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Texas vs Clemson game will bring significant economic boost to Austin

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Texas vs Clemson game will bring significant economic boost to Austin


The Texas Longhorns are hosting the Clemson Tigers in the first-ever College Football Playoff game at DKR on Saturday. As a result, Austin is seeing a significant economic boost.

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A big weekend on the field ahead for the Longhorns also makes for a big weekend for the Austin economy.

The city of Austin is preparing for an increase in visitors for the first-round College Football Playoff matchup against the Clemson Tigers on Saturday.

“Any opportunity to welcome a large group of folks into town, certainly fans of UT, fans of the visiting team is a great opportunity for us,” said Wesley Lucas with Visit Austin.

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Visit Austin says hotel occupancy in Austin for this weekend is projected to be 77% higher compared to last year’s 30%. 

“I heard some hotel saying that as soon as the game was announced that it was going to be here in Austin, they saw about a 20% bump in occupancy within 24 to 48 hours of that game being announced,” said Lucas.

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Austin’s W Hotel says its seeing a significant bump in guests this weekend. General manager Joanna McCreary says generally at this time it would typically have been at 30% occupancy, but it will likely end up around 75% this weekend.

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“I know restaurants are staffing up. I know hotels are staffing up. You know, our employees get to get a little extra cash in their pockets before the holidays too, which is another nice thing. And I know all the UT fans are super excited about being part of the SEC and getting this one last game in before the year ends,” said McCreary.

This is the first year with the new 12 team format compared to last year’s four-team playoff, meaning more teams have opportunities for home games. And it comes at a good time. December is historically a slow month for Austin tourism.

“The fact that we’re going to be having a game in a typically slower time is going to be really great for our hotels, for our local businesses or retailers, our nightlife, our live music venues,” said Lucas.

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Kickoff is at 3 p.m. on Saturday, Dec. 21, at DKR.

The Source: Information from interviews conducted by FOX 7 Austin’s Jenna King

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Austin, TX

Texas Has One Trait Almost Every National Champion Shares

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Texas Has One Trait Almost Every National Champion Shares


The Texas Longhorns are less than two months away from starting their regular season slate of the 2026 schedule.

Just like last season, the Longhorns have been given unrealistic expectations by some, but will look to avoid the slow start that had everyone counting them out in September. On paper, the Longhorns should be a lot better than they were last season.

A national championship run should be on the table for head coach Steve Sarkisian and his team. One of the reasons that is a possibility is due to the Longhorns have something in common with previous national championship winners.

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Legacy Year

Dec 31, 2025; Orlando, FL, USA; Texas Longhorns quarterback Arch Manning (16) runs with the ball against the Michigan Wolverines during the first half at Camping World Stadium. Mandatory Credit: Matt Pendleton-Imagn Images | IMAGN IMAGES via Reuters Connect
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Last season, the college football world was enamored by the Indiana Hoosiers. A program that no one saw ever winning the national championship, was hoisting the trophy at the end of the season.

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Now, the Hoosiers had a talented roster from top to bottom. But the play of starting quarterback Fernando Mendoza was the leading factor in this team reaching the mountaintop.

Longhorns quarterback Arch Manning has the chance to make that same impression this season. After his first full season as the starting quarterback in Austin last year, there is a growing confidence that Manning is going to be on another level in 2026.

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Oct 18, 2025; Lexington, Kentucky, USA; Texas Longhorns quarterback Arch Manning (16) warms up before the game against the Kentucky Wildcats at Kroger Field. Mandatory Credit: Jordan Prather-Imagn Images | IMAGN IMAGES via Reuters Connect

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Last season, Manning threw for 3,163 yards and 26 touchdown passes. If you were to compare those numbers to Mendoza’s last season, the Hoosiers quarterback threw for 3,535 yards and an impressive 41 touchdown passes.

Those numbers make it clear that Manning will have to elevate his performance this season. With a revamped offensive line, the Longhorns quarterback may have the time to rival the numbers of Mendoza from this past season.

But another key piece to the Longhorns’ 2026 roster is a massive wide receiver addition.

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Nov 22, 2025; Austin, Texas, USA; Texas Longhorns quarterback Arch Manning (16) throws a pass during the second half against the Arkansas Razorbacks at Darrell K Royal-Texas Memorial Stadium. Mandatory Credit: Scott Wachter-Imagn Images | IMAGN IMAGES via Reuters Connect

It’s going to take the whole village, and Coach Sarkisian went out and got one of the most talented wide receivers in the transfer portal with Cam Coleman.

Coleman had two solid years with the Auburn Tigers and now will look to be the deep field threat for Manning and the Longhorns. The junior receiver’s addition to the roster could take this offensive unit to being one of the top units in the country.

All championship teams have a quarterback who could lead them to victory. Manning could very well be the next elite quarterback to hold a national championship trophy.

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Austin, TX

Austin: Community Vigil for Lorenzo Salgado Araujo

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Austin: Community Vigil for Lorenzo Salgado Araujo


Join several Austin labor unions and community members to honor Lorenzo Salgado Araujo’s life and the countless immigrants who have been impacted by ICE.

The community vigil will take place at the Wildflower Church on Saturday, July 11th starting at 6 PM. All are welcome to bring flowers and candles as we honor the loss of life and grieve the separation of families.

Community Vigil Details
🗓️ July 11, 2026 | 6:00 – 8:00 PM
🗺️ 1314 E Oltorf St, Austin, TX 78704
🚗 Public transit and rideshare encouraged! Limited parking available and overflow parking may be available at Travis High School.

Please consider donating to the family’s GoFundMe if you are able: https://bit.ly/atx4lorenzo

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Think tank says state education reforms have set up future of the ‘Texas Miracle’

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Think tank says state education reforms have set up future of the ‘Texas Miracle’


AUSTIN (KXAN) — A report released by the think tank Texas 2036 claims that ten state laws implemented between 2019 and 2025 led to “one of the nation’s most comprehensive strategies for connecting education to careers.”

The report is titled “The Next Generation of the Texas Miracle.” It can be read below.

Mary Lynn Pruneda, Texas 2036’s director of education and workforce policy, said in an announcement accompanying the report that the reforms have been steps in the right direction.

“Texas has a bright economic future ahead of it, but we have to make sure that Texas students are equipped to share in this prosperity,” she said. “Texas needs to double down on improving and investing in high-quality career pathways so that all Texas students can take part in the Texas Miracle. Thankfully, due to the Legislature’s great work over the past four sessions, we are on our way to that critical goal.”

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The report gives several data points, such as a 532% increase in high schoolers earning “post-secondary credentials” since 2018, or that community colleges awarded 140,000 “credentials of value” in 2024.

It paints a rosy picture of the future Texas economy, but doesn’t source its data or explain how it reached these conclusions. It’s apparent that the think tank wants further laws related to Texas’ workforce and education.

“Texas 2036 is actively engaged in that process, pushing for data modernization and interoperability reforms that would allow the state to track whether credentials are meeting real employer needs in communities across the state,” said the think tank in its announcement.

Grace Atkins, policy advisor of postsecondary education for Texas 2036, called the think tank’s report “encouraging.”

“The early results are encouraging: more students are earning credentials that can help them move into good jobs, and that is real progress,” she said. “For students and families, these pathways can be the difference between getting by and getting ahead. The next step is making sure more Texans can earn credentials that lead to strong wages, real career options and greater economic mobility.” 

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