Sports
The top NFL media stories of 2024: Tom Brady debuts, Netflix steps in and more
If you want some long-term relationship advice, I offer you this: Find someone who loves you as much as news outlets love end-of-the-year content.
The New Yorker did a piece 11 years ago on why our brains love lists, and it holds up today. Among other reasons: It spatially organizes information and promises a story that’s finite.
The NFL story will, of course, continue in 2025 and beyond, but in the space below, we offer eight NFL media stories that captured our interest in 2024.
1. Tom Brady begins his NFL broadcasting journey
Fox has the broadcast rights to the Super Bowl this year, which means Brady will call the league’s most important game in his rookie season as a TV analyst. He is 15 games into a 10-year, $375 million deal with Fox, a journey that has prompted plenty of commentary on his performance, including multiple pieces from this author.
Brady’s broadcasting work has improved during the season — not to the point of being an elite TV analyst, but the progress is noticeable. Still, the long-term prediction here is that Brady’s juggling act as Las Vegas Raiders owner and TV analyst, and the restrictions that come with that, feels unsustainable for Fox and Brady.
Tom Brady has improved as a game broadcaster, but February’s Super Bowl looms as the ultimate test of his progress. (Mitchell Leff / Getty Images)
2. Netflix lands an NFL package of games
Netflix and the NFL announced in May a three-season deal for Christmas Day games through 2026. That deal becomes even more magnified given Netflix securing the exclusive broadcast rights in the United States for the 2027 and 2031 editions of the Women’s World Cup. These are significant signals to the marketplace (along with its WWE rights deal, given its live element) that Netflix has shifted from being interested in sports-adjacent properties to being a legitimate sports rights holder.
The streaming giant aired the Kansas City Chiefs–Pittsburgh Steelers and Baltimore Ravens–Houston Texans games on Christmas Day and largely succeeded in avoiding a glitch-filled rerun of its Jake Paul-Mike Tyson fight event.
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3. Peacock airs a regular-season game from São Paulo
The Philadelphia Eagles–Green Bay Packers game on Sept. 6 was the NFL’s first-ever regular-season game in South America and aired exclusively on Peacock, the streaming network’s third exclusive NFL game following the Buffalo Bills–Los Angeles Chargers regular-season game in December 2023 and the Miami Dolphins-Chiefs AFC wild-card playoff game last January.
The result was a significant viewership win for the league and the streamer. Peacock delivered 14.2 million viewers for Eagles-Packers, well above the 7.3 million for Bills-Chargers and Peacock’s second-best NFL streaming audience ever only behind the Chiefs-Dolphins game (23 million viewers). The numbers include figures from the over-the-air markets in which the games ran.
The NFL will play eight international games in 2025, including in Madrid, as Spain will be the sixth country to host an NFL regular-season game. NFL commissioner Roger Goodell and Chiefs owner Clark Hunt have talked openly about playing 16 games overseas annually in the near term, per this report from SBJ’s Ben Fischer. It’s clear we will soon see a Sunday morning window with a new international media-rights package.
4. Super Bowl LVIII sets TV ratings record
We live in an apples-to-pomegranates world when it comes to comparing the sports viewership of today versus yesteryear, due to factors including new out-of-home viewership data and cord-cutters and cord-nevers. Using today’s metrics, via Nielsen and Adobe Analytics, the Chiefs’ 25-22 overtime victory over the San Francisco 49ers in February’s Super Bowl averaged 123.7 million viewers across television and streaming platforms. That makes it the most-viewed program in history, shattering the previous mark of 115.1 million for Kansas City’s last-minute win over Philadelphia in the previous Super Bowl.
Fans watch Super Bowl LVIII outside Chase Center in San Francisco. The game was the highest-rated program in television history. (Loren Elliott / Getty Images)
5. The rise of alt-broadcasts
The alternate broadcasts of NFL games launched into a new stratosphere in 2024 with a “Simpsons” animated alt-cast of “Monday Night Football” airing on ESPN+ and Disney+, and NBC Sports making its NFL alternate broadcast debut on Peacock with last week’s Texans-Chiefs game. It follows alt-broadcasts on Nickelodeon and ESPN’s now long-standing Manning Brothers broadcasts and one using “Toy Story.”
6. The ‘New Heights’ podcast blows up
The popular podcast — hosted by brothers Jason Kelce, the Eagles’ center from 2011-2023, and Travis Kelce, the current Chiefs tight end — inked a deal with Amazon’s podcast network, Wondery, in 2024 to be the program’s new home.
The show has found itself on measurement lists of the biggest podcasts in the United States and has nearly 2.5 million subscribers on YouTube. One of the interesting notes in the deal is Wondery’s plans to translate the podcast to different languages to increase its global audience, including in NFL-strong markets such as the United Kingdom and Mexico. That’s a blank space for NFL fans.
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7. New broadcast rules for increased access
It was not an accident that you saw more in-game interviews during NFL games this season. Last May, the NFL broadcasting department outlined access changes for the NFL’s television partners after a review between the league and its media rights holders. The shared goal? To enhance the game content that we see as NFL viewers. The new rules included in-game coach interviews for all games, pregame player interviews for all games, network pregame locker room coverage, preseason player interviews, and coaches’ booth network cameras. Look for it to continue.
8. NFL ordered to pay $4.7 billion in “Sunday Ticket” antitrust trial … only to see it overturned
In August, the U.S. District Court in Los Angeles overturned a $4.7 billion verdict against the NFL for colluding to raise prices for its “NFL Sunday Ticket” television package. The judge disqualified expert testimony used by the jury to determine damages. (The jury’s verdict had threatened to upend the league’s strategy of selling exclusive television packages to broadcasters.) Next up: The U.S. Court of Appeals for the Ninth Circuit. Per Sportico’s legal writer and sports law professor, Michael McMann, a decision is likely many months, if not longer, away.
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(Top photo of a Netflix “Christmas Gameday” banner at Wednesday’s Chiefs-Steelers game: Mark Alberti / Icon Sportswire via Getty Images)
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The Seattle Seahawks locked down the top seed in the NFC playoffs and a strong path to the Super Bowl on Saturday night with a season finale win over the San Francisco 49ers.
Seattle also finished with their best regular season record in franchise history, clinching 14 wins for the first time ever.
The Seahawks held on to a 10-point victory despite outgaining the 49ers 363 yards to 173, and running 64 plays to San Francisco’s 42.
Jaxon Smith-Njigba #11 of the Seattle Seahawks fails to catch the ball against Ji’Ayir Brown #27 of the San Francisco 49ers during an NFL game on Jan. 3, 2026 at Levi’s Stadium in Santa Clara, California. (Matthew Huang/Icon Sportswire)
Seattle missed a field goal in the fourth quarter and turned the ball over on downs in the first quarter to waste two red zone drives, but dominated on defense to prevent those missed opportunities from coming back to haunt them.
The 49ers wasted their best drive of the night as well when quarterback Brock Purdy was intercepted at Seattle’s three-yard line in the fourth quarter facing a 10-point deficit, which seemingly secured the game for the Seahawks.
NFL WEEK 17 SCORES: AFC NORTH, NFC SOUTH UP FOR GRABS AS PLAYOFF PICTURE ALMOST COMPLETE
Seahawks quarterback Sam Darnold, in his first season on the team, completed 20 passes on 26 attempts for 198 yards and helped set up the only touchdown of the entire game in the first quarter.
Darnold redeemed a disappointing Week-18 game for the Minnesota Vikings last season when he completed just 18 of 41 passes for 166 yards in a battle for the top seed against the Detroit Lions.
Darnold said “Learning from mistakes, and staying calm from the pocket,” made the difference in his performance Saturday compared to a year ago, in a postgame interview with ESPN.
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Jaxon Smith-Njigba #11 of the Seattle Seahawks carries the ball against the San Francisco 49ers during the second quarter of a game at Levi’s Stadium on January 03, 2026 in Santa Clara, California. (Ezra Shaw/Getty Images)
Meanwhile, 49ers quarterback Brock Purdy had just 127 yards with the late interception, and took a big hit on his final pass of the night, then took a while to get back up. He was eventually able to walk off the field, and Seattle ran the clock out.
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When it’s Harvey Kitani versus David Rebibo in a high school basketball coaching matchup, you know it’s going to be a defensive grind. They demand defensive production, so Rolling Hills Prep and Harvard-Westlake went at it for 32 minutes on Saturday night at St. Francis.
It took four consecutive free throws by Joe Sterling in the final 21 seconds for Harvard-Westlake (17-2) to hold on for a 50-46 victory. About the only mistake Rolling Hills Prep (13-5) made was choosing to foul Sterling, well known as a clutch free-throw shooter. But the Huskies had no choice after a three by Aaron Heinze got them to within 48-46 with 2.6 seconds left.
Sterling finished with 16 points. Pierce Thompson had 14 points and Dominique Bentho added 11 points and 12 rebounds. Nick Welch Jr. had a big game for Rolling Hills Prep with 21 points on eight-for-14 shooting. Carter Fulton added 10 points.
Santa Margarita 72, Fairfax 41: The Eagles (19-2) opened a 21-2 lead after the first quarter and cruised to victory at St. Francis. Brayden Kyman scored 21 points, Kaiden Bailey had 17 and Drew Anderson had 15.
St. Pius X-St. Matthias 67, JSerra 62: Kayleb Kearse finished with 27 points in the victory. Jaden Bailes had 30 points for JSerra.
Sierra Canyon 77, Phoenix St. Mary’s 45: The Trailblazers (13-1) tuned up for the start of Mission League play with a rout in Arizona. Brandon McCoy scored 18 points and Brannon Martinsen had 17.
Chaminade 70, Palos Verdes 44: Temi Olafisoye had 17 points for the 18-1 Eagles.
Thousand Oaks 53, Oak Park 46: The Lancers won their 16th consecutive game to stay unbeaten. Gabriel Chin had 14 points.
Sherman Oaks Notre Dame 67, Layton Christian (Utah) 64: NaVorro Bowman led the Knights (13-4) with 24 points. Josiah Nance added 16 points.
Bishop Montgomery 71, Palisades 68: Austin Kirksey had 24 points and Tarron Williams scored 22 points to help Bishop Montgomery improve to 15-2. Freshman Phillip Reed scored 24 points for Palisades.
Crespi 60, Modesto Christian 49: The Celts improved to 13-6.
St. John Bosco 62, Chandler (Ariz.) Basha 54: Christian Collins scored 31 points and Max Ellis had 22 for the Braves in a win in Arizona.
Mayfair 69, Cypress 56: Josiah Johnson’s 27 points helped Mayfair improve to 8-5.
Inglewood 98, Pasadena 97: Jason Crowe Jr. made the game-winning shot in overtime and finished with 51 points for Inglewood.
Girls basketball
Harvard-Westlake 51, Phoenix Desert Vista 39: Freshman Lucia Khamenia finished with 24 points for Harvard-Westlake.
Brentwood 59, Cardinal Newman 53: The Eagles improved to 9-4. Kelsey Sugar scored 24 points.
Saugus 57, Birmingham 52: Kayla Tanijiri had 16 points for Birmingham (13-3).
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Only one more week of the 2025 NFL regular season remains, as Week 17 brought about some more playoff implications and even 2026 NFL Draft key positions.
The biggest takeaway from the slate of Week 17 is that two divisions in the NFL — the AFC North and NFC South — will be determined by whoever wins key matchups in Week 18.
First, it’s the Pittsburgh Steelers getting upset by the Cleveland Browns at home, as Aaron Rodgers couldn’t find Marquez Valdes-Scantling on a controversial game-ending play in the end zone. That loss sets up the AFC North title game between the Steelers and Baltimore Ravens, which is only possibly thanks to a road victory where Derrick Henry scored four touchdowns against the Green Bay Packers.
Then, despite both the Tampa Bay Buccaneers and Carolina Panthers losing their respective matchups, the NFL tiebreakers make their Week 18 bout the NFC South title game.
Aaron Rodgers of the Pittsburgh Steelers reacts during the second quarter of the game against the Cleveland Browns at Huntington Bank Field on Dec. 28, 2025, in Cleveland. (Nick Cammett/Getty Images)
And while everyone was focused on the NFL playoff picture, the two-game 4 o’clock slate gave us the New York Giants against the Las Vegas Raiders, the winner of which owning the No. 1 overall pick in the NFL Draft.
The Giants would’ve solidified the pick with a loss, but Jaxson Dart and the Giants’ offense blew out Geno Smith and the Raiders to relinquish the pick, which now belongs in Sin City.
NFL WEEK 16 SCORES: PLAYOFF PRESSURE LEADS TO THRILLING FINISHES ACROSS LEAGUE
Here’s how every NFL game played out:
THURSDAY, DEC. 25
– DALLAS COWBOYS 30, WASHINGTON COMMANDERS 23
– MINNESOTA VIKINGS 23, DETROIT LIONS 10
– DENVER BRONCOS 20, KANSAS CITY CHIEFS 13
Dak Prescott (4) of the Dallas Cowboys celebrates after his team’s touchdown against the Washington Commanders in the second quarter of a game at Northwest Stadium on Dec. 25, 2025 in Landover, Maryland. (Greg Fiume/Getty Images)
SATURDAY, DEC. 27
– HOUSTON TEXANS 20, LOS ANGELES CHARGERS 16
– BALTIMORE RAVENS 41, GREEN BAY PACKERS 24
SUNDAY, DEC. 28
– CINCINNATI BENGALS 37, ARIZONA CARDINALS 14
– CLEVELAND BROWNS 13, PITTSBURGH STEELERS 7
– NEW ORLEANS SAINTS 34, TENNESSEE TITANS 26
– JACKSONVILLE JAGUARS 23, INDIANAPOLIS COLTS 17
– MIAMI DOLPHINS 20, TAMPA BAY BUCCANEERS 17
– NEW ENGLAND PATRIOTS 42, NEW YORK JETS 10
– SEATTLE SEAHAWKS 27, CAROLINA PANTHERS 10
– NEW YORK GIANTS 34, LAS VEGAS RAIDERS 10
– PHILADELPHIA EAGLES 13, BUFFALO BILLS 12
– SAN FRANCISCO 49ERS-CHICAGO BEARS (TBD)
Bundle FOX One and FOX Nation to stream the entire FOX Nation library, plus live FOX News, Sports, and Entertainment at our lowest price of the year. The offer ends on Jan. 4, 2026. (Fox One; Fox Nation)
MONDAY, DEC. 29
– LOS ANGELES RAMS-ATLANTA FALCONS (TBD)
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