Atlanta, GA
A new Atlanta-based tequila brand comes from third-generation agave farmers
Courtesy of Pedro Furtivo
Atlantan Omar Martinez was raised in the United States, the son of an immigrant who moved from Ixtlahuacán del Rio, Jalisco, in pursuit of the American dream. When his father left Mexico, he left a life of farming in favor of masonry. But his farmland, which had been in the family for years, was left in a state of disrepair. “I realized he was a little sad seeing his farms overgrown,” Martinez says. “I started [working] in agave to give my dad’s farm life.”
After a great deal of research and trial and error, plus numerous trips to Mexico the past decade, Martinez plotted a very special piece of land—one both of his grandfathers had farmed. It was approximately four years ago that he became an agavera (agave grower). He met Peter Kiley, Monday Night brewmaster and cofounder of Sneaky Spirits, which makes Sneaky Pete Spirits and Yacht Water, and together, they founded Pedro Furtivo Tequila. It’s an additive-free spirit made from Martinez’s fully matured agave azul Piñas grown in his father’s hometown. Available in Blanco and Reposado varieties, and soon Anejo, it’s meant to reflect the heritage of the tequila.
“We come from two totally different cultures and ways of life and came together under this shared vision,” Kiley explains. “We can give people a grade-A example of additive-free tequila without a crazy price tag because we own so much of the [production] steps.”
Courtesy of Pedro Furtivo
“Being a brewer and distiller, Peter knew a lot that I didn’t,” Martinez adds. “What kind of water, what kind of agave (highland or lowland)—those things make a difference in the tequila. My knowledge of the farms, the dirt it grew on, combined with Peter’s knowledge, puts a different spin on the tequila.”
Kiley worked in wine before launching Monday Night Brewing and Sneaky Pete’s, and felt his spirits lacked connection to the land. “I felt like an imposter, and nothing was working right. It felt so soulless,” he says. With Pedro Furtivo—which means Sneaky Pete in Spanish—he’s able to share Martinez’s story on every bottle.
Sold at bottle shops in Georgia and Tennessee, as well as Monday Night Brewing, Pedro Furtivo is just getting started. “I don’t want to go around manipulating flavors for the tequila yet—I want to make things the classic way before I put a spin on it,” Kiley says. “But we also want to have fun. We are a young brand with a lot of creative ideas and want to balance Old World with New World.”
His wife Rachel Kiley recently left her role as Monday Night Brewing chief operating officer to become CEO and cofounder of Sneaky Spirits, including Pedro Furtivo. (She’ll still serve as a strategic adviser for the brewery.) Now, she’s working on getting the tequila into local restaurants and bars and will host a pop-up at the Monday Night Garage at Lee + White. Starting August 23, they’ll serve cocktails made with Pedro Furtivo on Friday and Saturday (4 p.m. to 10 p.m.) and Sunday (noon to 6 p.m.) from the company truck in the courtyard. Drinks include a paloma, batanga, and margarita.
“We’re really proud of it,” Martinez says.
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Atlanta, GA
Luke Kornet calls on Atlanta Hawks to cancel ‘Magic City Monday’ promo
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An NBA player from an opposing team has called on the Atlanta Hawks to cancel their upcoming game promotion that revolves around celebrating a well-known local gentleman’s club.
San Antonio Spurs center Luke Kornet asked the Hawks to reconsider their “Magic City Monday” plans for a March 16 game against the Orlando Magic in a letter posted to Medium on Monday, March 2. Atlanta’s ownership group and front office recently touted the one-night collaboration as an ode to an “iconic cultural institution,” citing Magic City’s role and impact in Atlanta’s Black communities and hip-hop culture in the announcement.
But Kornet wrote that “the Hawks failed to acknowledge that this place is, as the business itself boasts, ‘Atlanta’s premier strip club.’ “
“The NBA should desire to protect and esteem women, many of whom work diligently every day to make this the best basketball league in the world,” Kornet continued. “We should promote an atmosphere that is protective and respectful of the daughters, wives, sisters, mothers, and partners that we know and love.
“Allowing this night to go forward without protest would reflect poorly on us as an NBA community, specifically in being complicit in the potential objectification and mistreatment of women in our society.”
Magic City Kitchen is also slated to serve two versions of its “world famous” lemon pepper wings – Louwill Lemon Pepper BBQ – at the March 16 game. The flavor is named after three-time NBA Sixth Man of the Year-winner, Lou Williams. Rapper T.I. is scheduled to perform at halftime and limited edition Magic City merchandise will be available to purchase at the game.
Magic City celebrated 40 years with a five-part STARZ docuseries, ‘Magic City: An American Fantasy,’ that was produced by Hawks principal owner Jami Gertz and Atlanta native Jermaine Dupri. Magic City founder Michael “Mr. Magic” Barney and T.I. are scheduled to record a live podcast from inside Atlanta’s State Farm Arena before the game.
Kornet, 30, hopes the Hawks and NBA officials listen to him instead.
“I’d like to encourage the league, its owners, employees and fans to hold the Atlanta Hawks to a higher standard of what they find worthy of promoting,” Kornet wrote. “I and others throughout the league were surprised by and object to the Hawks’ decision. We desire to provide an environment where fans of all ages can safely come and enjoy the game of basketball and where we can celebrate the history and culture of communities in good conscience. The celebration of a strip club is not conduct aligned with that vision.”
Luke Kornet stats
Kornet is averaging a career-best 7.1 points, 6.5 rebounds and 1.9 assists in his first season with the Spurs. This is the sixth team he’s played for in his nine NBA seasons, with his previous four years spent on the Boston Celtics.
Atlanta, GA
Blazers Outclassed in Every Aspect By Atlanta
The Portland Trail Blazers put up an absolute stinker on Sunday, getting destroyed by the .500 Atlanta Hawks, 135-101. It was a soul-destroying loss. Jrue Holiday and Donovan Clingan have at least some reason to hold their heads high, with Holiday putting up 23 points on 56.3% shooting and Clingan getting a 15 point/15 rebound double-double. Otherwise you have to squint pretty hard to take away anything positive for the Blazers.
Here are a few observations from the game:
First Quarter Disaster Class
Not a whole lot went right for the Blazers in the first quarter other than Jrue Holiday’s 14 points in the frame. No other Blazer could manage more than three points. At the other end of the court, the Hawks were getting to the free throw line with ease, taking 15 freebies against only two for the Blazers. Atlanta found it easy to get wide-open shots too. Simple penetrate-and-kick was the order of the day, and it was shockingly successful. Five turnovers for Portland didn’t help either. With everything going wrong, the refs added to the misery, ignoring some laughably physical play for a steal at one end, while whistling Vit Krejci for a block on a clear charge on the other. Poor whistles led to frustration, with Clingan losing the plot a bit and picking up his third foul in the quarter out of frustration. Finishing down 19 at the end of the first quarter is no way to win a basketball game, yet somehow it could have been worse. With a bit over a minute to go, the Blazers had been down 24. Credit for not giving up I guess, but… yeesh.
Okongwu was terrific. At one point in the 2nd quarter, he had 20 points on 77.8% shooting from the field and 75% shooting from deep. Not bad for a 6’10” center. He was always open in the corner. Every time down the court. If Atlanta had wanted to make feeding him a priority, Okongwu might have finished with 60. Instead, they ignored the obvious and gave every Hawk who took the court plenty of touches and shots. It’s hard to argue with a 34-point win, but it really should have been a 40-point lead at halftime if the Hawks had pressed their advantage.
Henderson’s Three-Point Shot
It’s still early days for Henderson’s 25-26 season, but he’s shown good things coming back from injury. His strength and first step are encouraging. His three-point shooting, however, has been a real problem. For a team that was already at or around the worst three-point percentage in the NBA before Henderson took the court, the last thing they needed was him to come in and shoot 24% for the season. In this game he attempted 4 of them, making one. Two of his misses were so ugly that Atlanta fans were embarrassed for him. Without a functional shot from range, he’s just not showing enough to win the starting job.
Three Quarters of Garbage Time
One way to look at this game is to give the Blazers credit for keeping it pretty even for most of the game after the soul-crushing first quarter. You could also give Portland credit for finding their way to the arena today. This game was decided early and nothing the Blazers did the rest of the way gave anybody a sense that they could mount a comeback. That’s pretty discouraging.
Nice Shooting Percentage From Krejci, But…
75% shooting from the field and 66% from three for Krejci? Yes, please! Three total shots from deep and five overall in a game when they needed points? No, no, no. Krejci seemed like a brilliant pickup for the Blazers, what with him shooting over 40% from three the last three season in Atlanta. He just hasn’t had the kind of impact we all imagined so far. It’s still early in his Blazer career, but the 31.7% that Krejci is shooting from beyond the arc for the Blazers isn’t what anyone had in mind. Today he made his first three shots, with two of them from deep. Would this be the game that could get him on track? Unfortunately he’d only take one more three-pointer the rest of the game. It’s incredible that they wouldn’t at least try to lean into him a bit more when he looked like he might be poised to break out of his Blazers’ shooting slump.
The Blazers will get two days off before taking on the apparently lottery-bound Memphis Grizzlies on Wednesday. A Portland win would probably suit both clubs just fine.
Atlanta, GA
Drama mars finish of half-marathon national championships in Atlanta
The 2026 Publix Atlanta Marathon, which served as the USA Track & Field Half Marathon Championships, met chaos Sunday in the women’s half marathon event.
Three runners — Jess McClain, Emma Grace Hurley and Ednah Kurgat — were led off course by an official race vehicle with less than 2 miles to go. The nearly-half-mile error, according to data from Hurley’s Strava account, cost the runners their top-three finishes.
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