Georgia Louise’s career is proof that cold calls work. Inspired by her mother, who worked for a cosmetic surgeon, the aesthetician opened her first studio at the age of 19 in London. After building her clinic into a success, she left it all to move to New York City with her then-husband in 2011. She didn’t know anybody and had no idea how she would continue her work. Louise began calling up aesthetic-equipment companies, offering to help with training, sales, facials — whatever they needed. A few days later, she had her first job: helping a company called Caci, which produces microcurrent machines, repair a device for a VIP client.

“That person was Linda Evangelista, who became my first client and is now one of my best friends,” the 45-year-old founder says. “Linda put me on the map when I first moved to New York, and I became very successful within a short period of time.” After Louise wowed the model with her lifting and sculpting skills, Evangelista began spreading the word to her neighbors and friends, including Gucci Westman, Drew Barrymore, and Anna Wintour. Louise eventually opened her own atelier, gaining regulars like Jennifer Lawrence and Anne Hathaway.

Over the years, as she grappled with her own health struggles and observed the routines of her celebrity clients, she began to realize that internal well-being is just as important — if not more so — than aesthetic treatments. “For me, beauty is about the harmony between your body, skin, and soul,” Louise says. “It’s about feeling beautiful and rested and nourished.” She moved her practice to a more spacious location on the Upper East Side, creating something she calls a “longevity center.” The place is complete with a nutritionist, a nurse practitioner who specializes in facial balancing, lymphatic massage specialists, and a one-of-a-kind hyperbaric chamber. The clinic also offers IV drips, peptide therapy, and, of course, Georgia Louise facials.

Keep reading for a full breakdown of her own holistic beauty routine, the unique reason she became a “bath person,” and how a brow transplant changed her life.

My alarm goes off at 6:30 a.m., but I’m always awake before it. It’s called menopausal life. I do 30 minutes of breath work or a mild meditation. Then I get up and have a full glass of water and some coffee. I grab my two fluffy dogs, Lucy and Leo, and I’ll take them for a walk. It’s such a beautiful way for me to feel grounded. The streets are quiet. It may still be dark outside. Then I roll out my yoga mat and do 20 minutes of home exercise routines. I used to belong to Equinox, but I found it was more stressful for me because of the stress of getting there.

I always give myself ten minutes in the morning for my skin care. It’s nonnegotiable. No one is allowed in, not even the dogs, and it’s ten minutes to myself. I start by spraying the Georgia Louise Rose Water all over my face and body. I don’t typically use cleansers in the morning because I’ve done such a good job the night before. Then I go crazy with all my incredible serums. I’m a believer that you have the important hero products you always have as your staples but you’re allowed to switch it up for the season. At the moment, I’m using three quintessential serums from Biologique Recherche: Progeskin, which is anti-aging; VG Tensil, which is skin-tightening; and Amniotique VG, which is hydrating. I mix them together. Then I use three-to-four pumps of the Georgia Louise Hollywood EGF Serum, which is anti-inflammatory and has all the growth factors to really soften and plump my skin.

I brush my brows because I had an eyebrow transplant. It’s my real hair, and if I don’t groom them, I look like a crazy person. Once all those serums have absorbed a little bit, I go ahead and apply the Biologique Recherche Creme VIP O2 face cream. It’s really brightening and oxygenating. I use the Georgia Louise finishing serum on top to seal everything in. Right now, I’m using Eighth Day tinted SPF.

In the evening, the ten minutes is nonnegotiable too. I cleanse with the Georgia Louise cleansing balm, rinse it off, and do another layer while massaging my face. It feels so nice and relaxing, and I work on any tension, my TMJ, and any fascia release I need to do. I spend the most attention on my jaw.

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I cleanse again with the Biologique Recherche VIP O2 cleanser. I really like that it’s creamy and milky. I alternate between the Biologique Recherche Lotion P50 and the Environ retinol. I’ve been using that retinol for 20 years, and it’s the only one I recommend to all my clients. It’s time-released, has antioxidants that give you some protection when you wake up, and doesn’t irritate your skin. I mix it with the Environ Vita-Peptide serum, which is a beautiful one. Then, on the lower part of my face, I use the Biologique Recherche Serum Matriciel Visage, which tightens the skin, so I apply that to my lower face. On top, I apply the Element Eight O2 Growth Factor cream, which is a great oxygenation cream I’m obsessed with. After I’ve done all that, I jump into bed.

A healer once told me I need to submerge myself in water for ten minutes a day to cleanse myself from all my clients. So I’m a bath person and I’m also British, so I love to have an Epsom-salt bath with magnesium. I use the Molton Brown Neon Amber Bath & Shower Gel. When I get out of the bath, I use the Environ Derma-Lac Lotion mixed with the Environ Vitamin A, C & E Body Oil. I apply that all over, even my heels. It really helps with skin laxity and dryness. Then I use the Biologique Recherche Huile Dermotonique — I love oils for my skin.

I’ve been using Hairapy Haircare for hair loss, and I think it’s really working. I like the Densifying shampoo and conditioner. My hair isn’t shedding as much, which has been amazing. I also use the Olaplex No.3 Hair Perfector to strengthen.

I don’t wear a lot of makeup because I did my eyebrow transplant, and I have Japanese eyelash extensions using sable hair. I do use the Westman Atelier highlighter and the stick contour in Biscuit. I have thousands of lip glosses, but right now, I’m using the Chantecaille one. Because my eyes are looking good and my skin is clean, I find that, at this age, if I wear foundation or blush, it makes me age more. I don’t want to intimidate people in my practice by coming in like a Chanel makeup-counter lady.

I have Hashimoto’s disease. It’s a thyroid condition where you can lose your eyebrows. So I decided to get my eyebrows tattooed. I did microblading. At first, it was amazing. But within two months, they blurred out. They were beginning to turn purple and gray. I was like, This is awful. Why is this happening? It turns out because I use so much oil on my skin and have slightly combination skin, the oil was pulling the color from the tattoo. It was making it turn gray really quickly and blurring the strokes. I was going to go and have it lasered off, but I thought going through five rounds of laser sounded so extreme. I decided what I was missing was having real brows, so last March, I went to Miami to see Dr. Anthony Bared. He’s one of the pioneers of eyebrow transplants. He took 750 hairs from behind my head, one by one, and planted them into my brows.

I get a lymphatic massage once a week. I do the hyperbaric chamber once a week, and I do IVs when I need them. For example, if I find I’m low on vitamin D, I’ll get a vitamin D IV. And I get 90-minute monthly facials from my team.

I put collagen powder in my coffee. I also take the Omi Hair Growth Peptides capsules. I then take Magtein with vitamin D and magnesium for sleeping. Then I take the Pure Encapsulations DIM Detox because I’m having night sweats as I’m going through menopause. Then I take vitamin C, zinc, and peptides, including two peptides I inject.

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I also use estradiol gel and progesterone to manage my hormones. I was suffering from really bad sleep, feeling sluggish, and getting these night sweats I couldn’t figure out. I’m a type 1 diabetic, so I was putting it all down to that. I thought I was tired because I’m a mom with two kids and I work really hard to run a business. I was 43 and didn’t even think about my hormones. Then I went to a doctor friend in Newport Beach, and we ran a blood panel. I got the results back, and they said I was postmenopausal. I was like, How is that even possible? I was in shock because I was like, Oh my God, my ovaries have given up on me. It was a really hard thing to read. I had a consultation with his nurse at the time, who said, “Let’s start with some estradiol gel.” Within two days, it was like a light switch. My night sweats were gone. It’s one of the most important drugs I have to take now.