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The eye-popping $77 billion haul that shook up the NBA landscape — and the future of media

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The eye-popping  billion haul that shook up the NBA landscape — and the future of media

Well past midnight in Paris with final preparations for the Olympics finishing up, NBC Sports president Rick Cordella was tired and in need of sleep.

On this late July evening, the official word if the NBA had returned to the NBC after nearly a quarter century was being confirmed in New York, a time zone six hours earlier.

In his room at the Sofitel Paris Baltimore Hotel, Cordella worked until 1:30 a.m. before finally going to bed. He set his iPhone alarm to go off every half hour as he anxiously awaited the official news from the NBA.

Cordella maybe didn’t need the alarm as his eager bosses and negotiating team were buzzing in with texts, asking if he had heard anything.

At 3 a.m. Paris time, Cordella’s alarm woke him and he checked his phone. He received the text from the NBA’s lead negotiator, Bill Koenig, informing him that TNT was making a play with its matching rights for Amazon Prime Video’s streaming package, not NBC’s. Cordella pumped his fist, called his bosses and some members of the deal team. Finally, he could go back to bed and sleep easy.

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The network was back in the NBA business.

Just as ESPN had swiped the NBA from NBC in 2002, NBC had done the same to TNT, buoyed by a surprise distribution plan and an eye-popping financial offer made in the league’s 5th Avenue offices nearly four months earlier.

Being partners with the NBA is so vital in the future of media that the loser in the proceedings, the parent company of TNT Sports, Warner Bros. Discovery, is suing its still current partner, the NBA, in a Hail Mary attempt to stay involved. TNT, home to the wildly popular “Inside the NBA,” believes its matching rights from its current contract with the league should be enforced.

The implications of what has transpired over the last four months of haggling are magnified by the murky shape of media with cable in decline, streaming emerging, free broadcast networks, like NBC, born again as the top sports destinations, and uncertainty constant.

While there is an intense focus on the digital giants taking over, there are few big toys — save for UFC — available anytime soon.

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With the NFL locked up into next decade, this NBA deal would be basically the final one before “The Great Rebundling” over the next decade in which consolidation, mergers and acquisitions will very well decide the future of how fans access games well into the end of the century.

“If you look at what else is available, there is not much coming,” Cordella said over the phone from Paris’ Mussée de l’Homme, where the “Today Show” set is located during the Olympics. “This was clearly a big one.”

The three agreements the NBA officially struck with ESPN, Amazon and NBC will result in the league receiving an extraordinary $77 billion over 11 years, beginning in 2025-26.

It is the exclamation point on ESPN chairman Jimmy Pitaro’s six-plus-year run, where he has outlayed nearly $80 billion to create a sports rights moat as his network enters its full direct to consumer streaming era.

It establishes Amazon Prime Video as the clear biggest player in the future of sports viewing with the full-year of programming and realistic designs to one day have a Super Bowl and/or NBA Finals.

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And, nearly a quarter century after Bob Costas, Marv Albert and John Tesh’s “Roundball Rock” said goodbye to the league, NBC/Peacock will go into this next stage with the triple threat of the NFL, the Olympics and now the NBA leading as it further tries to establish its streamer and broadcast network as year-round must watches.

The deals also will improve the WNBA’s standing as its Finals will be spread between the three companies with ESPN maintaining five, while NBC and Amazon received three each. The WNBA also will have the ability to forge other agreements and eventually reopen talks with its three big partners if Caitlin Clark, Angel Reese and company continue to see their ratings skyrocket.


Toward the end of April, after TNT failed to reach an agreement with the NBA during an exclusive negotiating window, Comcast chairperson Brian Roberts was quickly on the phone with NBA commissioner Adam Silver, expressing NBC’s interest in the rights to the leagues’ games.

Shortly after, Comcast president Michael Cavanaugh, NBC Universal chairman Mark Lazarus and Cordella made the one-minute walk from their Rockefeller Center offices to the NBA’s on 5th Avenue.

At this point, the NBA already had a framework agreement with one incumbent, Disney’s ABC-ESPN to retain the Finals, while a newly formed streaming rights deal was being locked up by Amazon Prime Video.

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While NBA executives, led by Silver and its president of global content and media distribution, Koenig game-planned for years of what could happen during negotiations, NBC surprised the league, according to executives briefed on the discussions.

Sitting across from the NBC team in the NBA’s offices, Silver, Koenig and their lieutenants listened to NBC’s pitch as talks took off.

Not only did NBC topple TNT’s best offer of slightly more than $2 billion, but also NBC put on the table more than it pays the NFL. The $27 billion deal over 11 years ($2.45B a season) is larger than the $22 billion the NFL receives for the same length of time.

In addition, NBC made available to the NBA two prime-time windows. The NBA executive team, according to those briefed on their thinking, thought NBC would want to add “Sunday Night Basketball” after its No. 1 rated in prime time, “Sunday Night Football,” but the NBA was pleasantly surprised that Comcast also had a special, national/regional hybrid plan for the NBA on NBC on Tuesdays throughout the season.

Besides the marquee events, such as six conference finals, the All-Star game and “Sunday Night Basketball”, NBC will have Tuesday night national games where the East and West coast will receive different games that begin in prime time locally.

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On a given Tuesday, NBC could have a Knicks–Celtics game at 8 p.m. in New York, while the Lakers face the Nuggets at 8 p.m. Los Angeles time. All the matchups will be available via Peacock, which also will have exclusive games on Mondays.

Comcast’s idea is to combine the NFL, the NBA/WNBA, the Olympics, Premier League and the Big Ten on Peacock to prevent churn, creating a must-have product for the whole year.

“Our portfolio of sports on Peacock is incredibly robust,” Cordella, who played college hoops at Providence under Pete Gillen, said. “You add the NBA to it. I’m a sports fan. You are a sports fan. It feels like a must-have. If you are a sports fan worth your salt, you need Peacock. You need NBC.”

The network believes Peacock will add subscribers and they will stay. It thinks the streamer and the broadcast network will do well in the advertising market. It also hurt a rival, and the cable wing of Comcast could claw back affiliate fees from TNT.


The fear of TV executives for years was that the behemoth digital players — Amazon, Apple, Netflix, Google/YouTube — would just start buying all the rights. But with this NBA round completed, it is clear that Amazon Prime Video is the one that will be a huge part of sports fans’ lives now and for the foreseeable future.

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The others have dipped their toes in without fully committing and now will be largely shut out, save for a Christmas Day doubleheader (Netflix) and a Sunday Ticket sale (Google) and smaller leagues (Apple/MLS).

With Amazon’s 11-year, near $20 billion deal for the NBA and WNBA, it now has major sports programming throughout the year. The NBA/WNBA joins “Thursday Night Football” and NASCAR as part of Amazon’s Prime “Free Shipping” $139 per year subscription.

“The model is working,” Jay Marine, Amazon Prime Video’s global head of sports, told The Athletic.

When Amazon was invited to join ESPN and TNT Sports in the exclusive negotiating window early, prior to the late April deadline, Marine and his team showed up with plans as quickly as one of Amazon’s ubiquitous boxes appear on doorsteps. They expediently sealed a deal, including the worldwide rights to “League Pass,” in which fans can directly buy their favorite team’s games. They also will be the home of the WNBA Finals three times over the 11 years.


Foes in last season’s WNBA Finals, Jonquel Jones and Kelsey Plum will see Amazon handle three of the league’s championship series as part of its new contract. (Ethan Miller / Getty Images)

Only two years into Amazon’s NFL deal, the streamer already was a proven performer to NBA executives. When strong “Thursday Night Football” ratings would arrive, Koenig would text Marine congratulating him. The NBA and Amazon leaders further forged a relationship due to the streamer’s WNBA coverage and its deal to show the NBA in Brazil.

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The global reach of Amazon also made the company an ideal partner for the NBA, which has focused on the international scene since late commissioner David Stern led the operation.

Marine loved the fit with the NBA, but also was very cognizant that, besides UFC, this was the last big deal and that the NBA would likely seek a very long-term contract.

“One of the things we talked about on this NBA deal is that, while it is an 11-year deal, we think about it more like a 30-year deal,” Marine said. “We want a three-decade, four-decade-plus relationship with the NBA. And we view this deal as kind of just the first chapter.”

Amazon already has convinced the NBA it is worthy of hosting conference finals six times and has grand designs for the future.

“I was asked the other day, ‘Would you ever want to broadcast the Super Bowl?’’ Marine said. “And I’ve never answered yes so quickly in my life. And do I see that being a reality at some point.”

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How about an NBA Finals?

“Absolutely,” Marine responded.


During Pitaro’s six-plus years leading ESPN, he has gotten what he has wanted in the sports rights game. Pitaro, a diehard Yankee fan, has been on a shopping spree akin to George Steinbrenner in his heyday. The multi-path plan has been designed to beat away potential newcomers, protect its declining, but lucrative cable business and forge ahead with the dawn of ESPN’s streaming era.

Pitaro has built a sports rights moat by doling out nearly $80 billion – that’s a b for billions – in new deals with the NFL, college football playoff, MLB, SEC, NCAA, NHL, PGA, Wimbledon, La Liga and now the NBA.

One rival executive called ESPN’s suite of rights, “the greatest in the history of sports television.”

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It continues to not be cheap. The just-signed NBA contract is for that quaint sum of 11 years and $28.8 billion. ESPN’s current NFL contract, which includes two Super Bowls and 25 games a year, mostly on Monday Nights, is for 10 years and $27 billion.

ABC/ESPN retained the Finals every year, while keeping a conference final for each season except for one. It also believes it added value for its soon-to-arrive full ESPN direct-to-consumer product with a Red Zone type show on its game nights and, internationally, where it can stream its games on Disney+. It will remain the top home for the WNBA with five of its Finals over the 11 years.

While ESPN will attempt to retain the UFC and is expected to use or threaten to trigger an opt-out in its MLB contract that is due after next season, it is largely done for the moment, according to executives briefed on its plans.

The NFL’s opt-out on ESPN’s deal is after the 2030-31 season, while the network’s and Amazon’s are up following the 2029-30 year. So ESPN has a slightly longer runway with the most important league rights, allowing it to move into streaming with the NFL and NBA leading the way.

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The network has also discussed equity deals with both leagues that would see either or both have a stake in ESPN. Those talks could heat up again relatively soon.

While ESPN is looking to the future with streaming, it wants to maintain its linear carriage agreements, which are for $10-plus a month, still a great business even if the current 66.5 million homes are way fewer than the 100 million from 2011.

ESPN has upcoming negotiations with Comcast, YouTube TV, DirecTV and Verizon Fios over the next two years, and it always planned to have top NBA games, along with the NFL and college football, to stack its deck.

While the digital players outside of Amazon mostly sit on the sidelines, ESPN is about to make a big pitch to be the solution for sports fans without cable.

In the fall, the start of “The Great Rebundling” in partnership with Fox Sports and TNT Sports,  ESPN  will debut Venu Sports, a direct-to-consumer subscription service that will cost $42.99 per month.

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In 2025, it will bring ESPN, the mothership, to consumers directly with its own offering that is expected to be priced in the $25-$30 range per month. Pitaro has structured all the new rights deals so ESPN’s entire programming lineup can be available to customers without a cable subscription.

Fans also can access ESPN through places such as YouTube TV, which can be had for $70-$75 and offers a larger collection of channels than Venu will. The billion dollar moat has been built so ESPN can meet customers at different price points to access its games.


TNT knows this is very well its final season with the NBA. Over its 35 years, it has built arguably the greatest sports studio show of all-time, centered around Charles Barkley. It is proceeding with the litigation in which it claims it has the right to match Amazon Prime Video’s package and continue with the NBA. It knows potentially losing the NBA is a huge blow to its portfolio.

While it is blaming the NBA and seems desperate to keep it, two years ago, Warner Bros. Discovery’s CEO David Zaslav told an investors conference, “We don’t have to have the NBA.” The network didn’t get a deal done during the exclusive negotiating window, allowing NBC to blindside it by making a financial and reach offer that exceeded what TNT had put forth.

TNT’s view of the NBA negotiations basically comes down to it believes it was Charlie Brown and the NBA was Lucy, moving the football at the last moment whenever a deal was close. The NBA looks at it differently and was prepared to never give NBC the opportunity if the TNT numbers were right. A judge will have a say about how it all works or maybe the parties will settle for some sort of rights and/or financial package.

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But TNT is not putting “Going Out of Business” signs on its Atlanta studios. Barkely told The Athletic that his contract is for 10 years and $210 million. TNT, with or without the NBA, is determined to figure out a way to utilize him and not let him go elsewhere.

NBA on TNT

The “Inside the NBA” crew could be on its final season with TNT. (Brandon Todd / NBAE via Getty Images)

It has made moves over the last 10 months to try to fortify its lineup. It spent in excess of $25 million per game for a couple of first round College Football Playoff games in a sublicense agreement with ESPN. It added the French Open at $65 million a tournament. Big East men’s and women’s hoops and Mountain West football are going to be on TNT. They are singles and doubles compared to the home run of the NBA.

TNT already has deals for MLB and the NHL, including significant playoff action. United States men’s and women’s soccer, as well as NASCAR, are on its air.  TNT Sports are aligned with ESPN and Fox with the Venu Sports direct-to-consumer streaming service. The company is trying to turn TruTV into something equivalent to ESPN2.

Though Warner Bros. Discovery is in debt, it seemingly has billions in its vault that was headed to the NBA’s Fifth Avenue offices. It will need to be creative to grow, perhaps leaning on more sub-licensing to fill out its programming roster.

As far as the NBA, TNT left the door ajar, allowing NBC and Amazon to walk in and partner with the league, in the potential last market-moving deal of the sports media decade.

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Amazon and NBC joined ESPN, forming the NBA’s new Big Three, believing the league was a must-have, an unusually available powerful commodity. Cordella was willing to wake up through the night to confirm it was official. Marine wants Amazon in business with the NBA for decades. Pitaro never looked back in keeping the “A” package.

It will be three presidential elections before the NBA rights are conceivably available again. The corporate winners and losers during the forthcoming media reckoning very well may be decided by then.

(Photo illustration: Dan Goldfarb / The Athletic; photos: Getty; David Dow / NBAE, Slaven Vlasic, Garrett Ellwood / NBAE, Chris Graythen, Alex Wong)

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Referees 'wanted the US to lose' Olympic 3×3 tournament, star player Hailey Van Lith says

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Referees 'wanted the US to lose' Olympic 3×3 tournament, star player Hailey Van Lith says

The United States failed to go back-to-back in the women’s 3×3 basketball tournament, and one of the star players is blaming the referees.

The Americans dropped their semifinal matchup against Spain, who eventually lost to Germany in the gold medal game; the USA earned bronze by defeating Canada.

But gold for America in basketball is almost a given: In normal basketball, the men have won 16 golds in 20 appearances, while the women are 9-for-12 (one silver, one bronze).

Hailey van Lith of Team USA competes in the women’s 3×3 basketball bronze medal game against Canada on Aug. 5, 2024, in Paris. (Matthew Stockman/Getty Images)

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That was not the case here. While the women earned gold when the 3×3 tournament debuted in Tokyo in 2021, they fell short this year.

TCU’s Hailey Van Lith, who transferred to the Horned Frogs after starring for LSU this past season, took her shot after dropping eight points in the semifinal.

“This was 1,000% BS. Those refs wanted the U.S. to lose,” she said after the game. “They were flopping left and right. They are not that good. Great job, ladies, we know who should have won.”

Her teammate, Cierra Burdick, went a different route.

Team USA 3x3 team

Team USA’s Dearica Hamby, left, Cierra Burdick, Hailey Van Lith and Rhyne Howard celebrate their bronze medal in women’s 3×3 basketball on Aug. 5, 2024, in Paris. (Daniela Porcelli/Eurasia Sport Images/Getty Images)

US OLYMPIC SHOT PUTTER SAYS SHE HAD ‘NIGHTMARE’ WITH COMPETITION UNIFORMS

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“Not the medal we wanted, obviously, but I don’t want to take away from the moment,” Burdick said after the bronze medal match. “A lot of gratitude, a lot of blood, sweat and tears were invested into this. That’s so cliché, but it’s so true.”

Van Lith’s comments, though, echoed what ESPN’s Brian Windhorst recently said.

“FIBA doesn’t really want the USA to do good at three-on-three basketball. They really want that to be for countries that can’t field five-on-five teams,” Windhorst said.

“So, they do all these things, like they have all these different layers and layers of things you have to do to qualify. … The only way you can play is if you play in, like, 15 qualifying events.”

HVL complaining

Hailey Van Lith of Team USA is shown during the match against Germany at the Paris Olympic Games on July 30, 2024. (Alex Gottschalk/DeFodi Images via Getty Images)

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The men’s 3×3 team failed to qualify out of group play, going 2-5 in their seven contests.

Follow Fox News Digital’s sports coverage on X and subscribe to the Fox News Sports Huddle newsletter.

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Back with Dodgers, Freddie Freeman details son’s 'heartbreaking' fight for life

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Back with Dodgers, Freddie Freeman details son’s 'heartbreaking' fight for life

Freddie Freeman was equipped with a towel as he walked into a Dodger Stadium interview room Monday afternoon. An emotional sort in the best of times, the veteran first baseman knew he wouldn’t get a minute into recounting the brutal ordeal his 3-year-old son, Maximus, went through over the last two weeks without crying.

He was right … and he didn’t care. The tears flowed, and so did the gratitude of an eight-time All-Star who returned after an eight-game absence, his son home from the hospital and on a long but hopeful road of recovery from Guillain-Barré syndrome, a rare neurological condition in which the body’s immune system attacks the nerves.

“Max is doing all right … but he’s got to relearn how to do pretty much everything,” Freeman said, pausing several times to rub his eyes and collect his thoughts. “Terrible syndrome, Guillain-Barré … but it’s a good thing I’m here, because it means things are trending better. No one should have to go through this, especially with a 3-year-old.”

Freeman and his wife, Chelsea, noticed Max walking with a limp on the morning of July 22, a Monday, and by that night, Max couldn’t walk. The symptoms, according to visits with several doctors, were consistent with transient synovitis, which can cause a pain in the hip after a viral infection.

By that Tuesday, Max couldn’t sit up, and by Wednesday night, July 24, while Freeman was playing a home game against the San Francisco Giants, Max had stopped eating and drinking and was taken to the emergency room. Doctors still suspected transient synovitis and recommended Tylenol. Max was discharged at 3:30 a.m.

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Freeman played a day game against the Giants on about an hour of sleep that Thursday and traveled — somewhat reluctantly — with the Dodgers to Houston that night for the start of an eight-game, three-city trip.

“I called Chelsea on Facetime and said, ‘I don’t know if I should be leaving right now,’ ” Freeman said. “Something was off. It just felt wrong to leave. But we did just because [we thought] it would be OK.”

Things were not OK. Freeman had gone through his normal pregame routine in Houston’s Minute Maid Park that Friday before joining Max’s visit to a pediatrician via Facetime.

“And thankfully, that pediatrician said, ‘You need to go to the hospital now — this is not transient synovitis,’ ” Freeman said. “They were ready to call an ambulance for him, because they didn’t think he was going to be able to breathe that long … so I immediately told Scott [Akasaki, traveling secretary] to help get me home.”

With Max having “rapidly declined,” according to an Instagram post from Chelsea, he was rushed to the emergency room at Children’s Hospital of Orange County, “and within 2 ½ hours, he had a ventilator in,” Freddie Freeman said.

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A paralysis began to drift upward, from Max’s feet toward his waist and then his shoulders, which was affecting his diaphragm and his breathing. Freddie arrived at the hospital at about 10 p.m., his youngest son hooked up to a ventilator and feeding tube.

“My 3-year-old son needing help to breathe, when five days earlier, he was doing front flips,” Freeman said, when asked to recall the toughest part of the ordeal. “You just wish you could switch. You really do. Like, I’ve been through a lot in my life. I lost my mom when I was 10, but you can’t really compare any of this because both are awful.

“But seeing your kid fighting for his own life when there’s nothing he or anybody else could do. His immune system started attacking his own nerves, and that’s the heartbreaking thing. He can’t breathe on his own, he’s on a ventilator, that was hard.

“I know Dodgers fans wouldn’t like this, but I would gladly strike out with the bases loaded in the bottom of the ninth inning in Game 7 of the World Series 300 million times in a row than to see that again.”

There was encouraging news, though, when doctors diagnosed Max with Guillain-Barré and immediately started IVIG (intravenous immunoglobulin) treatments, which are made from donated plasma that contains healthy antibodies to help stop the harmful antibodies from damaging the nerves. Max responded well to two rounds of IVIG.

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“He was starting shoulder-shrug, which was a massive sign for us, because that means, so paralysis starts from your toes up, so now [when it recedes] it goes top to bottom,” Freeman said. “It was starting to move back down, which was huge.”

Max’s condition continued to improve early last week, so much so that within 48 hours of experiencing full-body paralysis, he was excavated from his breathing tube and taken off a ventilator.

“It was [last] Wednesday at 10:46 p.m., I’ll never forget — he had his ventilator pulled, and within six minutes, he was sitting on me,” Freeman said. “I can’t tell you how good that felt, to be able to hold my son again. That was a special time, just knowing how hard he fought in those five days.

“When he was born, we were trying to figure out a name. We had two kids at that time, and Chelsea came upon ‘Maximus.’ I was like, ‘That’s a strong name.’ I said I didn’t know it was gonna have to be proved true within four years of his life, with how strong this little boy is.”

Freeman, who had started every one of the team’s first 104 games, missed the entire trip in which the Dodgers lost five of eight games at Houston, San Diego and Oakland. But when Max came home from the hospital on Saturday, Freeman could breathe a little easier.

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“I mean, if you talked to me six days ago, I would never have been able to speak to you guys, I just couldn’t,” Freeman said. “But the reason I’m able to get through this is because of the huge wins we’ve been getting the last few days with him. It’s been a miraculous recovery. That’s what they say to us.”

Freeman went through rigorous workouts at his old high school, El Modena in Orange, on Saturday and Sunday and felt like he was ready to return on Monday. Greeting him were teammates and coaches who wore #MaxStrong shirts with No. 5 Freeman on back during batting practice before the series opener against the Philadelphia Phillies.

“I don’t know whose idea it was, but that was the first time I cried today, when I walked in and saw those,” Freeman said of the T-shirts. “It means a lot. The support from this organization has been … there’s no words. I can’t even put it into words, really. Things happen. I’m just so glad that he was able to be at CHOC.

“Dr. [Jason] Knight and his staff in the [pediatric intensive care] unit. The nurses day and night, absolutely incredible. The respiratory therapists, neurology, every department. I mean, I’m here nine days after, and it feels like a miracle, it really does. I can’t thank them enough.”

Freeman was among the team’s hottest hitters when he left the team, and he entered Monday night’s game with a .288 average, .888 on-base-plus-slugging percentage, 16 homers, 26 doubles and 67 RBIs on the season.

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In his absence, a Dodgers offense that was already playing without the injured Mookie Betts and Max Muncy hit only .213 (65 for 301) on the eight-game trip, the fourth-worst average in baseball in that span.

But Freeman was back in the Dodgers lineup, batting third and playing first base, on Monday night, a little rusty but buoyed by the knowledge that 3-year-old Max would be at home watching Daddy on television.

“My brain is still a little mushy — not much sleep for mom and dad and the rest of the family — but we’re hanging in there,” Freeman said. “We’ve been told [Max] is going to make a full recovery. We just don’t know how long it’s going to be. But the prognosis of recovery is good.”

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Access all areas for a Premier League club's pre-season tour in the U.S.

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Access all areas for a Premier League club's pre-season tour in the U.S.

In the scorching heat of Inter Miami’s training base in Fort Lauderdale, Florida, the final moments of Wolverhampton Wanderers’ morning training session are playing out.

“We are 1-0 up at the Emirates, two minutes to go, keep going,” urges the Wolves head coach Gary O’Neil. Wolves begin their Premier League season away at Arsenal’s Emirates Stadium on August 17 and, even here, some three weeks before the match, O’Neil is focusing minds.

The final drill is an energy-sapping exercise in which O’Neil divides his group into four teams of four outfield players, with two goalkeepers remaining in their goals for the entire session. Each team of four have three-minute cycles, in which they compete in a 30-by-20-metre area. One team, therefore, stays on for the entire three minutes and the other three teams come on fresh for a minute each. O’Neil calls it his “mentality” test.

“It is when you’re up against it, trying to behave as a team,” he explains. “You learn about individuals and how they respond under different stresses. We also want to include our principles, trying to protect the middle, trying to find a spare man and trying to build up. That is the aim, no matter what we do.

“This drill, it shows up your personal traits, it always gets you. You see exactly what people are.”

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Toti Gomes, the Wolves defender, is a standout. “If you’re doing that drill, you want Toti in your team. He doesn’t suffer badly from disappointment. If a goal goes against his team, he picks himself up. When he gets tired, he’s not bothered. He knows he’s there to work. In this drill, you can be 5-0 down because another team keeps coming on fresh. He’s stable emotionally.

“We have got some emotional ones in the group that struggle with conceding a goal and getting ready to go again. So it’s a good drill for us.”


The winning team of that 4×4 drill, Chiquinho, Jorgen Strand Larsen, Hugo Bueno and Pablo Sarabia (Jack Thomas – WWFC/Wolves via Getty Images)

As for the Emirates reference? “It’s to show them that we’re not doing this for now. It’s for when we get somewhere and it matters, so we hang in and we survive. I am trying to give them little pictures on why we do stuff and why it’s important not to drop your level for the last minute. It’s for when we really need it.”

This is just one insight during a three-day period in which the Premier League side opened their doors to The Athletic and provided unrestricted access to their first visit to the United States in 43 years.

Before fixtures against Premier League rivals West Ham United and Crystal Palace, as well as German side RB Leipzig, Wolves based themselves at the Florida Blue training centre, preparing for the season just a couple of pitches down from the MLS team part-owned by David Beckham and starring Lionel Messi. O’Neil impressed during his first season in charge, leading Wolves to doubles over Tottenham Hotspur and Chelsea, while also beating Pep Guardiola’s Manchester City. Saturday evening’s 3-0 win over Leipzig was capped by a glorious team goal, which swiftly had social media salivating on Sunday morning.

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During our time together, no area was out of bounds. The Athletic watched training sessions, spoke to O’Neil, the team’s players, the team’s performance and sport science specialists, the club kitman, the head chef, the nutritionist, as well as the head of operations responsible for bringing the entire visit together.

Along the way, we joined the Wolves players on a river taxi across Fort Lauderdale and then flew with the team on a chartered flight to Jacksonville — a flight delayed to make way for Israel Prime Minister Benjamin Netanyahu’s exit from Florida. The result, hopefully, is a report that tells you everything you may have ever quietly wondered about what really goes on during pre-season.


Two weeks to ‘deload’ and heart-rate monitors at home: What happens between the end of the season and pre-season? 

Matt Doherty, the Wolves full-back, is on the top deck of a boat traversing Fort Lauderdale when he reflects on some of his more brutal pre-season experiences. He is now in his second spell at the club, having spent a decade at Wolves and then periods with Tottenham and Atletico Madrid, before returning to Wolves in 2023. He recalls his earlier summers at Wolves under Kenny Jackett, when the team were in League One in 2013. He laughs: “We were doing 7am runs before we even had breakfast. And I was overweight at the time. So I didn’t enjoy that.

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“Times are changing — it’s not just old-school running now where you just absolutely blast it all the time. People’s bodies can’t take it now. Some people train for five days in a row, and then all of a sudden they need a day or two off. That’s not how it used to be.”


Wolves full-back Matt Doherty (Jack Thomas – WWFC/Wolves via Getty Images)

More traditional approaches do remain, as Doherty discovered while on pre-season under Antonio Conte at Tottenham. “We were throwing up out of both ends by the time we had finished. That was the hardest pre-season I did. Ever. That was crazy. But we hung off every word that he said and rightly so. I can’t speak highly enough of him.”

The big change, Doherty says, is the way players now look after themselves between the end of a previous campaign and the start of pre-season. “I used to be a disaster every summer. I didn’t know what I was doing. I’d still exercise but I’m an eater. I was just eating houses down wherever I went. You have to maintain yourself or you will be left behind. People may say, ‘Isn’t this what pre-season is for? To get fit?’. To a point, yes, but you can’t come back in disgrace, as I have done in the past.”

At the end of last season, Wolves gave their players a two-week window to “deload”, according to Phil Hayward, the club’s head of high performance. “A fortnight where they don’t have to worry about doing anything at all.

“The mentality of the players is very different to when I started in 2008. It was a real battle to get guys to do anything in the off-season, they came back a stone overweight, they had been away on lads’ holidays. You’d spend the first bit of pre-season trying to get weight off them and back somewhere near to where they needed to be for the season.

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“Now it’s gone the opposite way. It is partly driven by social media. Now the battle tends to be trying to make sure they get rest and don’t do too much. A lot of guys want to do extra stuff in their own time. Some have people they work with in their own countries, which brings challenges in terms of communication and lots of other issues around liability insurance. If we are letting them see somebody, how do we coordinate that? That’s become a big part of my job in the last few years, liaising with people in the players’ circle.”

When Wolves players go away for the summer, some have a clear period to relax, while others go to the European Championship and Copa America. The players are given GPS devices and heart rate monitoring belts to take home, and Hayward says it enables the club to keep an eye on a player’s “internal loads” as they ease themselves back into shape before pre-season.


Joao Gomes in action for Brazil at the Copa America (Maciek Gudrymowicz/ISI Photos/Getty Images)

“It means we get real-time information about what they’re actually doing and make sure they’re following a plan,” he says. “We want them to get back to individualised baselines. The off-season training program is to make sure they come back in a decent state, to be able to then drop into our main programme with the squad.”

How much damage can a player really do in that period before pre-season? “From an aerobic perspective, you’ll start to decondition after a couple of weeks. Even if a player is out for a week with a minor injury, there is a drop-off from a cardiovascular fitness perspective, physiologically. It’s almost impossible to say exactly how much fitness they have lost between seasons. But once they get back into the training programme, we look at heart rate data and their physical output. It is to see how they’re responding to a given session compared to how they responded to a very similar session before the end of last season. There is definitely a percentage drop-off.”


First-day nerves, blood tests and daily questionnaires: The start of pre-season

Day one back at the training ground is testing day. Doherty says it is a day he cannot wait to be over. “There are nerves. It is not like, ‘Oh my God’, but you just want to know the results and hopefully be in the middle, the same as everybody else and kind of hide away’.”

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Hayward explains that testing involves medical assessments with the club doctor, blood tests and ultrasound scans. For outfield players, there is an emphasis on testing the main tendons, especially in the lower limbs, while for goalkeepers, shoulder assessments are key.

He says: “If they have an issue in the season, we then refer back to those images and compare it back to when we know everything was fine. The blood tests are looking for micronutrients. We work closely with the nutritionist to decide which particular panel of blood tests we want to do. That is individualised to different players as well, according to what we know of their history, biochemistry, and their normal deficits. It helps us know if someone’s always low on vitamin D, for example, and if we can support that with supplements.

“We are also looking for general health markers. That’s how we first found out about Carl Ikeme’s problem a few years ago (the former Wolves goalkeeper was diagnosed with leukaemia after posting abnormal pre-season blood test results). We have a general medical consultation with them: how have they been over the summer, any new issues, any illnesses you’ve not told us about? Mental health comes into that as well. Has anything gone on at home?”

One striking aspect is the extent of joined-up thinking between the club’s sports science practitioners and the coaching staff. This is O’Neil’s first full pre-season as a head coach — he took over Wolves five days before the start of the Premier League last season and had been named Bournemouth manager after the season started in the previous campaign. Wolves’ head of physical performance, Mark Piros-Read, has led multiple pre-seasons at Swedish side Malmo.

Hayward says: “Gary is a very collaborative boss. There are conversations between the coaching staff and Mark about what Gary wants to get from the sessions and what Mark needs to get from a physical perspective, so we try to find ways to get that physical conditioning into the players with the football. They gel really well in terms of planning the sessions to make sure that they both get what they require. It is more heavily focused physically at the early part of pre-season, with Mark having more input and then towards the start of the season, it becomes much more focused on football and culture.”

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Phil Hayward, head of high performance, and Mark Piros-Read, head of physical performance (Jack Thomas – WWFC/Wolves via Getty Images)

Within sessions, O’Neil takes guidance from the sport science team. The players fill in daily questionnaires on their mobile phones, answering subjective queries about how they are feeling, how they slept, whether they have any fresh soreness or fatigue and how they feel in their stomachs. Some players wear Oura Rings, or Apple Watches, and proactively report their length and quality of sleep. The club do not insist on this, however, taking the view that it may be deemed invasive. Hayward says: “It’s difficult because you get paid a lot of money to be an athlete so that’s part of what you sign up to. But it maybe undermines the amount of trust you have from the players as well, if you insist.”

Any issue a player raises will be tested objectively and analysed by the medical and physio team.

Hayward says: “Gary is very receptive to that information. We’ve got players today who won’t do the whole session. They’ll be managed through the last part of the session because we compare this current week with their last four weeks. If there’s a huge spike, there’s a big increase in injury risk. That’s based on a lot of research. We call that acute chronic workload ratio.”

Wolves spent the first part of their pre-season in the Spanish resort of Marbella. The main event, however, will be in the United States.


Three types of pillow, WhatsApp location pins on nights out and Uno Flip: How does a club organise pre-season in the U.S.?

When Wolves’ commercial department secured the club’s participation in the Stateside Cup during the Spring, Matt Wild, the club’s general manager of football operations, sprang into action. Wolves’ overall touring party, including players, football staff, operations, commercial and media, stretched to 85 people over a 12-day visit that encompassed a game against West Ham in Jacksonville, Crystal Palace in Annapolis and Leipzig in Fort Lauderdale. For the logistics, the club handle, well, everything.

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“The players just need to bring themselves and a wash bag,” jokes Sam Perrin, the head of kit at Wolves. “And sometimes they don’t even want to bring the wash bag.”

In the club’s view, this is not mollycoddling, but simply doing everything possible to ensure a player can perform at their best at the highest level. For travel to the U.S., visas are a necessity and the club take care of the administration.

Most of the club’s South American players already had U.S. travel visas, but 18-year-old Pedro Lima, signed on July 1, did not, so he was dispatched to the American embassy in London to turn around a fast-track application. The club needed to keep within budget for the tour — Wild estimates the cost to be £1,050,000 ($1,344,000) in total. The club flew on scheduled commercial flights from London to Miami, rather than private transatlantic chartered planes, which represented a significant saving. “We’re getting participation fees for being here, but we need to make sure the profit and loss works out.”

They flew in two groups because each group required a certain number of business, premium and economy flights, with the players in business class. When the club flew chartered from Fort Lauderdale’s private terminal to Jacksonville, the bus drove the travelling party directly from the hotel to the plane, avoiding the masses within the airport. An unexpected delay, however, came when Prime Minister Netanyahu, fresh from a visit to see Donald Trump in Mar-a-Lago, was travelling out of the same terminal, meaning an hour’s delay on the tarmac as Israel’s equivalent of Air Force One, and all the security detail this encompasses, was given priority.

A big decision was where to base Wolves during the tour. They considered an IMG training base in Tampa and another location by Ponte Vedra Beach in Jacksonville. Yet when an exhibition game against Leipzig at Inter Miami’s Chase Stadium came up — making Wolves the first English team to play at the stadium — they decided to locate themselves at Inter Miami’s training complex. “We knew the players would like it,” Wild says. “You have the beach nearby and it is where Lionel Messi trains.”

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Wolves based themselves at Inter Miami’s Florida Blue training centre (Jack Thomas – WWFC/Wolves via Getty Images)

Wolves stayed in the W hotel in Fort Lauderdale. The hotel needed to fit specific requirements. Wild says: “We wanted exclusivity on several floors for our players, so they’re not sharing. But then you need to make sure that you’ve got good-sized rooms on each floor. We always make sure that we’ve got a good pillow. We’ve got three different types of pillows; some are hard, some are soft.

“We needed a good function space, a physio room, a dining room, a meeting room, a kit room. I needed somewhere for the coaching staff to work. We agreed that Inter Miami would do our laundry for us and they helped us source all our sports drinks and water.”

 

As Wild explains the intricate detail that goes into the tour, it can feel a little bit as though footballers are on a school trip. A WhatsApp group is made, where they are sent the schedule every night for the day ahead. It is explained to them what to say to airport security when they are entering the U.S.

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Recreational activities are planned, such as the river taxi on the day The Athletic joins the team, and a visit to the Everglades several days later. Players are not provided with a per diem allocation which can be expensed, given that their travel and food are already included. Zlatan Ibrahimovic famously once complained that Manchester United had deducted the price of a fruit juice from a hotel minibar from his payslip.


The river taxi in Fort Lauderdale (Jack Thomas – WWFC/Wolves via Getty Images)

The club brings four members of its security team to the U.S., including Steve Sutton, the club’s director of safety and security. On the day we are talking, the players are afforded a night out, heading down to Miami. O’Neil tries to balance hard preparation — Doherty says the players have “worked their socks off” — and some escape. They are given a curfew of 11pm.

Wild says: “If our players go out, they have to pin their location so that we know where they are. It’s more for their safety. Our security team are really good at making sure everyone is accounted for. It’s just subtly staying in control.”

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Every player meets the curfew. During the trip, the dynamics of the group are revealing. At the end of O’Neil’s mentality test, he asks every player to shake hands with one another, recognising that tensions can heighten during training, but reminds his players they are all on the same team. There are times the group can break into natural cliques; the British and Irish contingent sit together on the boat trip, as do the Spanish-speaking group. But it is also encouraging to see Wolves captain Mario Lemina in deep conversation with Luke Cundle, a returning loanee, while later on after dinner, 16-year-old Luke Rawlings, who only got his first pay packet the previous month, is receiving advice from the club’s £44million record signing Matheus Cunha.


(Jack Thomas – WWFC/Wolves via Getty Images)

Wild had planned ahead by organising a games room, ordering in a giant Connect 4, a Pac-Man console, a Marvel arcade game and a Cornhole set. As it transpires, the player’s game of choice during the tour appears to be the even more modest Uno Flip.

The planning is not only operational. Performance expert Hayward says his team prepared the players to be ready to work in a new time zone, five hours behind the UK.

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“We flew over on Tuesday. But we had a double session on Monday in England. We have these light glasses,” he explains. “What we’re trying to do there is create a stimulus from a light perspective, to give the perception of it being similar to the midday sun. So we got them to wear the light glasses on Monday evening after training, to almost try and trick the brain and ready them for a new time zone.

“When we arrived in the U.S., we made sure the guys all stayed up until 10.30pm and then advised them to stay in bed until at least 7am the next morning. The doctor also provided melatonin tablets for them in the evening to help them with getting to sleep more quickly and have a deeper sleep, therefore avoiding what normally happens when you travel west and wake up in the middle of the night.”

As for the searing heat and sweat-inducing humidity? He says: “Some argue it doesn’t make sense to be here because it’s so different from the climate back in the UK. You are used to training in 30 per cent humidity and 20C (68F) heat and that’s where your matches are going to be played. So why would you come to 90 per cent humidity and 35C? But there are a lot of physical and physiological benefits from training in heat, similar to the effect you get from altitude training. Heat creates a greater physical challenge for the players.

“You can get more bang for the buck from an internal load perspective without having the same external load in actual physical load through the joints. We want that overload. That’s intentional. We don’t want to spend a lot of time working on ways to cool them down, because you want to challenge them more physiologically to try and get that response.”


(Jack Thomas – WWFC/Wolves via Getty Images)

Every precaution is taken, however, and Hayward’s previous life at the Los Angeles Galaxy gives him personal experience.

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“There’s a quite extensive protocol about heat exhaustion and heat stress, and monitoring for that and how to respond if that happens. If we see symptoms of heat stress, we’ll follow protocol to cool them down in pretty large ice baths. We’ll measure the temperature to make sure they’re never at risk. We’ve got real-time heart rate. If someone’s heart rate is staying very high and they’re not recovering as well from a phase of the session as we’d expect them, that would probably be the first flag we’d see. We’ve got it on a tablet at the side of the pitch.

“We can also see from observing, if someone starts to behave slightly differently. When there’s a change in the drill, the doctor will get around the players and have a chat to make sure everyone’s OK.”


Two tonnes of kit, five types of boots – and being in charge of underwear: How do clubs clothe their players on tour? 

For Perrin, the head of kit, this is his first transatlantic pre-season tour in his fifth season at the club. He says he liaised with his Chelsea counterpart while planning the tour, to hear things that work and don’t work.

If you constantly panic about having your phone, wallet and keys in your pocket, then the level of detail and pressure for Perrin sounds pretty overwhelming. “My wife calls it glorified babysitting,” Perrin jokes, but making sure the players are equipped is essential. Preparations are made weeks in advance. Wolves cargoed out two tonnes of kit and equipment ahead of arriving, as well as taking ten bags on each flight.

“One thing my old boss told me is, ‘Don’t give them an excuse to blame you’,” Perrin says. “Don’t let them be able to say, ‘The kit team didn’t do this, so that’s why I didn’t score’. You also want trust from the management team and respect from the players. If the players respect you, they don’t chuck stuff on the floor and expect you to pick it up.

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“There’s so many different things that happen that you don’t think about as fans. An example: the electric voltage is completely different here. We had our heat press (to print numbers on shirts) shipped out just for any last-minute changes. Then the day we were travelling, the squad changed. So we set the printer up but it didn’t work because of the voltage. So I’m now panicking, how the hell am I going to print these shirts? In the end, we managed to borrow one from Inter Miami. It was almost a nightmare for me.”


More on the world of football boots and kits…


The club are responsible for organising every piece of sporting equipment that a player may require, down to the underwear that a player chooses to wear in training or during a game. In case you are wondering, most footballers wear Sloggi Y-fronts, a Swiss brand. “Black for staff, navy for players,” Perrin adds. “We supply them, wash them, refold them and put them back into kit rolls.”

A few players — Tommy Doyle, Pedro Lima, Rodrigo Gomes and Pedro Neto — however, choose a different brand, so they provide six pairs to the club, meaning the club will always have two available for the player for a matchday and up to four at the training ground.


Neto is one of those who provides his own underwear (Jack Thomas – WWFC/Wolves via Getty Images)

In a Premier League game, it is a requirement for every player’s shorts to be numbered. Yet for pre-season friendlies, this is not the case, so the club transport over a set number of non-numbered shorts. For the three games in the U.S., Perrin has brought over six matchday shirts for each player, as most Wolves players change into a fresh jersey at half-time. Craig Dawson, he notes, is the only one who will keep the same shirt for the second half. “He’ll take his socks off or down and he’ll redo his pads every time and resets himself in that way.”

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The club also bring the player’s boots. In most cases, it is three each, meaning the players are equipped whether they need metal studs or moulds, and have a spare pair. “We’ve ended up bringing four boot bags. Unless you’re Matt Doherty, he’s bought five. Matt is one of the greatest kids. He has to feel right. If he fancies that pair of boots today, he’ll want to wear that boot. I’d rather just bring all five and then he can choose.”

Boots are cleaned by staff, a job made easier by superior modern pitches, usually requiring only a quick brush or rinse. “And then we dry them with a towel and hang them back up in the boot room, which is heated. We have two boot steamers and a boot oven outside. The oven softens the boots but keeps them dry. A steamer softens the boot a little bit more but wet. So in the winter months, you tend to use the oven more than the steamer because by the time you get outside, your feet are freezing cold.”


One hundred eggs at breakfast, 5am starts in the kitchen and performance-orientated dessert: How do clubs feed their players on tour? 

As players exhaust their reserves during pre-season, refuelling becomes an essential component.

Wolves’ head chef, Melissa Forde, travels with the team for the trip, in addition to multiple members of her team. She works closely with Matt North, the club’s nutritionist, to devise menus catering for every scenario a player will face in pre-season. Forde speaks with The Athletic in Jacksonville, where she flew out before the team for the West Ham fixture, to make sure the evening meal service was in hand. It meant a 4.30am wake-up in Fort Lauderdale and by the time dinner is wrapped up, it is now 9.30pm. “I nearly fell asleep in my dinner last night,” she says.

Forde’s work is a passion project. Her background is as an executive chef at Birmingham’s Hippodrome theatre, having previously worked as a sous-chef at Marriott hotels. As far as she knows, she is the only female head chef at a Premier League club. She points to transferable skills from her previous roles; kitchen management, multitasking, catering en-masse for high volume or in banquet style, and also being able to walk into a hotel several times a month and understand the kitchen layout and operations. She sent the hotels her menu plans before the team flew out to the U.S., ensuring they sourced local produce for the team.

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She then manages a team of her own staff and hotel staff to produce a spread befitting a Premier League club. For breakfast, her team will be up at 5am to prepare for the day, using more than 100 eggs at breakfast alone. There is no shortage of choice. When The Athletic joins Wolves for lunch, there is a vast salad bar, steamed and roasted vegetables, a vegetarian chickpea curry, barbecued chicken and a live cooking station preparing fajitas. Dessert offerings are Greek yoghurt and honey, or a fruit selection.


Melissa Forde, Wolves’ head chef (Jack Thomas – WWFC/Wolves via Getty Images)

She says: “I have a lot of freedom. If a chef’s creativity is silenced, it’s almost like you kill the chef within them.” At the training ground back in England, her “jerk chicken Wednesdays” have become a firm favourite, as have her themed days to mark moments in the calendar such as Black History Month. She has won over the Wolves playing squad by creating dishes familiar to their Portuguese background. In the case of Yerson Mosquera, the Colombian defender, he experienced homesickness when he moved to the club and she went out of her way to find ingredients from his own country to lift his spirits.

The menu itself is prepared in close collaboration with North, as well as the team’s sport science department who know what every training session will include, and the type of refuelling that will be required. North is in the dining room, subtly advising players on the type of food they need to take in. It takes time to develop trust after a player signs. Players are weighed daily, while their body fat is also measured using callipers at eight skin-folds on a monthly or fortnightly basis, depending on the player.

He says: “Nutrition can be quite judgmental. So if you’re coming into that environment and the first thing I’m doing is sitting down analysing your diet — then if you’ve got a predisposition to a negative behaviour towards food or not understanding them — it might not come across well. When they first sign, it is just about building relationships, small interactions, trying to give them tips rather than saying you’re doing something wrong.

“From a nutritional standpoint, when they sign for the club, they’ll get their bloods taken. Off the back of that, we’ll analyse what they need to increase or change within the diet, whether that’s supplements or actual food. The key ones are, calcium, vitamins B, C, D and K, and iron.”

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Summer signing Pedro Lima (Jack Thomas – WWFC/Wolves via Getty Images)

The extent to which the body absorbs micronutrients differs from person to person, so sometimes two people could eat the same thing but absorb it differently. That is part of the reason supplements provide a crucial function.

One challenge can be to get players to eat enough food. North explains: “On an average training day, they’ll be burning upwards of 3,000 calories. On a heavy training day, they might do more much more, so we need them to have a big carbohydrate intake.

“The day before the game is when we’re trying to load the stores. So we’ll change the menu design to have more carbohydrates on board and the protein portions will be lower and the menu will be really low fat. The chefs have really clever strategies where they integrate more carbohydrates into dishes. We’ll use juices. We look at the satiation of foods. Potatoes are really satiating. So you can’t eat a lot of it. When they need to eat a lot more, we’ll put mashed potatoes on, which doesn’t fill you up as much, but we’ll push them more towards rice and pastas, which our players digest easier.

“You may think a diet for a footballer might be relatively clean with no sauces and condiments — but on a day before a game when we need more carbohydrates, we’ll have sweet and sour chicken — obviously adapted but the sauce will have a lot of carbohydrate, with the players not really knowing it. There’ll be a snack bar. The players are really big on pancakes, easily digestible and they can put toppings on, it really ramps it up. We have performance-orientated dessert. On a day we need a lot of carbs, that might be a rice pudding or a modified apple crumble. On the day when we need more protein, the chefs use high-protein yoghurts or whey protein.”

Unlike some other clubs, no foods are banned. Ketchup, often prohibited on the orders of head coaches, is available, because the nutritionist takes the view that if a small amount of sugar helps a player consume the large amount of protein — from an omelette, for example — it is worth it.

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The players rarely need to be told off these days. Hayward says: “If we suddenly put out loads of burgers and pizzas at lunchtime, they’d be moaning about that. ‘Why are we being given this? It’s not right for us’.”


Pre-season matches and how do they help the season ahead? 

O’Neil has been using his time in pre-season to attempt to adapt his team tactically. That is not easy when some players, such as Jose Sa, Joao Gomes, Nelson Semedo and Neto, only joined up with the team towards the back end of the tour following their exertions with Portugal at Euro 2024, while new players may yet arrive who will need to adapt to a new club.

O’Neil says he wants his team to be more aggressive without the ball this season and would also like to have the option of playing more regularly with four defenders rather than five. He says: “Having five defenders on the pitch does limit what you can do going forwards,” he says, before adding, “It’d be silly not to use this pre-season to try and nail the bits that we need to be a bit more aggressive.”

O’Neil’s first season at Wolves brought largely rave reviews but form did suffer between March and the end of the season, as Wolves exited the FA Cup against Coventry City and won only two of their final 12 Premier League games. They finished the season in 14th place, albeit only three points short of a top-half placing.


Wolves head coach Gary O’Neil (Jack Thomas – WWFC/Wolves via Getty Images)

Piros-Read, the team’s head of physical performance, is asked if there were things his team have learned as a result of that late-season drop-off. “If you look at a lot of our starting players, it was the biggest season they’ve ever had for the number of matches played,” he says. “Rayan Ait-Nouri, the year before didn’t play much at all. Lemina has only played one season similar to that before. Arsenal have players the bulk of whom have done 40 games each for the last few years. Even Max Kilman (who has since joined West Ham) had only done a year of that.

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“But now we’ve got this base of a team who built that foundation last year, and will have that robustness. Jorgen Strand Larsen, our new signing up front, played a full season in La Liga, which will help us. This is probably something you don’t think about until you really look into it. If a player has only ever started 24 games, and he’s played 37. It doesn’t sound a lot to Joe Bloggs, but that is a lot bigger demand for a footballer over a season.”

The 3-1 victory against West Ham revealed that not even the most precise planning can account for every factor; first a prime minister held things up, then the match itself was delayed for two hours, amid torrential storms in Florida. The game was eventually played, the pitch holding out, and O’Neil joked he had learned more about weather in the previous hours than he ever thought possible.

The final game, a 3-0 demolition of German club Leipzig, was played amid wild rain storms. Every mobile phone in the area received a tornado warning shortly after the match. The game brought more optimism from a new signing, Rodrigo Gomes, a 21-year-old brought in from Portuguese team Braga this summer. He has scored three goals on the tour, with the pick of them rounding off a flowing team move against Leipzig.

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As for the games themselves, do they really provide that pit-in-the-stomach feeling that a competitive game triggers? O’Neil says he feels more relaxed, more like a training day than a matchday.

“You can never really tell in training,” O’Neil says. “So getting into matchdays, seeing how they look, what sort of numbers they register, looking at team shape, issues within it, things we’ve worked on that they haven’t fully grasped or that they have grasped. It’s like an exam paper. You practise all week — and then there’s an exam paper at the end and it tells you exactly where you are.”

This, however, remains the mock exam. The main event will be at the Emirates on August 17 — and if Wolves are leading with two minutes to go, O’Neil will know his plan has come together.

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(Photos: Wolves; design: Dan Goldfarb)

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