Two years later, fully healthy, he stood on the sideline and watched Steve Beuerlein start the first playoff game of the Jimmy Johnson era.

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Turner had met him a year earlier. Aikman’s arm was in a sling. The Cowboys’ new OC decided to make a joke to lighten the mood.

“We gotta get you to get the ball out a little quicker,” Turner told him.

Aikman didn’t laugh.

Even as the dynasty took off, he struggled to enjoy parts of the climb. Aikman still remembers the visitor’s locker room at Candlestick Park, just after they’d beaten the 49ers to advance to their first Super Bowl. Johnson stood on a table and screamed “How ’bout them Cowboys!” Players yelled. Players hugged.

The QB walked to the shower, muttering under his breath, “Well, if we don’t win in two weeks, this won’t mean sh–.”

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He felt an immense weight before the game, mindful of how it’d shape his legacy. He knew there was no going back. “In three and a half hours,” Aikman told himself on the field, “this is either going to be the greatest day of my life or the worst.”

He carved up the Bills’ secondary for four touchdowns in a 52-17 rout. A few hours later, the game’s MVP couldn’t find anyone to celebrate with. Aikman walked into the Cowboys party with his girlfriend at the time, looked around, saw nothing but fans wanting autographs and sponsors wanting photos — “Jerry (Jones) making money,” he says — and walked out. He went back to the hotel, looking for his teammates. His girlfriend fell asleep. He called room service and ordered some beer. He called his parents’ room. No answer. Called his sister’s room. No answer.

“No way in hell I was going to bed,” he says.

He ambled down to the lobby, bumped into some members of the Dallas media and threw back beers with them until the sun came up. He showed up to his MVP press conference the following morning having not slept a wink, head still ringing, “trying not to say anything stupid.”

He decided he was in charge of the Cowboys’ Super Bowl parties from there on out.

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“We got better as we went along,” he says with a laugh.

He was the first quarterback to win three Super Bowls in four seasons, and his story was irresistibly American: he was the son of a rancher from Oklahoma, the No. 1 pick with the icy demeanor who’d stand in the pocket, take the hit and fire it on the money.

His name seemed dreamed up by the Football Gods. He was Clint Eastwood in shoulder pads.

But there always seemed to be a joylessness to him. He was so … robotic. Cowboys owner Jerry Jones once said that fans would write him letters, asking why his star quarterback didn’t have more fun on the field.

“I wasn’t out there to be anybody’s friend,” Aikman says.

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“I wasn’t out there to be anybody’s friend,” Aikman says of his playing days. (George Gojkovich / Getty Images)

By the time they won their third title, in January 1996, Aikman knew they were slipping. “Hanging on by a thread,” Johnston says. They escaped Super Bowl XXX with a 27-17 win over the Steelers largely because Pittsburgh quarterback Neil O’Donnell tossed two errant second-half interceptions. Aikman barely threw for 200 yards.

The Cowboys were lined up in victory formation for the final snap when Steelers linebacker Kevin Greene let them hear it. “You know we kicked your ass!” Greene screamed from across the line of scrimmage. “You know we should’ve won this game!”

Aikman smirked.

“Yeah, well guess who’s getting the trophy?” he shouted back. “Set hut!”

But in postgame interviews, he could barely allow a smile. “Relief” was the word he kept using.

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Johnson had been gone for two years, following a nasty falling out with Jones, two men wrestling over credit while their egos destroyed a dynasty from within. Everything the coach had built — everything Aikman had bought into — was slowly unraveling. His father had taught him there was a certain way of doing things; Johnson had done the same. No shortcuts, remember. Now Aikman was realizing that without that drive, he was miserable.

He once fumed when Switzer, hired to replace Johnson after the second title, called off practice when half the wide receivers room showed up hungover. “What am I supposed to do, cut Michael Irvin?” Aikman remembers Switzer asking him.

“No, you don’t cut Michael Irvin,” Aikman told him. “But you cut that guy, and that guy, and that guy.”

By 2000, Aikman’s last year in Dallas, he was taking pain-killing shots before every game just to slog through another beating. The Cowboys went 5-11. He decided midway through the season he’d never play for them again. It wasn’t the back issues. It wasn’t the concussions. He was disgusted at what America’s Team had become.

What pissed him off most — and what still irritates him to this day — is that it wasn’t the 49ers or Packers that dethroned them. The NFL’s team of the 90s sabotaged themselves.

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“Not one time did you ever read Michael Irvin complaining that he wasn’t getting enough credit, or Emmitt Smith complaining he wasn’t getting enough credit, or me complaining I wasn’t getting enough credit,” Aikman says, getting a bit heated over breakfast. “Every player on those teams did what we had to do to win.

“And yet the two guys who led the organization couldn’t do it. That’s the part that was bullsh–.”

Turner puts it this way: “Deep down, Troy thinks they could’ve won a couple more.”

Ask Aikman which of the current coaches he’d like to play for, and his answers aren’t all that surprising: Kyle Shanahan, Sean McVay, Matt LeFleur.

Then he thinks about it a little more, and his response is telling.

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“Tom (Brady) is gonna laugh at this,” he finally says. “But I would have loved to play for Bill Belichick.”


Dad would always ask him what he wanted to be when he grew up, and Troy would always give him the same answer: professional athlete. As a kid, he’d spend nights alone in his bedroom, practicing his signature, perfecting it for the day he started getting autograph requests.

Kenneth Aikman took no issue with his son’s ambition — he just wanted him to know what it’d require. Around the house, he was rigid and unrelenting. When he laid down orders, he didn’t repeat himself.

“In some ways it was really good for me,” Troy says. “But you give up a lot of childhood in the process.”

The family moved from California to Oklahoma when Troy was 12. His dad hired two carpenters and built their house from the ground up. “A modern-day Wyatt Earp,” Troy has called him in interviews. “He instilled the fear of God in me growing up.”

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His older sisters, too. Once, after one of them left a rotting banana peel on the kitchen counter, dad grew furious. “If I find another one,” he warned, “you’re gonna eat it.” Not long after, he did. And he stuck to his word.

It’s not a story Aikman tells often.

He was actually better at baseball than football growing up, and he wasn’t even planning on going out for the high school team until his dad asked him about it. “You know football sign-ups are today, right? You’re signing up, right?”

Troy didn’t have it in him to tell him no. He needed to show the toughest man he knew that he was tough, too.

The resolve he built as a teenager never eased. Time and success only hardened it. He’d play half the NFC Championship Game with no memory of it. He’d unload on coaches and teammates when the standard wasn’t being met. He’d get pain-killing shots just so he could be on the field for a five-win team.

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Even in retirement he felt a pull, like there was more to prove. He almost came back three times. He was ready to play for the Chargers in 2001; San Diego signed Doug Flutie instead. Then-Eagles coach Andy Reid called him in 2002 after Donovan McNabb broke his leg; Philadelphia was 7-3 and needed a quarterback for the playoff push. Aikman mulled it overnight but decided against it. A year later, the Dolphins thought they were a quarterback away. Turner was calling the plays. Aikman was in. He started training. Ultimately, Miami general manager Rick Spielman couldn’t get comfortable with Aikman’s injury history.

Broadcasting scratched an itch, but slowly Aikman learned the void would never again be filled. “You know the thing about this business that kills me?” he told Buck their first year together. “There’s no scoreboard.”

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He poured himself into other pursuits. A restaurant. A car dealership. For a time he was part-owner of the San Diego Padres, then a NASCAR team. He quit golf for a while because it drove him nuts. “I can run a little hot sometimes,” Aikman says.

He moved on to the next thing, and the next thing, and the next thing. It was all he knew to do. Standing still scared him to death.

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“There have been times when I’m like, ‘Bro, just chill, you don’t have to chase all this stuff,’” Buck says. “But any idea of him just drifting into a peaceful retirement, sitting on a beach somewhere, that’s just the furthest thing from his mind.”

Years passed. The more Aikman ran from contentment, the more it robbed him of his own happiness. His first marriage fell apart. Then his second. So he went to work on himself, trying to balance something that took years for him to accept: the traits that made him a Hall of Famer were the same ones keeping him from life’s simple joys.

He started meditating daily. He learned he could skip one workout a week and not beat himself up over it. He realized everyone doesn’t think like a quarterback, and that being content wasn’t a sign of weakness — or worse yet, a character flaw.

“It’s taken decades,” Aikman admits. “Not to get weird on you, but it’s taken a lot of personal work … finding it within myself to give myself grace. There was a lot of, ‘Why do I feel this way?’ There’s also been a curiosity that’s allowed me to unlock a lot of locked doors.”


That doesn’t mean the man’s lost his edge. A few years ago, he and Buck were standing on the sideline during a Cowboys walkthrough, prepping to call a game the next day. One of the coaches asked Aikman if he wanted to take a few snaps with the scout team. Are you kidding? He stepped into the huddle, on the wrong side of 50, determined to torch Dallas’ first-team defense.

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“I’m gonna challenge them,” he told Buck. “You don’t run the scout team to be bad.”


Buck and Aikman kick off Year 23 of their partnership Monday night. (Courtesy of ESPN)

Aikman’s newest venture taps into some of the same competitive urges. Eight’s launch in 2022 was the biggest of any independent beer in the history of the state. But Aikman wasn’t thrilled with Year 2, so he spent a month recruiting Dave Reny, who at the time was working for Yuengling, to be his new CEO.

At first, Reny hesitated. He liked where he was at.

“Dave,” Aikman told him, “I’ve never lost at anything in my life. I’m not about to lose at this.”

In between the beer and the booth, Aikman devotes his time to his two 20-something daughters, Jordan and Alexa. “He couldn’t be a better dad,” Buck says. He’s got a soft side, his on-air partner vows, even if most don’t believe it. The tough-as-nails, fire-breathing quarterback who’s bitingly honest when he’s calling a game is actually an easy cry. When Aikman gave a speech at Buck’s wedding a handful of years ago, the entire room was left in tears, Aikman included.

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Buck still remembers the first time they spoke, back in 2001, a few weeks after Fox paired them together. He nervously called up his new partner. “I know we don’t know each other real well, but I’ve got my St. Louis Children’s Hospital charity golf tournament coming up,” Buck said, “and I don’t know if there’s any chance you could come …”

“I’ll be there,” Aikman told him.

“That side of him’s never changed,” Buck says.

The loyalty runs both ways. During Aikman’s negotiations with ESPN in 2022, the two spoke every day. Aikman made it clear: he wasn’t making the move unless they made the move together.

“He lost a lot of sleep thinking he was going to have to start over,” Buck says. “Fox flashed Olsen and Brady at me before I left. I told them, ‘I’m sure Greg’s gonna be great. I’m sure Tom’s gonna be great. But I know what I’ve got with Troy.’

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“We get along. We fit. We genuinely like each other, and that’s a really comforting feeling when you’re doing a Super Bowl for 115 million people.”

Aikman’s never had a problem fighting for his own. Last winter — after resisting for almost 30 years — Jones finally relented and inducted Johnson into the Cowboys Ring of Honor. What few knew was how central a role Aikman played behind the scenes. His coach deserved it. It was a wrong Aikman needed to see righted.

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Back at the beer distributor in Dallas, Aikman finishes bartending and slips out the back. His plane’s waiting for him. After a busy summer traveling and promoting Eight, he’s anxious to get back to the rhythms of the season. He’s learned to enjoy it more than he did in the past.

More than that, he’s learned he’s allowed to enjoy it.

“I’ve found contentment, if you can believe it,” Aikman says. “And it’s a really good feeling.”

For him peace was a process, long and aggravating, thrilling in moments but draining in others, a journey littered with the triumphs everyone saw and the inner storms no one knew about. Only now does he know one doesn’t come without the other.

That would’ve been too easy, anyway. Troy Aikman’s always hated easy.

(Illustration: Meech Robinson / The Athletic; photos courtesy of JJ Miller Photography and ESPN, Brian Bahr / Getty Images)

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