Sports
The eye-popping $77 billion haul that shook up the NBA landscape — and the future of media
Well past midnight in Paris with final preparations for the Olympics finishing up, NBC Sports president Rick Cordella was tired and in need of sleep.
On this late July evening, the official word if the NBA had returned to the NBC after nearly a quarter century was being confirmed in New York, a time zone six hours earlier.
In his room at the Sofitel Paris Baltimore Hotel, Cordella worked until 1:30 a.m. before finally going to bed. He set his iPhone alarm to go off every half hour as he anxiously awaited the official news from the NBA.
Cordella maybe didn’t need the alarm as his eager bosses and negotiating team were buzzing in with texts, asking if he had heard anything.
At 3 a.m. Paris time, Cordella’s alarm woke him and he checked his phone. He received the text from the NBA’s lead negotiator, Bill Koenig, informing him that TNT was making a play with its matching rights for Amazon Prime Video’s streaming package, not NBC’s. Cordella pumped his fist, called his bosses and some members of the deal team. Finally, he could go back to bed and sleep easy.
The network was back in the NBA business.
Just as ESPN had swiped the NBA from NBC in 2002, NBC had done the same to TNT, buoyed by a surprise distribution plan and an eye-popping financial offer made in the league’s 5th Avenue offices nearly four months earlier.
Being partners with the NBA is so vital in the future of media that the loser in the proceedings, the parent company of TNT Sports, Warner Bros. Discovery, is suing its still current partner, the NBA, in a Hail Mary attempt to stay involved. TNT, home to the wildly popular “Inside the NBA,” believes its matching rights from its current contract with the league should be enforced.
The implications of what has transpired over the last four months of haggling are magnified by the murky shape of media with cable in decline, streaming emerging, free broadcast networks, like NBC, born again as the top sports destinations, and uncertainty constant.
While there is an intense focus on the digital giants taking over, there are few big toys — save for UFC — available anytime soon.
With the NFL locked up into next decade, this NBA deal would be basically the final one before “The Great Rebundling” over the next decade in which consolidation, mergers and acquisitions will very well decide the future of how fans access games well into the end of the century.
“If you look at what else is available, there is not much coming,” Cordella said over the phone from Paris’ Mussée de l’Homme, where the “Today Show” set is located during the Olympics. “This was clearly a big one.”
The three agreements the NBA officially struck with ESPN, Amazon and NBC will result in the league receiving an extraordinary $77 billion over 11 years, beginning in 2025-26.
It is the exclamation point on ESPN chairman Jimmy Pitaro’s six-plus-year run, where he has outlayed nearly $80 billion to create a sports rights moat as his network enters its full direct to consumer streaming era.
It establishes Amazon Prime Video as the clear biggest player in the future of sports viewing with the full-year of programming and realistic designs to one day have a Super Bowl and/or NBA Finals.
And, nearly a quarter century after Bob Costas, Marv Albert and John Tesh’s “Roundball Rock” said goodbye to the league, NBC/Peacock will go into this next stage with the triple threat of the NFL, the Olympics and now the NBA leading as it further tries to establish its streamer and broadcast network as year-round must watches.
The deals also will improve the WNBA’s standing as its Finals will be spread between the three companies with ESPN maintaining five, while NBC and Amazon received three each. The WNBA also will have the ability to forge other agreements and eventually reopen talks with its three big partners if Caitlin Clark, Angel Reese and company continue to see their ratings skyrocket.
Toward the end of April, after TNT failed to reach an agreement with the NBA during an exclusive negotiating window, Comcast chairperson Brian Roberts was quickly on the phone with NBA commissioner Adam Silver, expressing NBC’s interest in the rights to the leagues’ games.
Shortly after, Comcast president Michael Cavanaugh, NBC Universal chairman Mark Lazarus and Cordella made the one-minute walk from their Rockefeller Center offices to the NBA’s on 5th Avenue.
At this point, the NBA already had a framework agreement with one incumbent, Disney’s ABC-ESPN to retain the Finals, while a newly formed streaming rights deal was being locked up by Amazon Prime Video.
While NBA executives, led by Silver and its president of global content and media distribution, Koenig game-planned for years of what could happen during negotiations, NBC surprised the league, according to executives briefed on the discussions.
Sitting across from the NBC team in the NBA’s offices, Silver, Koenig and their lieutenants listened to NBC’s pitch as talks took off.
Not only did NBC topple TNT’s best offer of slightly more than $2 billion, but also NBC put on the table more than it pays the NFL. The $27 billion deal over 11 years ($2.45B a season) is larger than the $22 billion the NFL receives for the same length of time.
In addition, NBC made available to the NBA two prime-time windows. The NBA executive team, according to those briefed on their thinking, thought NBC would want to add “Sunday Night Basketball” after its No. 1 rated in prime time, “Sunday Night Football,” but the NBA was pleasantly surprised that Comcast also had a special, national/regional hybrid plan for the NBA on NBC on Tuesdays throughout the season.
Besides the marquee events, such as six conference finals, the All-Star game and “Sunday Night Basketball”, NBC will have Tuesday night national games where the East and West coast will receive different games that begin in prime time locally.
On a given Tuesday, NBC could have a Knicks–Celtics game at 8 p.m. in New York, while the Lakers face the Nuggets at 8 p.m. Los Angeles time. All the matchups will be available via Peacock, which also will have exclusive games on Mondays.
Comcast’s idea is to combine the NFL, the NBA/WNBA, the Olympics, Premier League and the Big Ten on Peacock to prevent churn, creating a must-have product for the whole year.
“Our portfolio of sports on Peacock is incredibly robust,” Cordella, who played college hoops at Providence under Pete Gillen, said. “You add the NBA to it. I’m a sports fan. You are a sports fan. It feels like a must-have. If you are a sports fan worth your salt, you need Peacock. You need NBC.”
The network believes Peacock will add subscribers and they will stay. It thinks the streamer and the broadcast network will do well in the advertising market. It also hurt a rival, and the cable wing of Comcast could claw back affiliate fees from TNT.
The fear of TV executives for years was that the behemoth digital players — Amazon, Apple, Netflix, Google/YouTube — would just start buying all the rights. But with this NBA round completed, it is clear that Amazon Prime Video is the one that will be a huge part of sports fans’ lives now and for the foreseeable future.
The others have dipped their toes in without fully committing and now will be largely shut out, save for a Christmas Day doubleheader (Netflix) and a Sunday Ticket sale (Google) and smaller leagues (Apple/MLS).
With Amazon’s 11-year, near $20 billion deal for the NBA and WNBA, it now has major sports programming throughout the year. The NBA/WNBA joins “Thursday Night Football” and NASCAR as part of Amazon’s Prime “Free Shipping” $139 per year subscription.
“The model is working,” Jay Marine, Amazon Prime Video’s global head of sports, told The Athletic.
When Amazon was invited to join ESPN and TNT Sports in the exclusive negotiating window early, prior to the late April deadline, Marine and his team showed up with plans as quickly as one of Amazon’s ubiquitous boxes appear on doorsteps. They expediently sealed a deal, including the worldwide rights to “League Pass,” in which fans can directly buy their favorite team’s games. They also will be the home of the WNBA Finals three times over the 11 years.
Only two years into Amazon’s NFL deal, the streamer already was a proven performer to NBA executives. When strong “Thursday Night Football” ratings would arrive, Koenig would text Marine congratulating him. The NBA and Amazon leaders further forged a relationship due to the streamer’s WNBA coverage and its deal to show the NBA in Brazil.
The global reach of Amazon also made the company an ideal partner for the NBA, which has focused on the international scene since late commissioner David Stern led the operation.
Marine loved the fit with the NBA, but also was very cognizant that, besides UFC, this was the last big deal and that the NBA would likely seek a very long-term contract.
“One of the things we talked about on this NBA deal is that, while it is an 11-year deal, we think about it more like a 30-year deal,” Marine said. “We want a three-decade, four-decade-plus relationship with the NBA. And we view this deal as kind of just the first chapter.”
Amazon already has convinced the NBA it is worthy of hosting conference finals six times and has grand designs for the future.
“I was asked the other day, ‘Would you ever want to broadcast the Super Bowl?’’ Marine said. “And I’ve never answered yes so quickly in my life. And do I see that being a reality at some point.”
How about an NBA Finals?
“Absolutely,” Marine responded.
During Pitaro’s six-plus years leading ESPN, he has gotten what he has wanted in the sports rights game. Pitaro, a diehard Yankee fan, has been on a shopping spree akin to George Steinbrenner in his heyday. The multi-path plan has been designed to beat away potential newcomers, protect its declining, but lucrative cable business and forge ahead with the dawn of ESPN’s streaming era.
Pitaro has built a sports rights moat by doling out nearly $80 billion – that’s a b for billions – in new deals with the NFL, college football playoff, MLB, SEC, NCAA, NHL, PGA, Wimbledon, La Liga and now the NBA.
One rival executive called ESPN’s suite of rights, “the greatest in the history of sports television.”
It continues to not be cheap. The just-signed NBA contract is for that quaint sum of 11 years and $28.8 billion. ESPN’s current NFL contract, which includes two Super Bowls and 25 games a year, mostly on Monday Nights, is for 10 years and $27 billion.
ABC/ESPN retained the Finals every year, while keeping a conference final for each season except for one. It also believes it added value for its soon-to-arrive full ESPN direct-to-consumer product with a Red Zone type show on its game nights and, internationally, where it can stream its games on Disney+. It will remain the top home for the WNBA with five of its Finals over the 11 years.
While ESPN will attempt to retain the UFC and is expected to use or threaten to trigger an opt-out in its MLB contract that is due after next season, it is largely done for the moment, according to executives briefed on its plans.
The NFL’s opt-out on ESPN’s deal is after the 2030-31 season, while the network’s and Amazon’s are up following the 2029-30 year. So ESPN has a slightly longer runway with the most important league rights, allowing it to move into streaming with the NFL and NBA leading the way.
The network has also discussed equity deals with both leagues that would see either or both have a stake in ESPN. Those talks could heat up again relatively soon.
While ESPN is looking to the future with streaming, it wants to maintain its linear carriage agreements, which are for $10-plus a month, still a great business even if the current 66.5 million homes are way fewer than the 100 million from 2011.
ESPN has upcoming negotiations with Comcast, YouTube TV, DirecTV and Verizon Fios over the next two years, and it always planned to have top NBA games, along with the NFL and college football, to stack its deck.
While the digital players outside of Amazon mostly sit on the sidelines, ESPN is about to make a big pitch to be the solution for sports fans without cable.
In the fall, the start of “The Great Rebundling” in partnership with Fox Sports and TNT Sports, ESPN will debut Venu Sports, a direct-to-consumer subscription service that will cost $42.99 per month.
In 2025, it will bring ESPN, the mothership, to consumers directly with its own offering that is expected to be priced in the $25-$30 range per month. Pitaro has structured all the new rights deals so ESPN’s entire programming lineup can be available to customers without a cable subscription.
Fans also can access ESPN through places such as YouTube TV, which can be had for $70-$75 and offers a larger collection of channels than Venu will. The billion dollar moat has been built so ESPN can meet customers at different price points to access its games.
TNT knows this is very well its final season with the NBA. Over its 35 years, it has built arguably the greatest sports studio show of all-time, centered around Charles Barkley. It is proceeding with the litigation in which it claims it has the right to match Amazon Prime Video’s package and continue with the NBA. It knows potentially losing the NBA is a huge blow to its portfolio.
While it is blaming the NBA and seems desperate to keep it, two years ago, Warner Bros. Discovery’s CEO David Zaslav told an investors conference, “We don’t have to have the NBA.” The network didn’t get a deal done during the exclusive negotiating window, allowing NBC to blindside it by making a financial and reach offer that exceeded what TNT had put forth.
TNT’s view of the NBA negotiations basically comes down to it believes it was Charlie Brown and the NBA was Lucy, moving the football at the last moment whenever a deal was close. The NBA looks at it differently and was prepared to never give NBC the opportunity if the TNT numbers were right. A judge will have a say about how it all works or maybe the parties will settle for some sort of rights and/or financial package.
But TNT is not putting “Going Out of Business” signs on its Atlanta studios. Barkely told The Athletic that his contract is for 10 years and $210 million. TNT, with or without the NBA, is determined to figure out a way to utilize him and not let him go elsewhere.
It has made moves over the last 10 months to try to fortify its lineup. It spent in excess of $25 million per game for a couple of first round College Football Playoff games in a sublicense agreement with ESPN. It added the French Open at $65 million a tournament. Big East men’s and women’s hoops and Mountain West football are going to be on TNT. They are singles and doubles compared to the home run of the NBA.
TNT already has deals for MLB and the NHL, including significant playoff action. United States men’s and women’s soccer, as well as NASCAR, are on its air. TNT Sports are aligned with ESPN and Fox with the Venu Sports direct-to-consumer streaming service. The company is trying to turn TruTV into something equivalent to ESPN2.
Though Warner Bros. Discovery is in debt, it seemingly has billions in its vault that was headed to the NBA’s Fifth Avenue offices. It will need to be creative to grow, perhaps leaning on more sub-licensing to fill out its programming roster.
As far as the NBA, TNT left the door ajar, allowing NBC and Amazon to walk in and partner with the league, in the potential last market-moving deal of the sports media decade.
Amazon and NBC joined ESPN, forming the NBA’s new Big Three, believing the league was a must-have, an unusually available powerful commodity. Cordella was willing to wake up through the night to confirm it was official. Marine wants Amazon in business with the NBA for decades. Pitaro never looked back in keeping the “A” package.
It will be three presidential elections before the NBA rights are conceivably available again. The corporate winners and losers during the forthcoming media reckoning very well may be decided by then.
(Photo illustration: Dan Goldfarb / The Athletic; photos: Getty; David Dow / NBAE, Slaven Vlasic, Garrett Ellwood / NBAE, Chris Graythen, Alex Wong)
Sports
In search of Kerlon and his seal dribble
This was going to be about the search.
It was going to be one of those pieces with an absence at its heart, a kind of magical mystery write-around, Frank Sinatra Has A Cold for the Brazilian football heads.
Sometimes you get the interview. Sometimes you just have to shrug and tell the story without it. A version of the story, anyway.
That is how it was shaping up with Kerlon Moura Souza. It was going to be a long-distance profile, the story of one of the game’s strangest parlour tricks and its creator, told through the hazy prism of memory. I had dug out the videos of the dribble that made him famous and watched them countless times. Maybe it was better this way, I told myself. Nothing ruins a folk tale like interrogating the logic of its plot points.
It wasn’t that I hadn’t tried. No, the trying was going to be a big part of it. The plan was to really ham things up, to make a fruitless and objectively quite dull pursuit sound something like spycraft.
I was going to reference the pleading emails I had sent him across a period of years; the time spent tracking his whereabouts from my bedroom; the Instagram messages to his personal and business accounts; the hopeful enquiry to one of his employers. All of which yielded a grand total of… nada. A big old nothing sandwich with a side of radio silence.
As time went on, I often imagined what the title might be. ‘The Hunt for the Seal Dribbler’, perhaps. Or, if that oblique reference to his trademark move didn’t cut it with my editor, something a little more on-the-nose. ‘Kerlon: An Unrequited Love Story’ would have worked just fine.
Earlier this year, I decided the moment had come. Enough waiting, enough frustration. I was going to do it, going to write the piece, going to finally tick it off my list and forget about it.
Then I found him.
Once upon a time, there was a boy. The boy was a talented footballer. He was nippy, skilful and strong. People thought he was going to be a star one day. In many cases, that is as far as the fable goes. It is normally enough to suck people in.
This particular boy, though, also had something else. He had a special move, an invention all of his own. He could make the ball stick to his forehead. He could flick it up and just… keep it there, gravity be damned. It went with him wherever he went. He could run, even change direction, and still it stayed there, just above his eyeline, a little round pet.
Some people loved the boy, loved his trick. It was fun and it was funny in the way that unusual things can be. If anyone had thought to do it before, they had given up long before showing it off. But the boy wasn’t embarrassed and he wasn’t scared. He did the trick even when he knew it would end in tears, even after it had begun to turn strangers into enemies.
The trick made the boy famous. It also made him a target.
The kids are leaving when I arrive. They shuffle off with their parents into cars and trucks, exhausted but happy. Day two of their week-long summer football camp is over.
It is just after midday in Hemby Bridge, a commuter town just southeast of Charlotte, North Carolina. The air is hot and heavy with moisture; my T-shirt begins to stick to my back soon after I step out of the taxi. It doesn’t help that I am jogging, frantically plotting a path to the rear of the local elementary school, trying to get to the sports pitches before Kerlon leaves.
He is not expecting me. I don’t know what to expect of him.
As I approach across the grass, a man is packing the last bag of footballs into the boot of his car. He wears a bucket hat and a black training shirt. He is tanned and stocky, facial hair cropped into a neat goatee. It’s him.
I shout out his name. A grin spreads across his face.
He is gracious and friendly. He says he has lunch planned with his family, but that he will talk if I come back tomorrow, bright and early, before training. I tell him he has a deal.
Kerlon was famous before he had even played first-team football. It was an inevitability: the trick — first dusted off at youth level for Cruzeiro, then for Brazil’s under-17 side — was always destined to make waves.
For one thing, it was just so odd, so wilfully off-kilter. There are a thousand ways to dribble past an opponent, but until Kerlon came along, they pretty much all involved the feet. To watch him set off on a run, ball bobbling up and down on his brow, was to be forced to resolve what instinctively felt like a category error. Little wonder that defenders did not seem to know what to do with him in the early days; it’s hard to counteract something you can barely even understand.
The element of surprise did not last. This was the mid-2000s, probably slightly too early for the trick to be called a viral sensation, but clips of it soon started doing the rounds. One, originally posted on YouTube in December 2005, has been watched over 3.7million times since. The seal dribble, people called the move, a name that conjured colourful circus images. Kerlon swiftly became O Foquinha — The Little Seal — and it wasn’t long before his club were selling seal toys, looking to cash in on his name.
There was more to Kerlon’s game than his trademark move. He was top scorer for Brazil at the South American Under-17 Championship in Venezuela, outshining future senior internationals Marcelo, Renato Augusto and Anderson. The title of another popular YouTube video compared him to Ronaldinho and while that was certainly on the generous side, Kerlon could be similarly effervescent on his day. He could hurt opposition teams with his passing, with his finishing and with his dead-ball ability. Still, everything always came back to the dribble.
Brazil went loopy for Kerlon’s dribble in a way that maybe only Brazil could. This was football as improvisational theatre, as streetwise problem-solving and, above all, as unrefined play. The seal dribble was experimental, naive curiosity supercharged by technique. It was ludic and it was ludicrous — not the thing itself, necessarily, although it did have a certain came-up-with-this-after-six-beers energy. No, the ludicrous part was that Kerlon would do it in actual matches.
He did it in the South American Championship against Colombia and Uruguay. Later, he did it for Cruzeiro in a local derby, sparking a mass brawl and a moral panic. But we’ll get to that later.
Beneath trees that sway in the morning breeze, Kerlon gets as comfy as the wooden bench will allow. We’re a little behind schedule — training starts in 20 minutes — so there is no great preamble, no backlift. Slowly but confidently, Kerlon just launches into the story of the trick that changed his life.
“When I was a very young kid, I would train a lot with my dad,” he says. “Just us two. One day he kicked the ball up high for me. It bounced on the floor and came up to my head. I did four or five little headers in a row, keeping the ball up. My dad stopped. He asked, ‘If you ran with the ball on your head like that, would it be a free kick?’. I said that I didn’t know but that we should find out. My dad looked up the rules and saw that it was legal. There was no issue with it.”
Kerlon’s father, Silvino, asked him to keep practising the move. At first, he would do it on the spot. Later, he tried it while walking in a straight line. “Then I would keep it up while running and finally I did it with cones, dribbling around them like they were opposition players,” explains Kerlon. “We worked on it every day in order to perfect it. It was a real process.”
When Kerlon had nailed the technique, Silvino began to think about how his son might use it in games. He bought a book on peripheral vision and incorporated that into the training regime, the idea being that Kerlon would be able to see opponents approaching even when he had the ball up high.
“It was the product of great dedication on his part,” says Kerlon. “It was easy for me to keep the ball up, but he worked out how it would work on the pitch. The strategy was all his.”
Kerlon was 13 when he first did the trick around other people. He had just joined Cruzeiro and was playing in midfield in an academy match.
“At one point, the opposition goalkeeper took a goal kick and it was just like it was in training with my dad,” he says. “My dad would hit the ball long and I would control it on my chest, lifting it into the air. The same happened in the game and off I went. The other kids just stopped. I kept going and kept going, from the middle of the field to the edge of the box. When I got to the penalty spot, I brought the ball down and scored. It was all so automatic.”
It was also proof of concept. Now that Kerlon and Silvino knew that the dribble could work, they doubled down on it. Kerlon kept practising the trick and often brought it out in matches — although never, he insists, just for the sake of it. He strongly rejects the notion that the seal dribble was some kind of gimmick.
“I think it was a solution I had available to me, a way of getting out of a tricky situation,” he says. “I never walked out onto the field planning to do it. It was just something that would happen naturally.”
It was predictable that certain people would come to view the move as a provocation. Dribbling is a blood sport at the best of times; this felt to some like an attempt to humiliate. At youth level, Kerlon would get tripped and kicked. By the time he was playing with adults, the worst challenges had started to look quite a lot like sucker punches.
Case in point: the Belo Horizonte derby in September 2007. Cruzeiro were beating Atletico Mineiro 4-3 with 10 minutes to play when Kerlon — a second-half substitute — flicked the ball onto his head following a short corner.
One, two, three touches later, Atletico full-back Coelho came along and shoulder-charged him into another dimension, making Kerlon’s head snap back with the impact. It was an awful, cynical challenge. A few seconds later, as players from both sides piled in, the scene looked like something from a martial arts movie.
The incident provoked a good deal of hand-wringing on both sides. Many thought Kerlon — the victim, by any sensible measure — was somehow to blame for the rough treatment.
“In the future, he could miss a lot of football,” said Atletico’s coach, Emerson Leao. “Maybe one day he does that, gets kicked in the face and never plays again.”
Luiz Alberto, the captain of rival club Fluminense, was even more explicit: “It’s disrespectful to his opponents. They are professionals, too. He wouldn’t get past me. I would use capoeira (an Afro-Brazilian martial art) moves if I had to. I would take the ball, his head and everything else.”
Kerlon, at least, was able to defend himself with eloquence beyond his years. “Fans go to the stadium to see a spectacle,” he said. “We need to decide what the main idea of Brazilian football is — art or violence.”
His advocates included, bizarrely, Atletico midfielder Maicosuel, as well as a number of readers of Placar magazine. “It brings people to the stadium in the same way Garrincha’s feints once did,” read one message of support, published on the letters page. “No-holds-barred fighters like that troglodyte Coelho must be punished.”
The best part of two decades later, Kerlon sees the funny side of it all. He says he realised early on that the seal dribble would be divisive.
“There was a lot of support for me in the youth sides,” he says, “but at senior level, even my own team-mates thought I shouldn’t do it. They would say I was asking for trouble. I had a few issues with the older ones. They really didn’t like it.”
What about his opponents? Did their violence get to him? Kerlon laughs. “No,” he says. “I liked it. When you love to play with freedom, when you love to dribble and beat your man, it feels good to get kicked. As long as you don’t get injured, it’s brilliant. It’s not a bad thing. It drives you on.
“You see that the other guy is pissed off with you, but you do it anyway because it’s part of your game. I think that’s cool. Look at Neymar. He feels good when he beats his man and gets fouled, when he can be a bit dramatic. That’s part of the Brazilian style.”
When it came to his coaches, some were more open to the trick than others. “A few of them thought it was unnecessary; others thought it put our team at risk,” he says. “I was always clear that I would never do the move in my own penalty area. I said I would only do it near the opposition box, where we might win a dangerous free kick or a penalty. The idea was to come up with something for the team, not for me.”
Even when he did get the green light, other issues emerged. Kerlon says one manager asked him to do the seal dribble straight from kick-off. “This is when I was playing for Sliema Wanderers in Malta,” he says. “The coach wanted Rafael Ledesma, the other Brazilian on the team, to flick the ball up for me as soon as the referee started the match. He explained this in a team talk before a match. All the other players just looked at me, as if to say, ‘Really?’.
“I said, ‘How am I going to do that? I’ll have 11 opposition players in front of me. What’s the point? What chance do I have?’. He said that I could win us a free kick. In the end, I told Ledesma to flick the ball up and I’d give it a go. But it was impossible. I took a couple of touches and then the other team just smashed into me. I injured my leg and had to go off. I didn’t even make it out of the centre circle.”
It is here that the other strand of Kerlon’s story — the diminishing returns, the gradual tumble down the slopes of the football pyramid — comes into focus.
The tide of early fanfare carried Kerlon to Italy — he moved to Inter Milan via Chievo and was represented by the late super agent Mino Raiola — but not much further. He never played a competitive match for Inter or for Ajax during a loan stint there. His next full-time employers were Fujieda MYFC in Japan. There was a fleeting spell in the U.S. with Miami Dade FC. After a handful of games in Malta and a few more in Slovakia, he retired in 2017, aged 29.
It would be easy to glance at that confounding CV and assume that Kerlon was never actually that good — that the seal dribble had written cheques that the rest of his game couldn’t cash. There may be a degree of truth to that, but the reality is that his body never allowed him to fully test the limits of his ability.
There were six ACL injuries — two of them while he was still in his teens — and a pair of serious ankle problems. Each one slowed him down. It was impossible to build up any semblance of momentum.
“I gradually lost my love for football,” he says. “After every surgery, I took six or seven months to fully recover. When I came back, it was hard to keep up, physically. Then I’d get injured again. I looked at other players and they would run up and down constantly. I tried to keep up but some muscle would go and I’d be out for three weeks.”
He endured it for as long as he could, but there was a limit. “Everything hurt by the end,” he says. “It was so bad. It wasn’t that I didn’t love football. It was that I didn’t want to be in pain anymore. That’s why I stopped.”
There is no bitterness in Kerlon’s voice. It helps that he is content with life in the U.S., his home for the last few years. He first moved to Connecticut, seeking job opportunities he felt were lacking in Brazil, then came down to North Carolina during the Covid pandemic. His family is happy and work is good: he is the technical director of the local soccer school and also puts on private sessions. “I love being involved in the game,” he says. “It’s what I know best.”
The American kids have a vague sense of his story, he says, but don’t get too excited by it. The relative anonymity suits him fine. He is happy with his legacy and has no huge desire to burnish it. He has done a couple of short interviews with Brazilian websites since retiring, but he ignores most requests. He got enough attention in those early years to last a lifetime.
“Today, I prefer a quiet life,” he says. “People tell me I have to get my name out there. No. The story is already there and people do remember. Whenever a player does a little header to himself in a game, commentators in Brazil start talking about me. ‘The Little Seal! Remember Kerlon?’. People do remember.”
I don’t mention all the messages and emails. It is always a little uncomfortable when your interviewee details his or her aversion to interviews. Perhaps sensing this, Kerlon explains why he agreed to talk.
“When you came here to find me, I felt proud,” he says. “Look at us here now: you’re from England and you found me, hidden away here. Do you understand? Look how far my dribble travelled.
“If you had just called me, I would have said I wasn’t interested. But you found me. Thank you for coming. This was nice.”
The first boys and girls are now making their way onto the training pitch. A couple look over, quizzically. I thank Kerlon for his time; he poses for a couple of photos.
There is, however, one more question. I don’t know how he’ll react to it, but I feel obliged to ask it anyway.
Can he still do the seal dribble now?
He smiles. “Easy,” he says, grabbing a ball. He throws it to me and asks me to kick it to him at chest height.
A second or two later, he’s running across the turf, his old partner in crime dancing on his forehead, the decades and the injuries and all of it fading away until only the gentle tap-tap-tap of leather on skin remains.
(Top photos: Getty Images; design: Eamonn Dalton)
Sports
Tyreek Hill detention leads to wild Trump insinuation from ex-ESPN personality
Jemele Hill, a former ESPN personality and current contributing writer at The Atlantic, insinuated a Donald Trump connection in the wake of Miami Dolphins wide receiver Tyreek Hill’s detention on Sunday.
The NFL player was detained during a traffic stop with Miami-Dade police officers before the Dolphins played the Jacksonville Jaguars. Video showed Hill handcuffed on the ground in an intense moment with officers. One officer was later placed on “administrative duties.”
The columnist fired off a theory about the detention on X.
“A reminder that Stephen Ross, owner of the Miami Dolphins, is a huge Donald Trump supporter – the same Trump who supports giving ALL police immunity from prosecution,” Hill wrote. “Do with that what you will.”
Ross hosted a Trump fundraiser in 2019, which drew backlash toward some of the companies he invested in like Equinox and SoulCycle.
Ross also founded the RISE program, which is a “national nonprofit that educates and empowers the sports community to eliminate racial discrimination, champion social justice and improve race relations,” according to its website. He left the board in 2022 and was named an emeritus board member.
In April, Trump promised to give police officers a blanket of protection following the death of NYPD Officer Jonathan Diller. Trump promised to “restore law and order” and “indemnify” and “protect” law enforcement.
Trump was asked about his stance again at the National Association of Black Journalists conference in July when it came to the case of Sonya Massey, who was killed during an incident with officers in Illinois.
He said he would help a person who “made an innocent mistake,” according to Fox 32 Chicago.
“If I felt or if a group of people would feel that somebody was being unfairly prosecuted because the person did a good job, maybe with a crime, or made a mistake, an innocent mistake.… I would want to help that person.
OFFICERS’ HANDLING OF TYREEK HILL DETENTION ‘COMPLETELY UNACCEPTABLE,’ AGENT DREW ROSENHAUS SAYS
“Sometimes you have less than a second to make a life and death decision and sometimes very bad decisions are made. They’re not made from an evil standpoint, but they’re made from the standpoint of ‘they made a mistake.’”
There was no indication there was any scheme involving Trump and Ross in the Tyreek Hill detention.
South Florida Police Benevolent Association defended officers involved in the incident. The police union’s president, Steadman Stahl, said Hill was detained for “officer safety after driving in a manner in which he was putting himself and others in great risk of danger.”
“Upon being stopped, Mr. Hill was not immediately cooperative with the officers on the scene, pursuant to policy and for their immediate safety, placed Mr. Hill in handcuffs,” the statement read. “Mr. Hill, still uncooperative, refused to sit on the ground and was therefore redirected to the ground.”
Stahl said Hill was issued two traffic citations and reminded those who happen to be involved with police officers to “obey lawful police commanders first and complain later.”
He added that “while we are confident in the actions that led to the stop of Mr. Hill, as with any investigation, we will wait for all the facts to come out, along with any explanation Mr. Hill may have for his actions that initiated this unfortunate incident.”
Hill’s agent, Drew Rosenhaus, called the incident “completely unacceptable” in a statement to Fox News Digital.
“What happened today to Tyreek at the stadium is completely unacceptable,” he said. “Tyreek did not deserve to be treated that way by the police involved. Tyreek’s legal team will be pursuing this matter on Tyreek’s behalf and I’m sure they will consider taking legal action.”
The wide receiver maintained he had “no idea” why police officers placed him in handcuffs.
“I wasn’t disrespectful because my mom didn’t raise me that way,” Hill said. “Didn’t cuss. Didn’t do none of that. Like I said, I’m still trying to figure it out, man.”
Hill said he wondered what would have happened if he had not been an NFL player.
“I don’t want to bring race into it, but sometimes it gets kind of iffy when you do,” he added. “What if I wasn’t Tyreek Hill? Lord knows what that guy or guys would have done. I was just making sure that I was doing what my uncle always told me to do whenever you’re in a situation like that, ‘Just listen, put your hands on the steering wheel and just listen.’”
The Associated Press contributed to this report.
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Sports
NFL Network host apologizes after criticizing Tom Brady's broadcasting debut: 'I am rooting you on'
Tom Brady seemed a bit nervous.
That’s right. The man who won seven Super Bowls, earned three league MVP awards and set numerous quarterbacking records during a 23-year NFL career — not to mention sat there and withstood hours of raunchy barbs at his expense during a recent Netflix roast — didn’t completely kill it during his regular-season debut as a color commentator for Fox.
Working with play-by-play announcer Kevin Burkhardt during the Dallas Cowboys-Cleveland Browns Week 1 matchup Sunday, Brady displayed the kind of football knowledge one would expect from the player largely regarded as the sport’s GOAT.
But one game into his 10-year, $375-million contract with Fox, Brady is being criticized for a delivery that seemed somewhat robotic and showing a level of emotion that resembled that shown by former New England Patriots coach Bill Belichick during postgame news conferences.
Just before halftime, for example, Dallas kicker Brandon Aubrey lined up to attempt a 71-yard field goal, after having a record-tying 66-yarder negated by a delay-of-game penalty. While Burkhardt marveled at the idea of even attempting a kick from such a distance, Brady commented on how the Cowboys need to be prepared in case the kick comes up short and, after the Browns called timeout, that “maybe everyone’s gonna rethink this one.”
The clip was shown on NFL Network’s “NFL RedZone,” with host Scott Hanson calling out Brady for his apparent lack of enthusiasm.
“Oh, come on,” Hanson said. “Brady’s gotta get more excited than that in the booth.”
On Monday morning, Hanson reposted a clip of his comment, along with an apology to Brady.
“This was unfair & inconsiderate by me,” Hanson wrote. “Yes, I was saying it tongue in cheek — but I didn’t calculate how it may come across. @TomBrady, I apologize. I promise I am rooting you on in this new venture!”
Incidentally, Brady’s analysis of the situation was correct. Dallas actually did rethink the field-goal attempt and instead ended the half with a Dak Prescott pass attempt to the end zone that fell incomplete and ended the half.
Another awkward moment occurred on camera, when Brady’s attempt at to fist bump with Mike Pereira wasn’t noticed for several seconds by the rules analyst. “Oh, don’t leave me hanging,” joked Brady, who was eventually bumped back by Pereira.
To be fair, Brady didn’t have a lot to work with during his regular-season debut as an NFL announcer. The game itself was a dud, with the Cowboys winning in blowout fashion.
Brady did have his moments, like when he made an apparent reference to Belichick in saying, “I played for a coach that didn’t mind cussing his players out,” then explained why he thought that wasn’t such a bad thing.
“If you want to be a great player, you want to be pushed, you want to be challenged, you want to be criticized,” Braday said.
He added: “I was the beneficiary of a lot of that hard coaching. … Discipline and accountability are mainstays in any successful organization, and I have no problem with any coaches that feel like they need to tell their player the truth, ‘cause you just don’t get a lot of truth all the time as an NFL player.”
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