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Record 123 million watched Super Bowl LVIII

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Record 123 million watched Super Bowl LVIII

The longest Super Bowl game will also go down as the most-watched program in U.S. television history.

According to Nielsen and Adobe Analytics, Kansas City’s 25-22 overtime victory over San Francisco on Sunday night averaged 123.4 million viewers across television and streaming platforms. That shattered last year’s mark of 115.1 million for Kansas City’s last-play victory over Philadelphia and is a 7% increase.

The game was televised by CBS, Nickelodeon and Univision and streamed on Paramount+ as well as the NFL’s digital platforms.

Kansas City Chiefs quarterback Patrick Mahomes celebrates after the NFL Super Bowl 58 football game against the San Francisco 49ers, Sunday, Feb. 11, 2024, in Las Vegas. (AP Photo/John Locher)

Nielsen also said a record 202.4 million watched at least part of the game across all networks, a 10% jump over last year’s figure of 183.6 million.

The CBS broadcast averaged 120 million. The network’s previous mark for its most-watched Super Bowl was 112.34 million for the 2016 game between the Denver Broncos and Carolina Panthers.

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Some of the increase can be attributed to a change in the way viewers are counted. Nielsen began including out-of-home viewers in its ratings in 2020, but only from limited markets. That measurement expanded to all 50 states beginning this year.

Sunday’s game was only the second of the 58 Super Bowls to go to overtime. The previous one was in 2017, when New England rallied from a 28-3 deficit and beat Atlanta 34-28.

“I was managing my expectations, but I had a bit of hope that it would happen,” CBS Sports chairman Sean McManus said of overtime, which was set up when San Francisco kicker Jake Moody had an extra point blocked in the fourth quarter, which kept it a three-point game. “I can’t imagine a Super Bowl any better or more exciting than this.”

Kansas City sent it to overtime on Harrison Butker’s field goal. After the 49ers kicked a field goal on the opening possession of OT, the Chiefs won when Patrick Mahomes threw a 3-yard touchdown pass to Mecole Hardman.

Taylor Swift kisses Kansas City Chiefs tight end Travis Kelce after the NFL Super Bowl 58 football game against the San Francisco 49ers, Sunday, Feb. 11, 2024, in Las Vegas.
Taylor Swift kisses Kansas City Chiefs tight end Travis Kelce after the NFL Super Bowl 58 football game against the San Francisco 49ers, Sunday, Feb. 11, 2024, in Las Vegas. (AP Photo/Brynn Anderson)

This Super Bowl had the added attraction of Taylor Swift in attendance. The pop superstar is dating Chiefs tight end Travis Kelce, a romance that has brought new fans to the NFL.

It was the second straight year the Super Bowl averaged more than 100 million viewers after a period where four of the five games before 2023 had fallen short of that number because of cord-cutting. That included 95.2 million for the 2021 Super Bowl between Tampa Bay and Kansas City, which was the game’s lowest TV-only average since 2007.

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Univision averaged more than 2.2 million viewers, the highest Super Bowl viewership on record for a Spanish-language network.​ The Super Bowl has been televised in Spanish in the United States since 2014.

The NFL playoffs averaged 38.5 million viewers the first three weekends, a 9% increase over last year.

That followed a regular season that averaged 17.9 million, tied for the second highest since averages were first tracked in 1995.l

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Los Angeles, Ca

This California city will issue fines for off-leash dogs

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This California city will issue fines for off-leash dogs

Pasadena residents who let their dogs roam free without a leash could be fined up to $500 beginning Thursday, city officials announced Wednesday.

It’s prohibited for dogs to be off-leashed, except for at Alice’s Dog Park in Viña Vieja Park and Playhouse Village Dog Park, which are designated off-leash areas.

“To ensure the safety of all park visitors, the City of Pasadena will begin issuing citations to dog owners with dogs off-leash starting Thursday, Feb. 22. Pasadena Humane will enforce leash requirements and continue to provide the community with education on dog-leashing,” a news release said.

Officials also stated that dogs on leashes “reduce the risk for dog attacks on other dogs and humans and lower the risk of other accidents, such as dogs being hit by passing cars.”

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Anyone who sees an unleashed dog outside designated areas is encouraged to contact Pasadena Humane at (626) 792-7151, ext. 102.

More information about the policy can be viewed here.

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Los Angeles, Ca

San Diego Zoo prepares for return of giant pandas

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San Diego Zoo prepares for return of giant pandas

The San Diego Zoo is preparing for the potential return of giant pandas after an agreement was signed with a wildlife association in China.

“We are humbled by the potential opportunity of continuing our collaborative conservation efforts to secure the future for giant pandas,” Dr. Megan Owen said in a news release Thursday from the San Diego Zoo Wildlife Alliance.

  • The San Diego Zoo is preparing for the possible return of giant pandas.
  • The San Diego Zoo is preparing for the possible return of giant pandas.
  • The San Diego Zoo is preparing for the possible return of giant pandas.
  • The San Diego Zoo is preparing for the possible return of giant pandas.
  • The San Diego Zoo is preparing for the possible return of giant pandas.
  • The San Diego Zoo is preparing for the possible return of giant pandas.
  • The San Diego Zoo is preparing for the possible return of giant pandas.

The collaboration between SDZWA and Chinese research partners plays a role in efforts to bring the giant panda back from the brink of extinction, contributing directly to the International Union for Conservation of Nature Red List downgrading the giant panda from endangered to vulnerable in 2021, the news release stated.

“Our partnership over the decades has served as a powerful example of how—when we work together—we can achieve what was once thought to be impossible,” Owen said.

SDZWA also filed a permit application with the U.S. Fish and Wildlife Service and shared conservation plans to “ensure alignment for the greater benefit of giant pandas,” Owen said.

Zoo officials say that if all permits and other requirements are approved, they could receive male and female pandas as early as the end of summer.

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Stolen big rig burst into flames after pursuit in Southern California

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Stolen big rig burst into flames after pursuit in Southern California

Authorities with the California Highway Patrol were in pursuit of a driver in a suspected stolen tractor-trailer big-rig truck out of Bakersfield Wednesday night.  

The suspect led CHP in pursuit on the southbound 5 Freeway, near the 405 Freeway interchange shortly after the pursuit was initiated. The driver later transitioned onto the eastbound 134 Freeway.  

Hitting speeds of around 70 miles per hour, the big rig was seen swerving from side to side on the freeway.  

  • Stolen big-rig burst into flames after pursuit in Southern California
  • Stolen big-rig burst into flames after pursuit in Southern California
  • Stolen big-rig burst into flames after pursuit in Southern California
  • Stolen big-rig burst into flames after pursuit in Southern California

The suspect later made his way to the eastbound 210 Freeway toward San Bernardino County where officers successfully deployed a spike strip in the Claremont area, blowing out the front tires on the big rig.  

In Rancho Cucamonga, the big rig caught fire. The driver exited the vehicle and fled.

He was taken into custody not long after.  

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The big rig was fully engulfed in flames as the fire department was responding and traffic on the freeway was at a complete standstill.

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