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Texas vs Clemson game will bring significant economic boost to Austin

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Texas vs Clemson game will bring significant economic boost to Austin


The Texas Longhorns are hosting the Clemson Tigers in the first-ever College Football Playoff game at DKR on Saturday. As a result, Austin is seeing a significant economic boost.

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A big weekend on the field ahead for the Longhorns also makes for a big weekend for the Austin economy.

The city of Austin is preparing for an increase in visitors for the first-round College Football Playoff matchup against the Clemson Tigers on Saturday.

“Any opportunity to welcome a large group of folks into town, certainly fans of UT, fans of the visiting team is a great opportunity for us,” said Wesley Lucas with Visit Austin.

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Visit Austin says hotel occupancy in Austin for this weekend is projected to be 77% higher compared to last year’s 30%. 

“I heard some hotel saying that as soon as the game was announced that it was going to be here in Austin, they saw about a 20% bump in occupancy within 24 to 48 hours of that game being announced,” said Lucas.

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Austin’s W Hotel says its seeing a significant bump in guests this weekend. General manager Joanna McCreary says generally at this time it would typically have been at 30% occupancy, but it will likely end up around 75% this weekend.

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“I know restaurants are staffing up. I know hotels are staffing up. You know, our employees get to get a little extra cash in their pockets before the holidays too, which is another nice thing. And I know all the UT fans are super excited about being part of the SEC and getting this one last game in before the year ends,” said McCreary.

This is the first year with the new 12 team format compared to last year’s four-team playoff, meaning more teams have opportunities for home games. And it comes at a good time. December is historically a slow month for Austin tourism.

“The fact that we’re going to be having a game in a typically slower time is going to be really great for our hotels, for our local businesses or retailers, our nightlife, our live music venues,” said Lucas.

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Kickoff is at 3 p.m. on Saturday, Dec. 21, at DKR.

The Source: Information from interviews conducted by FOX 7 Austin’s Jenna King

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Austin, TX

Texas vs. Texas A&M rivalry reignites excitement among fans tailgating for game

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Texas vs. Texas A&M rivalry reignites excitement among fans tailgating for game


The excitement around the Texas vs. Texas A&M game returned to the 40 acres this weekend. After students camped outside the stadium to secure prime seats, the tailgate lots were full up with Longhorns and Aggies fans alike.

“Go Horns!” exclaimed Darrick Price from UT Tailgaters, celebrating the reunion with “little brother.” Laura McWha, a Texas A&M fan, added, “WHOOP!!” as Aggies traveled from College Station for the game.

Price noted, “It feels amazing. We’re so happy that little brother’s back in town.” The rivalry, restored last year, has friends and family rooting against each other in what is the biggest home game for Texas this year. “I have a senior now who’s considering which school he wants to go to, and I just think it means everything for this city,” Price said.

PREVIOUS COVERAGE| Longhorns vs. Aggies tickets soar as fans prepare for epic showdown

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McWha expressed confidence, saying, “We’ve been doing great this season….We’re gonna show what we’ve got.”

This was about as fiery as the smack talk got today as fans enjoyed communing with their frenemies in the lots.

Lanece Marley, another A&M fan, shared, “I think it’s wonderful. We love coming. We love celebrating with these guys.”

Hannah Morgan, an Austin-native and Aggie grad, reflected on her divided household, saying, “Oh yes I know what it means. It means everything to us.” With a father and brother who went to UT-Austin, Morgan says she successfully converted her mother over to rooting for the Aggies. Morgan also anticipated the game, stating, “I think it’s going to be really sweet to get revenge… to beat them at home would be a big deal for us.”

Texas won last year’s matchup in College Station, which was the first meeting between the two schools since 2011.

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Texas A&M Corps of Cadets carrying the Lone Star Showdown game ball to Austin

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Texas A&M Corps of Cadets carrying the Lone Star Showdown game ball to Austin


COLLEGE STATION, Texas (KBTX) – Football is a big tradition on Thanksgiving Day, and while the Aggies didn’t play, the Texas A&M Corps of Cadets were helping the team get ready by going on a journey to Austin.

Around 80 members of the corps gathered at a lot near Kyle Field at 7:30 p.m. on Thanksgiving Day, where they would begin a 100-mile relay-style event. Broken up into teams, they’ll run to the Corps’ march staging area in Austin, escorted by police, with the plan to be there by 11 a.m.

From there, they will march in with the fightin’ Texas Aggie Band to finish the delivery.

“The goal of this is to be able to inspire the next generation of Aggies and to be able to encourage the entire campus. The entire Aggie network is brought together because we, as the Corps, were inspiring and helping our Aggie team, the football team, as they get ready to take on Texas,” said Carson Seiber, a member of the Texas A&M Corps of Cadets and event coordinator.

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Seiber said since he was a freshman who learned A&M would be playing Texas in Austin his senior year, it was his dream to bring back the tradition that he said started over two decades ago.

“I had this dream, and I kind of talked to people, and now that it’s my senior year, I really had an idea about why not bring the tradition back, why not kind of leave a mark, leave a legacy on the Corp and Texas A&M that hasn’t really happened in a long time,” Seiber said.

The plan really finalized itself about a week ago, but was pitched two months ago. He said what really separates Texas A&M University from every other school is its core values.

“I think it’s been really cool to see the fact that when the Aggies are successful, we see our Aggies support each other, but also in times when are Aggies have not been good at football or tragedies like bonefire, our Aggies are there in victory or defeat,” Seiber said.

The Aggies will take on the Texas Longhorns tomorrow at 6:30 p.m.

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Austin, TX

Taylor residents sue to halt proposed data center

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Taylor residents sue to halt proposed data center


TAYLOR, Texas — A proposed data center in Central Texas is getting a lot of pushback from residents. Approximately 40 minutes north of Austin, a group of neighbors in the city of Taylor sued the data center. They are pushing back against the data center that could soon be under construction roughly 500 feet from their neighborhood.

“This property is supposed to be deeded for parkland,” said Pamela Griffin, a resident in the neighborhood next to where the data center will be built. “This land was given to this community.”

The 87-acre land near Griffin’s community is embroiled in a legal battle between her and Blueprint Data Centers.

“We do not need a data center,” Griffin said. “I’m not against them, but we don’t need them in our community.”

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Despite Griffin’s land deed lawsuit, a Texas judge has ruled in favor of the proposed project.

“When a judge dismisses a lawsuit because the plaintiff or the plaintiffs lack standing, what the judge means is you’re not a person who has the legal authority to bring this lawsuit,” said Mike Golden, a law professor at the University of Texas at Austin.

Griffin and other neighbors argue the data center will take away natural resources like water and what was supposed to be the future site of a park, so her fight is not over.

“We are going to the appellate court now,” Griffin said. “We did file.”

Griffin is passionate about advocating for the community because it’s the neighborhood she was born and raised in. Her grandmother bought property there in the early 1960s, and the community became a safe haven for Black people in Taylor.

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“We weren’t allowed to be in the city limits at that time because they would not sell to the Black and brown community, so my grandmother realized they had to buy land outside,” she said.

She worries about the future of her small community now that construction of a 135,000-square-foot data center will begin within the next year.

It’s a project the city says will bring millions in revenue to Taylor.

“What data centers do to a community is it brings an influx of new revenue to all the taxing entities, including the city, the county and especially the school district,” said Ben White, the president and CEO of the Taylor Economic Development Corporation.

He explained how the revenue might benefit the city.

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“City council will have the ultimate say on how those revenues are spent, but it could involve new parks for citizens, improve streets for the citizens, improve programs for the citizens,” he said. “There’ll be a lot of variety of different uses of those funds the council could decide to use them on.”

White also addressed the controversy surrounding the deed when asked about it by Spectrum News.

“We feel comfortable that EDC, we did everything correctly on our side,” he said.

Griffin now awaits the Third Court of Appeals to decide on her case.

“I’m asking for the community and the Taylor people to stick together and understand my fight against this data center coming into our community,” Griffin said.

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