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Tattoo culture in Central Arkansas: Why people get inked, and the craft’s history | Arkansas Democrat Gazette

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Tattoo culture in Central Arkansas: Why people get inked, and the craft’s history | Arkansas Democrat Gazette


Central Arkansas is home to a vibrant tattoo community and some of the best artists in the state, with dozens of shops in the metro area providing the popular service.

An estimated 32% of people in the United States have at least one tattoo, according to a study conducted by the Pew Research Center in 2023. The study also found that 22% had more than one tattoo.

Tattooing represents an enduring fascination with altering one’s appearance and quest for individuality that has evolved throughout history, with the display of body art becoming more intricate and colorful, offering a glimpse into the world of the person who has tattoos.

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WHY TATTOO?

For some, their tattoo design is chosen simply for aesthetic purposes. Others take a more philosophical approach to their chosen art. Tattoos can tell stories of tragedy, triumph, trauma or accomplishment.

“It can be a confidence boost, or sometimes it’s the rebel cause or trying to make mom mad,” said Josh Chambers, owner and resident artist at The Parlor Tattoo.

The Parlor, at 112 Main St. in North Little Rock, is a storied local shop and boasts more than 28 years in business plus a 4.8-star rating online, with more than 340 reviews as of May.

Another standout local shop is Black Cobra Tattoo Studio at 2323 N. Poplar St. in North Little Rock. It is owned by artist Matt O’Baugh, has been in business for 10-plus years and has a 4.8-star rating with more than 330 reviews.

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Like Chambers, O’Baugh speculated that one reason people get tattoos is to rebel — to “see how much I can p*** my parents off.”

Bradley Labelle, who is having a traditional Norse tattoo worked on by Black Cobra artist Breezy Tucker, said he wanted his tattoo to reflect his beliefs, and the tattoo he chose is a spiritual tribute for him.

Artist Breezy Tucker (right) works on Bradley Labelle’s (left) traditional Norse tattoo at Black Cobra on May 28, 2025. (Arkansas Democrat-Gazette/Jesse Cain)

As artist Josh Henderson tattooed on Austin Mauney part of a stylized character from the Zelda video game franchise at Black Cobra, Mauney explained that he decided on this design to continue his pattern of other characters from the same franchise. He said he has an emotional connection to those characters.

Tattooing also has a deeper meaning for some of those running the local shops.

Chambers explained that tattooing is more than just a profession; it is a craft that saved his life. He shared his humble artist beginnings — the inside of a prison cell in 2016 — and how he was encouraged to pursue tattooing while there.

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In 2023, after years of hard work, he took over at The Parlor Tattoo.

“I could always draw like the Simpsons characters, all of us as the Simpsons or whatever,” Chambers said. “Everyone (in prison) assumed that I tattooed already.”

The Parlor owner and tattoo artist Josh Chambers demonstrates his wireless rotary tattoo machine on John Shackleford in the 22 May 2025 photo. (Arkansas Democrat-Gazette/Jesse Cain)
The Parlor owner and tattoo artist Josh Chambers demonstrates his wireless rotary tattoo machine on John Shackleford in the 22 May 2025 photo. (Arkansas Democrat-Gazette/Jesse Cain)

O’Baugh also entered the profession in the early 2000s, as an apprentice. Back then, the industry was in a state of experiment and change. “Everybody went through techniques to push the boundaries and seeing what would happen,” he said. “There were a lot of growing pains.”

O’Baugh said there was a “hyper realistic” movement in tattooing, where there was little or no line work. Effects were made by using color shading to make the tattoos look more realistic. “But, after a few years, we found that the designs just didn’t hold as well as they did with line work,” he said.

Black Cobra Tattoo Studio owner / Tattoo artist, Matt O’Baugh, shows off some of his favorite things at Black Cobra on May 28, 2025. (Arkansas Democrat-Gazette/Jesse Cain)
Black Cobra Tattoo Studio owner / Tattoo artist, Matt O’Baugh, shows off some of his favorite things at Black Cobra on May 28, 2025. (Arkansas Democrat-Gazette/Jesse Cain)

BODY PIERCING

Black Cobra and other tattoo shops also offer another popular body modification service: piercing. A survey conducted by Statista in 2017 found that at least 84% had their earlobe pierced, while 20% had other types of piercings.

Like tattoos, piercings can have a deeper meaning for those who have them.

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Kyle Arkansas, a piercer at Black Cobra, said piercing can be a way for someone to cope with trauma.

Another Black Cobra piercer, Kade Oliverio, added that getting a piercing can offer that rush of adrenaline someone needs, or they might get a piercing to draw attention away from a part of their body they are uncomfortable with.

Tattoo artists Paul Lee (left) and Maia Brouillette (right) pose for a picture in the drawing studio at Black Cobra on May 28, 2025. (Arkansas Democrat-Gazette/Jesse Cain)
Tattoo artists Paul Lee (left) and Maia Brouillette (right) pose for a picture in the drawing studio at Black Cobra on May 28, 2025. (Arkansas Democrat-Gazette/Jesse Cain)

HISTORY OF THE CRAFT

Body modification and tattooing dates back thousands of years, and today’s tattooing is a far cry from the utilitarian version noted 19th-century professional artist, Martin Hildebrandt, practiced. It became more intricate and colorful, offering a glimpse into the personality of the person with tattoos.

Hildebrandt first tattooed Civil War soldiers for identification purposes. He opened his New York City shop in 1870.

In the same city, in 1891, Samuel O’Reilly was granted the first patent for an electric rotary tattoo machine. It was inspired by Thomas Edison’s electric pen.

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There is no record of O’Reilly selling such a machine, however.

But the oldest known tattoos were discovered more than 100 years after Hildebrandt set up his shop, when the remains of Ötzi the Iceman was found near the Italian-Austrian border in 1991.

He had 61 tattoos, including several on his legs, arms and lower back, according to the Smithsonian Institution. Ötzi also had some of the oldest known ear piercings in the archaeological record.

Carbon dating estimates he lived around 5,300 years ago during the Copper Age, according to an article published in the Smithsonian magazine in 2023.

The remarkable preservation of Ötzi represents the best evidence and direct archaeological proof of the practice of tattooing. The amount of tattooing on Ötzi’s body indicates social practices that likely predate his life, according to the Smithsonian.

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Whatever the reason people decide to get body modifications, the trend doesn’t appear to be going anywhere anytime soon, and it has only become more beautiful as new colors, techniques and styles emerge in the world of tattooing and piercing.

Artist Josh Henderson (left) tattoos a stylized video game character on Austin Mauney’s (right) arm at Black Cobra on May 28, 2025. (Arkansas Democrat-Gazette/Jesse Cain)
Artist Josh Henderson (left) tattoos a stylized video game character on Austin Mauney’s (right) arm at Black Cobra on May 28, 2025. (Arkansas Democrat-Gazette/Jesse Cain)



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Get to know: Arkansas DB commitment John Catlin | Whole Hog Sports

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Arkansas basketball stars Meleek Thomas, Trevon Brazile selected in NBA Draft second round | Whole Hog Sports

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Arkansas Athletics, CommunityAmerica Credit Union launch multi-year partnership including Razorback Stadium naming rights

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Arkansas Athletics, CommunityAmerica Credit Union launch multi-year partnership including Razorback Stadium naming rights


FAYETTEVILLE, Ark. – The University of Arkansas Department of Athletics has signed a long-term partnership with CommunityAmerica Credit Union, marking a significant step in the credit union’s growing commitment to Northwest Arkansas. Facilitated by Learfield and Razorback Sports Properties, Donald W. Reynolds Razorback Stadium will become CommunityAmerica Razorback Stadium beginning with the 2027 football season.

Rooted in more than 85 years of helping individuals and families achieve financial peace of mind and building on a 65-year legacy of service in Arkansas, CommunityAmerica is excited to engage with Razorback fans and support the communities they call home.

“This is so much more than a name on a stadium. It’s about becoming part of the Razorback Nation experience and helping fans, students, student-athletes and the communities we and the university serve,” said Lisa Ginter, Chief Executive Officer of CommunityAmerica Credit Union. “Our members are at the heart of everything we do and when we evaluate partnerships like this, it starts with what matters most to them. The University of Arkansas is a powerful source of pride and connection for people across the state and in many of our markets. This partnership underscores our long-term commitment to Northwest Arkansas, where we look forward to growing our presence and helping more families achieve financial peace of mind. We’re already deepening our roots with plans for a campus location and several new branches throughout the region.”

The multi-phased partnership extends beyond naming rights and designates CommunityAmerica as the Official Credit Union of Arkansas Athletics. CommunityAmerica will also serve as an official sponsor of Arkansas Athletics, supporting student-athletes and fans alike. The comprehensive partnership will also include the rebranding of the SEC Club inside Razorback Stadium as the CommunityAmerica Club, where fans enjoy premium amenities on gameday. As part of the agreement, CommunityAmerica will engage directly with Razorback student-athletes providing Name, Image and Likeness (NIL) opportunities, valuable financial education and programs to help them succeed both on and off the field.

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“We are thrilled to welcome CommunityAmerica Credit Union as the Official Credit Union of Arkansas Athletics as one piece of a partnership that will benefit our student-athletes, fans and the state of Arkansas for years to come,” said Hunter Yurachek, Vice Chancellor and Director of Athletics at the University of Arkansas. “Our vision in the Department of Athletics is to be our best and CommunityAmerica’s commitment to excellence as a trusted, people-driven financial institution mirrors that same vision. This partnership is just getting started but its impact will help shape our future.”
Beginning with the 2027 football season, the partnership will expand into its second phase with the naming of CommunityAmerica Razorback Stadium and the launch of CommunityAmerica Razorback Checking, Debit and Credit Cards.

With a legacy of serving members across Arkansas and nationwide, CommunityAmerica is ranked among the most trusted and innovative credit unions in the country and among the largest in the Midwest. CommunityAmerica is excited to engage and serve Razorback fans and members more deeply with a variety of financial products and services that align to their passion for the University.

“Our members are proud of where they live and what they stand behind, and for so many in Arkansas and across our shared communities, that means being part of Razorback Nation,” Ginter said. “As we look ahead to launching Razorback-branded products in 2027, we’re excited to offer experiences that celebrate that pride, strengthen relationships and deliver meaningful value for the people and communities we serve.”

“This is a historic partnership featuring an innovative brand with a passion and proven track record of supporting their community, paired with one of the leading college athletics programs in the country,” said Allison Fillmore, Senior Vice President, Business Development at Learfield. “Learfield and Razorback Sports Properties are excited to collaborate with Arkansas Athletics, which will enhance fan and student-athlete experiences for years to come.”

Razorback Sports Properties is the locally based Learfield team that is the exclusive multimedia rights holder for Arkansas Athletics and oversees all sponsorship agreements on behalf of the Razorbacks.

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About the University of Arkansas Department of Intercollegiate Athletics
The University of Arkansas Department of Intercollegiate Athletics pursues its vision to “Be Our Best” while developing 465+ student-athletes into Razorbacks and Champions for Life. As members of the Southeastern Conference (SEC), the Razorbacks consistently compete at the nation’s highest levels while proudly representing the University of Arkansas and the entire state. Arkansas has established itself as one of the most competitive programs in the nation, winning nine NCAA titles and over 50 SEC Championships in recent years.

About CommunityAmerica Credit Union
CommunityAmerica Credit Union is a not-for-profit financial institution committed to helping members get on a path to thrive and achieve financial peace of mind. Founded in 1940, and with Arkansas roots dating back to 1968, CommunityAmerica has grown to meet the evolving financial needs of its members. With nearly $10 billion in assets and more than 600,000 members, the credit union is ranked among the nation’s 50 largest credit unions. It is the largest credit union in Arkansas, Kansas, and Missouri, and one of the largest financial institutions with expanding operations in Northwest Arkansas. CommunityAmerica offers a full suite of financial products and services for individuals and businesses, including checking and savings, mortgages, loans, commercial banking, wealth management, retirement planning, and insurance. Federally chartered, CommunityAmerica serves members across multiple markets nationwide with branch locations in Arkansas, California, Kansas, Missouri, Nevada, Tennessee, and Texas. Learn more at CommunityAmerica.com.

About Learfield
Learfield is the leading media and technology company powering college athletics. Through its digital and physical platforms, Learfield owns and leverages a deep data set and relationships in the industry to drive revenue, growth, brand awareness, and fan engagement for brands, sports, and entertainment properties. With ties to over 1,200 collegiate institutions and over 12,000 local and national brand partners, Learfield’s presence in college sports and live events delivers influence and maximizes reach to target audiences. With solutions for a 365-day, 24/7 fan experience, Learfield enables schools and brands to connect with fans through licensed merchandise, game ticketing, donor identification for athletic programs, exclusive custom content, innovative marketing initiatives, NIL solutions, and advanced digital platforms. Since 2008, it has served as title sponsor for the acclaimed Learfield Directors’ Cup, supporting athletic departments across all divisions.



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