Sports
The top NFL media stories of 2024: Tom Brady debuts, Netflix steps in and more
If you want some long-term relationship advice, I offer you this: Find someone who loves you as much as news outlets love end-of-the-year content.
The New Yorker did a piece 11 years ago on why our brains love lists, and it holds up today. Among other reasons: It spatially organizes information and promises a story that’s finite.
The NFL story will, of course, continue in 2025 and beyond, but in the space below, we offer eight NFL media stories that captured our interest in 2024.
1. Tom Brady begins his NFL broadcasting journey
Fox has the broadcast rights to the Super Bowl this year, which means Brady will call the league’s most important game in his rookie season as a TV analyst. He is 15 games into a 10-year, $375 million deal with Fox, a journey that has prompted plenty of commentary on his performance, including multiple pieces from this author.
Brady’s broadcasting work has improved during the season — not to the point of being an elite TV analyst, but the progress is noticeable. Still, the long-term prediction here is that Brady’s juggling act as Las Vegas Raiders owner and TV analyst, and the restrictions that come with that, feels unsustainable for Fox and Brady.
Tom Brady has improved as a game broadcaster, but February’s Super Bowl looms as the ultimate test of his progress. (Mitchell Leff / Getty Images)
2. Netflix lands an NFL package of games
Netflix and the NFL announced in May a three-season deal for Christmas Day games through 2026. That deal becomes even more magnified given Netflix securing the exclusive broadcast rights in the United States for the 2027 and 2031 editions of the Women’s World Cup. These are significant signals to the marketplace (along with its WWE rights deal, given its live element) that Netflix has shifted from being interested in sports-adjacent properties to being a legitimate sports rights holder.
The streaming giant aired the Kansas City Chiefs–Pittsburgh Steelers and Baltimore Ravens–Houston Texans games on Christmas Day and largely succeeded in avoiding a glitch-filled rerun of its Jake Paul-Mike Tyson fight event.
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3. Peacock airs a regular-season game from São Paulo
The Philadelphia Eagles–Green Bay Packers game on Sept. 6 was the NFL’s first-ever regular-season game in South America and aired exclusively on Peacock, the streaming network’s third exclusive NFL game following the Buffalo Bills–Los Angeles Chargers regular-season game in December 2023 and the Miami Dolphins-Chiefs AFC wild-card playoff game last January.
The result was a significant viewership win for the league and the streamer. Peacock delivered 14.2 million viewers for Eagles-Packers, well above the 7.3 million for Bills-Chargers and Peacock’s second-best NFL streaming audience ever only behind the Chiefs-Dolphins game (23 million viewers). The numbers include figures from the over-the-air markets in which the games ran.
The NFL will play eight international games in 2025, including in Madrid, as Spain will be the sixth country to host an NFL regular-season game. NFL commissioner Roger Goodell and Chiefs owner Clark Hunt have talked openly about playing 16 games overseas annually in the near term, per this report from SBJ’s Ben Fischer. It’s clear we will soon see a Sunday morning window with a new international media-rights package.
4. Super Bowl LVIII sets TV ratings record
We live in an apples-to-pomegranates world when it comes to comparing the sports viewership of today versus yesteryear, due to factors including new out-of-home viewership data and cord-cutters and cord-nevers. Using today’s metrics, via Nielsen and Adobe Analytics, the Chiefs’ 25-22 overtime victory over the San Francisco 49ers in February’s Super Bowl averaged 123.7 million viewers across television and streaming platforms. That makes it the most-viewed program in history, shattering the previous mark of 115.1 million for Kansas City’s last-minute win over Philadelphia in the previous Super Bowl.
Fans watch Super Bowl LVIII outside Chase Center in San Francisco. The game was the highest-rated program in television history. (Loren Elliott / Getty Images)
5. The rise of alt-broadcasts
The alternate broadcasts of NFL games launched into a new stratosphere in 2024 with a “Simpsons” animated alt-cast of “Monday Night Football” airing on ESPN+ and Disney+, and NBC Sports making its NFL alternate broadcast debut on Peacock with last week’s Texans-Chiefs game. It follows alt-broadcasts on Nickelodeon and ESPN’s now long-standing Manning Brothers broadcasts and one using “Toy Story.”
6. The ‘New Heights’ podcast blows up
The popular podcast — hosted by brothers Jason Kelce, the Eagles’ center from 2011-2023, and Travis Kelce, the current Chiefs tight end — inked a deal with Amazon’s podcast network, Wondery, in 2024 to be the program’s new home.
The show has found itself on measurement lists of the biggest podcasts in the United States and has nearly 2.5 million subscribers on YouTube. One of the interesting notes in the deal is Wondery’s plans to translate the podcast to different languages to increase its global audience, including in NFL-strong markets such as the United Kingdom and Mexico. That’s a blank space for NFL fans.
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The Kelce brothers and the ‘Heights’ of podcast popularity
7. New broadcast rules for increased access
It was not an accident that you saw more in-game interviews during NFL games this season. Last May, the NFL broadcasting department outlined access changes for the NFL’s television partners after a review between the league and its media rights holders. The shared goal? To enhance the game content that we see as NFL viewers. The new rules included in-game coach interviews for all games, pregame player interviews for all games, network pregame locker room coverage, preseason player interviews, and coaches’ booth network cameras. Look for it to continue.
8. NFL ordered to pay $4.7 billion in “Sunday Ticket” antitrust trial … only to see it overturned
In August, the U.S. District Court in Los Angeles overturned a $4.7 billion verdict against the NFL for colluding to raise prices for its “NFL Sunday Ticket” television package. The judge disqualified expert testimony used by the jury to determine damages. (The jury’s verdict had threatened to upend the league’s strategy of selling exclusive television packages to broadcasters.) Next up: The U.S. Court of Appeals for the Ninth Circuit. Per Sportico’s legal writer and sports law professor, Michael McMann, a decision is likely many months, if not longer, away.
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Imagining NFL on TV in the year 2030: Tom Brady out, Travis Kelce in?
(Top photo of a Netflix “Christmas Gameday” banner at Wednesday’s Chiefs-Steelers game: Mark Alberti / Icon Sportswire via Getty Images)
Sports
Nick Saban questions Texas A&M crowd noise before Aggies face Miami in playoff
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Despite dropping their regular-season finale to in-state rival Texas, the Texas A&M Aggies qualified for the College Football Playoff and earned the right to host a first-round game at Kyle Field.
Nick Saban, who won seven national championships during his storied coaching career, experienced his fair share of hostile environments on road trips.
But the former Alabama coach and current ESPN college football analyst floated a surprising theory about how Texas A&M turns up the volume to try to keep opposing teams off balance.
A view of the midfield logo before the game between the Texas A&M Aggies and the LSU Tigers at Kyle Field on Oct. 26, 2024 in College Station, Texas. (Tim Warner/Getty Images)
While Saban did describe Kyle Field as one of the sport’s “noisiest” atmospheres, he also claimed the stadium’s operators have leaned on artificial crowd noise to pump up the volume during games.
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“I did more complaining to the SEC office—it was more than complaining that I don’t really want to say on this show—about this is the noisiest place. Plus, they pipe in noise… You can’t hear yourself think when you’re playing out there,” he told Pat McAfee on Thursday afternoon.
Adding crowd noise during games does not explicitly violate NCAA rules. However, the policy does mandate a certain level of consistency.
A general view of Kyle Field before the start of the game between Texas A&M Aggies and the Alabama Crimson Tide at Kyle Field on Oct. 12, 2019 in College Station, Texas. (John Glaser/USA TODAY Sports)
According to the governing body’s rulebook: “Artificial crowd noise, by conference policy or mutual consent of the institutions, is allowed. The noise level must be consistent throughout the game for both teams. However, all current rules remain in effect dealing with bands, music and other sounds. When the snap is imminent, the band/music must stop playing. As with all administrative rules, the referee may stop the game and direct game management to adjust.”
General view of fans watch the play in the first half between the Texas A&M Aggies and the Ball State Cardinals at Kyle Field on Sept. 12, 2015 in College Station, Texas. (Scott Halleran/Getty Images)
Regardless of the possible presence of artificial noise, the Miami Hurricanes will likely face a raucous crowd when Saturday’s first-round CFP game kicks off at 12 p.m. ET.
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Sports
Veteran leadership and talent at the forefront of Chargers’ late-season surge
Denzel Perryman quickly listed name after name as he dove deep into his mental roster of the 2015 Chargers.
Manti Teʻo, Melvin Ingram, Kavell Conner and Donald Butler took Perryman under their wing, the Chargers linebacker said. The 11-year veteran said he relied on older teammates when he entered the NFL as they helped him adjust to the schedule and regimen of professional football.
“When I was a young guy,” Perryman said, “my head was all over the place — just trying to get the gist of the NFL. They taught me how to be where my mind is.”
With the Chargers (10-4) entering the final stretch of the season and on the cusp of clinching a playoff berth heading into Sunday’s game against the Dallas Cowboys (6-7-1), veterans have played an important role in the team winning six of its last seven games.
A win over the Cowboys coupled with either a loss or tie by the Houston Texans on Sunday afternoon or an Indianapolis Colts loss or tie on Monday night would secure a playoff berth for the Chargers.
Perryman, who recorded a season-best nine tackles in the Chargers’ win over the Kansas City Chiefs last week, credits Philip Rivers and the rest of the Chargers’ veterans for showing him “how to be a pro” a decade ago. Now he’s passing along those lessons to younger players in a transfer of generational knowledge across the Chargers’ locker room.
“When I came in as a young guy, I thought this happens every year,” safety Derwin James Jr. said of winning, starting his career on a 12-4 Chargers team in 2018. “Remember the standard. Remember, whatever we’re doing now, to uphold the standard, so that way, when guys change, coaches change, anything changes, the standard remains.”
Running off the field at Arrowhead Stadium, third-year safety Daiyan Henley charged at a celebrating Tony Jefferson, a veteran mentor at his position who was waiting for teammates after being ejected for an illegal hit on Chiefs wide receiver Tyquan Thornton.
After the game Jefferson and Henley hopped around like schoolchildren on the playground. That’s the atmosphere the veterans want to create, Jefferson said, one in which younger players in the secondary can turn to him.
“That’s what we’re here for,” Jefferson said. “For them to watch us and follow, follow our lead, and see how we do our thing.”
It’s not just the veteran stars that are making a difference. Marcus Williams, a 29-year-old safety with 109 games of NFL experience, replaced Jefferson against the Chiefs after being elevated from the practice squad. The 2017 second-round pick played almost every snap in Jefferson’s place, collecting four tackles.
“That just starts with the culture coach [Jim] Harbaugh creates,” defensive coordinator Jesse Minter said. “It’s really a 70-man roster.”
Harbaugh highlighted defensive lineman/fullback Scott Matlock’s blocking technique — a ba-boop, ba-boop, as Harbaugh put it and mimed with his arms — on designed runs as an example of a veteran bolstering an offensive line trying to overcome the absence of Joe Alt and Rashawn Slater.
Harbaugh said his father, Jack, taught Matlock the ba-boop, ba-boop blocking technique during an August practice.
“He’s severely underrated as an athlete,” quarterback Justin Herbert said of the 6-foot-4, 296-pound Matlock, who also catches passes in the flat as a fullback.
With three games left in the regular season, Jefferson said the focus is on replicating the postseason-like efforts they gave in consecutive wins over the Chiefs and Philadelphia Eagles.
“It was good that they were able to get a taste of that,” Jefferson said of his younger teammates playing against last season’s Super Bowl teams, “because these games down the stretch are really what’s to come in the playoffs.”
Sports
Rams star Puka Nacua fined by NFL after renewed referee criticism and close loss to Seahawks
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Los Angeles Rams star wide receiver Puka Nacua’s tumultuous Thursday began with an apology and ended with more controversial remarks.
In between, he had a career-best performance.
After catching 12 passes for 225 yards and two touchdowns in Thursday’s overtime loss to the Seattle Seahawks, Nacua once again expressed his frustration with how NFL referees handled the game.
Nacua previously suggested game officials shared similarities to attorneys. The remarks came after the third-year wideout claimed some referees throw flags during games to ramp up their camera time.
Los Angeles Rams wide receiver Puka Nacua warms up before a game against the New Orleans Saints at SoFi Stadium. (Jayne Kamin-Oncea/Imagn Images)
After the Seahawks 38-37 win propelled Seattle to the top spot in the NFC standings, Nacua took a veiled shot at the game’s officials.
“Can you say i was wrong. Appreciate you stripes for your contribution. Lol,” he wrote on X.
The Pro Bowler added that his statement on X was made in “a moment of frustration after a tough, intense game like that.”
RAMS STAR PUKA NACUA ACCUSES REFS OF MAKING UP CALLS TO GET ON TV: ‘THE WORST’
“It was just a lack of awareness and just some frustration,” Nacua said. “I know there were moments where I feel like, ‘Man, you watch the other games and you think of the calls that some guys get and you wish you could get some of those.’ But that’s just how football has played, and I’ll do my job in order to work my technique to make sure that there’s not an issue with the call.”
But, this time, Nacua’s criticism resulted in a hefty fine. The league issued a $25,000 penalty, according to NFL Network.
Los Angeles Rams wide receiver Puka Nacua (12) runs with the ball during the second half against the Seattle Seahawks Thursday, Dec. 18, 2025, in Seattle. (AP Photo/John Froschauer)
Nacua had expressed aggravation on social media just days after the 24-year-old asserted during a livestream appearance with internet personalities Adin Ross and N3on that “the refs are the worst.”
“Some of the rules aren’t … these guys want to be … these guys are lawyers. They want to be on TV too,” Nacua said, per ESPN. “You don’t think he’s texting his friends in the group chat like, ‘Yo, you guys just saw me on “Sunday Night Football.” That wasn’t P.I., but I called it.’”
Los Angeles Rams wide receiver Puka Nacua (12) scores a touchdown during the second half against the Seattle Seahawks Thursday, Dec. 18, 2025, in Seattle. (AP Photo/John Froschauer)
On Thursday, reporters asked Nacua if he wanted to clarify his stance on the suggestion referees actively seek being in front of cameras during games.
“No, I don’t,” he replied.
Also on Thursday, Nacua apologized for performing a gesture that plays upon antisemitic tropes.
“I had no idea this act was antisemitic in nature and perpetuated harmful stereotypes against Jewish people,” the receiver said in an Instagram post. “I deeply apologize to anyone who was offended by my actions as I do not stand for any form of racism, bigotry or hate of another group of people.”
Rams coach Sean McVay dismissed the idea that all the off-field chatter surrounding Nacua was a distraction leading up to Los Angeles’ clash with its NFC West division rival.
“It wasn’t a distraction at all,” McVay said. “Did you think his play showed he was distracted? I didn’t think so either. He went off today.”
The Associated Press contributed to this report.
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