For years, Wells Fargo and the Wells Fargo Foundation have invested in Atlanta with a clear focus: helping communities thrive by supporting financially resilient families, vibrant small businesses, and affordable places to call home. That commitment continues to show up across metro Atlanta through partnerships with nonprofits, civic organizations, and economic development leaders working to expand opportunity for residents and entrepreneurs.

This year, Wells Fargo and the Wells Fargo Foundation deepened that work by announcing new philanthropic grants supporting both small business development and housing stability across the region. The latest investments include $550,000 for Invest Atlanta’s BizLabs Technical Assistance program and $2.25 million to the Community Foundation for Greater Atlanta to advance neighborhood investment and housing stability. Together, the grants reflect a broader strategy to strengthen the foundations of economic mobility.

Strengthening Atlanta’s Small Business Ecosystem

Small businesses are central to Atlanta’s identity and economic future. Through its support of Invest Atlanta’s BizLabs program, Wells Fargo is helping entrepreneurs access expert guidance, technical assistance, and opportunities to grow a long-term presence in the city. The investment also supports activation of downtown storefronts, including pop-up retail opportunities that can help local businesses gain visibility, test ideas, and connect with new customers.

The newest funding builds on Wells Fargo’s previous $20 million Open for Business Fund grant announced in 2022 to support a collaboration between United Way of Greater Atlanta and Invest Atlanta aimed at helping Atlanta small businesses grow. These investments show a long-term approach to entrepreneurship: not one-time assistance, but sustained partnership designed to help business owners build resilience and remain rooted in the communities they serve.

Investing in Housing Stability and Neighborhood Strength

Housing stability remains one of metro Atlanta’s most urgent challenges, especially as housing costs continue to outpace wages. Wells Fargo’s $2.25 million grant to the Community Foundation for Greater Atlanta will support efforts to stabilize housing and expand access to opportunity across the region.

The investment will help address persistent barriers to long-term stability and strategies to preserve affordable housing. The Community Foundation has already helped mobilize more than $220 million in investment and supported the creation or preservation of more than 6,000 homes across the region, and Wells Fargo’s support encourages that momentum.

A Shared Vision for Atlanta’s Future

Mayor Andre Dickens described Wells Fargo’s substantial and consistent investment in the Neighborhood Reinvestment Initiative as a meaningful commitment to the city and its people – noting that support for housing stability and small businesses helps build more resilient neighborhoods and a more inclusive local economy. Jason Rosenberg, Wells Fargo’s head of Public Affairs, also shared “Wells Fargo’s continued long-term commitment in Atlanta reflects our investment in the community.” 

Wells Fargo and the Wells Fargo Foundation have now surpassed more than $40 million in philanthropic support in Atlanta since 2021 – emphasizing a sustained commitment to the city’s residents, neighborhoods, and nonprofit partners.

About Hope Atlanta

There is strong alignment between Wells Fargo’s philanthropic priorities and Hope Atlanta’s mission as we work with our clients to secure stable housing and support them on the journey to self-sufficiency. 

Hope Atlanta provides case management for all clients, in which collaborative planning establishes goals for the client and a plan to reach those goals. Workforce development, healthcare navigation, and access to other resources are all a part of this care. By equipping our clients with full wraparound support, we can affect lasting change for our clients through increased income and greater opportunities for improved economic mobility.

To learn more, visit: hopeatlanta.org

This is sponsored content.

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