Georgia
Georgia, SEC schools look to trim athletic department spending to make way for revenue share
MIRAMAR BEACH, Fla. — Most Georgia Bulldogs fans probably don’t know the names behind the scenes in the Butts-Mehre building that crunch the numbers and spent months making decisions when putting together an athletic budget.
People like Stephanie Ransom, Scott Hallberg and Derek Hammock.
“They’re not the most popular people in the athletic department right now,” Georgia athletic director Josh Brooks said.
On a fourth-floor conference room in Brooks’ AD suite, the senior administrators who oversee the finances and business operations of an athletic department that supports 21 teams have held meetings with every sport and department.
“I can walk into those meetings and play good cop, bad cop depending on what mood I’m in that day and help them out,” Brooks said. “It’s been a lot of work to really refine the budget.”
Brooks said crafting the $223 million fiscal year 2026 budget is more “complex” in the first year of expected direct player payments of about $20.5 million — including $2.5 million of new scholarships — as part of the House Settlement which is awaiting final approval.
Brooks said he approached it wanting minimal impact on the experience of the Georgia athletes.
He asked programs to rank their priorities to find areas that Georgia could be more efficient in, like team travel.
He’s got plenty of company at athletic departments across the country, including colleagues in the SEC who are holding their spring meetings this week at the Sandestin Hilton.
“Every school I’ve talked to has tightened the belt and cut expenses and tried to continue to be good stewards of those dollars,” said Auburn executive deputy athletic director Jared Benko, the former Georgia Southern athletic director. “From a revenue standpoint, you’re always looking to grow in revenue.”
At Georgia, softball is expected to produce $127,500 in ticket revenue after the school began charging for tickets this past season. That’s a far cry from the $43,008,842 projected for football ticket revenue in the next fiscal year which includes a ticket price increase to $80 for all games.
If the SEC goes to nine conference games, more money is expected to flow in through its TV contract with Disney.
“That $20.5 million, that comes from somewhere,” South Carolina football coach Shane Beamer said. “We have to come up with it. All of us as coaches are certainly cognizant of that.”
On the expense side, Georgia athletics has cut its annual payment to university programs to the university from $4 million to $2 million.
Spread out throughout Georgia’s budget numbers is the phrase “reassessment of needs and spending efficiencies,” with cuts to travel, supplies and other areas. Georgia cut its “outsourced meals” from $1.4 million to $834,921 as it prioritized in-house meals over catered meals. Costs for pregame basketball, softball, soccer, gymnastics, tennis and volleyball meals were trimmed.
Georgia projects $1.25 million in revenue for a new, non-athletic related events.
Brooks said the school is eyeing a spring Sanford Stadium concert, but has brought in Top Golf in the stadium in the past.
“We have to look at potentially other things we can bring to Stegeman,” he said. “Now that we have turf on the baseball field, maybe there’s opportunities for maybe a small concert there.”
Oklahoma is cutting 5% of its athletic employees, athletic director Joe Castiglione confirmed this week.
“It’s a massive reimagination of the structure that we need for college athletics, the ecosystem for it and obviously the economics behind it,” he said. “I would say it’s a strategic re-org, streamlining.”
At Auburn, Benko said: “We’re looking under every single rock and tightening the belt.”
A year ago, Texas A&M athletic director Trev Alberts said here: “We don’t have a revenue problem in college athletics, we have an expense problem.”
A year later, here’s how he’s addressed that in College Station.
“We’ve just tried to look at how do we find a way to eliminate redundancy of expenses, how to do a better job of running our business like a business,” said Alberts, noting that student services and academic support make the business of college athletics unique.
Alberts said Texas A&M won’t add additional debt service on facility upgrades so those must be fully funded. That includes a project that would add baseball suites and club seats.
Benko said Auburn is “making things as efficient as possible but still being in position for championships…We’ve put controls in place so every dollar is justified.”
Georgia
Amid tariff and trade confusion, Georgia posted record exports in 2025
The value of Georgia products sold overseas surpassed $60 billion last year, state officials said.
Georgia was ninth in the U.S. for exports in 2025, propped up by its logistics infrastructure of the world’s busiest airport, an extensive railroad network and the ports of Brunswick and Savannah (pictured). (Courtesy of Georgia Ports Authority 2024)
Despite a barrage of new tariffs imposed across the globe, Georgia saw another record year for international trade in 2025.
Total trade last year reached nearly $211 billion, up almost 6% from 2024. Imports, subject to many tariffs enacted by the Trump administration, made up most of that activity, growing about 3% to more than $150 billion, according to a state report released Thursday.
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Georgia’s top exported product in 2025 was civilian aircraft and ancillary parts, such as Gulfstream’s G500 and G600 aircraft seen on the assembly line in Savannah in December. (Hyosub Shin/AJC)
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Georgia
Cal Men’s Basketball: Bears Stay Focused and Outlast a Beleaguered Georgia Tech 76-65
Cal entered tonight’s matchup against a destitute Georgia Tech side dusting themselves off from an unexpected loss to a middle of the road Pitt team. The Golden Bears were looking to stay on the bubble of the NCAA tournament, while Tech, who finished last in ACC play, were simply trying to finish out their season with pride. This game marked the beginning of what will prove to be a long road trip for the boys from Berkeley.
Tech came out red hot from 3, thanks to forward Kowacie Reeves, who went 5-8 from behind the arc in the first half, while the entire Cal team was 0-12. His 19 points provided the difference in a first half with long stretches where neither team could put the ball in the basket.
Cal were frustrated early offensively, with Justin Pippen and Dai Dai Ames held scoreless in the first half. Lee Dort proved his offensive value, as the highest scorer for the Bears in the first half, particularly finding success in the paint, and they started the second half off feeding him early inside with some success.
The Bears opened the second half strong, finding ways to run their sets and get more players looks around the basket. Simultaneously, Camden began to find his shot from three, and things began to fall into place for a Cal side that was already having a decent night on the boards.
Georgia Tech could not keep pace once Cal’s offense found a rythm, though they would have to do so without any scoring contributions from Justin Pippen, who went 0-7 from the field, but closed out the night with eight assists and two rebounds.
Ultimately, Tech’s 18 turnovers, and Cal’s persistence gave way to a Bears lead that wouldn’t be overcome. The Yellow Jackets did not have an answer for Lee Dort’s efforts in the paint, and when Dai Dai Ames found his footing on offense, eventually the game was all but finished. Despite a valiant effort, the Yellow Jackets could not maintain an offensive pace or defensive effort to keep up with Cal, who face Wake Forest this Saturday in another must win.
Georgia
Georgia Lt. Gov. candidate releases controversial ‘Sharia law’ video
Gas prices surge as Iran war closes Strait of Hormuz
Gas prices rise as Iran closes the Strait of Hormuz threatening oil supply and raising fears of global economic fallout.
In the days since the initial U.S. strikes in Iran, countless lawmakers stateside have weighed in on the Trump Administration’s decision to once again get involved in a conflict in the Middle East.
Prominent Georgia political figures like former representative Marjorie Taylor Greene and Senators Ossoff and Warnock have denounced the attacks, while candidates to replace MTG and others running in midterm elections have backed the president.
Now, Georgia State Senator Greg Dolezal, who is running for Lieutenant Governor in November, has posted a controversial video to social media depicting a hypothetical scenario where an extreme version of what he calls “Sharia law” has taken over the United States.
“London has fallen. Europe is under siege. In America, the invaders who would rather pillage our generosity than assimilate are roaming Minnesota, New York and LA,” Dolezal said in the post. “As Lt. Governor, I will fight the enemy before they’re within the gates and keep Georgia safe and Sharia free.”
The video was marked with a content warning on X.
What does the video show?
The video, appearing to have been AI-generated, begins with two people walking toward a building and wearing head coverings, possibly hijabs, shaylas, Al-miras or khimars.
It then cuts to a man writing with frosting on a cake, possibly “Happy Easter,” but the letters are unclear. A figure dressed in all black runs into frame and slices the cake with a weapon like a Zulfiqar sword.
It goes on to show military vehicles driving down the street, a woman being stopped from driving, a group of men in head coverings shooting weapons into the air and a suicide bomber vest, all while playing a song with the lyrics “No Sharia.”
(Warning: the video may be disturbing for some viewers.)
Video called ‘disgusting’ and ‘racist’
The video was met with significant criticism, including from Democratic gubernatorial candidate Geoff Duncan.
“This is disgusting. People wonder why I became a Democrat, it’s because of the inexcusable hatred spewed by so many Republicans like Greg Dolezal. Hate, including Islamophobia, has no place in Georgia,” Duncan wrote on X.
Rev. James “Major” Woodall, Sr., of Atlanta, called the video “deeply racist.”
“As a Christian man who deeply loves Georgia, I pray you never become Lt. Governor,” Woodall wrote.
Emanuel Jones, of the state senate, called out his fellow representative and said “if you don’t know it yet, Georgia is better than this!!”
“We don’t need race baiting, fear mongering to get votes. Perhaps that (is) what the Republican Party has devolved into,” Jones said on X.
Dolezal got support, however, from MAGA personality Laura Loomer who commented “No Sharia!”
The video has also been reposted more than 1,000 times as of 2 p.m. on March 4.
Who is Greg Dolezal?
The state senator represents District 27, and is based in Alpharetta. He was sworn in to the Georgia Senate in 2019.
He is a small business owner and attended North Park University.
Irene Wright is the Atlanta Connect reporter with USA Today’s Deep South Connect team. Find her on X @IreneEWright or email her at ismith@usatodayco.com.
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