Sports
NFL broadcasters are getting more access to teams: Here’s how they’re using it
It is not an accident that you are seeing more in-uniform interviews from NFL players this season. Here’s why: Last May, the NFL broadcasting department sent out a memo on the topic to the league’s chief executives, club presidents, general managers, head coaches and public relations directors. The memo outlined access changes for the NFL’s television partners after a review between the league and its media rights holders. The shared goal? To enhance the game content that we see as NFL viewers.
The key additions, as per the memo:
• In-game coach interviews for all games;
• Pregame player interviews for all games;
• Network pregame locker room coverage;
• Preseason player interviews;
• Coaches’ booth network cameras.
I’ll give you an example of how this has manifested itself for viewers so far. During the opening-week broadcast between the Cincinnati Bengals and New England Patriots, CBS sideline reporter Evan Washburn interviewed Cincinnati quarterback Joe Burrow right before kickoff. Home clubs must make a high-profile player available for pre-kick interviews in full uniform as part of the new broadcast access rules. (There are limits to the amount of interviews each player does with a network during the season, so it’s not one player doing it each week.)
“It always hits differently when you hear a player tell you things in his own voice,” said CBS Sports producer Ken Mack, who produces the CBS NFL team of Ian Eagle, Charles Davis and Washburn. “When Joe Burrow told Evan Washburn about how he ‘got a little emotional yesterday’ in the moments before the Bengals opener, it felt like it brought the audience closer to the player.”
“Got a little emotional yesterday, but I’m ready to go. Excited for it.”
Our @EvanWashburn caught up with @Bengals QB Joe Burrow before his first game in nearly 10 months pic.twitter.com/urkhZwGGpQ
— NFL on CBS 🏈 (@NFLonCBS) September 8, 2024
The new access policy says clubs must make the head coach or either offensive or defensive coordinator available for in-game, on-camera interviews. The time slots are agreed upon between each club and the televising network prior to game day, and the home team has the first choice of interview timing between the end of first quarter, halftime, or the end of the third quarter. There are limits to the number of questions each coach can get (two) and where they take place.
NBC “Sunday Night Football” lead producer Rob Hyland said his broadcast has taken advantage of the new access initiatives. Through the first three games of the season, SNF has interviewed Kansas City Chiefs quarterback Patrick Mahomes, Detroit Lions wide receiver Amon-Ra St. Brown and Houston Texans quarterback C.J. Stroud prior to kickoff.
“We’ve also connected with each head coach, either at the start or end of halftime,” Hyland said. “One of Sunday Night Football’s stated goals is to take the viewer somewhere they have never been. Having the opportunity to speak with a player moments before kickoff or a head coach at halftime provides an additional layer of access for our audience that we believe adds to the overall viewer experience. Fans want to be as close to the stars of the game as possible.”
Jim Harbaugh handed out blue-collar shirts to his @chargers team to send a message.
Our @tracywolfson caught up with Derwin James about it just before kickoff. pic.twitter.com/j4nIYplKA1
— NFL on CBS 🏈 (@NFLonCBS) September 8, 2024
You might have also noticed footage from the locker room coverage prior to the game. That’s part of the new access deal too. Per the memo: “When requested by televising network, clubs must record and share at least 20 seconds of pregame locker room footage or content with televising network each game. Recording must occur between conclusion of pregame warmups and 15 minutes prior to kickoff, with the Club having final approval on footage to be aired on broadcast.”
There are many NFL game days where you will see viewer complaints on social media about in-game interviews. The criticism usually revolves around the idea that coaches or players don’t provide insight or little is gleaned from the responses. Sure, sometimes that is valid criticism. But there are moments when viewers do get the occasional gem and insight. It’s why the networks will always support this: There is value in showing your viewers that you have unique access to the main people competing in the event.
“When a coach gives your reporter (and by extension your audience) insight into the team’s mindset at a crucial point in the game, that can be illuminating,” Mack said. “During that same Week 1 broadcast, Evan talked to (New England coach) Jerod Mayo at the start of the second quarter when the Patriots faced a third-and-goal from the Cincinnati 4-yard line. The conversation pushed the game’s storyline forward. Mayo’s forecast of continued aggressive play was borne out on the next play when the Patriots scored a touchdown to take the lead.”
Added Hyland: “Why wouldn’t you want fresh information from the individuals directly impacting the game? Hearing from the coaches and players in-game is something we will continue to showcase. On the rare occasion where some might think there isn’t much information gleaned, body language and non-verbal cues during the interview can be very telling and add to the story of what’s happening in the game.”
(Photo of Amazon “Thursday Night Football” sideline reporter Kaylee Hartung interviewing Buffalo Bills cornerback Ja’Marcus Ingram (left) and running back James Cook after their game last week: Cooper Neill / Getty Images)
Sports
Q&A: Partner, chance to play in Long Beach reignited AVP star Taylor Crabb’s Olympic fire
Taylor Crabb is no stranger to South California beaches. The Long Beach State alum returns home this weekend to compete in AVP League matches.
It marks the first time AVP will compete in Long Beach since 2020 and allows players to compete at the 2028 Olympics beach volleyball venue.
Crabb, 34, made his AVP debut in 2013 with his brother, Trevor, and advanced from the qualifier in Manhattan Beach before finishing 25th in his first tournament.
After years of competing with various different partners, Taylor Crabb and Andy Benesh have delivered the top performances this AVP season.
The following interview with Crabb has been edited for clarity and length.
Are you excited to compete in this weekend’s event at Long Beach?
Crabb: Very excited. A lot of my college teammates and part of the school have reached out, saying that they’re gonna come. So I’m excited to get a chance to play in front of them again.
When was the last time you were in Long Beach?
Crabb: I always try to go down there for alumni events or any big games they have. I went to UCLA against Long Beach last year, when it was No. 1 versus No. 2, so I always try to get down there and support them.
You missed out on the chance to compete in the 2020 Olympics because of COVID-19 restrictions and chose not to pursue a spot at the 2024 Olympics. Are you fired up to try to compete in the 2028 Olympics, knowing that Long Beach will host the competition?
Crabb: Yeah, it’s definitely an exciting time having the Olympics in Long Beach, and we kind of get to break it in this weekend. As you said, Tokyo didn’t go the way I wanted, but I’m going full force now. I have a great partner in Andy Benesh, who obviously went to the Paris Olympics, and if it weren’t for the Olympics being in Long Beach, and me getting a partner like Andy, I’m not even sure I’d be going for it, but because of those two things, I want to make the most of it.
You mentioned that if it wasn’t for a partner like Andy, you wouldn’t be going for it. What do you mean by that?
Crabb: I didn’t feel motivated by playing in all the international events, but now, I think, sitting out kind of lit the fire under me, and I’m really motivated now.
You’ve had different partners throughout your time. What other motivation does Andy give you?
Crabb: He’s been, in my mind, the top blocker for the U.S. the last four or five years. Seeing the professionalism he brings every day to practice, on and off the court, while traveling and when showing up to tournaments, it rubs off on you and that’s really motivating to see. And I just want to make him proud.
Why do you love volleyball?
Crabb: A lot of reasons, but it’s just a feeling I have when I’m out there on the court. It feels natural. It feels like home. I was born into a volleyball family. I had a volleyball in my hands my entire life, so I’ve always just enjoyed it.
Sports
CM Punk to defend Undisputed WWE Championship against Cody Rhodes at SummerSlam
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CM Punk appeared on “Friday Night SmackDown” ready to take on any challenger that was ready to step to him after winning the Undisputed WWE Championship against Sami Zayn.
Punk entered the ring in Oklahoma City and called back to the “Monday Night Raw” after WrestleMania 42 when he told Cody Rhodes he’d be ready to deliver if a championship opportunity fell “out of the sky.”
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Cody Rhodes and CM Punk face off during SmackDown at Paycom Center in Oklahoma City, Okla. (Craig Ambrosio/WWE via Getty Images)
“When championship opportunities fall out of the sky, CM Punk catches them,” he said.
Punk named potential SmackDown superstars he’d think might come for the title, including Gunther, Finn Balor, Royce Keys, Damian Priest and Trick Williams. He even said that Zayn could come back around and get his rematch if he wanted. He didn’t mention Rhodes’ name, but the “American Nightmare” came out uncalled and marched his way down to the ring.
“I don’t think you and I can run away from each other anymore,” Punk told Rhodes.
Cody Rhodes looks on during SmackDown at Paycom Center in Oklahoma City, Okla., on July 10, 2026. (Craig Ambrosio/WWE via Getty Images)
Rhodes agreed and mentioned that Punk would want a match with him, just “say when.” It was a quick retort from Punk, who said, “when.” SmackDown general manager Nick Aldis, who was in the ring for the segment, booked the match for SummerSlam.
Punk will defend the Undisputed WWE Championship at SummerSlam, which takes place Aug. 1 and 2 at U.S. Bank Stadium in Minneapolis.
First, however, Punk and Rhodes will be involved in a tag team match at Saturday Night’s Main Event in New York City next week. Aldis made the match after Gunther demanded that Aldis put him in a match against Punk. Gunther was hoping it would be for the championship. Instead, Gunther will tag with Zayn.
Gunther didn’t take too kindly to that and attacked Aldis. Rhodes came back out to break up the calamity. He wanted to take on Gunther after the show went off air but Gunther walked away.
Gunther makes his entrance during SmackDown at Paycom Center in Oklahoma City, Okla., on July 10, 2026. (Rich Wade/WWE via Getty Images)
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Punk definitely has his hands full as he moves to SmackDown to become a fighting champion.
Sports
World Cup fans flock to In-N-Out, Erewhon and Trader Joe’s for a taste of California
World Cup tourists are coming to L.A. for the soccer, but they’re staying for the $21 smoothies and Double-Doubles.
As the last Los Angeles FIFA World Cup event ended Friday, soccer fans were eating like locals and famous chains from the region were cashing in.
In the weeks that L.A. has hosted the World Cup, international soccer enthusiasts have flocked to big brands from the area, often in large groups wearing their countries’ jerseys.
It is a phenomenon seen at many of the host cities. In Dallas, giant gas station Buc-ee’s is the main attraction. For people visiting New Jersey, deli shops have been a hot ticket. In L.A., the place to be between matches was Erewhon.
Thirsty international sports fans gathered for pictures outside different Erewhons, wandered their aisles smiling, and, of course, picked up pricey smoothies.
While Erewhon would not comment on its business, mobility data company Arity, which uses phone data to track consumers, said Erewhon visits at the outlets around SoFi Stadium were quadruple what they were a week earlier on June 12, the day of the U.S. national soccer team’s opening match there.
Arity looked at what stores people visited within a 10-mile radius of SoFi that day and also found surges in visitors to nearby El Pollo Loco and Trader Joe’s.
Locals have spotted groups of people in Korea jerseys huddled together, trying to decide what to order at In-N-Out.
Some complained on social media that international tourists at Trader Joe’s were buying up all the mini canvas tote bags.
Soon after the Belgium vs. Spain quarterfinal ended Friday, the In-N-Out near SoFi had a long line of soccer fans stretching out the door in bright red and yellow and black jerseys and matching striped hats and scarves.
One of the workers said he had to explain “spread” and “animal style” to foreign football fans.
“I didn’t know this place existed,” a fan from Romania said while waiting in line.
Los Angeles and other cities and states that have hosted the event need the soccer fans to spend money to make the event worth all the time, effort and money it requires.
A rosy 2024 report projected the World Cup could bring more than $800 million to the L.A. region as 180,000 people converge on the area to sleep, eat and spend.
There were early concerns people weren’t turning up for the event because of the high ticket prices and the difficulty of obtaining visas for citizens of some countries.
However, at least for some L.A. hotels, there was a surge of last-minute visitors which pushed up occupancy and room rates.
While sports fans are not in the region to shop, they do make time for it.
World Cup customer spending is also apparent in beer sales. Andrew Heritage, the chief economist at the Beer Institute said beer purchases at entertainment and attractions in L.A. – outside of World Cup spaces – were up around 10% from normal.
“That tells me that fans in the L.A. area have decided to extend their stay and take in all the other things that the area has to offer, rather than just the match itself,” he said.
On social media, the purpose of these shoppers is clear: grab a quick souvenir or local specialty and take a selfie.
The data from Arity suggests that fans are very efficient when they spend at local spots, diving in, getting what they want and getting out as soon as possible, said Jeff Schlitt, a director at the company.
“Normally you’re there for an hour. They’re going to be there for 15, 18 minutes,” he said. “Why is that? Because they were purpose-driven shoppers.”
For some travelers, the more popular American chains aren’t unfamiliar. But some of the native L.A. fare still comes as a surprise.
As one Belgium-Spain matchgoer from the Netherlands stood taking a picture of the In-N-Out sign after the game, he said he’d never had a burger like the one he’d just tried.
“We only have McDonald’s and Burger King,” he said. “It’s way better.”
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