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Super Bowl commercials 2024: Christopher Walken, Dunkin' and Jesus take the wheel

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Super Bowl commercials 2024: Christopher Walken, Dunkin' and Jesus take the wheel

Taylor Swift’s new television special Sunday, aka Super Bowl LVIII, carried live from Las Vegas on CBS and Paramount+, came with a football game attached, a musical production number and a host of comedy sketches masquerading as commercials — and they said variety was dead!

I have been asked here, however, to discuss only the commercials, which are granted a newsworthiness they rarely enjoy elsewhere in television, based entirely on their proximity to this one event, the big money involved and the big stars who pick up big money for a day’s work, if that. Major American celebrities — from Audrey Hepburn and Marlon Brando to Brad Pitt and Julia Roberts — who wouldn’t think of appearing in a domestic TV commercial have for years snuck overseas to get that check, but the Super Bowl provides a certain amount of cache and cover — it’s an event! (Even so, one might point out, these are mostly not superduperstars — many are TV people, but no less familiar or useful for that.) Sports stars (current and retired), cozy with endorsements, seem happy to play along.

Surveys have suggested that something like a quarter of Super Bowl viewers come mainly for the commercials. I admit that I find them more interesting than the game, though I just admit as well that this was a particularly interesting game; still it’s hard to imagine sitting through four hours of football just for the ads when the buzziest ones are already plastered all over the internet, and the ones that aren’t yet will be. I mean, it feels like a poor use of time. That said, the frequency of cutaways could make one feel at times that the game was interrupting the commercials. (That there are those who come only for the halftime show goes without saying, but you can arrive late and leave early for that.) People are funny.

Many of these campaigns, whether as teasers or full-length ads, or lengthier ads than would appear on the actual broadcast, or minus some final tag or punchline held back until Sunday, had been underway online for more than a week; network morning shows gave them “exclusive” premieres, and under the guise of “news” offering advertisements free advertising — which, yes, print media is also happy to provide.

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After an extremely vague tease with Tony Hale, a spot starring Beyoncé premiered in the third quarter of the game, with the singer attempting to “break Verizon” — by playing the saxophone, opening a lemonade stand running for “Beyoncé of the United States,” and going to space. A second airing suggested new music was coming, later confirmed via Instagram. My takeaway was that I’d like to see her do more comedy.

That the investment was overwhelmingly in comedy is sensible: Funny spots are more likely to be remembered, talked about, reposted and if brevity is the soul of wit, as it certainly is of the modern attention span, repetition is the soul of advertising.

Here is an incomplete accounting of humorous commercials aired during the game.

LL Cool J driving a beer can-shaped train for Coors Light. Martha Stewart, Snoop Dogg and Willie Nelson for BIC Lighters, because weed. Anthony Hopkins delivering a dramatic soliloquy (“To act is to deceive, and to deceive one must forget oneself”) before he puts on the head of Wrex the Dragon, mascot of the Wrexham football club (the other football, the one they play everywhere) in an ad for Stok Cold Brew Coffee. Ken Jeong, out of cryogenic suspension, for Popeyes.

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Chris Pratt in a handlebar mustache for Pringles. Eric Andre paired with a creepy little plastic figure, Dr. Umstick, for the Drumstick ice cream cone (the day’s weirdest spot) Self-described “America’s sweetheart” Aubrey Plaza deadpanning through a series of stressful or dramatic situations (child’s party, stuck elevator, alien abduction, professional wrestling, riding a dragon) for Mountain Dew. Zac Braff and Donald Faison back singing and dancing for T-mobile, joined now by Jason Momoa. Dan Levy and Heidi Gardner doing on-the-spot neighborhood research for Homes.com. Ben Affleck and Jennifer Lopez were back for Dunkin Donuts, with Matt Damon along; they are legitimately big stars, but they’re also down with Dunkin Donuts, so, you know, regular. Actors from “Suits” showed up in a couple of ads (e.l.f. Cosmetics and T-mobile), because that is where we are now.

An Oreo spot in which important decisions through the ages are made according to whether the “creme” (hydrogenated vegetable oil, high fructose corn syrup, soy lecithin and vanillin, if you’re interested) winds up on the left or right when the cookies are twisted apart. Avoiding controversy, M&M’s posted an ad for peanut butter M&M’s in which diamonds formed from compressed peanut butter, “polished with the sighs of those who almost won a Super Bowl — and Scarlett Johansson” are used to make The Almost Champions Ring of Comfort. Especially wonderful is a Kate McKinnon in a Hellman’s Mayonnaise spot, in which she believes her cat can talk after she takes its “meow” for “mayo;” the cat becomes famous, addresses world leaders and dates and dumps Pete Davidson.

The Uber Eats ad, predicated on the idea that new information pushed out old featured Jennifer Aniston and David Schwimmer, Posh and Becks, Jelly Roll and Usher, who didn’t remember he was performing the halftime show. Usher also made a cameo appearance at the end of Christopher Walken’s delightful BMW commercial, in which people imitated his way of talking as he went through his day. The tolerant exasperation of his reactions was a highlight of my over-engagement with these commercials.

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There were, naturally, a few non-comical ads sprinkled among them. The beautiful Budweiser Clydesdales delivered beer in the snow. A little girl skated on an icy pond as her housebound grandfather watched through a window in a Kia spot. Dove went to bat for girls in athletics. The “Jesus, he gets us” campaign, which debuted last year, returned with a pair of ecumenical, elegant, photo-based spots on a theme of loving one’s neighbor, which is to say, anybody. And Mark Wahlberg promoted Hallow, a Christian/Catholic prayer app.

What can we say about this year’s spots that says anything about the rest of us? That many are for beer, junk food, gambling and television itself, suggests a society desperate to anesthetize itself in a burning world? (Some might argue that the Super Bowl itself represents a misdirection of human energy, a distraction from what really matters — not that you’ll catch me saying that.)

Special musical guest Travis Kelce performed “Viva Las Vegas” in the postgame, while Swift looked on. Earlier he gained 93 yards on nine receptions, also while she looked on.

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Mike Breen says fans ‘deserve to be thrown a bone’ as NBA cuts all local broadcasts from the playoffs

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Mike Breen says fans ‘deserve to be thrown a bone’ as NBA cuts all local broadcasts from the playoffs

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Mike Breen, the New York Knicks’ play-by-play announcer and star NBA voice with ESPN, is not happy with a key league move heading into the NBA Playoffs.

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And he didn’t hold back his frustrations during the Knicks’ regular-season finale on Sunday night.

For the first time in NBA history, all local network broadcasts are being pushed out of the playoffs for nationally televised games. Those networks paid a premium to air the playoffs, but the league had always allowed the local home broadcast to be aired as well as the national TV spots in previous seasons.

ESPN play-by-play sports commentator Mike Breen looks on prior to the game between the Boston Celtics and Philadelphia 76ers at the Wells Fargo Center on Feb. 25, 2023 in Philadelphia, Pennsylvania. The Celtics defeated the 76ers 110-107. (Mitchell Leff/Getty Images)

Breen, alongside his longtime partner, Knicks great Walt “Clyde” Frazier, ripped the league’s decision on the final day of his broadcasting duties for the Eastern Conference squad.

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“First time ever that no longer can the home team announcers and broadcasters televise the first round,” Breen mentioned during the 110-96 loss to the Charlotte Hornets while broadcasting on MSG.

KNICKS BROADCASTER’S JOKE COMPARING BULLS’ ‘OBLITERATED’ DEFENSE TO IRAN LEAVES PARTNER STUNNED

“The entire playoffs are exclusive to national TV broadcasters. I mentioned this earlier this season. I think, personally, Clyde, it’s a poor decision. Fans want to hear their home team announcers, at least in the first round. For so many of us, they become part of the family.”

Breen added that he understands “the networks pay a fortune for exclusivity,” granted he works for one of those networks on ESPN.

“But fans deserve to be thrown a bone once in a while in terms of letting the home team have a little bit of the first round,” he continued.

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The NBA reached a whopping $76 billion broadcast rights deal that kicked in at the start of this season, and it will last for the next 11 seasons. Like other pro sports leagues, the deal is carved out across various platforms, both long-standing networks and streaming.

ESPN play-by-play announcer Mike Breen calls the game between the Los Angeles Lakers and the Dallas Mavericks at Crypto.com Arena in Los Angeles, California, on Jan. 17, 2024. (Kirby Lee/USA TODAY Sports)

While the NBA got together the deal it liked with Disney, Amazon and NBCUniversal, Breen hopes it would consider working something out to get local broadcasters back into the fold for the playoffs.

However, he knows how the business is at the end of the day.

“Somehow, if there’s any way they can work out some kind of compromise, I’m not hopeful for that, but it would be wonderful to have it because this is our final telecast of the season,” Breen said.

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Breen, now, will focus on his ESPN duties as the lead commentator for the “Worldwide Leader” on the court. His famous “Bang!” call on clutch three-pointers has been synonymous with the biggest moments in the NBA Playoffs for years now, and that will get started very soon as teams in both the East and West gun for their shot at the Larry O’Brien Trophy and to call themselves NBA Finals champions.

The Oklahoma City Thunder, the reigning Finals champs, are the No. 1 seed in the Western Conference once again, while teams like the San Antonio Spurs, Denver Nuggets and Los Angeles Lakers will battle them to be crowned conference champions.

Mike Breen looks on before the game between the Golden State Warriors and the Los Angeles Lakers during Round 2 Game 3 of the Western Conference Semi-Finals 2023 NBA Playoffs on May 6, 2023 at Crypto.Com Arena in Los Angeles, California. (Andrew D. Bernstein/NBAE/Getty Images)

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In the East, Breen’s Knicks own the No. 3 seed, while the Detroit Pistons (No. 1) and Boston Celtics (No. 2) had successful regular-season campaigns to earn a top spot heading into the playoffs.

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The Play-In Tournament will be the first games for the NBA Playoffs, which will stream exclusively on Amazon Prime Video. Then, the first round will split its tipoffs on NBC/Peacock, Prime Video and ESPN.

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Jonathan Quick, who won two Stanley Cup titles with Kings, announces retirement from NHL

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Jonathan Quick, who won two Stanley Cup titles with Kings, announces retirement from NHL

New York Rangers goalkeeper Jonathan Quick is calling it a career after 19 NHL seasons and three Stanley Cup championships — with 16 of those seasons and two championships as a member of the Kings.

The 40-year-old goalie told reporters Monday that he would be playing in his final game that night when the Rangers visit the Florida Panthers. It will mark Quick’s 921st game appearance, counting playoffs.

“Tonight will be my last game in the league, and I am looking forward to it,” Quick said following the morning skate ahead at Amerant Bank Arena in Sunrise, Fla. “My wife flew down with the kids, my parents will be here. I am looking forward to this last one, try to get one more win here.”

He added of his decision: “It just felt right. Felt like the right time. I put some thought into it.”

Selected by the Kings in the third round of the 2005 draft, Quick became a fixture in front of the net for L.A. during the 2008-09 season. He was a key member of the Kings’ Stanley Cup champion teams in 2012 and 2014, earning the Conn Smythe Trophy as the most valuable player of the 2012 Stanley Cup playoffs with a 16-4 record, a .946 save percentage and 1.41 goals-against average.

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Quick won a silver medal as a backup goaltender for the U.S. at the 2010 Vancouver Olympics, although he did not see any playing time. At the 2014 Sochi Games, Quick went 3-2 as the starting goalie for the fourth-place U.S. team.

By March 2023, Quick was the Kings’ leader among goalies in the categories of total games (743), wins (370) and shutouts (57). At age 37, however, he had also lost a step or two. The Kings traded him to the Columbus Blue Jackets, who turned around and dealt him to the Vegas Golden Knights the next day.

Quick saw a decent amount of playing time down the stretch in the regular season because of injuries to the Golden Knights’ goaltenders. He didn’t make it into any games during the team’s championship run in the Stanley Cup playoffs.

After spending the last three seasons in New York, Quick is set to make his 70th and final start with the Rangers and add the final numbers to a stat line that currently includes 20,315 saves (18th most all time), 410 wins (12th most) and 65 shutouts (17th).

“He earned the respect of his teammates, coaches and staff members through his work ethic and dedication to his craft,” Rangers general manager Chris Drury said in a statement posted on social media. “Jonathan is a special person and player, and the entire Rangers organization wishes him — along with his wife, Jackie, and three children, Madison, Carter and Cash — all the best in retirement.”

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The Rangers are 33-38-9 and will miss the playoffs for the second straight season. They finish the year Wednesday night at Tampa Bay.

Another key member of the Kings championship teams, Anze Kopitar, also is retiring after this season, following 20 years in the NHL, all with L.A.

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ESPN star calls for 2017 Masters winner to have his lifetime exemption removed after meltdown

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ESPN star calls for 2017 Masters winner to have his lifetime exemption removed after meltdown

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ESPN star Mike Greenberg called for Sergio Garcia’s lifetime exemption into the Masters Tournament to be pulled after his antics on the course in the final round on Sunday.

Garcia received a code of conduct warning after he smashed his driver in frustration at Augusta National. He slammed his club into the turf twice after hitting a shot that ended up in the bunker. Then he took a swipe at a table with a green cooler on it.

ESPN personality Mike Greenberg is interviewed on radio row at the George R. Brown Convention Center in Houston, Texas, on Feb. 1, 2017, ahead of Super Bowl LI. (Jerry Lai/USA TODAY Sports)

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Greenberg seemingly saw Garcia’s anger as a detrimental issue.

“A lifetime exemption is a privilege extended by Augusta to its champions out of respect,” he wrote on X. “If that respect is not reciprocated, there is no law that says a past champ cannot be banned.

RORY MCILROY REPEATS AS MASTERS CHAMPION, JOINS RARE COMPANY AT AUGUSTA NATIONAL

Sergio Garcia lines up a putt on the second green during the first round of the Masters Tournament at Augusta National Golf Club in Augusta, Ga., on Apr. 9, 2026. (Michael Madrid/Imagn Images)

“I’m not sure they should have Sergio Garcia back after the garbage he pulled today.”

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Garcia, who competes in LIV Golf, won the Masters in 2017. It is his only major victory of his career. Since winning in 2017, he only made the cut for the final two rounds once. The feat came at this year’s tournament. He finished 52nd in the field.

Sergio Garcia plays his shot on the seventeenth hole during the second round of the Masters Tournament at Augusta National Golf Club in Augusta, Ga., on April 10, 2026. (Bill Streicher/Imagn Images)

He joined LIV Golf in 2022 as he was among the PGA Tour stars who left the organization. He has two wins in the series – at LIV Golf Andalucía in 2024 and LIV Golf Hong Kong in 2025. He played his way into a playoff four times, only winning the Andalucía event.

Fox News’ Ryan Morik contributed to this report.

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