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Southwest Airlines ends era of free checked bags as profit pressures mount

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Southwest Airlines ends era of free checked bags as profit pressures mount


Southwest Airlines is ending its long-standing policy of free checked bags and introducing a new basic fare on Wednesday as the carrier aims to attract new customers and boost profitability.

Most passengers will be charged $35 for their first checked bag and $45 for their second checked bag for flights booked and or changed on or after Wednesday, marking a major shift in its customer-friendly pricing model.

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Still, Southwest, considered a “no-frills” carrier, said Rapid Rewards A-List Preferred members and customers traveling on Business Select or Choice Extra fares will receive two free checked bags for up to eight additional passengers traveling on the same reservation. Additionally, A-List Members and Rapid Rewards Credit Cardmembers will get one free checked bag as the carrier aims to encourage more people to join its loyalty program. 

The carrier is simultaneously launching a new basic fare, which will be its cheapest but least flexible fare. 

SOUTHWEST ENDING ITS OPEN SEATING POLICY

Travelers use a Southwest Airlines Co. self-check-in kiosk at Logan International Airport in Boston on Friday, July 19, 2019. ( Scott Eisen/Bloomberg via Getty Images / Getty Images)

CEO Bob Jordan said the changes, announced in March, are part of an effort “to meet current and future customer needs” as well as “attract new customer segments we don’t compete for today.” 

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However, unlike rival carriers, Southwest upheld a policy allowing passengers to check free bags, appealing to a wide range of budget-conscious travelers. The policy, along with open seating, helped the carrier distinguish itself as one of the first to adopt and maintain its low-cost model. However, in recent years, financial challenges have forced the airline to reevaluate its approach. 

SOUTHWEST AIRLINES EXITS MULTIPLE AIRPORTS AS BOEING TROUBLES WEIGH

Southwest Airlines Boeing 737-700 aircraft as seen landing at dusk at Ronald Reagan Washington National Airport. (Getty Images / Getty Images)

To drive more revenue growth, Southwest announced in July that it would begin offering assigned seating and offering premium seating options on all flights – a move designed to boost profits by charging higher rates for premium seats across its entire network. The carrier has maintained a single economy-class cabin with open seating assignments for more than 50 years.

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Reservations for flights with assigned seats are expected to start in the second half of 2025 for flights operating in 2026. 

Later this year, the company will change the fare classes as well. In the third quarter of 2025, customers will choose between Choice Extra, which was formerly Business Select, Choice Preferred, formerly Anytime, and Choice, formerly Wanna Get Away Plus. The new fares will also have new seat options: Standard, Preferred and Extra Legroom, which will cost extra. 

Southwest is working to gain more customers and increase revenue while navigating a complex landscape. The carrier withdrew its financial forecast last month because of economic uncertainty stemming from tariffs. It didn’t reaffirm its previous forecast of $1.7 billion in earnings before interest and taxes in 2025 and its outlook of about $3.8 billion in 2026.

Reuters contributed to this report. 



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Delaware

MERR responds to dead humpback whale washed up near Bethany Beach

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MERR responds to dead humpback whale washed up near Bethany Beach


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A dead humpback whale washed up near Bethany Beach on Jan. 8, according to the nonprofit Marine Education Research and Rehabilitation Institute.

The juvenile male was first seen Jan. 6, floating at sea about 2 miles off the Indian River Inlet, a MERR Facebook post said. The bloated 30-foot whale ultimately beached near a private community in the early afternoon of Jan. 8, the post said.

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MERR is attempting to coordinate with the Delaware Department of Natural Resources and Environmental Control to get equipment to move the whale out of the water and onto the beach to perform a necropsy, the post said. Right now, there isn’t enough information to determine a cause of death.

Delaware saw at least three dead whales last year, in the Indian River Bay, at Delaware Seashore State Park and at Pigeon Point. The first two were humpbacks, while the Pigeon Point whale was a fin whale.

A necropsy on the Delaware Seashore whale found blunt force trauma across its back, indicating it may have been struck by a ship, MERR Director Suzanne Thurman said.

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Recently, on Jan. 4, a dead fin whale was found on the bow of a ship at the Gloucester Marine Terminal in New Jersey, which is located in the Port of Philadelphia on the Delaware River.

Shannon Marvel McNaught reports on southern Delaware and beyond. Reach her at smcnaught@gannett.com or on Facebook.

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Florida

Flying taxis? They could be coming to Florida by the end of the year

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Flying taxis? They could be coming to Florida by the end of the year



Hate driving in Florida traffic? A flying taxi can elevate that problem. Electric aircrafts could used in Florida’s skies in 2026.

Tired of the constant traffic and congestion clogging Florida’s roads?

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In the words of the great Dr. Emmett Brown (Back to the Future fame), “Roads? Where we’re going we don’t need roads.”

Florida is on its way to be the nation’s first state to offer commercial Advanced Air Mobility (AAM). Essentially, that means state officials are paving the (air)way for passengers to take flight taxis, including electric vertical take-off and landing aircraft (eVTOL), from one city to another in record time.

The country’s first aerial test site should be operational within the first part of 2026. It’s at Florida Department of Transportation’s SunTrax testing facility in Polk Couty between Tampa and Orlando along the almost-always congested Interstate-4.

“Florida is at the forefront of emerging flight technology, leading the nation in bringing highways to the skies with Advanced Air Mobility (AAM), an entirely new mode of transportation,” according to a press release from the Florida Department of Transportation. “FDOT’s strategic investments in infrastructure to support AAM will help us become the first state with commercial AAM services.”

When will flight taxis be available in Florida?

Sometime in early 2026, the new Florida AAM Headquarters at the SunTrax Campus will be operational. By the end of the year, it will be fully activated and ready to deploy profitable commercial services for passenger travel.

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Air taxi company Archer Aviation announced in Dec. 2025 that it will provide flights between Palm Beach, Fort Lauderdale-Hollywood and Miami international airports possibly as early as this year.

The company also plans to pick up and drop off passengers at the Boca Raton Airport, the Witham Field airport in Stuart, Fort Lauderdale Executive Airport, Miami-Opa Locka Executive Airport and Miami Executive Airport.

Phase one of Florida air taxis: Four sections of the state

  • Part A: I-4 corridor, Orlando to Tampa, Orlando to the Space Coast, Orlando to Suntrax and Tampa to Suntrax.
  • Part B: Port St. Lucie to Miami
  • Part C: Tampa to Naples/Miami to Key West
  • Part D: Pensacola to Tallahassee

Phase two of Florida air taxis: Four more sections

  • Part A: Daytona Beach to Jacksonville
  • Part B: Sebring out east and west
  • Part C: Orlando to Lake City/Tampa to Tallahassee
  • Part D: Jacksonville to Tallahassee

What Florida airports are interested in commercial flight taxis

  • Boca Raton Airport (BCT)
  • Daytona Beach International Airport (DAB)
  • Fort Lauderdale/Hollywood International Airport (FLL)
  • Lakeland Linder International Airport (LAL)
  • Miami Executive Airport (TMB)
  • Miami International Airport (MIA)
  • Miami-Opa Locka Executive Airport (OPF)
  • Orlando Executive Airport (ORL)
  • Orlando International Airport (MCO)
  • Palm Beach International Airport (PBI)
  • Peter O Knight Airport (TPF)
  • Sebring Regional Airport (SEF)
  • Tallahassee International Airport (TLH)
  • Tampa International Airport (TPA)
  • Vero Beach Regional Airport (VRB)

Michelle Spitzeris a journalist for The USA TODAY NETWORK-FLORIDA. As the network’s Rapid Response reporter, she covers Florida’s breaking news. You can get all of Florida’s best content directly in your inbox each weekday day by signing up for the free newsletter, Florida TODAY, at https://floridatoday.com/newsletters.



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Georgia

Meet the 30-somethings aiming to remake Georgia’s congressional delegation

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Meet the 30-somethings aiming to remake Georgia’s congressional delegation


Politics

Midterm elections could bring a generational shift to Georgia’s delegation in Washington.

U.S House candidate Jim Kingston at an automotive construction site in Savannah, Ga., on Jan. 7, 2026. (Sarah Peacock for AJC)

The graying halls of Congress don’t usually evoke images of youthful ambition, but a record number of lawmakers are calling it quits in 2026.

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And in Georgia, their replacements may look very different.

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Georgia State Rep. Houston Gaines, R-Athens, is seen in the House of Representatives in Atlanta on Thursday, Feb. 2, 2023. (Arvin Temkar/AJC)

Georgia State Rep. Houston Gaines, R-Athens, is seen in the House of Representatives in Atlanta on Thursday, Feb. 2, 2023. (Arvin Temkar/AJC)

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Rep. Jack Kingston, R-Savannah, served in the U.S. House for 11 terms, leaving to mount a failed U.S. Senate run in 2014. His son Jim is now seeking Jack's old seat. (Curtis Compton/AJC)

Rep. Jack Kingston, R-Savannah, served in the U.S. House for 11 terms, leaving to mount a failed U.S. Senate run in 2014. His son Jim is now seeking Jack’s old seat. (Curtis Compton/AJC)

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Pintail Inc. CEO/Owner Kevin Jackson Jr. shows U.S House candidate Jim Kingston around an automotive construction site in Savannah, Ga., on Jan. 7, 2026. (Sarah Peacock for AJC)

Pintail Inc. CEO/Owner Kevin Jackson Jr. shows U.S House candidate Jim Kingston around an automotive construction site in Savannah, Ga., on Jan. 7, 2026. (Sarah Peacock for AJC)

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From student government to the U.S. House?

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Georgia Rep. Houston Gaines, R-Athens, spoke at a rally titled

Georgia Rep. Houston Gaines, R-Athens, spoke at a rally titled “Make Athens Safer” at City Hall, Tuesday evening, March 5, 2024. (Nell Carroll for the AJC)

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A new normal?

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State Sen. Colton Moore, R-Trenton, who plans to run for the congressional seat being vacated by U.S. Rep. Marjorie Taylor Greene, speaks to the news media at the Capitol in Atlanta on Wednesday, Dec. 17, 2025. (Arvin Temkar/AJC)

State Sen. Colton Moore, R-Trenton, who plans to run for the congressional seat being vacated by U.S. Rep. Marjorie Taylor Greene, speaks to the news media at the Capitol in Atlanta on Wednesday, Dec. 17, 2025. (Arvin Temkar/AJC)

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https://www.ajc.com/politics/2026/01/meet-the-30-somethings-aiming-to-remake-georgias-congressional-delegation/Adam Van Brimmer

Adam Van Brimmer is a journalist who covers politics and Coastal Georgia news for The Atlanta Journal-Constitution.

Greg Bluestein

Greg Bluestein is the Atlanta Journal Constitution’s chief political reporter. He is also an author, TV analyst and co-host of the Politically Georgia podcast.



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