Connect with us

Maryland

University of Maryland, Under Armour continue partnership via 12-year, $98 million contract extension 

Published

on

University of Maryland, Under Armour continue partnership via 12-year,  million contract extension 


Taking its “Protect This House” slogan seriously, Under Armour is pushing its relationship with the University of Maryland to the next level even as it pulls back on similar deals nationwide.

The state’s flagship university and the Baltimore-based sports apparel and footwear maker launched by former Terps football player Kevin Plank have agreed on a new contract that will provide $98 million to Maryland over 12 years. The deal would begin July 1 and run through June 30, 2036.

The proposal will be reviewed Friday by the University System of Maryland’s Board of Regents.

“The University of Maryland, like Under Armour, is special. We will forever be connected thanks to our brand quite literally being born on the field in College Park, so this extension further solidifies our commitment,” said Plank, Under Armour’s executive chairman. “Through this partnership, we will continue to gain access to not only Maryland’s athletes, but also their entrepreneurial mindset and common passion for innovation. The proximity to Baltimore and the elite level of talent they attract as the state’s flagship institution gives us further reason to be excited.”

Advertisement

Terps athletic director Damon Evans said the sides have been working on the extension over the past nine months.

“We value our partnership with Under Armour,” Evans said. “There’s a lot of pride in being able to represent a brand that is built in this state, a brand that was founded by someone who went to this institution, someone who has been a great partner, someone who has played football here. So this is really a good deal for all concerned, and as we like to say, we believe it’s an iconic deal.”

With an annual price tag of almost $8.2 million, Maryland joins an exclusive tier of colleges and universities with deals believed to range from $8 million to $10 million per year. As of 2023, that group included Notre Dame and Wisconsin (Under Armour), Michigan, Ohio State and Texas (Nike), and Kansas, Louisville and Nebraska (Adidas).

Over the past several years, Under Armour has pulled back on what was an ever-growing portfolio of schools. The company ended partnerships with Cincinnati, Hawaii and UCLA. Auburn and California left for Nike, and Boston College went to New Balance, but Under Armour continues to maintain sponsorships with South Carolina and Utah.

The brand’s pullback has come as it has retrenched and restructured amid stalled sales, particularly in its key North American market.

Advertisement

Although the Terps did not open a bidding war with other athletic brands, Evans said he is pleased with Under Armour’s offer.

“We had a relationship with what we believe to be an iconic brand, and we were able to sit down and get a deal that we believe was to our liking and our value,” he said. “I would tell people this: don’t mistake this as we’re not assessing the marketplace and understanding what institutions were getting and understanding the deals that are out there. We did all of our due diligence. This wasn’t something that we took lightly. In doing our due diligence, we were able to find out what like programs were getting, and we found where we fit in the marketplace, and we made a decision based on that.”

The new contract would dwarf the previous 10-year partnership between the entities. That contract, which has been in place since July 1, 2014, and expires June 30, guaranteed nearly $33 million in rights fees and athletic apparel from Under Armour to the Terps.

Evans attributed the extension’s increase in value to the university’s triumphs in sports.

“We’ve had a lot of success at the University of Maryland,” he said. “Since we’ve joined the Big Ten [in 2014], we’ve won 49 championships, and I wanted them to know that. I believe we were one of the founding schools for Under Armour, and I believe that our football program and our basketball programs — which gain the most visibility — have continued to improve.”

Advertisement

While “certain elements” of the revenue will go to the department’s marketing fund, Evans said the rest has not been earmarked for specific projects or teams. He said he thinks the contract will help both sides continue to develop products that benefit the school’s athletes and consumers in the general public.

“When you talk about deals of this size and this magnitude, the length of the deal shows a strong commitment on their part as well as a strong commitment on our behalf,” he said. “And watching them continue to innovate and add more things to their products and make things better, this is significant for us because when you have deals like this, it allows us to provide our student-athletes and our coaches with the things they need to be able to compete at the highest level, and that’s what we want to be able to continue to do.”

Plank echoed that sentiment in his statement.

“We believe what makes this 12-year extension so unique is the ability to use them as a resource for building our team and testing our product,” he said. “Utilizing Maryland teams and athletes as true proof points for some of our most important athletic innovation breakthroughs. Together, we will lock arms and work to make ALL athletes better through passion, design, and the relentless pursuit of innovation.”

The tie between Maryland and Plank, Under Armour’s founder and chief executive officer, is well-publicized. Plank is a 1996 graduate who walked onto the football team and has been a vigorous supporter of the school’s athletic programs.

Advertisement

Evans said he cherishes the opportunity to maintain a partnership with a graduate and strengthen an in-state brand.

“They continue to be a partner, and our relationship is mutually beneficial,” he said. “It’s a Maryland-based company, and I believe in trying to do business with institutions within the state of Maryland. And obviously, Kevin Plank is someone who has been a great partner and alum as a former football player here and great ambassador and great friend and great contributor to our overall success. So all in all, this is great for the University of Maryland, and I’m excited to continue the relationship.”



Source link

Continue Reading
Advertisement
Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Maryland

UMD’s Air Force ROTC Unit Ranked in Top 10% Nationally

Published

on

UMD’s Air Force ROTC Unit Ranked in Top 10% Nationally


UMD’s Air Force Reserve Officer Training Corps (AFROTC) detachment ranks in the top 10% nationwide for its performance in officer production, operational efficiency and overall effectiveness.

President Darryll J. Pines on Thursday presented the commander of Detachment 330, Col. Nathan Rabe, and cadets with a special streamer to be displayed on their unit guidon, a type of forked pennant, for the next academic year in recognition of the achievement.

“We are immensely proud of this prestigious recognition, which highlights the unwavering commitment of our students who are training to become the next generation of leaders in the Air and Space Forces,” said Associate Provost and Dean for Undergraduate Studies William A. Cohen. “Their dedication and excellence embody the core values and principles of both our university and the ROTC program.”

Each year, AFROTC Headquarters conducts a nationwide Viability Assessment, which evaluates the 145 detachments across the U.S. Detachment 330 has approximately 130 cadets, comprising most UMD students but also those from other universities in the DMV.

Advertisement

“The exceptional leadership, tireless work ethic and dedication of our cadre are on full display,” said Rabe. “Our cadets consistently go above and beyond, demonstrating integrity, service and excellence.”



Source link

Continue Reading

Maryland

Maryland volleyball falls to Northwestern in five sets

Published

on

Maryland volleyball falls to Northwestern in five sets


Maryland volleyball entered Big Ten play on an eight-game winning streak, its longest since 2021 when it went unbeaten in nonconference play. However, the Terps lost momentum, falling to the Northwestern Wildcats in five sets.

“The physicality, obviously, changes, that’s the one thing you notice,” head coach Adam Hughes said of conference play. “Some of the balls we usually scored early in the season get through seams that are not there anymore because blockers are more physical.”

Middle blocker Eva Rohrbach got the start after an injury to middle blocker Anastasia Russ last match. Rohrbach proved pivotal, tallying 10 kills and five blocks.

In a much-needed quick start, Maryland (9-3) got out to an early 4-0 lead. Pin hitter Samantha Schnitta recorded the opening point with a kill, before scoring back-to-back service aces. However, Northwestern (3-6) responded right back with a service ace from setter Lauren Carter and a kill from setter Alexa Rousseau.

Advertisement

Setter Sydney Dowler recorded a kill, breaking a 4-4 tie, before the Wildcats scored two consecutive points. With the Terps down, 7-6, middle blocker Ellie Watson sparked a run with a kill, helping Maryland score four of the next five.

A kill from Schnitta helped spark five more consecutive points for Maryland. During the run, Dowler recorded a block and Schnitta tallied another service ace, while Rohrbach and outside hitter Sydney Bryant each added a kill.

Northwestern cut the lead to five with a block before a kill from Watson gave the Terps a set point. Schnitta closed out a 25-22 set win with her fourth kill of the set, tying her with Rousseau for a set-high.

Outside hitter Sam Csire recorded three early kills, including one deep in the back right corner to help Maryland jump out to a quick 6-3 lead in the second set. Then, Northwestern’s Hazan cut the lead to one before Watson and Csire teamed up for a block.

With the Wildcats tying the score at eight, Schnitta recorded a powerful kill, putting her at five for the match. Rohrbach tallied back-to-back kills for the Terps to keep the score knotted. A kill from Bryant helped spark a late three-point run, putting Maryland in front, 20-18. After a Northwestern timeout, the Wildcats scored the next five points.

Advertisement

Rohrbach stopped the bleeding with a kill, but that wasn’t enough, as two late kills from Hazan gave Northwestern a 25-22 set victory.

“They did a pretty good job responding,” Hughes said. “We try to emphasize the fact that when we have a lead, we can capitalize on it. We didn’t do that, but I thought we bounced back pretty fast.”

In the next set, Rohrbach recorded a kill and block, helping Maryland get out to a 3-1 lead. Rousseau dwindled the lead to one before a Csire kill extended the lead back to four. Kills from Hazan provided a spark for Northwestern as they cut the score to two. Rohrbach capped off a three-point Terps run with a kill.

A service ace from setter Zoe Huang trickled off the net, restoring a five-point advantage for Maryland. Northwestern responded with three points of its own, forcing the Terps to call a timeout. Two kills from Schnitta extended the lead back to three.

Rohrbach tipped the ball over the net for her eighth kill, putting the score at 22-17. A big service ace from Schnitta gave Maryland a set point, before a Northwestern serve sailed long. The Terps took the third set, 25-18.

Advertisement

Rousseau helped spark the Wildcats’ early in the fourth set with a kill and service ace en route to an 8-3 Northwestern lead. Trailing 10-4, Maryland scored four consecutive points and forced a Wildcats’ timeout. Csire helped spark the run with a kill before later adding a service ace.

Back-to-back kills from Csire knotted the score at 13 before Watson gave the Terps their first lead of the set. A huge joint-block from Schnitta and Watson forced another Northwestern timeout.

The Wildcats marched back to level the score at 22 before Rohrbach added her 10th kill of the match. Consecutive kills from Northwestern’s Hazan forced a fifth set, as Maryland fell, 27-25.

Down 5-2 in the fifth set, Schnitta tallied a service ace and kill to knot the score at seven. The Wildcats responded right back with four points of their own before Csire recorded a much-needed kill. Schnitta pulled the Terps back within two points, but they ultimately fell in the end, 15-11.

“You can be upset about [the loss] for tonight, but then we step into practice tomorrow and it’s about Iowa,” Schnitta said. “To just move on and make sure we recover well so that we are able to give everything back to the team.”

Advertisement

Three things to know

1. First home loss. Coming into the match, the Terps had won five games in a row at the Xfinity Center Pavilion, dropping only one set. The streak came to an end at the hands of a tough Northwestern team. Maryland will be looking to bounce back on Saturday against Iowa.

2. Heavy dosage from Schnitta and Csire. The Terps relied heavily on their two best players, garnering 94 total attacks between Schnitta and Csire. They combined for more than half of the team’s kills (31 of 59). Whenever the team needed a point, the ball was either in the hands of Schnitta or Csire.

3. Big Ten struggle continues. Maryland has stumbled in Big Ten play recently, with three consecutive conference records of 7-13. The Terps have yet to finish with a winning record since they joined the conference in 2014. While the Big Ten is recognized as the best volleyball conference in the country, Maryland will be hoping to get over the hump soon.



Source link

Advertisement
Continue Reading

Maryland

Chesapeake Bay is cleaner but will miss 2025 pollution targets, lawmakers say – Maryland Matters

Published

on

Chesapeake Bay is cleaner but will miss 2025 pollution targets, lawmakers say – Maryland Matters


By Mennatalla Ibrahim and Andrea Durán

WASHINGTON — The Chesapeake Bay is cleaner than it used to be but is falling short of 2025 targets for reducing pollution, state and federal officials – including most of Maryland’s congressional delegation – said Wednesday.

“The short version is that it’s going in the right direction. The longer story is that we’re still behind,” said Adam Ortiz, the Environmental Protection Agency’s mid-Atlantic administrator, said at a Capitol Hill press conference.

The bay failed to meet the main target of the 2025 plan, known as the total maximum daily load, which measures the total pollution in the Chesapeake Bay, said Sen. Chris Van Hollen (D-Md.).

Advertisement

“The point of the 10-year plan is to create a pollution diet to reduce the amount of phosphorous, nitrogen and other pollutants in the bay,” Van Hollen said. “That’s a measurable target. That’s how we know we’re not going to hit it this year, so we need to redouble our efforts.”

Despite missing the targets set in 2014 through 2025, Sen. Ben Cardin (D-Md.) said he remained hopeful that the delegation can work together with experts at the EPA and other agencies to ensure the bay’s health continues to improve.

Maryland Democratic Reps. Steny Hoyer, Dutch Ruppersberger, Kweisi Mfume and Jamie Raskin joined Cardin, Van Hollen, representatives from the EPA and the Maryland Department of Natural Resources at the Wednesday event.

The University of Maryland Center for Environmental Science gave the Chesapeake Bay an overall grade of a C+ in July, the highest grade the bay has received since 2002.

Virginia rolls out results-driven pollution reduction program

Advertisement

“I know that nobody would be thrilled with bringing home a grade of a C+, but the fact of the matter is, it is the highest grade we’ve seen in a long time,” Van Hollen said. “We all want to do better, but I do want to stress that without the collective effort we see today, the Bay would have died a long time ago.”

The Chesapeake Executive Council signed the Chesapeake Bay Watershed Agreement in 2014 and established five strategies for the restoration and protection of the bay, its tributaries and surrounding lands.

Local, state and federal governments are required to enact the plan’s management strategies and work with academic institutions, nongovernmental organizations, watershed groups and businesses and individuals, according to the 2014 agreement.

“You need cooperation between the federal government and the states, among the states, among state governments and private industry,” Van Hollen said. “There are all sorts of sources of pollution today, and so we need to make sure everybody cooperates in producing pollution reduction.”

Ortiz said that groups committed to improving the bay were in disarray when President Joe Biden’s administration began almost four years ago.

Advertisement

“The states were suing the federal government, and states were pointing the fingers at each other for not making … progress,” he said.

But since then, he said, the EPA has been able to bring the states together and hold them accountable.

“The Chesapeake Bay isn’t just a bay,” Cardin said. “The Chesapeake Bay has been one of the highest priorities for our Maryland congressional delegation. We’ve been focused on not only preserving but expanding our role and partnership with states, local governments and stakeholders.”

Van Hollen emphasized the importance of identifying “measurable targets” of pollution reduction for long-term success, especially as climate change concerns surrounding the Bay grow.

“I think we’ll have to have a discussion about what the length of time for the next agreement should be. It may make sense to look at shorter time horizons,” the senator said.  “But you have to have a measurable target to hold people down.”

Advertisement



Source link

Continue Reading

Trending