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Atlanta Coach’s Emotional Apology After NFL Punishment For Shedeur Sanders Prank Call

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Atlanta Coach’s Emotional Apology After NFL Punishment For Shedeur Sanders Prank Call


Atlanta Falcons defensive coordinator Jeff Ulbrich gave an emotional apology to former Colorado Buffaloes quarterback Shedeur Sanders, Deion Sanders and the Sander family after his son Jax prank-called Sanders during the second round of the 2025 NFL Draft. The NFL has issued considerable fines to the Atlanta Falcons and defensive coordinator Jeff Ulbrich for the call, that went viral.

East Rutherford, New Jersey, USA; New York Jets interim head coach Jeff Ulbrich during pregame warmups for their game against

Jan 5, 2025; East Rutherford, New Jersey, USA; New York Jets interim head coach Jeff Ulbrich during pregame warmups for their game against the Miami Dolphins at MetLife Stadium. Mandatory Credit: Ed Mulholland-Imagn Images / Ed Mulholland-Imagn Images

“First of all, I’d like to publicly apologize to Shedeur and the Sanders family for what occurred,” Ulbrich said on Wednesday. “Second of all, I want to publicly apologize to Mr. Blank, Terry Fontenot, Raheem Morris and the entire Falcons organization. My actions of not protecting confidential data were inexcusable.”

“My son’s actions were absolutely inexcusable. And for that, we are both deeply sorry. The NFL has taken action, and I fully respect the punishment. We take full responsibility, my son and myself, and we will not be appealing the fine in any way. Going forward, I promise my son and I will work hard to demonstrate we are better than this. Again, I’m deeply sorry for our actions,” Ulbrich continued.

Jeff’s son, Jax Ulbrich, found Sanders’ private draft phone number on his father’s iPad and facilitated another individual to call Sanders while posing as New Orleans Saints general manager Mickey Loomis. They told Sanders he was being drafted in the second round by the team, before delivering the prank that actually, the quarterback would “have to wait.”

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Jan 30, 2025; Arlington, TX, USA; West quarterback Shedeur Sanders of Colorado (2) looks on from the sidelines during the fir

Jan 30, 2025; Arlington, TX, USA; West quarterback Shedeur Sanders of Colorado (2) looks on from the sidelines during the first half against the East at AT&T Stadium. Mandatory Credit: Jerome Miron-Imagn Images / Jerome Miron-Imagn Images

Shedeur was understandably confused and ultimately the Saints ultimately selected a different quarterback with the 40th pick. Shedeur fell to the Cleveland Browns in the fifth round.

The NFL fined the Falcons $250,000 and Jeff Ulbrich $100,000 for “failing to prevent the disclosure of confidential information distributed to the club in advance of the NFL Draft.”

Ulbrich said he and his son Jax had met with the Sanders family in person since the prank call, and that they were “amazingly gracious, more gracious than they needed to be in a moment like this.”

MORE: Deion Sanders’ Colorado Buffaloes Send Eight Players (And Counting) To NFL

MORE:Why New Orleans Saints Drafted Tyler Shough Over Shedeur Sanders

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MORE: New York Giants Pass On Shedeur Sanders Due To Private Workout Preparation

Apr 19, 2025; Boulder, CO, USA; Colorado Buffaloes former player Shedeur Sanders before the spring game at Folsom Field. Mand

Apr 19, 2025; Boulder, CO, USA; Colorado Buffaloes former player Shedeur Sanders before the spring game at Folsom Field. Mandatory Credit: Isaiah J. Downing-Imagn Images / Isaiah J. Downing-Imagn Images

Amid an unprecedented draft fall, Shedeur was able to shake it off. Once predicted as the best quarterback in the 2025 NFL Draft, Shedeur showed poise and humor as NFL teams passed on drafting him.

“It didn’t really have an impact on me,” Shedeur said in a conference call with Cleveland-area reporters. “It was just like, I mean, OK, like I don’t feed into negativity, or I don’t feed into that stuff. You’ve seen on Deion (Sanders) Jr.’s YouTube video my reaction to it, I don’t — it is what it is. I think, of course, it is childish. Of course, I feel like it was a childish act, but everybody does childish things here and there.”

Jax also publicly apologized to Shedeur on Instagram.

“On Friday night I made a tremendous mistake,” Jax wrote. “Shedeur, what I did was completely inexcusable, embarrassing, and shameful. I’m so sorry I took away from your moment, it was selfish and childish. I could never imagine getting ready to celebrate one of the greatest moments of your life and I made a terrible mistake and messed with that moment. Thank you for accepting my call earlier today, I hope you can find it in your heart to forgive me.”

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NBA cancels Hawks’ plans to celebrate Atlanta strip club

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NBA cancels Hawks’ plans to celebrate Atlanta strip club


Magic City Night in Atlanta is off.

The NBA has canceled the Atlanta Hawks’ plans for a celebration of the city’s Magic City adult entertainment club, saying Monday that it was responding to concerns from many across the league.

The event was supposed to happen next Monday during a game against the Orlando Magic.

Atlanta announced the plan last month, calling it a tribute to an “iconic cultural institution” with food — including the club’s lemon pepper wings, a version of which is named for former Hawks guard Lou Williams — along with music and exclusive merchandise.

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“While we are very disappointed in the NBA’s decision to cancel our Magic City Night promotion, we fully respect its decision,” the Hawks said Monday. “As a franchise, we remain committed to celebrating the best of Atlanta — with authenticity — in ways that continue to unite and bring us all together.”

Some elements of the plans for the night will remain, the Hawks said, including a halftime performance from rapper T.I. — and there are plans for lemon pepper wings to be sold.

But some plans for merchandise have been scrapped, as has a live recording of a podcast that was to feature Hawks primary owner Jami Gertz, T.I. and Magic City founder Michael Barney.

Plans for the celebration were met with mixed reactions — some for, some against. One NBA player, Luke Kornet of the San Antonio Spurs, spoke out about the idea of promoting a strip club and urged the parties involved to reconsider.

And the league evidently heard the same message from others.

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READ MORE: Terry Rozier will not receive salary while on leave from NBA, AP reports

“When we became aware of the Atlanta Hawks’ scheduled promotion, we reached out to Hawks leadership to better understand their plans and rationale,” NBA Commissioner Adam Silver said. “While we appreciate the team’s perspective and their desire to move forward, we have heard significant concerns from a broad array of league stakeholders, including fans, partners and employees.

“I believe canceling this promotion is the right decision for the broader NBA community.”

The Hawks have ties to the club. Gertz was a producer for a five-part docuseries that explored the club’s history, its place in Black and hip-hop culture and what it means to the city.

“This collaboration and theme night is very meaningful to me after all the work that we did to put together ‘Magic City: An American Fantasy,’” Gertz, who is also a filmmaker and actor, said when the promotion was announced. “The iconic Atlanta institution has made such an incredible impact on our city and its unique culture.”

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Atlanta ranks 78th on WalletHub’s most diverse cities list

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Atlanta ranks 78th on WalletHub’s most diverse cities list


A new study suggests Atlanta may not be as diverse as many people might expect — at least when compared with cities across the country.

What we know:

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According to a new report from WalletHub, Atlanta ranked 78th out of 501 U.S. cities in an analysis measuring diversity across several categories. Researchers looked at five main factors including socioeconomic, cultural, economic, household and religious diversity.

Atlanta performed best in religious diversity, ranking 9th, and socioeconomic diversity, where it came in 45th. But the city placed 178th for cultural diversity and landed near the bottom — in the 400s — for both household diversity and economic diversity.

It’s worth noting the study focused only on the city of Atlanta and did not include the broader metro area, which could paint a different picture of the region’s diversity.

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By the numbers:

Some other Georgia cities also appeared on the list. Sandy Springs ranked 38th, Roswell placed 57th, and Columbus came in at 103rd. Meanwhile, Johns Creek ranked 94th overall and finished 500th in income diversity, one of the lowest marks in that category.

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Dig deeper:

The study found the most diverse cities in the country were Silver Spring, Maryland; Gaithersburg, Maryland; Arlington, Texas; Germantown, Maryland; and Houston, Texas. At the other end of the list were Bangor, Maine; Brattleboro, Vermont; North Platte, Nebraska; Keene, New Hampshire; and Rochester, Nebraska.

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Former Atlanta Watershed intern speaks out about illegal detention

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Former Atlanta Watershed intern speaks out about illegal detention


One of the five city employees that the inspector general said was illegally held against her will is speaking out publicly.

Briana Jackson said she felt like she was in jail and was even told she could not go to the bathroom during the three-hour ordeal. 

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The employees were detained because a watershed official could not find her wallet. The city officials have been disciplined. 

What they’re saying:

Jackson lost her job and said the incident has set her back financially. 

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Briana Jackson is a single mother who said her life was finally back on track when the city of Atlanta hired her for an apprenticeship. That was until one of her supervisor’s wallets disappeared. 

“It hurt. It hurt. I cried so hard for days and nights behind that,” Jackson said. “They suspected me as being the new intern, as being a person who stole the wallet.”

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Jackson said the false imprisonment she encountered at the City of Atlanta Watershed Department was not only wrong. 

She said it robbed her of her confidence, and she believes it is why she was fired one week later.

What they’re saying:

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Jackson took FOX 5 Atlanta back to April 2024 when Watershed Manager DeValory Donahue could not find her wallet. 

“The next thing I know, everybody in the office is being rounded up and put into this conference room,” Jackson said. “We are asking what is going on, nobody’s telling us nothing.”

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Jackson said she and the other employees felt intimidated, primarily because she didn’t know what was going on.

She said an Atlanta police officer guarded the door and even restroom privileges were temporarily suspended.

“An hour or two passed by, we’re like, ‘Can we go to the restroom?’ The officer goes off, and he’s like, ‘I’ll ask somebody’ and I’m like, ‘Why do you have to ask somebody if we can go to the restroom?’” she recalled. “I’m actually scared.”

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“I was the last person in the room, and I was sitting in that room for three hours,” she explained. “They were searching through my things without my consent.”

“I just felt like I was in jail. I didn’t know what to do really,” she added.

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Jackson, Senior Management Analyst Charles Hobbs and three others were subjected to what Inspector General LaDawn Blackett concluded was an abuse of power and false imprisonment.

Dig deeper:

Following the IG investigation, the city told FOX 5 Atlanta, Atlanta Watershed Management Deputy Commissioner Yolanda Broome, who was promoted after this incident, received a warning and mandatory training. 

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Watershed Manager II DeValory Donahue received a warning and mandatory training, and Director of Safety and Security Sterling Graham received a warning and mandatory training.

Three senior investigators got written reprimands and mandatory training, but Jackson said she lost her life-changing opportunity with the city of Atlanta and would like to get her job back. 

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“I feel like I was really bullied in that situation and nobody told me about this case that was happening,” Jackson said. “I was trying to change a lot for my daughter, get a house and things like that. At that apprenticeship, I was making $900 a week. It was just taken away from me like that.”

“Nobody even called me for a second chance to come back to work at the city of Atlanta. It is like they kicked me to the side, and nobody even cared,” she said.

What’s next:

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The city confirmed that the governing board for the Office of Inspector General is scheduled to take up this issue on March 17 at City Hall.

The Source: Brianna Jackson spoke with FOX 5’s Aungelique Proctor for this story. Previous FOX 5 Atlanta reporting was also used sourcing an investigation by Atlanta Inspector General LaDawn Blackett and other city officials.

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